Isikhokelo seFNSKU saseAmazon sokuthengisa okusebenzayo kweAmazon -

Iikhowudi zebhakhowudi zingundoqo wenkqubo yeAmazon kunye nezinye iindawo ezininzi zentengiso kwi-intanethi. Yonke imveliso ethengiswa kwiqonga leAmazon kufuneka ibe neyokuchongwa ngokufanelekileyo, ukulandelela kunye nokulawula. Ngexesha lenkqubo yokuzaliseka, ezi barcodes ziskenwa kuwo onke amanqanaba ukuze abathengisi kunye nabathengi babe nolwazi lwangoku malunga nokuba ziphi iimveliso zabo. Nangona kunjalo, ezi barcodes zinokubhida kubathengisi abatsha.

Sele sikunike ukuhla kwe-UPCs kunye nezinye izichongi zemveliso jikelele. Kodwa kubathengisi baseAmazon, kukho izichongi ezithile ezifunwa yiAmazon kwiimveliso, ngakumbi ezo zikwi-FBA. Nangona ukufumana ukubamba kuzo zonke ii-acronyms ezibandakanyekayo kwiibhakhowudi kunokuba ngumngeni, esi sikhokelo siya kugxila kwiYunithi yokugcinwa kweStokhwe yeNethiwekhi okanye i-FNSKU kunye nendlela yokuyisebenzisa kwiibhakhowudi ze-Amazon.

Ibhakhowudi yeAmazon ABCs

Kukho iikhowudi ezine zomenzi eziqhelekileyo ezamkelwe eAmazon: UPC, EAN, JAN, kunye ne-ISBN. Ezi ziikhowudi zendalo yonke ezinefomathi ezamkelwa kwihlabathi jikelele. Zabelwa ngabavelisi beemveliso okanye amabhunga olawulo kwaye zisetyenziswa kwiisetingi ezahlukeneyo zokuthengisa, zombini kwi-intanethi nakwi-intanethi. Ngokungagqibekanga, iAmazon izisebenzisa ezi khowudi ngalo lonke ixesha imveliso idwelisiwe. Nangona kunjalo, ungalutshintsha useto lwebhakhowudi yakho ukuba ufuna ukusebenzisa ezinye iifomati ezamkelekileyo zebhakhowudi.

Ngaphakathi kwenethwekhi yokuzaliseka kwayo, iAmazon inikezela ngesazisi esikhethekileyo kuyo yonke imveliso. Le yi-FNSKU, esetyenziselwa ukulandelela kunye neleyibheli yeemveliso ezigcinwe kwindawo yokugcina i-Amazon. Kwiimveliso ezingenakulandelwa kusetyenziswa iikhowudi zomenzi eziqhelekileyo, i-Amazon idinga ibhakhowudi ye-FNSKU.

Kubanikazi bebhrendi, olunye uhlobo lwebhakhowudi lunokufuneka-ikhowudi yokwenyani yokwenyani. Le khowudi iquka ngokucacileyo i-logo ye-Transparency "T" eqinisekisa imveliso kwaye inqande ukuthengiswa kwezinto zomgunyathi kwiqonga.

Ukucacisa i-ASIN, i-SKU, kunye ne-FNSKU

Ngaphandle kweekhowudi zomenzi, kukho iikhowudi ezintathu ezibalulekileyo ezisetyenziswa kwiqonga leAmazon: ASIN, SKU, kunye neFNSKU. Ezi zinemisebenzi ekhethekileyo kwinkqubo yeAmazon, kwaye ukuqonda iinuances zabo kubalulekile kubathengisi abahamba kwindawo yentengiso yeAmazon.

I-ASIN: Isichongi esiKhethekileyo seMveliso

I-ASIN imele iNombolo yeSazisi esemgangathweni yaseAmazon. Le yikhowudi yealphanumeric eneedijithi ezili-10 eyodwa enikezelwe kwimveliso nganye edweliswe kwiAmazon. Isebenza njengesixhobo sokwenza ikhathalogu esenza ukuba kube lula ukuchongwa kwemveliso kubo bobabini abathengisi kunye nabathengi. Isazisi sendalo yonke kwiAmazon, i-ASIN iyafana kwimveliso ethile nokuba ithengiswe ngabathengisi abaninzi. Abathengi banokubona le khowudi kumacandelo enkcazo yemveliso kumaphepha emveliso.

SKU: Isichongi esiKhethekileyo somthengisi

I-SKU okanye iYunithi yokugcinwa kweStokhwe yikhowudi yealphanumeric eyahlukileyo esetyenziswa ngabathengisi ukulawula uluhlu lwabo lwempahla. Yikhowudi yobuqu enikezelwe ngumthengisi kukwahluka kwemveliso nganye okanye into. Abathengisi abohlukeneyo baya kuba nee-SKU ezahlukeneyo zohlobo lwemveliso eqhelekileyo abazithengisayo. Ii-SKUs zinceda abathengisi balandele kwaye baququzelele iimveliso zolawulo olusebenzayo lwe-inventri, ukusetyenzwa kwee-odolo, kunye nokugcinwa kwakhona. Kuba zezokusetyenziswa kwangaphakathi, ezi zivela kuphela kuMthengisi oPhakathi.

I-FNSKU: IMveliso kunye neSichongi soMthengisi

I-FNSKU sisichongi esikhethekileyo seAmazon esinikezelwe kwiimveliso ngaphakathi kwinethiwekhi yokuzaliseka. Ngokungafaniyo nee-ASIN, ezingqale kwimveliso, kunye nee-SKU, ezithe ngqo kumthengisi, ii-FNSKU zichonga zombini imveliso kunye nomthengisi. Ezi khowudi zidlala indima ebalulekileyo ekusebenzeni kwangaphakathi kwe-Amazon kwaye ziqinisekisa ukusebenza kakuhle ukuze kuzaliseke.

Ukushwankathela, lo ngowona mahluko uphambili phakathi kweekhowudi ezintathu:

Injongo

I-ASIN: yokukhangela imveliso kunye noluhlu
SKU: kulawulo lwempahla yangaphakathi
I-FNSKU: yokulandelela uluhlu lwe-FBA

iqonga

ASIN: ngaphakathi kweAmazon
SKU: IAmazon kunye namanye amaqonga abathengisi
FNSKU: ngaphakathi kweAmazon

Ngokwezifiso

I-ASIN: I-Amazon yabelwe kwaye ayinakwenziwa ngokwezifiso
SKU: Yenziwe ngumthengisi kwaye inokwenziwa ngokwezifiso
I-FNSKU: I-Amazon yabelwe kwaye ayinakwenziwa ngokwezifiso

Ufuna nini i-FNSKU?

Ayizizo zonke izinto ezidweliswe kwiAmazon ezifuna iFNSKU. Xa udwelisa imveliso, into yokuqala eyenziwa yi-Amazon idibanisa nee-ASIN ezikhoyo. Ukuba akukho nanye okanye xa kufuneka i-FNSKU, iqonga liya kukwazisa kwaye licebise ukuba zeziphi izichazi ezifunekayo kuluhlu lwakho.

Kodwa ukuba ujonge ukujoyina i-64% yabathengisi baseAmazon abasebenzisa i-FBA, ngokuqinisekileyo kuya kufuneka wazi izinto ezibalulekileyo ze-FNSKU. IAmazon ifuna ukuba imveliso nganye ithunyelwe kuyo nayiphi na indawo yokugcina impahla yaseAmazon ukuba ibhalwe ngeFNSKU yayo eyahlukileyo.

Nokuba akukho kwi-FBA, kukwakho neemveliso ezithile ezifuna ii-FNSKUs. Oku kubandakanya iimveliso ezingalandelwanga kusetyenziswa iikhowudi zomenzi, ezifana nezinto ezisetyenzisiweyo, iimveliso ezithintelweyo, iimveliso ezinemihla yokuphelelwa kwexesha, kunye neemveliso zemidiya. Iimveliso zabantwana okanye iintsana zihlala zifuna ii-FNSKUs ngokunjalo.

Uyenza njani iFNSKU

Ngokungafaniyo nee-SKU, ezidalwe ngabathengisi ngokwabo, ii-FNSKUs zabelwe yi-Amazon. Azinakutshintshwa okanye zenziwe ngokwezinto ezikhethwa ngumthengisi.

Ukufumana i-FNSKU yemveliso yakho, landela la manyathelo angezantsi.

Kwideshibhodi yakho yoMthengisi, seta imveliso yakho yeAmazon FBA.
Qalisa imveliso yakho ngokuyidwelisa kwikhathalogu yeAmazon.
Nje ukuba ikhathalelwe, iAmazon iya kwabela iFNSKU ekhethekileyo kwimveliso yakho.
Khuphela kwaye uprinte ikhowudi yebhakhowudi yeFNSKU eyenziwe yiAmazon.
Namathisela ileyibhile kwimveliso yakho ngaphambi kokuba uyithumele kwiziko lokuzaliseka kweAmazon.

Kwiimeko ezininzi, iibhakhowudi aziprintwa okanye zikhutshelwe emva kokuba zenziwe. Kuxhomekeke kumthengisi ukuba athathe isigqibo sokuba uza kuprinta nini kwaye asebenzise iilebhile kwiimveliso. Ukuba awunazo iiodolo okwangoku, okanye ukuba awukakulungeli ukuthumela iimveliso zakho kumaziko okuzaliseka eAmazon, awudingi ukuprinta iilebhile zebhakhowudi kwangoko.

Xa sele ulungele ukulungiselela kwaye uthumele imveliso yakho eAmazon, landela la manyathelo angezantsi ukuze ufumane i-FNSKU efanelekileyo.

Ngena kwiakhawunti yakho yomthengisi kwaye uye ku Lawula uluhlu lwe-FBA.
Khangela imveliso yakho kuluhlu lwempahla.
Cofa imenyu eyehlayo kwicala layo lasekunene.
khetha Iileyibhile zezinto eziprintwayo.
Qinisekisa ukhetho lwakho ngokucofa Ok
Qhoboshela ileyibhile ye-FNSKU kwimveliso yakho.

Kubalulekile ukuqaphela ukuba ngelixa inkqubo jikelele ihlala ingaguquguquki, kunokubakho ukuhluka okusekwe kwindlela yakho yokuthengisa ethile. Amanyathelo angawo angohluka phakathi kwabathengisi babucala, i-arbitrage, okanye abathengisi.

Ngaphezu koko, kubalulekile ukujonga ukuba ileyibhile iqulethe ikhowudi ye-FNSKU efanelekileyo ngaphambi kokuba uyithumele eAmazon ukuze izaliseke. Izinto ezingabhalwanga kakuhle ezinebhakhowudi ezingahambelani neemveliso ziphakathi kweyona miba ixhaphakileyo elibazisa ukuzaliseka kweodolo.

Uyisebenzisa njani iFNSKU

Ukusebenzisa i-FNSKU kubandakanya amanyathelo amaninzi aqinisekisa ukuleyibhile okuchanekileyo kunye nokudibanisa okugudileyo kwinkqubo yokuzaliseka kweAmazon. Nje ukuba uvelise ikhowudi yebhakhowudi ye-FNSKU, landela le miyalelo ineenkcukacha eyenzelwe iimodeli ezahlukeneyo zokuthengisa.

Kubathengisi beLeyibhile yaBucala

Kwabo babandakanyeka kumalinge eelebhile yabucala, ukudibanisa i-FNSKU kwipakethe yemveliso yakho linyathelo elicwangcisiweyo. Emva kokwenza ibhakhowudi, thatha la manyathelo alandelayo:

Khuphela ibhakhowudi ye-FNSKU kwaye uyinike umenzi wakho. Qinisekisa ukuba imveliso nganye ibhalwe ngokuchanekileyo kunye ne-FNSKU eyodwa kwaye ukubekwa kwelebhile kuhambelana nezikhokelo ze-Amazon.
Nxibelelana nomenzi wakho ukuze ube nebhakhowudi ye-FNSKU eprintwe ngokuthe ngqo kwipakethe yemveliso. Oku kudityaniswa kubonisa inkangeleko yobuchwephesha kunye nengenamthungo ngelixa uphucula ukusebenza kakuhle kokuskena kuyo yonke inkqubo yokuzalisekisa kwiindawo zokugcina iimpahla kunye namaziko okuzaliseka.
Unokwenza iilebhile zezitikha ezinebhakhowudi ye-FNSKU kwaye uzincamathele kwimveliso okanye kwipakethe yayo. Le ndlela ivumela ukuguquguquka kwilebhile ngelixa ubambelela kwiimfuno zeAmazon.

Kubathengisi beArbitrage abaThengisayo

Ukuba isicwangciso sakho se-eCommerce sibandakanya i-arbitrage yokuthengisa, landela la manyathelo kusetyenziso olusebenzayo lwe-FNSKU:

Emva kokwenza ibhakhowudi ye-FNSKU, yikhuphele kwiakhawunti yakho yomthengisi weAmazon. Sebenzisa umshicileli okumgangatho ophezulu ukuprinta ileyibhile yebhakhowudi ngelixa uqinisekisa ukucaca kunye nokuchaneka.
Qhoboshela ileyibhile yebhakhowudi ye-FNSKU kwimveliso kwindawo ebonakalayo nenokuskenwa. Qinisekisa ukuba ibambelela ngokukhuselekileyo kwaye ayiphazamisi naluphi na ulwazi olubalulekileyo lwemveliso.
Ukunikezela umsebenzi wokuleyibhela kwiAmazon ngokubhalisela iNkonzo yeLebhu ye-FBA. Ukuba ukhetha olu khetho, iAmazon iya kusebenzisa ibhakhowudi ye-FNSKU ngomrhumo we-0.55 yeedola ngento ebhaliweyo. Le nkonzo inokonga ixesha kunye nomzamo, ngakumbi kwiimali ezinkulu.

Ngokulandela le miyalelo ilungiselelweyo ngokusekwe kwimodeli yakho yokuthengisa, ungasebenzisa ngempumelelo iibhakhowudi ze-FNSKU ukomeleza ukuchaneka kwe-inventri, ukufezekiswa kolungelelwaniso, kunye nokuququzelela amava okuthenga angenamthungo kubathengi bakho.

Izikhokelo zoShicilelo kunye nokusebenzisa i-FNSKU Barcodes

Ushicilelo oluchanekileyo kunye nokusetyenziswa kweebhakhowudi ze-FNSKU zibalulekile kulawulo lwe-inventri olungenamthungo kunye nokuzaliseka okuyimpumelelo kwi-ecosystem ye-Amazon. Landela ezi zikhokelo ukuqinisekisa ukuba iilebhile zakho zebhakhowudi ze-FNSKU zicacile, ziyafundeka, kwaye zilungele ukusebenza ngokupheleleyo.

Ushicilelo olukumgangatho oPhezulu

Shicilela zonke iikhowudi ze-Amazon nge-inki emnyama kwiilebhile ezimhlophe, ezingabonisiyo kunye ne-adhesive esuswayo. Qinisekisa ukuba imilinganiselo yeleyibhile ingena phakathi koluhlu lwe-1 x 2 intshi ukuya kwi-2 x 3 intshi, ukuhlalisa iisayizi ezifana ne-1 x 3 intshi okanye 2 x 2 intshi.
Sebenzisa umshicileli onesisombululo esiphezulu ukuqinisekisa ukuba ikhowudi yebhakhowudi nganye icacile. Ushicilelo olukumgangatho ophantsi lunokukhokelela kwimiba yokuskena kwaye luthintele ukulandelwa okufanelekileyo.
Landela izikhokelo zeAmazon malunga nobungakanani obuncinci beemfuno zebhakhowudi yeFNSKU. Kuphephe ukukala ikhowudi yebhakhowudi phezulu okanye ezantsi, njengoko inokuchaphazela umgangatho womfanekiso.
Gcina umahluko owaneleyo phakathi kwebhakhowudi kunye nemvelaphi. Ibhakhowudi emnyama kwimvelaphi ekhanyayo (okanye ngokuchaseneyo) iphucula ukuchaneka kokuskena.
Kuphephe Ukugqwetheka. Thintela ukolula okanye ukujija ibhakhowudi ngexesha loshicilelo okanye usetyenziso, njengoko iibhakhowudi ezigqwethekileyo zisenokungaskena ngokuchanekileyo.
IAmazon ifuna indawo ecacileyo yebhakhowudi. Shiya indawo ecacileyo malunga nebhakhowudi ukuqinisekisa ukuskena okuchanekileyo. Kuphephe ukubeka nawuphi na umbhalo, imizobo, okanye ezinye iikhowudi zebhakhowudi kule ndawo.
Phambi koshicilelo oluninzi, yenza uvavanyo lokuskena ibhakhowudi ukuqinisekisa ukuba inokufundwa ngokuchanekileyo zizikena zebhakhowudi.
Ukuba ushicilela iileyibhile kwiibhetshi, qinisekisa ukungaguquguquki kumgangatho woshicilelo, ubungakanani, kunye nokubekwa kuzo zonke iilebhile.
Kwimeko yeempazamo okanye uprinte kwakhona, velisa iilebhile zebhakhowudi ezintsha ze-FNSKU ngqo kwiakhawunti yakho yomthengisi weAmazon.

Ukuleyibhile ngokufanelekileyo kunye nokuPakisha

Xa uprinta iilebhile, qinisekisa ukuba ukukala komshicileli kusetelwe ku-None okanye 100% ukunqanda uhlenga-hlengiso olungenziwanga ngenjongo kwindawo yokuprinta yePDF.
Khetha isitokhwe selebhile esibambelela kakuhle kwimveliso yakho okanye imathiriyeli yokupakisha. Qinisekisa ukuba iileyibhile zomelele kwaye ziyaxhathisa ekungcoleni, ukufuma, kunye nokunxiba.
Ncamathisela ileyibhile yebhakhowudi ye-FNSKU kwindawo ethe tyaba, ecocekileyo, nengenazithintelo kwimveliso okanye kwipakethe yakho. Qinisekisa ukuba iyabonakala, iyaskeneka, kwaye ayiquki naluphi na olunye ulwazi olubalulekileyo.
Ukuba unikezela ngokwahluka kwemveliso (umzekelo, ubungakanani obahlukeneyo okanye imibala), umahluko ngamnye kufuneka ube neleyibhile yebhakhowudi ye-FNSKU.

Iimpazamo eziqhelekileyo zokuthintela

Ukuzulazula kwihlabathi le-FNSKUs kufuna ukuchaneka kunye nengqalelo kwiinkcukacha. Suka kule migibe ixhaphakileyo ukuze uphucule ukuzaliseka kweodolo kunye nokwaneliseka komthengi.

Iimveliso ezingabhalwanga kakuhle

Ukuleyibhile okuchanekileyo kubaluleke kakhulu xa kuziwa kwii-FNSKUs. Iimveliso ezingabhalwanga kakuhle zinokukhokelela kuthotho lwemiba, ukusuka ekungangqinelani kwe-inventri ukuya kwiimpazamo zokuzaliseka. Soloko ujonga kabini ukuba iFNSKU oyisebenzisayo ihambelana nemveliso echanekileyo, ukwahluka, okanye inyanda.

Ukusebenzisa ii-FNSKU ezingachanekanga

Imveliso nganye ekuluhlu lwakho kufuneka inxulunyaniswe neFNSKU efanelekileyo. Ukusebenzisa i-FNSKU engalunganga kunokubangela ukuphathwa kakubi kwe-inventri, ukungangqinelani kuluhlu lweemveliso, kunye nokungoneliseki kwabathengi ngenxa yokufumana into eyahlukileyo kunokulindelekile.

Ukusilela ukuhlaziya ii-FNSKUs kwiiNguqulelo

Xa unikezela ngeemveliso ezinokwahluka okunjengobukhulu, umbala, okanye isimbo, ukwahluka ngakunye kufuneka kube ne-FNSKU yayo eyahlukileyo. Ukungaphumeleli ukubonelela ngee-FNSKU ezizodwa kunokukhokelela ekubalweni kwe-inventri engachanekanga, ukubhideka kuluhlu lwemveliso yakho, kunye nobunzima bokulandelela ukuthengisa kunye nokuzaliswa kwakhona.

Ukungahoywa kwe-FNSKUs kwiiBundle kunye nee-Multipacks

Ukuba unikezela ngeemveliso ezidityanisiweyo okanye iipakethe ezininzi, qinisekisa ukuba into nganye engaphakathi kwinqwaba ine-FNSKU yayo eyahlukileyo. Ukungahoywa oku kunokukhokelela kwiimpazamo zokuzaliseka, ulawulo lwe-inventri olungachanekanga, kunye nemingeni ekulandeleni ukusebenza kwezinto zomntu ngamnye.

Ukungahoyi Utshintsho lwe-FNSKU kwiiMveliso eziGuquliweyo

Xa usenza uhlengahlengiso kwimveliso, njengotshintsho kwipakethe, uyilo, okanye ukusebenza, khumbula ukuhlaziya i-FNSKU nayo. Ukungaphumeleli ukuhlaziya i-FNSKU kunokubangela ukudideka phakathi kwabathengi kunye nokuphulwa koluhlu olunokuthi lube khona phezu kokulandelwa kwe-inventory engachanekanga.

Iingcebiso kunye neZenzo eziGqwesileyo ze-FNSKU

Nanga amanye amacebiso okufumana okuninzi kwi-FNSKU yakho.

Sebenzisa i-FNSKUS kwiilebhile zabucala kunye nophawu. Ngaphaya kwenkalo yokusebenza, ii-FNSKUs zinokusetyenziswa njengesixhobo sophawu. Dibanisa ilogo yakho okanye izinto zebhrendi kuyilo lwelebhile ye-FNSKU ukomeleza ukubonakala kwebrendi kunye nokuqondwa phakathi kwabathengi. Oku kuchukunyiswa kufihlakeleyo kunokomeleza isazisi sophawu lwakho kunye nobungcali.
Xa ujongene nenqwaba okanye iipakethe ezininzi, cinga ngokwenza inkqubo ecacileyo yonikezelo lwe-FNSKU. Yabela iikhowudi ezithile kwiimveliso zomntu ngamnye kwi-bundle, kwaye ubhale oku ngaphakathi. Le ndlela ecwangcisiweyo iqinisekisa ukulandelwa okuchanekileyo, okwenza kube lula ukulawula uluhlu kunye nokuzalisekisa imiyalelo ngokuchanekileyo.
Ukuguqulwa kwemveliso kuqhelekileyo, kodwa kunokuchaphazela ulawulo lwakho lwempahla. Xa usazisa utshintsho, nokuba luncinci okanye lukhulu, thatha indlela yokuqalisa ngokuhlaziya i-FNSKU ngokufanelekileyo. Oku akupheleli nje ukulungelelanisa uluhlu lwakho kunye neemveliso zokwenyani ozinikezelayo kodwa kunciphisa ukubhideka kubathengi kunye namaziko okuzalisekisa.
Ngobuchule beka iilebhile ze-FNSKU kwiimveliso zakho. Jonga iindawo eziququzelela ukuskena lula kumaziko okuzaliseka. Yiphephe imiphezulu egobileyo okanye engalinganiyo. Qinisekisa ukuba iilebhile zihlala zithe tyaba kwaye zingathintelwanga ukuskena okusebenzayo ngexesha lenkqubo yokuzaliseka.
Ukuba uthengisa kumaqonga amaninzi ukongeza kwiAmazon, gcina ukungaguquguquki kulawulo lwakho lwe-FNSKU.

Ngokunqanda iimpazamo eziqhelekileyo kunye nokuphumeza ngobuchule izenzo eziqhubela phambili, uya kusebenzisa amandla apheleleyo e-FNSKU ukuze uphucule ukusebenza kwakho kakuhle, ukuqinisa ibrendi yakho, kwaye ubonelele ngamava okuthenga awonwabisayo kubathengi bakho.

Ukuqhawula phezulu

Ehlabathini lokuthengisa kwi-intanethi, ukuhanjiswa okukhawulezayo yinto enkulu-i-62% yabathengi balindele ukuba ii-odolo zabo zihanjiswe ngeentsuku nje ezintathu. IAmazon FBA inokwenza oku kwenzeke, kodwa ukuze uphumelele ngokwenene, kufuneka uqonde iiFNSKUs.

Khumbula, ii-FNSKU zifana neekhowudi ezizodwa ezinceda ukulandelela iimveliso kunye nokugcina abathengi bonwabile. Ukwazi ukwenza kunye nokuzisebenzisa kunokunika ukuthengisa kwakho kwe-Amazon ukunyusa okwenyani. Uxhobe ngezimvo kunye nezicwangciso zesi sikhokelo, ukuxhotyiswe kakuhle ukwenza ingqiqo ye-FNSKUs kwishishini lakho le-Amazon. Olu lwazi lunokuqhubela ishishini lakho phambili kwaye likubekele impumelelo.

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