Izibonelelo kunye neeNdleko zeRegistry yeBrand yeAmazon

Ukhuphiswano oluphezulu ngomnye wemingeni yakho enkulu njengomthengisi weAmazon. Abantu okhuphisana nabo banokungathengiseli kuphela iimveliso ezinexabiso eliphantsi kodwa bakhuphele uluhlu lwakho kwaye babe abathengi bakho. Abanye banokude bathengise ii-knockoffs zeemveliso zakho, benzakalisa umfanekiso webrand yakho.

IAmazon iyayazi le miba inokwenzeka. Yiyo loo nto isigebenga se-eCommerce sazisa iRegistry yeBrand yaseAmazon. Le nkonzo ikhusela iibrendi kunye nabathengi kubuqhophololo kunye nokuxhatshazwa, iqinisekisa ukuba iAmazon ihlala iliqonga abantu kunye namashishini abanokulithemba.

Kuya kufuneka ubhalise ibhrendi yakho kwiRegistry yeBrand yeAmazon ukuze ufumane izibonelelo zayo. Nangona kunjalo, ezinye zezibonelelo ziza neendleko. Siza kujongana ne-ins kunye nokuphuma kweRegistry yeBrand yaseAmazon kweli nqaku ukukunceda uthathe isigqibo sokuba ubhalise kuyo okanye hayi.

Izibonelelo zokubhalisa kwi-Amazon Brand Registry

Ukubhalisa kwi-Amazon Brand Registry ibonelela ngeenzuzo ezizodwa kunye nokufikelela kwizixhobo zokuthengisa ezikumgangatho ophezulu, ezinje:

Ukhuseleko lophawu oluqinileyo

I-Amazon Brand Registry ibonelela ngokuSebenzayo, inkonzo yokudibanisa imveliso enceda ukuchonga iimveliso zomntu ngamnye ukuthintela izinto zomgunyathi. Xa ubhalisa iimveliso zakho kwi-Transparency, i-Amazon iya kuvelisa ikhowudi yokuFinyelela ekhethekileyo nganye. Ungasebenzisa ezi khowudi ukufumana ulwazi oluxabisekileyo kwizinto zakho kwibhetshi okanye kwinqanaba leqashiso, ikuvumela ukuba uchonge ngokukhawuleza imiqobo yekhonkco lokubonelela okanye eminye imiba, ufumane unobangela wazo, wenze izisombululo, kwaye uphucule iimveliso zakho ngokuphazamiseka okuncinci kwishishini lakho.

Abathengi banokuskena iikhowudi zokuNgafihlisi nge-app ye-Amazon Shopping okanye i-app yokuFikela ekuhleni ukuze baqinisekise ukunyaniseka kwazo naziphi na iimveliso, nokuba zithengwa phi. 

Unokukhusela uphawu lwakho ngeAmazon Project Zero. Le nkonzo yoBhaliso loBhaliso ibeka iliso ngaphezulu kwe-8 yeebhiliyoni zoluhlu yonke imihla kwaye isusa izinto zomgunyathi ezikrokrelekayo kwiAmazon. Oku kukuvumela ukuba uphelise kwangoko imveliso yakho ngaphandle kokuqhagamshelana neAmazon.

Usenokuba ufanelekile kwiYunithi yoLwaphulo-mthetho lwe-Amazon Counterfeit Crimes. Le nkonzo yenza uphando kunye namanye amanyathelo asemthethweni ukubamba iimveliso zomgunyathi kwaye ufumane ubulungisa kwiimpawu ezisemthethweni. Abenzi bomgunyathi bachongwa kwikhonkco lokubonelela, ukuvelisa, ukusasaza, ulungiselelo, kunye neenkqubo zemali. Ngenxa yoko, nabani na ozama ukuthengisa iimveliso zomgunyathi phantsi kophawu lwakho uya kuthintelwa ngoko nangoko.

Amalungelo obunini bepropathi

Ukuba i-brand yakho ibhaliswe kwi-Amazon's Intellectual Property (IP) Accelerator, unokunqanda imigibe yokubhalisa uphawu lokuthengisa oluqhelekileyo ngoncedo lwenethiwekhi ethembekileyo ye-Amazon yeefemu zomthetho we-IP kumazinga akhuphisanayo. Nokuba ukubhaliswa kophawu lwakho lusalindile, ungafikelela ngokukhawuleza kukhuseleko lweBrand Registry kunye neempawu zokwakha. Unokuseka kwakhona uphawu lwakho kunye ne-IP kwamanye amazwe ngoncedo lweengcali ezithembekileyo.

Ingxelo yokwaphulwa

Unokukhangela ikhathalogu ye-Amazon ukuchonga ukwaphulwa kwe-IP okunokwenzeka kunye noluhlu olungachanekanga. Ukuba ufumana ulwaphulo-mthetho, ungasebenzisa izixhobo eziphambili zeAmazon ukuyixela kwaye unyuse ukhuseleko oluzenzekelayo lweemveliso zakho.

Izixhobo ezikumgangatho ophezulu wokwakha uphawu kunye neenkonzo

Njengenxalenye yeRegistry yeBrand yeAmazon, unokusebenzisa ezi zixhobo zilandelayo zokwakha uphawu kunye neenkqubo:

• A+ Umxholo 

A+ Isiqulatho sikuvumela ukuba wongeze isicatshulwa esongeziweyo, imifanekiso, iividiyo zeHD, iibhena, kunye nezinye iimpawu kumaphepha akho eeNkcukacha zeMveliso. Ngenxa yoko, unokwandisa ukuthengisa ukuya kuthi ga kwi-20%.

Ungaphinda ugcwalise amaphepha akho eNkcukacha zeMveliso ngeefoto zendlela yokuphila, iitshathi zokuthelekisa, kunye nezinye izixhasi ukubonisa ngcono injongo kunye neenzuzo zeemveliso zakho. Iinkcazo zemveliso yakho zinokubonisa uyilo olumangalisayo lophawu olunokunceda ukukhuthaza ubudlelwane babathengi kunye nokuthembana.

Ngaphezu koko, amaphepha akho eNkcukacha zeMveliso anokuba necandelo leBali leBrand elizinikeleyo. Yahluliwe kwinkcazo yemveliso, iBali leBrand lichaza iimpawu ezibalaseleyo zebhrendi yakho kwaye libonelela ngendawo eyongezelelweyo yokuthengisa ngokunqamlezayo kunye nekhonkco lakho le-Amazon Storefront.

• Amanqaku axhaswayo 

Iimveliso ezixhasiweyo sisisombululo seAmazon sokuqhuba ukufunyanwa kohlobo kunye nokwazisa phakathi kweziphumo zokuthenga zeAmazon. Unokucofa kwaye utsale abaphulaphuli abatsha ngezihloko ezilungiselelweyo, iividiyo, okanye imifanekiso. Ikwakuvumela ukuba utyale imali kwintengiso yeendleko-ngokucofa (CPC) ukonyusa ukubonakala kwebhrendi yakho. Abathengi bakhokelwa kwiphepha leeNkcukacha zeMveliso xa becofa imveliso okanye udidi ngaphakathi kwentengiso.

Ungasebenzisa nayiphi na imixholo yee-Sponsored Brands kunye nezinye izisombululo zentengiso ye-Amazon. Uphando lweAmazon lubonisa ukuba ukudibanisa ividiyo yeBrand eXhasiweyo, indawo yogcino, kunye neefomathi zentengiso yemifanekiso yesiko kunokukhokelela ekunyukeni kwe-5.5% kwi-ROAS, okanye ukubuya kwinkcitho yentengiso. Ngeli xesha, ukudibanisa i-Sponsored Brands custom image with Store spotlight ad formats kungakhokelela kwi-57.8% spike kumlinganiselo wokuguqulwa. 

Okokugqibela, ukusebenzisa ifomathi yentengiso yevidiyo ye-Brands eXhasiweyo kunokunyusa izinga lokucofa (CTR) nge-108.1%

• IiVenkile zeAmazon 

IiVenkile zaseAmazon zenza indawo yokuntywila yokwazisa abaphulaphuli bakho kwiimveliso zophawu lwakho, ibali kunye nomsebenzi. Unokwenza ngokwezifiso ivenkile yakho yangaphambili ngeetemplate ezicwangcisiweyo kunye namacandelo otsalo kunye nokulahla ukuqaqambisa abathengisi bakho. Unokuphinda ulandele iimethrikhi zokusebenza, ezifana nokuthengisa, ukutyelela, ukujonga iphepha, kunye nemithombo yendlela, ukuhlalutya izicwangciso zakho kunye nokuphucula ukuba kuyimfuneko.

Ezona zinto zibalulekileyo kwiiVenkile zaseAmazon lixesha eliphezulu lokuhlala lomthengi, intengiso ephezulu ebalelwa kumtyeleli ngamnye, kunye nabatyeleli abaphindayo.

• Umdiliya waseAmazon

IAmazon Vine sisixhobo sokwakha ulwazi kunye nokuthembela ngokumema abasebenzisi abathembekileyo ukuba bashiye uphononongo oluyinyani kwiimveliso zakho. Imveliso yakho nganye inokufumana ukuphononongwa okusemthethweni ukuya kuthi ga kwi-30, inceda ukunyusa intengiso ukuya kuthi ga kwi-30%.

Abahlaziyi babizwa ngokuba yiVine Voices. Bangabathengi bokwenyani abathenjiweyo ngophononongo lwabo olunengqiqo. IiVine Voices zicela iimveliso simahla ngokutshintshiselana ngoluvo lwabo olunyanisekileyo, olungakhethi cala.

Uphononongo lweVine yimithombo ethembekileyo yobungqina bentlalo, ukunceda abathengi baqonde imveliso kunye nokuba kufanelekile ukuthenga. Bakwanceda ibhrendi yakho ukuba ifumaneke ngakumbi kwaye izinto zakho ezihamba kancinci zifumane ukutsaleka.

• Ukuzibandakanya kwabaThengi 

Ukulawula iSixhobo sakho sokuBandakanywa koMthengi kukuvumela ukuba uthumele ii-imeyile ekujoliswe kuzo ukwenza ubudlelwane babathengi, ukwandisa ukugcinwa, kunye nokuqhuba uthethathethwano. Ungathengisa ngokuthe ngqo kubathengi abalandela ibhrendi yakho ukuze baphumelele ukunyaniseka kwabo kunye nokukhulisa ukubonakala kweemveliso zakho ezintsha. Unokujonga kwaye ulandelele iimetriki eziphambili, kubandakanya amaxabiso avulekileyo, amaxabiso okuhanjiswa kwe-imeyile, kunye namaxabiso okuguqula.

• IiVideos zeMveliso 

Ngeevidiyo, unokubonisa iimveliso zakho kubathengi ngendlela eyonwabisayo. Banokukhulisa ibali lakho lebhrendi, bancede ukonyusa intengiso kunye nokuguqulwa, kunye nokwakha ukunyaniseka kwabathengi.

• Ukuphila kweAmazon 

IAmazon Live ikuvumela ukuba uthumele iividiyo zexesha lokwenyani ukubonisa kunye nokukhuthaza iimveliso zakho. Abathengi banokubuza imibuzo ngokuphawula kwi-sidebar, ukuqhuba ukubandakanyeka. Iividiyo zakho zigcinwa xa ugqibile ustrimisho, zivumela abathengi abaziphosileyo ukuba bazibukele ngokulula.

• Rhuma kwaye Gcina 

Bhalisa kwaye Gcina iidrives ziphinda uthenge ngokunceda abathengi bathenge ngokukhawuleza ukusuka kumakhulu amawaka eemveliso. Abathengi ababhalisele kwiimveliso ezifanelekileyo banokucwangcisa ukuhanjiswa kwaye bafumane ukonga. Basenokuvula ugcino olongezelelweyo xa befumana ubuncinane iimveliso ezintlanu kwi-auto-delivery enye kwidilesi enye.

• Iibhandle ezibonakalayo 

Inkqubo ye-Amazon Virtual Bundles ikuvumela ukuba unikezele ngee-bundles zezinto ngee-ASIN ezininzi. Unokudibanisa ukuya kuthi ga kwii-ASIN ezincedisayo ezintlanu kwaye uzithengise kwiphepha elinye leenkcukacha zemveliso. 

Umzekelo, ukuba ufuna ukuqokelela incwadi kunye nepeni ngee-ASIN ezimbini ezahlukeneyo, ungazithengisa phantsi kwe-ASIN enye. Xa umthengi ethenga loo mthwalo, iAmazon iya kuyithumela kubo ngaphandle kokuba upakishe iinyanda kunye.

Ii-Virtual Bundles zibonelela ngamathuba okuthengisa ngokunqamlezayo, ukunceda ukwahlula ikhathalogu yakho ngaphandle kokongeza iimveliso ezintsha. Basenokutsala abathengi abakhangela iimveliso ezibanika i-bang yemali yabo.

Uhlalutyo oluphezulu kunye neebhonasi

Ukukhulisa ibhrendi yakho ngeRegistry yeBrand kunokukunika ukufikelela kuhlalutyo oluphambili kunye neebhonasi, ezinje:

• Amazon Brand Analytics

I-Brand Analytics ibonelela ngeengxelo kunye neemetrics ukukunceda wenze izigqibo eziqhutywa yidatha. Ideshibhodi ye-Brand Analytics ivelisa iingxelo ezineenkcukacha: iNgxelo yeMimiselo yoPhando, iNgxelo yeDemographics, iNgxelo yokuThengisa into, iNgxelo yokuThenga enye, iNgxelo yeBhasikidi yeMarike, kunye neNgxelo yokuPhinda ukuThenga ukuziphatha.

Unokufikelela kwakhona kwiDashboard yeNtsebenzo yeKhathalogi yoPhando, ebonisa indlela abathengi abaneminikelo yakho yokukunceda ukuba ubone izinto ezifanelekileyo zokuthengisa. 

• Amazon Attribution 

I-Amazon Attribution sisixhobo sokulinganisa intengiso kunye ne-analytics esinika ulwazi kwiindlela zakho zokuthengisa ngaphandle kwe-Amazon. Ilinganisa impembelelo yemizamo yakho yokuthengisa i-cross-channel, iphucula ukusebenza kakuhle, kwaye ichonge ukuba zeziphi izicwangciso ezivelisa imbuyekezo ephezulu kutyalo-mali (ROI). 

• IBhonasi yoBhekiselo lweBrand 

Unokufumana ibhonasi yokuthunyelwa kwebrand xa ubhalisela iintengiso zeAmazon kwaye usebenzise iAmazon Attribution ukwenza amaphulo kunye nokongeza iithegi zophawu kwii-URL zoluhlu lwakho. Umndilili webhonasi yi-10% yexabiso kwiintengiso ezitsalwa kwiinzame zakho zokuthengisa ngaphandle kweAmazon.

I-Amazon ihlawula ibhonasi njengentlawulo yokuthumela ngetyala, ukunciphisa imirhumo yakho yokuthumela. Imali ifakwa kwi-akhawunti yakho kwaye itsalwe kumrhumo wokuthumela kwakho emva kweenyanga ezimbini. 

• Iimvavanyo ze-A/B 

Uvavanyo lwe-A/B lunokwenzeka enkosi kwisixhobo sakho sokuLawula iAmazon. Yinkqubo yokuphucula umxholo ekuvumela ukuba ubone indlela abathengi abanxibelelana ngayo neenguqulelo ezahlukeneyo zomxholo wakho. Ungafumanisa ukuba ukutshintshanisa izinto zoluhlu kubangela iimbono ezininzi, cofa-ngokudlula, kunye nokuthenga. 

Iindidi zomxholo onokuzama ngazo ziquka izihloko zemveliso, imifanekiso, iinkcazo, amanqaku eebhulethi, kunye ne-A+ Content. Kufuneka ubhalise kwisicwangciso sokuthengisa soBuchule ukuze ufikelele kwizixhobo zokuvavanya i-A/B.

Ideshibhodi yempembelelo

IRegistry yeBrand yaseAmazon ibonelela ngeDashboard yeMpembelelo, ekuvumela ukuba ujonge ukuba iAmazon iyikhusela njani ibhrendi yakho. Unokufikelela kwiindawo ezibalulekileyo zedatha, ezifana:

• Inani leempawu ezibhalisiweyo nezikhuselweyo
• Inani lee-ASINs eziye zaphula umthetho
• Inani lee-ASIN ezibanjiweyo ezingasebenziyo okanye ii-ASIN ezilungisiweyo ezikhoyo

Ukongeza, i-Impact Dashboard ibonisa intsingiselo kwaye ikuvumela ukuba ucofe idatha ukukunika umfanekiso ocacileyo wamanyathelo e-Amazon okukhusela i-IP yakho kunye noluhlu.

Ukuphuculwa kwamava ephepha lasekhaya

UBhaliso lweBrand lunephepha lasekhaya elomeleziweyo, eliqulethe isishwankathelo solwazi oluphambili, kuquka:

• Idatha yeakhawunti yakho
• Izaziso kunye nohlaziyo
• Izixhobo zoBhaliso loBhaliso lokukhangela izixhobo

Nangona kunjalo, amava akho ephepha lasekhaya le-Brand Registry anokwahluka ngokuxhomekeke kwindima yakho yomsebenzisi.

Iindleko zokubhalisa kwi-Amazon Brand Registry

Ukubhalisa kwi-Amazon Brand Registry kusimahla. Ungonwabela izinto zayo simahla, ngaphandle kwezixhobo ezimbalwa kunye neenkonzo.  

I-Premium A+ Content, uhlelo olwandisiweyo lwe-A+ Content yabathengisi abafanelekileyo, okwangoku simahla. Kodwa iAmazon inokuhlawulela yona kwixa elizayo, ke jonga kwisixhobo sakho soMxholo we-A + ukuze waziswe ngazo naziphi na izibhengezo.

Ukuba usebenzisa ii-Sponsored Brands, kufuneka uhlawule eyona mali iphezulu ozimisele ukuyibhida kwiintengiso zakho zeCPC. Okukhona ibhidi yakho iphezulu, kokukhona intengiso yakho iya kubonakala.

Ukuba ufuna ukubhalisa iimveliso zakho kwiAmazon Vine, ixabisa i-$200 yomzali ngamnye ASIN. Uhlawula le mali emva kokuba uphononongo lokuqala lweVine lupapashwe. Ukwahlawula imali yokuthunyelwa kunye ne-FBA yeemveliso zakho zeVine. Uya kuhlawuliswa kuphela ukuba ufumana uphononongo. 

Kwaye, kunjalo, uphantsi komrhumo wesicwangciso sakho sokuthengisa, eyi-$0.99 into nganye ethengisiweyo ngesicwangciso soMntu okanye i-$39.99 ngenyanga ngesicwangciso soBuchule.

I-Cons of Amazon Brand Registry

Inkqubo yobhaliso idla ngokuthatha iiveki ezimbini ukugqiba, kodwa inokuthatha ixesha elide, ngokuxhomekeke kwezinye iimeko.

Umzekelo, ukuba ngaba akunalo uphawu lwentengiso olubhalisiweyo, kufuneka ufake isicelo kulo. Ukufaka isicelo sophawu lwentengiso kunokuthatha unyaka kwezinye iimeko. Kodwa i-Amazon yeza nesisombululo nge-IP Accelerator, inkonzo ekhawulezayo ukubhaliswa kweempawu zorhwebo ezilindileyo. Ungasebenzisa le nkonzo simahla.

Enye i-con enokwenzeka kukutshintsha ukupakishwa kwakho ukuba ayibonisi igama lophawu lwakho. Ukukhangela kunye nokushicilela ukupakishwa okutsha kunokubiza kakhulu, nangona unokuzifumana ngokukhawuleza, ngenxa yeenzuzo zoBhaliso lweBrand.

Isixhobo esiphucukileyo sokwenza uphawu lweAmazon sinokubonisa izinto ezingeloncedo, ngakumbi ukuba ungumthengisi we-intanethi ye-multichannel. Kuba awukwazi ukudibanisa ezinye iimarike kunye ne-Amazon Brand Registry, ulawulo lwe-eCommerce yomntu wesithathu luluncedo.

Ungasebenzisa i-Threecolts, iqonga lemarike elibanzi lokulawula iivenkile eAmazon, eWalmart, nase-eBay. Ibonelela ngesoftware engakholelekiyo yolawulo lwe-inventri, inkonzo yabathengi, ukubuyiswa kwenzuzo, ukuzenzekelayo kwengxelo, kunye nokunye. Ikuvumela ukuba uzenzele kwaye udibanise imisebenzi eyahlukeneyo ye-eCommerce, ukwandisa ukusebenza kakuhle kunye nenzuzo.

IJungle Scout, enye isoftware edumileyo yomthengisi weAmazon, ibonelela ngeseti yezixhobo zophando lwemveliso, ukulandelela uluhlu, uluhlu, uhlalutyo, kunye nokunye. Nangona kunjalo, idatha yeJungle Scout ikhethekileyo kwiAmazon, ke ayizimanyanisi iimarike zakho, ngokungafaniyo neThreecolts.

Iimfuno zokubhalisa ibhrendi yakho kwiRegistry Brand yeAmazon

Apha ngezantsi ziimfuno zokufaneleka uphawu lwakho kwiRegistry Brand yeAmazon.

Uphawu lwentengiso olubhalisiweyo okanye olusebenzayo 

Ukuba uphawu lwakho lunophawu olubhalisiweyo olusebenzayo, kufuneka lubonakale kwiimveliso zakho okanye ukupakishwa. Iibrendi ezinezicelo ezisalindelweyo zophawu lwentengiso kwiiofisi ezikhethiweyo zophawu nazo zamkelekile ukuba zibhalise. Umzekelo, ukuba ungowase-US, uphawu lwakho lwentengiso kufuneka lubhaliswe okanye lulindele ukubhaliswa eUnited States Patent kunye ne-Trademark Office (USPTO). 

Inombolo yophawu

Kufuneka unikezele ngenombolo yophawu lwakho ebhalisiweyo enxulumene norhulumente. Ukuba uphawu lwakho lokuthengisa lusaqhubeka, unganikezela ngenombolo yesicelo kwi-Ofisi yePropati yoBukrelekrele. 

Qaphela ukuba iAmazon yamkela kuphela iimpawu zorhwebo ezibhaliswe kwii-ofisi zikarhulumente kwezi ndawo zilandelayo:

• eunited States
• Khanada
• Mekhsikho
• Brazil
• IUnited Kingdom
• I-European Union
• IBenelux
• Speyin
• Swiden
• Pholend
• ElamaTaliyane
• Jemani
• Fransi
• Egypt
• ISaudi Arabia
• IUnited Arab Emirates
• ikarikuni
• Japhan
• Singapho

Ukuba uphawu lwakho lwentengiso lubhaliswe kwi-World Intellectual Property Office (WIPO), nikezela ngenombolo yophawu lwentengiso ehambelanayo ekhutshwe yi-ofisi yophawu lwelizwe endaweni ye-WIPO. Unako kwakhona ukubhalisa uphawu olubhaliswe kwi-European Union Trademark Office (EUIPO) ngokukhetha i-EUIPO njengombhalisi wophawu lwakho kwisicelo sakho.

Uluhlu lweendidi zemveliso

Kufuneka kwakhona ungenise uluhlu olupheleleyo noluchanekileyo loluhlu lwemveliso yakho (umz., Isinxibo, i-Electronics, izinto zokudlala kunye neMidlalo).

Ubhalisa njani kwiRegistry yeBrand yeAmazon

Ngoku ekubeni sizigubungele iimfuno zobhaliso kunye nezinto ezilungileyo nezingalunganga, nantsi inkqubo yenyathelo nenyathelo lokubhalisa kwi-Amazon Brand Registry.

Inyathelo 1: Jonga iimveliso zakho kunye nokupakishwa ukuqinisekisa ukuba zibonisa ngokucacileyo uphawu lwakho.

Inyathelo 2: Yiya kwi-Brand Registry kwaye usayine ungene ngeakhawunti yakho yomthengisi oyiNtloko.

Inyathelo 3: Ngaphantsi “kweNgcaciso yeBrand,” faka iinkcukacha zebhrendi yakho, i-ofisi yophawu, kunye nobhaliso lophawu lwakho okanye inombolo yothotho.

Inyathelo 4: Lindela ukuba uphawu lwakho lwentengiso luqinisekiswe, emva koko ulayishe ilogo yebhrendi yakho ukuba usebenzisa uphawu loyilo.

Inyathelo 5: Ngaphantsi “kweNgcaciso yeMveliso,” layisha ubuncinci ifoto enye yemveliso yakho okanye ipakethe ebonisa igama lebhrendi yakho ngokucacileyo.

Inyathelo 6: Qinisekisa ukuba ungumthengisi, umthengisi, okanye zombini.

Inyathelo 7: Khetha iindidi zemveliso.

Inyathelo 8: Faka iinkcukacha zokwenziwa nokuhanjiswa kwazo.

Inyathelo 9: Hambisa isicelo sakho.

Emva kokugqiba la manyathelo, uya kufumana ikhowudi yokuqinisekisa ukuba uyithumele eAmazon ukuze ugqibezele ubhaliso lwakho. 

Ngaba iRegistry yeBrand yeAmazon iyakwala ubhaliso lwakho?

Kuyenzeka ukuba iAmazon yale ukubhaliswa kohlobo. Inokwenzeka ngezizathu ezahlukeneyo. Caba uphawu lwakho lwentengiso luqale ukusebenza ngoSeptemba 1, 2023, kwaye ubhalise kwiRejistri yeBrand emva kosuku okanye ezimbini. Kuloo meko, iofisi yentengiso kunye neenkqubo zeAmazon kusenokwenzeka ukuba azikahlaziywa okwangoku, ngenxa yoko iAmazon ayikwazi ukubona ukufayila kwakho. 

Unokuthintela ukwaliwa ngokulinda malunga neentsuku ezili-15 emva kokuba i-ofisi yophawu lokuthengisa ibonelele ngenombolo yothotho phambi kokubhalisa. Ngaloo ndlela, iAmazon inokufumana indawo yakho yokufayila kwaye iqhube ubhaliso lwakho.

Kukwabalulekile ukuba ungenise "imifanekiso yehlabathi yokwenyani" yeemveliso zakho okanye ukupakishwa kwiRegistry yeBrand yaseAmazon, okuthetha ukuba iifoto ezithathwe ngesandla sakho okanye kumphezulu usebenzisa i-smartphone. Imifanekiso kufuneka ibonise ngokucacileyo uphawu lwebhrendi kunye neekhowudi ze-GS1 UPC. Kuthintele ukuthumela iifoto kwiwebhusayithi yomenzi wakho okanye uluhlu olukhoyo lweAmazon kuba ezo zingamkelwanga.

Ngaphaya koko, ileyibhile yemveliso yakho kunye/okanye ukupakishwa kufuneka kuhambelane nemithetho yokuleyibhela yase-US. Ileyibhile kufuneka incanyathiselwe ngokusisigxina kwimveliso okanye kwipakethe. Iintlobo ezisusekayo azamkelwa ngaphandle kweendidi ezimbalwa.

Okokugqibela, qinisekisa ukuba upelo lophawu kwisicelo sakho, uxwebhu, kunye nemifanekiso ihambelana ncakasana. Zonke iimfuno ezifakiweyo kufuneka zibe noonobumba abakhulu nabancinane abathelekisayo, oonobumba abakhethekileyo, kunye nezithuba. Iiyantlukwano ezincinci zinokubangela ukulahlwa.

Ukuvala

Ukubhalisa ibhrendi yakho kwiRegistry yeBrand yaseAmazon yindlela eqaqambileyo yokufumana ukuvezwa okuphezulu, ukuzibandakanya, kunye nokuthengisa. Iimfuno zinokuba ngqongqo, kodwa ziqinisekisa kuphela ukuba lonke uhlobo olubhalisiweyo luyinyani. Ngethamsanqa, akubizi nto ukubhalisa ibhrendi yakho, kwaye izinto onokuzonwabela xa ubhalisile nazo azibizi nto kwaphela.

Umthombo ovela Iicolts ezintathu

Ulwazi olubekwe ngasentla lubonelelwa ngabakwa-Threecolts ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.