I-AI kunye noBume boBume bexesha elizayo lentengiso yase-UK

Uphononongo lwakutsha nje lubonisa umkhwa okhulayo phakathi kwabathengi base-UK ukuya ekuthengeni okomntu.

Ingxelo entsha evela kwi-Intuit Mailchimp ityhila ukhetho olukhulayo lwabathengi baseBritane kumava okuthenga omntu, kunye netekhnoloji edlala indima ebalulekileyo.

Uphononongo, oluphonononge abathengi be-1,500 base-UK, luqaqambisa umkhwa wokwenza umntu kwintengiso, ecebisa ukuba olu tshintsho lunokunciphisa umthwalo wokukhangela iimveliso ngelixa lunciphisa uloyiko lokuphoswa.

Ngokwengxelo, phantse isiqingatha (48%) sabathengi base-UK bakholelwa ukuba itekhnoloji eqhutywa yidatha kunye nokwahlulwahlulwa kwabaphulaphuli kuya kulungelelanisa inkqubo yokuthenga ngokunikezela ngeengcebiso ezizenzekelayo.

Olu luvo lunamandla ngakumbi phakathi kwabathengi abancinci, kunye nama-72% abo baneminyaka eli-18 ukuya kuma-34 abalindele ukuba ukuthenga komntu kube yinto eqhelekileyo.

Ukwenziwa komntu kuyanda

Ukwenza okuthandwa nguwe kuya kubaluleke ngakumbi kubathengi baseBritane, kunye ne-60% ebonisa umbono olungileyo womxholo olungiselelweyo.

Ngaphezulu kwesithathu (36%) bakholelwa ukuba ukuthengisa kobuqu kubanceda baphephe ukuphoswa ziintsingiselo ezintsha, iimveliso, kunye nezivumelwano.

Ukongeza, i-43% iyakuxabisa ukufumana izaziso malunga nesitokhwe esinyiniweyo okanye unikezelo olukhethekileyo, olubonisa ukuba ukwenza umntu akwenzeki nje ngokulula kodwa kumalunga nokudala ixabiso.

Nangona abathengi abaninzi bezimisele ukwabelana ngedatha yabo ngokutshintshiselana ngomxholo ofanelekileyo, nangona kunjalo, i-62% ifuna ukubona ixabiso elingakumbi kule tshintshiselwano.

Abathengi balindele ukuba ulwazi lwabo lobuqu luya kusetyenziswa ngokucingisisiweyo, kunye namaphulo omntu ngamnye abekwe njengeyona ndlela yesithathu ithandwayo.

Ukuhlanganiswa kwe-AI kunye nobumfihlo bedatha

Njengoko i-AI iqhubeka nokubumba indawo yokuthengisa, i-65% yabathengi base-UK bakhululekile ngomxholo owenziwe yi-AI ngendlela ethile.

Nangona kunjalo, iinkxalabo malunga nobumfihlo bedatha zihlala ziphezulu, kunye ne-80% yabaphenduli bathi bafuna ukuqinisekiswa ukuba iibrendi ziphatha idatha yazo ngokufanelekileyo.

Ngelixa abathengi abaninzi bezimisele ukwabelana ngedatha neempawu ezithembekileyo, kuphela i-15% ebonakalisa ukungonwabi ngokwabelana ngolwazi lobuqu.

Okubangela umdla kukuba, izizukulwana eziselula, ngakumbi abo baneminyaka eli-18 ukuya kwengama-24 ubudala, babonisa inkxalabo encinci malunga nokusetyenziswa kwedatha xa kuthelekiswa nabathengi abadala, beqaqambisa ulwahlulo loluntu kulo mba.

Ikamva lokuthengisa: lula kunye nokuthembela

Uphononongo lukhomba kwikamva apho abathengi balindele ukuba iibrendi zibonelele ngokulula kunye namava omntu.

Phantse isiqingatha sabathengi base-UK bakholelwa ukuba iteknoloji iya kwenza kube lula kubo ukufumana iimveliso abazifunayo ngaphandle komzamo.

Iimveliso kuya kufuneka zilungelelanise izibonelelo zomntu kunye neendlela zokuziphatha zedatha ukugcina ukuthembela kwabathengi.

Njengoko urhwebo lwe-e-commerce luqhubeka nokuvela, amashishini aya kuthembela ngakumbi kwizixhobo ze-AI ukuhlangabezana nolindelo lwabathengi bomntu, osebenzayo, kunye namava okuthenga afanelekileyo.

Nangona kunjalo, iinkampani kufuneka zihlale zikhumbula iinkxalabo zabucala zedatha, ziqinisekisa ukuba ukusebenzisa kwazo ulwazi lobuqu kuhambelana nezinto ezikhethwa ngabathengi.

Umthombo ovela Inethiwekhi yeInsight yokuthengisa

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