Isikhokelo esimangalisayo kwiBhidi yeentengiso zeAmazon

IAmazon iye yaba yeyona ndawo yentengiso inkulu kwi-intanethi kwindawo yanamhlanje ye-e-commerce, iqokelela izigidi zabathengi kunye neebhiliyoni zabathengisi kwihlabathi liphela. Ke, ayimangalisi into yokuba kukho ukhuphiswano olunzima eqongeni, njengoko amashishini amaninzi ezabalazela ukonyusa intengiso kunye nokuqhuba itrafikhi kwiimveliso zawo.

Ngombulelo, ukubhida kweentengiso zeAmazon kunokunceda iimveliso ziphucule ukubonakala kwazo, zikhulise itrafikhi yazo kwaye zandise intengiso yazo. Kodwa ngenxa yeendlela ezininzi ezahlukeneyo ezikhoyo, kungathatha ixesha ukwenza isigqibo sokuba yeyiphi enokulandelwa.

Eli nqaku liza kugubungela yonke into amashishini afuna ukuyazi malunga nokubhida kweentengiso zeAmazon, kubandakanya neentlobo zabo ezahlukeneyo kunye neengcebiso eziluncedo ukunceda iimveliso zibhide ngempumelelo kwimarike ye-intanethi.

Isiqulatho
Iziseko zebhidi yeAmazon
Iintlobo zokujolisa ukusetyenziswa kwiAmazon
Iintlobo zeentengiso zeentengiso zeAmazon
Iingcebiso zokunceda ukukhetha isicwangciso sokubhida esifanelekileyo
Ukusondeza phezulu

Iziseko zebhidi yeAmazon

Ibhidi yeAmazon isebenzisa inkqubo yefandesi evumela abathengisi babhide ngamagama angundoqo okanye iimveliso banqwenela ukurenkishwa. Xa ixesha lokukhangela lomthengi lihambelana namagama angundoqo ekujoliswe kuwo, iAmazon inikezela ngeentengiso ngokuxhomekeke kwisixa sebhidi, ukubaluleka kwentengiso, kunye nokusebenza kwangaphambili. Amashishini anamagama angundoqo athengiswa kakhulu kwaye abiza awona aphezulu aphumelele ifandesi, kwaye i-Amazon ibonisa iintengiso zabo kubathengi abanokubakho.

Abakhangisi bahlawula kuphela xa abathengi becofa kwiintengiso zabo; Le nkqubo ibizwa ngokuba yi-cost-per-click okanye intengiso ye-CPC.

Amashishini afuna inzuzo yexesha elide kufuneka akhulise isicwangciso sawo sokubhida eqongeni, ethathela ingqalelo izinto ezifana nohlahlo lwabiwo-mali, iinjongo zentengiso, kunye nabaphulaphuli ekujoliswe kubo. Kwakhona kubalulekile ukujonga ukusebenza kwephulo rhoqo, ukuhlaziya amagama angundoqo ukuphucula ukufaneleka kwe-ad, kunye nokulungelelanisa iibhidi xa kuyimfuneko, njengoko oku kuqinisekisa ukuba bahlala bekhuphisana ngokuqhuba ngokuqhubekayo i-traffic kuluhlu lwemveliso yabo.

Iintlobo zokujolisa ukusetyenziswa kwiAmazon

Amashishini angasebenzisa iintlobo ezimbini ze-Amazon ekujoliswe kuyo xa ziseta amagama angundoqo kwimikhankaso yentengiso. Ezi kujoliso oluzenzekelayo kunye nokujolisa ngesandla.

Ujoliso oluzenzekelayo

Amashishini angasebenzisa i-Amazon's algorithm feature ukuvelisa ukubekwa okufanelekileyo kunye namagama angundoqo asekelwe kwiikhathalogu zeemveliso, iindidi, kunye neepatheni zokukhangela abathengi. IAmazon ibonelela ngeentlobo ezine zomdlalo ezahlukeneyo xa kumiselwa ukujolisa ngokuzenzekelayo:

Vala umdlalo: Oku kuya kuvelisa amagama angundoqo ngokusondeleyo kwiimveliso.

Umdlalo oxeliweyo: Oku kuyakuvelisa amagama angundoqo anxulumene kancinane nezinto.

Izaphulelo: Iza kubonisa iintengiso kubathengi abandwendwela amaphepha eemveliso ezincedisana nezinto (umzekelo, ukubonisa iintengiso zentlama yamazinyo kwicandelo lebrashi yamazinyo)

Ababambeleyo: Oku kuya kubonisa iintengiso kubathengi abandwendwela amaphepha emveliso anezinto ezifanayo.

Ngelixa ubhidayo, abathengisi banokuhlengahlengisa iibhidi zabo ngokusekwe kwiqela leentengiso ukuba kukho uluhlu olumbalwa. Nangona kunjalo, amaqela eentengiso anoluhlu oluninzi awakwazi ukuchonga ezona ziphumo zilungileyo. Kungoko, ukunciphisa inani loluhlu kwiqela elinye lentengiso kuyacetyiswa ngokongeza kuphela amacandelo asondeleleneyo.

Ukujoliswa ngokuzenzekelayo kulungele abathengisi abatsha okanye iimpawu ezineekhathalogu ezinkulu zemveliso, njengoko i-Amazon ibamba lonke uphando lwegama elingundoqo, okwenza kube lula ukuqhuba imikhankaso.

eziluncedo:

- Elula

– Ixesha elichithwe kancinci

-Inceda ukwenza iimveliso ezintsha okanye iindidi zibonakale

-Ifuna kancinci ukuya kungabikho buchule

neengozi:

-Ulawulo olulinganiselweyo lwamagama angundoqo ekujoliswe kuwo

– Amathuba aphantsi okuguqulwa

– Kuyabiza ngakumbi ukuba akujongwanga kakuhle

Ukujolisa ngesandla

Ukujoliswa kwezandla kuvumela abathengisi ukuba bakhethe amagama abo angundoqo kunye nokubekwa kweentengiso zabo. Ilungele amashishini abaqonda kakuhle abaphulaphuli abajolise kubo, njengoko kunokwenzeka ukuba bafumane ukucofa kunye nokuguqulwa. I-Amazon inikezela ngeentlobo ezintathu zomdlalo wegama elingundoqo kule njongo. Bazi:

Umdlalo obanzi: Ivuselela xa abathengi bekhangela amagama angundoqo ekujoliswe kuwo nangaluphi na ulandelelwano, kuquka izithethantonye. Ezi ntlobo zomdlalo aziqinisekisi iziphumo ezintle kodwa zifanelekile ukuqokelela idatha.

Ungqamaniso lwamabinzana: Izinto ezibangela ukuba umthengi aphendle amagama angundoqo ngendlela efanayo, kuquka izimaphambili okanye izimamva.

Umdlalo ochanekileyo: Oku kuya kubonisa kuphela intengiso ukuba umthumeli usebenzisa amagama achanekileyo njengamagama angundoqo ekujoliswe kuwo. Olu khetho luvelisa ezona nguqulelo zininzi kwaye lunciphisa iindleko.

Amashishini anokubeka iibhidi kwigama elingundoqo kunye namanqanaba eqela leentengiso ekujoliswe kuyo ngesandla. Nangona kunjalo, ibhidi kwinqanaba legama elingundoqo lingcono njengoko lifaneleka kakhulu kwiintengiso zonyaka.

eziluncedo:

-Ulawulo ngakumbi kumagama angundoqo ekujoliswe kuwo

-Ukulungelelaniswa ngokulula ukuhlangabezana neenjongo zephulo elithile

-Amathuba aphezulu okuguqulwa konqakrazo olubalulekileyo

– Ixabiso eliphantsi xa lenziwe ngempumelelo

neengozi:

-Idinayo ngakumbi kwaye idla ixesha

-Ifuna uhlengahlengiso oluqhubekayo kunye nokuphucula ukugcina ukusebenza kakuhle

-Ifuna ubuchule kuphando lwegama elingundoqo kunye nentengiso kunye nolwazi oluhle lwabaphulaphuli ekujoliswe kubo

Iintlobo zeentengiso zeentengiso zeAmazon

Ukubhida kwinqanaba lokubeka

Le ndlela ibhekisa kwibhidi yokubeka iintengiso ezithile kwiziphumo zokukhangela eziphezulu zeAmazon okanye amaphepha eenkcukacha zemveliso. Abakhangisi banokuhlengahlengisa iibhidi zabo ngokusekelwe kwintsebenzo yentengiso kunye nefuthe layo kwiinjongo zabo zephulo. Ngokuqhelekileyo isetyenziselwa ukujolisa ukubekwa kwezinto eziphezulu kunye nokuthintela abaphantsi.

Ukubhida kwinqanaba lamagama angundoqo

Iimali zebhidi zibekwe kumagama angundoqo kunye namabinzana afanelekileyo kwimveliso okanye kubaphulaphuli ekujoliswe kubo. Amashishini anokulungelelanisa iibhidi ngokuxhomekeke ekusebenzeni kwamagama angundoqo ngamnye.

Izihlandlo ezikhethekileyo zokuqwalasela

Ibhekisa kwiziganeko ezichaphazela amaphulo entengiso eAmazon, anje ngeeholide zonyaka okanye imicimbi ebalulekileyo yokuthengisa.

Amashishini acetyiswa ukuba alungelelanise amacebo awo akhulayo ukuze axhamle ngawo ngala mathuba. Isenokuba ngokunyusa iibhidi zamagama angundoqo athile afunwa kakhulu ngala maxesha onyaka kunye nokulungelelanisa uhlahlo lwabiwo-mali lwazo ukuze kugcinwe inkcitho eyonyukileyo yentengiso enokuthi ivele ngenxa yokhuphiswano olumandla ngaloo maxesha onyaka.

Iingcebiso zokunceda ukukhetha isicwangciso sokubhida esifanelekileyo

Ibhidi enamandla (ezantsi kuphela) lubhejo olukhuselekileyo

Isicwangciso sokubhida esisezantsi-kuphela sithoba ngokuzenzekelayo iibhidi zokuchofoza okuncinci okunokwenzeka ukuba kuguquke kwiintengiso. I-Amazon iya kunciphisa ibhidi ukuya kuthi ga kwi-100% ngokungagqibekanga kuwo wonke umkhankaso oqhubekayo, ukunciphisa umngcipheko weendleko zentengiso ezichithwayo.

Olu khetho lufanelekile kwisicwangciso esijoliswe kwinzuzo kwaye lukhetho olukhuselekileyo kubathengisi abatsha base-Amazon okanye amashishini anohlahlo lwabiwo-mali olulinganiselwe.

Ibhidi eguqukayo (phezulu naphantsi) iyingozi kakhulu

Apha, i-Amazon iphakamisa ibhidi ukuya kuthi ga kwi-100% ukuba ukucofa kunokwenzeka ukuba kuguqulwe kwaye kunyuke nge-50% kuzo zonke ezinye iindawo zokubeka. Kuya kunciphisa ibhidi ukuya kuthi ga kwi-100% ukuba unqakrazo alunakwenzeka ukuguqula. Bangayenza kwiibhidi ekubekweni kwisiphumo sophendlo lwephepha lokuqala.

Esi sicwangciso-qhinga sinoburhalarhume kwaye sifuna intengiso yeengcali kunye nolwazi lokuphucula iphulo. Amashishini angasebenzisa esi sicwangciso ukuba iibhidi azinzile kakhulu kwimarike yazo, njengoko iguquguqukayo kwaye ikhokelela ekuthengisweni okungakumbi.

Nangona kunjalo, inokuthi inyuse okanye inciphise iindleko zentengiso ngokuxhomekeke kumathuba okuguqulwa, ngoko ke ayicebisi.

Iibhidi ezizinzileyo ziyindlela yokuya kwiimveliso ezintsha

Iibhidi ezizinzileyo zivumela abathengisi ukuba babeke isixa-maxabiso esikhethekileyo kwindawo nganye kunye negama elingundoqo, ukuqinisekisa ulawulo olukhulu kwinkcitho kunye nembuyekezo kutyalo-mali. Njengoko iAmazon ayiyi kulungelelanisa ibhidi esekwe kuguquko, amashishini anokuseka isiseko sokufezekiswa kwaye aqikelele ngokulula iindleko zabo zentengiso. Abakhangisi banokuzuza koku ekusebenzeni amaphulo amatsha ngelixa iAmazon isaqokelela idatha.

Iibhidi ezizinzileyo zilungile ekunyuseni Ulwaziso lwebrand kunye nokukhulisa umbono. Ngelishwa, inokubangela ukuhlawula ngaphezulu njengoko iAmazon isebenzisa ibhidi emiselweyo kuyo yonke indawo, nokuba iya kukhokelela kuguquko.

Beka iliso kwi-CPC

Iindleko ngokuchofoza i-metric ebalulekileyo kwintengiso ebonisa ukuba amashishini angakanani kufuneka ahlawule ngokuchofoza nganye kwintengiso yabo. Ke ngoko, ukubeka iliso kwi-CPC kunye nokulungelelanisa iibhidi xa kuyimfuneko ukuphepha ukuchitha ngaphezulu kwamagama angundoqo okanye ukubekwa okungenzi kakuhle.

Cinga ukusebenzisa iAmazon AI

Amashishini anokuthathela ingqalelo ukusebenzisa i-AI ye-Amazon ukukhulisa ngokuzenzekelayo iibhidi zabo ngokusekwe kwimpumelelo yephulo, ngakumbi ukuba banekhathalogu yeemveliso ezinkulu okanye imithombo yemali enyiniweyo, njengoko iphucula ukusebenza kakuhle kweendleko kwaye inceda ixesha lasimahla leminye imisebenzi.

Ukusondeza phezulu

Ibhidi yeentengiso zeAmazon yinxalenye ebalulekileyo yentengiso eqongeni, kwaye amashishini ajonge ukukhulisa ingeniso yawo kufuneka asebenzise ubugcisa bokubhida. Banokuyiphumeza besebenzisa isicwangciso sokubhida esifanelekileyo ngokufunda ngabaphulaphuli abajoliswe kubo kunye nokwandisa ukusebenza kwabo kwephulo lokukhokela ukhuphiswano.

Bobabini abathengisi abatsha kunye ne-pro-Amazon kufuneka bahlale behlaziywa ngezona ndlela zihamba phambili kunye nezenzo kwiintengiso zeAmazon, baqinisekise ukuba basebenzisa izixhobo ezahlukeneyo ezikhoyo. Amashishini angahlala evavanya kwaye ephucula indlela yawo yephulo lokuphucula ukusebenza kwephulo lawo kwaye afumane impumelelo ehlala ihleli kwiqonga lokhuphiswano.