Kwixesha elilawulwa yi-digital connectivity, ubugcisa bokuthengisa ukuthengisa bugqithise imida yendabuko.
Kwimeko yokuthengisa ekhawulezayo yanamhlanje, ephawulwa lukhuphiswano oluqatha kunye nokuhoywa kwabathengi okwethutyana, ukuthengisa okusebenzayo kusebenza njengelitye lembombo lokufumana impumelelo.
Ngokufika kwexesha ledijithali, iindlela zemveli ziye zavela, zivelisa iindlela ezintsha ezinokuthi zingabambi kuphela kodwa zibandakanya abathengi kwinqanaba elinzulu.
Ukuqonda amandla entengiso yentengiso kweli xesha ledijithali kubalulekile kumashishini azabalazela ukuphumelela phakathi kokuziphatha kwabathengi abasoloko betshintsha kunye nezinto abazithandayo.
Ukuqonda imbonakalo yedijithali
Utshintsho lwedijithali luyimise ngokunzulu indawo yokuthengisa, iveza imingeni kunye namathuba kumashishini.
Ukuthenga kwi-Intanethi kuxhaphakile, abathengi bonwabela ukuphequlula kunye nokuthenga iimveliso kubutofotofo bamakhaya abo.
Iiplatifti zeendaba zoluntu ziye zavela njengezixhobo ezinamandla zokunyusa uphawu kunye nokubandakanya abathengi, okuvumela abathengisi ukuba badibanise nabaphulaphuli abajoliswe kubo kwinqanaba lomntu.
Ukubopheleleka kwedatha yokuthengisa eyeyakho
Kwixesha ledijithali, idatha ibe yinto exabisekileyo, ibonelela abathengisi ngemibono exabisekileyo ekuziphatheni kwabathengi kunye nezinto abazithandayo.
Ngokusetyenziswa kwezixhobo zokuhlalutya kunye ne-algorithms, amashishini anokuqokelela inani elikhulu ledatha, ukusuka kulwazi lwedemografi ukuya kwimbali yokuthenga.
Ngokusebenzisa le datha ngokufanelekileyo, abathengisi banokulungelelanisa iinzame zabo zokuthengisa kubathengi ngabanye, ukuhambisa amava omntu ngamnye ahambelana kumgangatho onzulu.
Ukwamkela izicwangciso zentengiso ye-omnichannel
Njengoko abathengi besanda ukwamkela amajelo amaninzi okuthenga, abathengisi kufuneka bamkele izicwangciso zentengiso ye-omnichannel ukuze bahlale bekhuphisana.
Indlela ye-omnichannel idibanisa iindawo zokuthintela ezahlukeneyo, kubandakanywa iivenkile eziphathekayo, iiwebhusayithi, ii-apps eziphathwayo, kunye namaqonga eendaba ezentlalo, ukudala amava okuthenga angenamthungo kunye nokubambisana.
Ngokugcina ulungelelwaniso kuwo onke amajelo kunye nokubonelela abathengi ngokuguquguquka kokutshintsha phakathi kwabo, abathengisi banokuphucula ukubandakanyeka kunye nokukhuthaza ukunyaniseka.
Ukubandakanya abathengi kwixesha ledijithali
Kwixesha ledijithali apho ulindelo lwabathengi luhlala luguquka, amandla okuthengisa ukuthengisa alele ekukwazi ukubandakanya abathengi kumanqanaba amaninzi.
Ngokuqonda i-digital landscape, ukusebenzisa idatha yokuthengiswa komntu, kunye nokwamkela izicwangciso ze-omnichannel, abathengisi banokwenza unxibelelwano olunentsingiselo kunye nabaphulaphuli abajoliswe kubo kwaye baqhube ukukhula okuzinzileyo.
Ngokwenyani, ukuthengisa okusebenzayo akukona nje ukuthengisa iimveliso; imalunga nokudala amava akhumbulekayo ahambelana nabathengi ixesha elide emva kokuba utshintshiselwano lugqityiwe.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
