AR: Ukunceda abathengisi ngokunyanisekileyo kuMthengi

Ukuphumeza amava omthengi agxile kwi-AR kuya kunceda ukwahlula abathengisi kwimarike exineneyo, ukomeleza ubudlelwane babathengi kunye neempawu kunye nokugcina ukunyaniseka kwabathengi.

Ukunyuka kweendleko zokuphila kubangele ukuba abathengi bakhuthale ngakumbi kwindlela abayisebenzisa ngayo imali yabo kwaye babeke uxinzelelo kubathengi.

Njengoko amaxabiso ezinto eziyimfuneko ezifana nokutya kunye namatyala anyukile kwaye uxinzelelo kuhlahlo lwabiwo-mali lwasekhaya lunyukile, abathengi abaninzi baye kwaye bayaqhubeka nokunciphisa inkcitho yabo yonke kwizinto ezingabalulekanga ukuya ku-2024. Abathengi baye baba neendleko ezingaphezulu, bachitha ixesha elininzi befuna amaxabiso angcono, kokubili emntwini nakwi-intanethi, kwaye babeka phambili amaxabiso aphantsi ngaphezu kokunyaniseka kwe-brand.

Abathengisi abasakwazi ukuxhomekeka kwishishini eliphinda-phindayo kuba iivenkile zabo zibekwe ngokufanelekileyo kwaye kufuneka basebenze nzima kakhulu ukwanelisa abathengi. Ukuphendula, abathengi nabo balindele ukuba abathengisi baphendule kwiinkxalabo zabo kunye nemingeni.

Ukugcina ukunyaniseka kwabathengi

Ukugcina ukunyaniseka kwabathengi kubalulekile kubathengisi, ngakumbi kwiimeko zoqoqosho ezinzima. Abathengisi kufuneka bajonge iindlela ezintsha zokugcina abathengi, basebenzise izicwangciso ze-omnichannel, kwaye batyale imali kwitekhnoloji entsha yokuhlala phambi kwabakhuphisana nabo.

Abathengisi abatyala imali kwitekhnoloji ye-AR banokuguqula amava okuthenga omntu kwaye baphucule amava kubathengi, bobabini evenkileni nakwi-intanethi. Kwiivenkile, usebenzisa ii-apps ze-AR kwizixhobo eziphathwayo, abathengi banokubeka ngaphezulu idatha yedijithali kwiimveliso eziphathekayo ngexesha langempela, ukubonelela ukufikelela ngokukhawuleza kulwazi olufana neenkcukacha zemveliso, amaxabiso, ukuphononongwa kwabathengi, kunye nokukhetha kombala. Ngala mava, abathengi banokufumana ukuqonda okunzulu kweempawu zemveliso kunye neenzuzo kwaye benze izigqibo zokuthenga ngokukhawuleza. NgeWebAR, ezi mpawu zemveliso zikwafikeleleka kubathengi ukusuka naphi na, ngaphandle kwesidingo sokutyelela ivenkile ebonakalayo.

Amava omntu

Abavavanyi benyani kunye netekhnoloji yovavanyo lwe-AR benza into ekhumbulekayo, amava omsebenzisi agxile kubathengi. Abavavanyi benyani baluncedo kakhulu kwizinto zasekhaya kunye nefenitshala, evumela abathengi ukuba bajonge ukuba izinto ziya kujongeka njani kumakhaya abo ngaphambi kokuthenga.

Umzekelo, iWayfair's View kwiGumbi le-3D kwi-app yayo isebenzisa i-AR ukoleka imifanekiso yedijithali yeemveliso zabo kumakhaya abathengi. Ifenitshala yedijithali yokwenyani inokuhanjiswa kwaye ijongwe kwii-engile ezahlukeneyo, ivumela abathengi ukuba baqikelele kwaye babe nokuqonda okungcono kwezinto phambi kokuthenga. I-AR ikwavumela abathengi ukuba bakhangele iimveliso ngemibala eyahlukeneyo kunye nemathiriyeli, nokuba azifumaneki ngokwasemzimbeni evenkileni.

itrayi yenyani

Itekhnoloji yovavanyo lwe-AR ebonakalayo ivumela abathengi ukuba babone indlela iimpahla, izincedisi, izinto zokuthambisa, okanye ezinye iimveliso ezinokuthi zijonge kuzo ngaphandle kokuzama ngokwasemzimbeni. Oku konyusa ukuzithemba kwabathengi, kunika abathengi umbono obambekayo wokwenza izigqibo ezinolwazi, kunye nokubonelela ngokulula kunye neenzuzo zokonga ixesha kubo bobabini abathengisi kunye nabathengi. Abathengi banokuba nenkqubo esebenzayo nelula yokuzama, bafumane umbono ongcono wemveliso, kwaye imibuzo yabo iphendulwe ngaphandle koncedo lwabasebenzi bokuthengisa.

I-brand ye-Cosmetic i-L'Oréal ibonelela ngee-try-ons ezibonakalayo, uvavanyo lomthunzi wolusu, kunye nokuxilongwa kolusu kubathengi. Abathengi banokuzama kuluhlu olupheleleyo lwee-shades zeemveliso zokuthambisa ngaphandle kokuzifaka ngokwasemzimbeni ezi kulusu lwabo, inkqubo ebikade inzima.

Ukusebenzisa itekhnoloji ye-AR ibonelela ngendlela entsha yokuhambisa ulwazi lwemveliso ukwenza amava akhumbulekayo athimba ingqalelo kunye nomdla kunye nokwandisa ukuzibandakanya kwabathengi kuphawu. Ukuphumeza amava omthengi agxile kwi-AR kuya kunceda ukwahlula abathengisi kwimarike exineneyo, ukomeleza ubudlelwane babathengi kunye neempawu kunye nokugcina ukunyaniseka kwabathengi.

Umthombo ovela Inethiwekhi yeInsight yokuthengisa

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