Ubuhle kunye neMpilontle yoLwandiso lweeNdlela zokuBukelwa ngo-2025

Umzi-mveliso wobuhle kunye nokuba sempilweni uyatshintsha njengoko abantu abaninzi befuna izisombululo zempilo ezipheleleyo. Izongezo zidlala indima ephambili kolu tshintsho. Banikezela ngeenzuzo ezithile zokuphucula ubuhle ukusuka ngaphakathi kunye nokunyusa impilo yonke. Eli candelo lineendlela ezininzi ezibonisa ukubamba ngcono impilo, isayensi, kunye nezenzo ezilungele indalo, ukusuka kwizithako ezitsha ukuya kwiindlela ezintsha zokuzithatha.

Le bhlog ijonga ubuhle obuphezulu kunye neendlela zokuncedisana nempilo ukunceda iinkampani zihlale phezulu kule marike inzima.

Isiqulatho
Yongeza ulwazi lwemarike kunye nezinto zokuqhuba
Amathuba oshishino anxulumene nokongezwa
    Iimveliso ezidityanisiweyo zolusu olukhazimlayo kunye nokuba sempilweni
    Izisombululo zeenwele ezipheleleyo
    Iimveliso ezijolise kubomi obude kunye namandla eselula
    Iifomathi zeemvakalelo zokulala kunye noxinzelelo
Izicwangciso ezisebenzayo kumashishini ukuba asebenzise ezi ndlela
    1. Dibanisa izongezo ezinezihloko zokwandisa impembelelo
    2. Ukuphuhlisa iimveliso ezidibeneyo ezijongene nokulala kunye neemfuno zokunakekelwa kweenwele
    3. Qamba iifomathi zokongeza ukuze ufumane amava omsebenzisi aphuculweyo
    4. Ukufikeleleka kokulinganisela kunye nomgangatho weprimiyamu
Izinto ezithathwayo zokugqibela

Yongeza ulwazi lwemarike kunye nezinto zokuqhuba

Abantu ehlabathini jikelele bayikhathalele ngakumbi impilo yabo ngoku. Umzekelo, ii-Gen Zs zifuna iimveliso zokuphucula impilo yabo yomzimba nengqondo. Abathengi abadala bafuna izisombululo ukuze baphile ixesha elide, babe sempilweni, kwaye balungise iingxaki zolusu neenwele. Ezi mfuno zenze ukuba abantu abaninzi bafune nezongezo, ukubenza babe yinxalenye enkulu yokuzinyamekela imihla ngemihla.

Ishishini lehlabathi lezongezo zokutya liya kuvelisa I-US $ 185.1 yezigidigidi kwiingeniso eziqikelelwayo ngo-2025. Ubungakanani bemarike buya kufikelela kwi-US $ 239.4 yezigidigidi ngo-2028. Unilever wabona I-20% yokukhula kwentengiso emva kokutyala imali ezibhiliyoni ezi-2 zeedola kwiphulo layo leNtlanganiso yezeMpilo kunye neMpilo evumele ukuphinda-phindeka kabini kubuhle obuvela ngaphakathi, ukuhanjiswa kwamanzi, kunye nempilo yabasetyhini. Oku kukhula kubonisa amathuba abalulekileyo kumashishini okuvelisa izithako, iinkqubo zokuhanjiswa ngokukhawuleza, kunye neefomathi.

Eyona kwiimarike kuba izongezo zokutya ziseMntla Melika, eAsia Pacific, eMzantsi Melika naseYurophu. Ngaphandle kwemfuno enkulu yabathengi, ezi marike zengingqi nazo zineendlela ezinamandla zokusasaza. Oku kwenza kube lula kumashishini ukurhweba.

Kukho izinto ezahlukeneyo eziphambili ezinegalelo ekukhuleni kwentengiso yezongezo, kubandakanya:

• Ukunyuka kwemfuno yezongezo ezijolise kwimpilo yamathumbu, inkangeleko yolusu, kunye nokusebenza kwengqondo, eqhutywa yi-microbiome-focused innovations.
• Ukutshintsha kwabathengi ukusuka iimveliso ezichasene nokuguga kwizisombululo ezipheleleyo ezibanika inkangeleko yobutsha kwaye zibavumele ukuba baphile ixesha elide. I-Insight Ace Analytic iqikelela ukuba imakethi yonyango lobomi obude ixatyiswa I-US $ 26 yezigidigidi.
• Kukho umdla okhulayo wabathengi kwizongezo ezidibanisa i-biotechnology kunye nezithako zendalo ukwenza ngcono ukusebenza komzimba nengqondo.
• Abathengi bafuna impilo-ntle eqhutywa lixabiso kunye neemveliso zobuhle phakathi kokunyuka kweendleko zokuphila, okubangela ukhetho olulungele uhlahlo lwabiwo-mali ukuze bafumane ukuthandwa.
• Ukunyuka kweempembelelo zeendaba zoluntu ezikhuthaza impilo kunye neemveliso zempilo.
• Ukunyuka kwamaqonga e-e-commerce, ukubonelela abathengi ngokufikelela ngokulula kwizongezo
• Umdla wabathengi kwiimveliso zempilo zomntu ezenziwe kusetyenziswa i-AI kunye nezisombululo eziqhutywa yidatha.

Amathuba oshishino anxulumene nokongezwa

Imfuno ephezulu yezongezo idale amathuba amaninzi obuhle kunye nempilo yeempawu. La mashishini avelisa iimveliso ezintsha kunye nezisombululo zokuhlangabezana neemfuno ezahlukeneyo zabathengi.

Apha ngezantsi kukho amathuba oshishino ekufuneka uwaqwalasele:

Iimveliso ezidityanisiweyo zolusu olukhazimlayo kunye nokuba sempilweni

Ngokunyuka kolwazi ngonxibelelwano lwe-gut-skin, abathengi bafuna iimveliso eziphucula ukuqaqamba kwesikhumba, impilo kunye nokuphila kakuhle. Prebiotics, probiotics, kunye ne-postbiotics ziba yimfuneko yemihla ngemihla. Nangona kunjalo, iimveliso ezinjalo zinokuba nzima, ngakumbi kubathengi abaqalayo.

Oku kudala ithuba lokuba iibrendi zibonelele ngempilo epheleleyo kunye nokudityaniswa izixhobo zeskipa. Ezi seti zinika izisombululo ezihlakaniphile zokunceda abathengi bahlangabezane neenjongo zabo zokunakekelwa kwesikhumba.

Izisombululo zeenwele ezipheleleyo

Abathengi banamhlanje bafuna unyango lwenkunkuma iimveliso kunye nezo zinceda kwimiba yempilo yentloko. Imfuno iphezulu ngakumbi phakathi kwezizukulwana eziselula ezifumana ukulahleka kweenwele kwangaphambili kunezizukulwana ezindala. Umzekelo, iiGen Zs zijongene nokulahleka kweenwele Kwiminyaka eli-20 ngaphambili kunezizukulwana zangaphambili. Abantu ababudala bungaphantsi kwama-30 kunye nabo baphakathi kweminyaka engama-30 ukuya kuma-40 benza i-69.8% kunye ne-25.4% yabo banempandla. Lo mkhwa ukhuthaze imfuno yezisombululo zothintelo kunye neemveliso ezintsha zokhathalelo lweenwele.

Ukunyuka kokugxila kwi impilo yentloko kunciphisa ukulahleka kweenwele. Iimveliso ezinkulu zityala imali kwiindlela eziphambili ezenzelwe ukufikelela kwiingcambu zeenwele ngegazi, ukukhuthaza impilo yeenwele, kunye nokunyusa amanqanaba amandla.

Iimveliso ezijolise kubomi obude kunye namandla eselula

Iingxoxo malunga nokuguga ziyatshintsha, kunye nabathengi banamhlanje bagxile kakhulu kubomi obude kunye nokuphila ubomi obusemgangathweni. Iindlela zamva nje ezifana ne-biohacking kunye nomnqweno wokuphucula amandla engqondo nawomzimba zinegalelo kolu tshintsho. Ke, iibrendi eziphambili zivelisa ukwakheka kwezongezo zobuhle ezijolise ekuphuculeni amandla, ukugxila, ukubuyiswa, kunye ne-hydration.

Ngaphandle koko, Umsebenzi om-1 kwaba-4 xela iimpawu zokudinwa kwihlabathi jikelele. Le meko ikhokelele ekwandeni kwemfuno yezongezo ezinikezela ingqwalasela ezinzileyo kunye namandla ngaphandle kweziphumo ebezingalindelekanga zecaffeine. Amashishini anokuxhamla kweli thuba ngokuyila iimveliso ezipheleleyo nezisebenzayo.

Iifomathi zeemvakalelo zokulala kunye noxinzelelo

Uxinzelelo kunye nokuphazamiseka kokulala kuye kwaba yinkxalabo enkulu kwihlabathi liphela. Phantse 1 kubantu abadala be-3 e-US abalali ngokwaneleyo. Malunga 29.6% Inani labantu ngokubanzi liyasokola kuxinzelelo, ngelixa i-33.7% inoxinzelelo kwaye i-31.9% inexhala.

Iimveliso zizisa iindlela ezizezinye zokunyanga kumayeza esintu afana neepilisi ze-melatonin kunye neti ye-herbal ukulungisa ukulala kunye. uxinzelelo iingxaki. Njengoko abantu abaninzi bezabalaza ngokugwinya iipilisi, umzekelo, i-40% e-US, iindlela zokuhambisa ezifanelekileyo ezifana inkungu yomlomo kwaye imicu ifumana ukutsaleka.

Nangona kunjalo, amashishini kufuneka aqinisekise ukuba imiqulu yawo ixhaswa luphando lwezenzululwazi ukuqinisekisa ukuba anikezela ngokhathalelo olubanzi, olusekwe kubungqina.

Izicwangciso ezisebenzayo kumashishini ukuba asebenzise ezi ndlela

1. Dibanisa izongezo ezinezihloko zokwandisa impembelelo

Ukuphucula iziphumo, iibrendi kufuneka zenze iinkqubo ezingenamthungo ezidibanisa izongezo zobuhle kunye iimveliso zezihloko. Le ndlela ivumela abasebenzisi ukuba badibanise ngokulula izongezo kwiindlela zabo zemihla ngemihla ngelixa bexhamla ekuncediseni ukhathalelo lolusu. Kwakhona, iibrendi zinokubonisa indlela ukondla umzimba ukusuka ngaphakathi kunokonyusa njani ukusebenza konyango lwangaphandle. Oku kunokwenziwa ngokufundisa abathengi ngamandla obuhle bangaphakathi-bangaphandle.

2. Ukuphuhlisa iimveliso ezidibeneyo ezijongene nokulala kunye neemfuno zokunakekelwa kweenwele

Iinkxalabo ezikhulayo malunga nokulala kunye nokulahleka kweenwele, ngakumbi phakathi kweGen Z kunye neMillennials, zifuna izisombululo ezilungiselelwe. Ukuphuhlisa iimveliso ezijongana nezinto ezahlukeneyo ezisisiseko ezifana noxinzelelo, ukusilela kwesondlo, kunye nokungalingani kwehomoni kunokubonelela uluhlu olubanzi lwabathengi. Ukuqonda iimfuno ezahlukeneyo zesini ezahlukeneyo, ubudala, kunye neemeko zempilo zivumela iibrendi ukuba zenze izisombululo ezijolise ngakumbi nezisebenzayo.

3. Qamba iifomathi zokongeza ukuze ufumane amava omsebenzisi aphuculweyo

Iimveliso kufuneka zibonelele ngemveliso yemveliso enezinye iifomati ezongezelelweyo ezibeka phambili incasa, ukuthungwa, kunye nokusebenziseka ngokulula ukubhenela abaphulaphuli ababanzi. Ukuhambela kude kwiipilisi zesintu, iinkampani zinokubonelela ngeendlela ezizezinye ezifana neentyantyambo eziswiti, i-tangy iigummies, okanye izinto ezihlafunwayo ezihlaziyayo. Ukudala iimveliso zobuhle ezonwabileyo kwaye zilungele ukutyiwa kunokuphucula amava omsebenzisi kunye nokuqinisekisa ukubandakanyeka kwexesha elide.

4. Ukufikeleleka kokulinganisela kunye nomgangatho weprimiyamu

Njengoko abathengi befuna ixabiso ngaphandle kokubeka esichengeni umgangatho, iimveliso kufuneka zifumane indawo emnandi phakathi kokufikeleleka kunye nokusebenza kakuhle. Ukunikezelwa kweemveliso zePremium kumanqaku exabiso afikelelekayo kunokutsala abaphulaphuli ababanzi ngelixa ugcina ingqibelelo yophawu. Ukubonelela ngobungqina bokusebenza kwemveliso ngolingo lwezonyango kunye nezifundo zabathengi kunokuqhubela phambili ukwakha ukuthembana kunye nokuqinisekisa ukuba abathengi baziva bezithembile ekuthengeni kwabo.

Izinto ezithathwayo zokugqibela

Njengoko intengiso yobuhle kunye nokuba sempilweni iqhubeka nokuvela, isitshixo sempumelelo kusekudaleni uluhlu olubanzi lwezongezo zobuhle ezibonelela ngezibonelelo zokwenyani, ezibambekayo ngelixa uhlangabezana neemfuno zabathengi zokuqamba izinto ezintsha, ukufikeleleka, kunye nobuntu.

Iimveliso kufuneka zidibanise izongezo kunye nezihloko, zijongane nezinto ezixhalabisayo ezifana nokulala kunye nokulahleka kweenwele, ziphucule iifomathi zemveliso ukuze zibe namava awonwabe ngakumbi, kwaye ziqinisekise ixabiso ngaphandle kokubeka esichengeni ukusebenza kakuhle. Ukulandela ezi zenzo kunokwenza inkampani iphumelele kule meko yokhuphiswano lweshishini.