Amazon Handmade Vs. I-Etsy: Iinzuzo kunye neengxaki kubathengisi

Nokuba uligcisa okanye usomashishini ozama ukulinganisa ishishini lakho elincinci, ukukhetha indawo yokuthengisa ekwi-intanethi kunokwenza umahluko omkhulu. Amaqonga e-ecommerce enza kube lula kwishishini lakho elincinci ukuba liguqukele ekubeni luphawu olwamkelwa kwihlabathi liphela ngaphandle kwendawo yokugcina impahla, umnxibelelanisi wezinto eziphathekayo, okanye indawo engaphambili yevenkile. Nangona kunjalo, emva kophando kunye nokunciphisa uluhlu lweemarike ze-intanethi, usenokuba uzifumene ujongene neendlela ezimbini ongenakukhetha kuzo-i-Amazon Handmade kunye ne-Etsy.

Iiplatifti ezimbini ze-eCommerce ezidumileyo nezingenakulinganiswa, i-Amazon Handmade kunye ne-Etsy, zibonelela ngamathuba angenasiphelo kumashishini amancinci okufumana abathengi abatsha kunye nokunyusa ukuthengisa. Ukuba unobunzima bokwenza isigqibo malunga nomthengisi ochanekileyo owenziwe ngesandla kwishishini lakho, nantsi inkcazo yeyantlukwano yabo, ukufana, kunye neenzuzo kunye neengxaki zokukunceda.

Yintoni iAmazon Handmade?

Umthengisi ohamba phambili kwi-intanethi e-US, ngaphezu 300 izigidi zabathengi kunye nabaphantse babe zizigidi ezi-2 abathengisi abasebenzayo, iAmazon.com yazisa i-microsite yayo ye-Amazon Handmade ngo-2015.

Yenzelwe amashishini amancinci asebenza kwimpahla eyenziwe ngesandla, iAmazon Handmade ifumana isiseko esikhulu sabathengi abavela kwiAmazon.com. Intsingiselo, iqonga linciphisa iitoni zomzamo wokufumana ezintsha abathengi kwi-intanethi. NgoSeptemba ka-2020, iAmazon Handmade yatyhila ukuba ngaphezulu kwe-100 yabenzi bayo bagqithile. $ 1 yezigidi kwiintengiso zonyaka.

Ngokwezifundo ezahlukeneyo, abathengi baseAmazon bawela kwiqela lobudala 19-44, kunye neendidi zemveliso ezenziwe ngezandla eziphezulu ezithengiswa kakhulu zibucwebe, ikhaya, kunye nezinto zasekhitshini.

IiPros zokuthengisa kwiAmazon Handmade

Ukufikelela okukhulu

Ngokwezifundo, iAmazon yi-5^th indawo etyelelwe kakhulu e-US, ewela emva kweYouTube, Twitter, Facebook, kunye neWikipedia kuphela. Njengoko i-Amazon Handmade idityaniswe kwindawo enkulu ye-Amazon.com, ukudwelisa imveliso kwi-microsite kuya kuyibeka ngokuzenzekelayo phambi kwesiseko esikhulu sabaphulaphuli behlabathi.

Isicwangciso sobuchule esincomekayo

I-Amazon inika iinketho ezimbini zamaxabiso-ezomntu kunye nezobuchwephesha. Ngesicwangciso sobuchwephesha, abathengisi bahlawula umrhumo osicaba we-39.99 yeedola ngenyanga, kunye nazo naziphi na iintlawulo zokuthengisa ezongezelelweyo kwii-odolo zomntu ngamnye. Ngaphaya koko, abathengisi abavunyiweyo kwiAmazon Handmade bafumana izinto ezongeziweyo kwaye bahlawuliswa kuphela i-15% yomrhumo wokuthengiselana kuzo zonke iintengiso.

Uncedo lweFBA

IAmazon Handmade ibonelela ngokuPhunyezwa ziinkonzo zeAmazon, apho abathengisi bathumela iimveliso kwindawo yokugcina izinto eAmazon ukuze zigcinwe. Nje ukuba umthengi ethenge imveliso yakho, ipakethe yeAmazon, kwaye ithumele iodolo egameni lakho.

Akukho mrhumo wokudweliswa

IAmazon Handmade ayihlawulisi abathengisi imali yoluhlu lwemveliso. Ke, ungadwelisa iimveliso ezininzi njengoko ufuna kwaye uhlawule kuphela iintlawulo zokuthengisa kuphela ukuba uyathengisa.

Iingxaki zokuthengisa kwiAmazon Handmade

Indawo enokhuphiswano oluphezulu

IAmazon ineqela leebrendi zangaphakathi ezithengisayo ecaleni kwabanye abathengisi. Ke, ishishini lakho lihlala likukhuphiswano oluthe ngqo kunye neAmazon, umntu okhuphisanayo onamandla. Olu khuphiswano luba lukhuni ngakumbi ukuba ishishini lakho liyaphumelela kwiMarike yeAmazon.

Iintlawulo eziphezulu zekhomishini

Nangona abathengisi be-Amazon Handmade bafumana isicwangciso sokuthengisa sobuchwephesha seAmazon ngaphandle kweendleko, i-15% yentlawulo yokuthengisa ehlawuliswayo kwintengiso nganye isephezulu kunezo zibizwa zezinye iindawo zentengiso. Ukongeza, i-Amazon ihlawulisa umrhumo wokuthumela phakathi kwe-7-45% ngokuxhomekeke kudidi lwemveliso. Indlela yodwa yokuphepha le ntlawulo eyongezelelweyo kukuhlawula i-$ 39.99 ngenyanga ukuze ube 'nguMrhwebi wePro-Merchant.'

Yintoni iEtsy?

Nabathengisi abangaphezu kwezigidi ezi-7.5 kunye 96.3 izigidi zabathengi abasebenzayo, u-Etsy uzikhuthaza njengeqonga apho abantu banokuthenga izinto zokudala zohlobo olulodwa ngamaxabiso afanelekileyo. Indawo ye-eCommerce likhaya kuluntu oluphithizelayo lwamagcisa, abayili, kunye nabasebenzi bezandla abathengisa izinto ezenziwe ngesandla okanye zakudala.

Iimveliso ezinokuthengiswa kwi-Etsy kufuneka ziwe ngokweendidi ezifana nezobugcisa, ubugcisa, ubucwebe, izixhobo zasekhaya, okanye iimpahla ezibhakiweyo. Abathengisi bayakhuthazwa ukuba badwelise izinto zakudala—iimveliso ezineminyaka engama-20 ubuncinane ubudala—njengoko kukho isiseko esikhulu sabathengi sezinto ezinjalo kwi-Etsy.

Ngaphezulu kwe-1,000,000 yeevenkile ezisebenzayo, i-Etsy ikhula ngokuthandwa, kunye nenani elandayo labathengi be-intanethi bevuma ukuba yindawo entle yokufumana izinto ezizodwa kunye nezipho ezingathengiswa kwenye indawo.

IiPros zokuthengisa kwi-Etsy

Iintlawulo zokuqalisa eziphantsi

I-Etsy ibiza imali ephantsi ngokwentelekiso. Enyanisweni, umntu unokuqalisa ivenkile yabo kwi-Etsy nge-$ 0.20 nje, kwaye akukho mirhumo eyongezelelweyo okanye iintlawulo zenyanga zokuhlawula.

Isiseko sabathengi esikhulu nesizinzileyo

Njengoko kukhankanyiwe ngaphambili, u-Etsy sele unesiseko somthengi esisodwa sabantu abatyelela iqonga ukuze bafumane izinto zakudala okanye zohlobo olulodwa. Ke, ukuvula ivenkile ye-Etsy kukunika ubulungu kuluntu olwalusekwe ngaphambili, olunokunceda ngokuba abathengi bakufumane.

Izicwangciso zentengiso eziguquguqukayo

Ukuqala kulo nyaka, u-Etsy uvumela abasebenzisi ukuba bathenge iintengiso ezikwisayithi kunye nangaphandle kwendawo ngeqonga. Isithuba sentengiso yangaphakathi sixhobisa ngenkqubo ye-auto-bidding-abathengisi bamisela uhlahlo lwabiwo-mali lwemihla ngemihla olusetyenziswa ngu-Etsy ukuthengisa indawo yentengiso kwiindidi zemveliso ethile kunye namagama okukhangela.

Ngakolunye uhlangothi, iintengiso ze-off-site zisebenza kwi-pay-per-click model apho umthengisi uhlawula kuphela ukuba umsebenzisi ucofa i-ad kunye ne-odolo kwiintsuku ze-30. Umrhumo weentengiso yi-15% yexabiso lilonke elithengiweyo.

Iimveliso kunye neevenkile zeentengiso ezingaphandle kwendawo zikhethwa ngokuzenzekelayo, kwaye abathengisi banokuphuma kwinkqubo ukuba benza ngaphantsi kweedola ezili-10,000 kwiintengiso zonyaka.

Uhlalutyo kunye nokhetho lwesiko

Ngesicwangciso esisemgangathweni, abathengisi be-Etsy bafumana ukufikelela kwiphepha lezibalo ezibonisa umthamo wezithuthi kwivenkile yabo ye-Etsy kunye nolwazi malunga neendwendwe. Ngesicwangciso esongezelelweyo esihlawulelwayo, "i-Etsy Plus," abathengisi banokwenza inkangeleko yevenkile yabo ngeebhanile kunye noluhlu olubonisiweyo. Omnye unokuseta izaziso zoluhlu lokulinda kwizinto ezithengisiweyo, iikhredithi zentengiso, iikhredithi zoluhlu, kunye ne-50% kwi-domain yesiko unyaka.

Iingxaki zokuthengisa kwi-Etsy

Iintlawulo eziphindaphindiweyo

Ngelixa iindleko zokuqala zokuqalisa ziphantsi, iintlawulo zinokudibanisa ngokukhawuleza, ngakumbi ngeentlawulo zoluhlu ekufuneka zihlawulwe rhoqo kwiinyanga ezine. Ngokomzekelo, umthengisi kufuneka ahlawule i-$ 20 ukuvula ivenkile ye-Etsy kunye noluhlu lwe-100. Nokuba iimveliso ziyathengiswa okanye azithengiswa, umsebenzisi kufuneka ahlawule enye i-20 yeedola kwizintlu ezifanayo emva kweenyanga ezine.

Imarike egcweleyo

Omnye umba abathengisi abaninzi kufuneka bajongane nawo xa ukuthengisa iimveliso kwi-Etsy lukhuphiswano. Ngokucacileyo, kukho abathengisi abaninzi kunabathengi kwi-Etsy. Ngokunyuka kwenani labathengisi, kunye nokhuphiswano oluninzi, kunokuba nzima ukwenza ivenkile yakho kunye neemveliso zivelele. Ukoyisa olu celomngeni, abanini beevenkile kufuneka bachithe ixesha nemali eyongezelelekileyo ekuthengiseni nasekuphuculeni iindawo eziphambili zokuthengisa iimveliso zabo.

I-Amazon Handmade vs. Etsy: ukufana kunye nokungafani

Esona sizathu siphambili abathengisi bakufumanisa kunzima ukukhetha phakathi kwe-Amazon Handmade vs. Etsy kukuba abazi ukuba zifana okanye zahluke kangakanani amaqonga amabini. Ngelixa bobabini bebahle kwaye benamandla abo, udinga elona qonga lilungileyo xa uqalisa ishishini. Unaloo nto engqondweni, nantsi uthelekiso oluneenkcukacha lwe-Amazon Handmade vs. Etsy.

Fanayo

Ideshibhodi esebenziseka lula

Zombini i-Amazon Handmade kunye ne-Etsy ziyilelwe ukuba zisebenziseke kwaye zibe lula. Abathengisi banokuseta ngokulula ivenkile yabo ye-intanethi kuwo omabini amaqonga ngaphandle kwamava ophuhliso lwewebhu lwangaphambili okanye ulwazi. Ukongeza, zombini iAmazon Handmade kunye ne-Etsy zivumela ukwenziwa ngokwezifiso kwamaphepha evenkile kwaye unikeze ideshibhodi yomthengisi ukulandelela iodolo kunye nolwazi lokuthengisa.

Iimveliso zesiko

Abathengisi banokubhatala ngokulula kwaye bafumane uluhlu oluthile lokubekwa kuzo zombini iAmazon Handmade kunye ne-Etsy.

Uluhlu lweemveliso

Iiplatifti ezimbini ze-eCommerce zihlawulisa iimali zokuthengisa ezibalwe njengepesenti yexabiso elipheleleyo lokuthengisa.

Ukungafani

Iintlawulo zoluhlu

NgeAmazon Handmade, abathengisi abahlawuli ntlawulo yoluhlu lwemveliso. Nangona kunjalo, abanini beevenkile ze-Etsy kufuneka bahlawule umrhumo woluhlu rhoqo emva kweenyanga ezine.

Ukuhlawula intlawulo

I-Etsy inikezela ngeendlela ezintathu zokuhlawula kubathengisi-ngeakhawunti ye-Etsy, PayPal, okanye iposi. I-Amazon Handmade ivumela kuphela iidiphozithi ngqo kwi-akhawunti yebhanki yomthengisi. Ngaphaya koko, iAmazon Handmade ihlawula abathengisi nge-biweekly, ngelixa abanini beevenkile ze-Etsy benokukhetha kwishedyuli yemihla ngemihla, ngeveki, ngenyanga, okanye kabini ngenyanga.

Inkqubo yokubhalisa

Ukubhalisa kwi-Amazon, uqala ngokungenisa irhafu, ibhanki, kunye nolwazi lomntu kwaye ulinde imvume enokuthatha inyanga okanye ngamanye amaxesha ngaphezulu. Nje ukuba uvunyiwe, kufuneka ugcwalise ifomu yesicelo esongezelelweyo ukuze uqale ukuthengisa kwiAmazon Handmade.

Nge-Etsy, izinto zilula. Ungaqalisa ngokugcwalisa ezimbalwa zebhanki kunye nolwazi lomntu.

Iinkonzo zokuzalisekisa

IAmazon ibonelela ngeenkonzo zokuzalisekisa, apho bagcina, bapakishe, kwaye bathumele iimveliso egameni lomthengisi. Nangona kunjalo, i-Etsy ayigcini iimpahla okanye iphathe ukuthunyelwa kwempahla kodwa inikeza iilebhile zokuthumela ngesaphulelo.

Ngaba kungcono ukuthengisa kwiAmazon Handmade okanye Etsy?

IAmazon yinkosi yeCommerce. Nangona kunjalo, u-Etsy unesiseko esikhethekileyo sabaphulaphuli abanomdla kwizinto ezenziwe ngesandla, ezinxulumene nobugcisa, kunye nezinto zakudala. Ukongeza, i-Etsy lukhetho olufikelelekayo lokuseta ivenkile yakho ye-intanethi. Nangona kunjalo, ukuba uzama ukuthengisa iimveliso eziveliswe ngobuninzi, kuya kufuneka ukhethe iAmazon Handmade, inikwe isiseko sayo esikhulu sabathengi kunye nenkonzo ekhethekileyo yolungiselelo.

Nokuba ukhetha liphi iqonga, yazi ukuba imarike inokhuphiswano. Ke, ukuseka uphawu lwakho kunye nokufumana abathengi kuya kuthatha ixesha kunye nesicwangciso esisebenzayo sokwenza uphawu.