Awona maqhinga alungileyo oKwakha inkqubo yakho yokuPhucula iNtengiso

Iziphumo zentengiso ngumlinganiselo omkhulu wempumelelo kulo naliphi na ishishini. Ke ngoko, ukuqonda indlela yokwandisa intengiso kunokunceda kakhulu ishishini ukuba liphucule ingeniso, linciphise iindleko, kwaye linyuse utshintsho. 

Kule bhlog, sinikezela ngesishwankathelo sokuba yintoni ukuthengiswa kwentengiso, izibonelelo zayo, kwaye ngawaphi amaqhinga onokuthi uwasebenzise ukwakha ngcono iinkqubo zakho zokuthengisa.

Isiqulatho
Yintoni ukuphuculwa kweentengiso
Izibonelelo zokuthengiswa kakuhle
Amacebo angcono okwakha inkqubo yakho yokuthengisa
isiphelo

Yintoni ukuphuculwa kweentengiso

Ukunyuswa kwentengiso yinkqubo yokuhlalutya kunye nokulungelelanisa imiba yenkqubo yokuthengisa ukuphucula kunye nokwandisa ukusebenza kweshishini, ukusebenza kakuhle, kunye nokusebenza kakuhle. Inkqubo eyimpumelelo yokuphucula kufuneka ibangele ukwanda kwengeniso, ukuguqulwa, kunye nokukhula.

Izibonelelo zokuthengiswa kakuhle 

Ukuqonda ixabiso lokuthengiswa kwentengiso kunye nendlela enokuchaphazela ngayo inkampani yakho linyathelo lokuqala ekuphuhliseni isicwangciso soshishino esiyimpumelelo.

1. Izibonelelo zemali 

Ukulungiswa kweqela lakho lokuthengisa kunokuphucula ukusebenza kwalo kunye nokwandisa ingeniso ngokugqamisa oko kwasebenza kwiinkqubo zokuthengisa ezidlulileyo kunye nokwamkela iindlela ezintsha kunye nobuchule. Kusenokwenzeka ukuba uvumela iqela lakho lokuthengisa ukuba limisele ukuba zeziphi iindlela kunye neendlela ezisebenzayo nezingasebenziyo usebenzisa le ndlela yokuphucula eqhubekayo. Ngokwenza njalo, kuyathenjwa ukuba inkqubo yokuthengisa esebenzayo nephuculweyo inokubanceda boyise imiqobo, bathabathe amathuba, kwaye ekugqibeleni banyuse intengiso kunye nenzuzo.

2. Ulawulo olungcono lokukhokela 

Amashishini anokwandisa amandla awo okuguqula iinkokeli zibe ngabathengi ngokuphumeza iinkqubo ezingcono zolawulo. Xa iqela lokuthengisa liqonda inkqubo yokuthengisa, banokuqonda ngakumbi iindawo zokuphucula kwaye babeke izicwangciso eziyimfuneko. Oku kunokunceda amashishini aphucule kakhulu amathuba awo okujika akhokelela kuguqulo. 

3. Ukusebenza kakuhle 

Ukuba nesicwangciso esichazwe kakuhle okanye isicwangciso sokwamkela, ukuphonononga, kunye nokuphucula inkqubo yokuthengisa kunokugcina ixesha kwaye wenze inkqubo yokuthengisa isebenze ngakumbi. Xa inkqubo yokuthengisa isebenza kwincopho yayo, iqela lokuthengisa kufuneka lichithe ixesha elincinci liyilungisa kakuhle. Ngapha koko, abaphathi beentengiso banokugxila kwimisebenzi efana nokuqeqesha abasebenzi kunye nokujongana nabathengi.

Amacebo angcono okwakha inkqubo yakho yokuthengisa

1. Ukusebenzisa inkqubo yokulawula ubudlelwane bomthengi (CRM). 

Iinkqubo zolawulo lobudlelwane babathengi (CRM). - iiplatifti zesoftware ezenzelwe ukulungelelanisa kunye nokulungelelanisa ulwazi lwabathengi, ukukhuthaza intsebenziswano kunye nokusebenzisana phakathi kwamasebe - ukunceda imibutho iqonde ngcono kwaye isebenzisane nabathengi bayo kwaye, ngokulandelayo, ngethemba lokwandisa ingeniso.

Umzekelo wendlela iinkqubo zeCRM ezinokunceda ngayo ukunyusa intengiso, ungajongi ngaphezulu kunendlu kunye nenkampani yokuhombisa i-Empire. Ngokudibanisa ulwazi oluvela kwii-odolo zokuthenga, imibuzo yewebhusayithi, ukubandakanyeka kwimidiya yoluntu, impendulo, kunye nophononongo kwindawo enye, iqela lokuthengisa le-Empire likwazile ukuhlalutya ngcono ukhokelo ngalunye. 

I-Empire emva koko yasebenzisa iinkqubo zeCRM ukwahlula idatha yabathengi ngokwamacandelo asekelwe kwimbali yokuthenga, izinto ezithandayo, kunye nenani labantu. Olu lwahlulo lwabanceda ukuba balungelelanise amaphulo kunye neengcebiso zemveliso. Ikwakhokelele kwinkxaso yabathengi elula, ebavumela ukuba babonelele ngokukhawuleza izisombululo zabathengi kunye nokujongana nemiba. Ukomelezwa kwenkxaso yabathengi kuthetha ukomelezwa kwabathengi abaphindayo.

2. Ukusebenzisa izikripthi zokuthengisa kunye neetemplates

Ishishini linokufuna ukubandakanya izikripthi kunye neetemplates ze-imeyile kwinkqubo yabo yokuthengisa ukuthengisa ukuze kuphuculwe imiyalezo engaguqukiyo kunye nonxibelelwano olusebenzayo kunye neenkokeli okanye amathemba. 

Ezi templates kunye nezikripthi zidwelisa izibonelelo, iimpawu eziphambili, kunye nezinto ezahlukileyo zokuthengisa iimpahla okanye inkonzo, enika iqela lokuthengisa umkhombandlela kwezona ndawo zibalulekileyo zokuthetha. Oku kunceda abameli beentengiso bagqithise imiyalezo ethile kunye nelungelelanisiweyo kubathengi abalindelekileyo.

Umzekelo, iBlendMaster, umenzi weblender, uqeshe izikripthi zokuthengisa kunye neetemplates ukunxibelelana ngezibonelelo zabo ze-blender, iimpawu, kunye nendlela abathengi abanokujongana nayo nayiphi na imiba abadibana nayo. Abameli beentengiso ezibhalwe phantsi baqhube iifowuni ngokuzithemba, bephendula imibuzo kwaye begxininisa izibonelelo zabo zophawu. Izempleyithi zibancedile ekwenzeni ulandelelo nokwabelana ngeeresiphi kunye namabali empumelelo. Iziphumo zolu hlaziyo zibandakanya imiyalezo efanayo, ukufikelela ngokukhawuleza, ukuphatha inkcaso, ukuzithemba okuphezulu, kunye noguqulo olunokulinganiswa.

3. Ukukhulisa kukhokelela ngokuthengisa nge-imeyile

Amashishini anokuphucula ngakumbi iinkqubo zawo zokuthengisa kwaye anyuse amaxabiso oguqulo ngokwenza okuzenzekelayo, okomntu amaphulo email ezibonelela ngomxholo olungiselelweyo osekelwe kwindawo yokukhokela kuhambo lomthengi.

Nazi ezinye izicwangciso zokusebenzisa ukuthengisa nge-imeyile ukuphucula inkqubo yokuthengisa:

Ukwenza ubuntu: Amashishini anokwenza ii-imeyile zilungele ukuthanda kunye nezinto azithandayo. Amaqhinga aqhelekileyo ishishini elinokuwasebenzisa ukukhulisa ukwenziwa komntu kubhekisa kwigama lokuqala lomthengi, unxibelelwano lwangaphambili, kunye nokubonelela ngeengcebiso ezenzelwe wena ngokusekelwe kwizinto abazithandayo. 

Umzekelo, ukuba inkokeli ibonise umdla kwizihlalo ezihlala phantsi, unokubathumelela ii-imeyile eziqaqambisa ezona zihlalo zintle zokulahlela izihlalo okanye unikezelo olukhethekileyo lwezihlalo ezihlala phantsi.

Amaphulo eDriphu: Ukunika izithuba kwii-imeyile ngokuhamba kwexesha kugcina umthengi exakekile ngaphandle kokuboyisa. Ii-imeyile ezithunyelwa kwiinkokeli kufuneka zinike ulwazi oluxabisekileyo olunjengokhetho lwemveliso, iingcebiso zokuthenga, ubungqina bomthengi, okanye izibonelelo ezikhethekileyo. Qinisekisa ukuba lo mxholo uhambelana nalapho kukho ukhokelo kuhambo lomthengi.

Ubizo-kwizenzo (CTA): Bandakanya iiCTA ezicacileyo nezinyanzelisayo kwii-imeyile zakho ukukhuthaza ukukhokelela ekuthatheni isenzo esifunwayo. Umzekelo, ubamema ukuba bacwangcise umnxeba kunye nengcali yemveliso okanye babhukishe ukubonisana; iinjongo eziza kwenza kube lula ukuguqula iinkokeli kwaye baqhubeke nohambo lwabo kunye ne-arhente yakho.

4. Ukusebenzisa iiplatifti zokuthengisa

Ukuthengiswa kokuthengiswa yinkqubo yokunika abameli beentengiso izibonelelo eziyimfuneko kunye nolwazi olufunekayo, ukuphucula imveliso kunye nokukhuthaza ukuthengiselana kunye neziphumo ezingcono zokuthengisa.

Ukuvumela ukuthengisa kubalulekile ekuphuculeni ukusebenza kakuhle kwenkqubo yokuthengisa. Ezi zilandelayo zezinye iindlela unikezelo lokuthengisa lunceda ukwandisa intengiso:

Ufikelelo oluphuculweyo kwimithombo: Amaqonga okuthengisa anika abathengisi ukufikelela ngokukhawuleza kwizinto zokuthengisa, izixhobo zoqeqesho, kunye nophando lwemarike. Ngokufikelela ngokukhawuleza nangokulula kulwazi olufanelekileyo, banokujongana ngcono neemfuno zabathengi kwaye baqaqambise iimpawu zemveliso, baphucule ukusebenza kwentengiso.

Ukuphuculwa koqeqesho nophuhliso: Ukuthengiswa koncedo kubandakanya iikhosi zoqeqesho kunye nezinye izinto ezinceda izakhono zabacebisi beentengiso, ubuchule bemveliso, kunye nobuchule bokuthengisa. Ngokuhlala bephuhlisa iitalente zabo, abameli bezentengiso banokwandisa ukusebenza kwabo kwaye banethemba lokuvelisa iziphumo ezinkulu zokuthengisa.

Ulungelelwaniso namalinge entengiso: Ukuthengiswa kokuthengiswa kukhuthaza ukulungelelaniswa okuphuculweyo phakathi kwamaqela okuthengisa kunye nokuthengisa, ukubanceda ukuba basebenzisane ukudala imiyalezo ekujoliswe kuyo kunye nomxholo ohambelana nabaphulaphuli ekujoliswe kubo. Olu lungelelwaniso lunokunceda ekuphuculeni indalo ekhokelayo, ukondla, kunye nokuguqulwa, ukwandisa iziphumo zentengiso.

5. Ukuqhuba uphononongo lwentsebenzo yokuthengisa rhoqo

Uphononongo lwentsebenzo yentengiso rhoqo lungundoqo ekuphuculeni inkqubo yokuthengisa yeshishini. Ukuba ishishini alisoloko lijonga ukusebenza kwalo kwaye lilandele idatha yalo yokuthengisa, kusenokwenzeka ukuba liyasebenza kwaye lenze izigqibo ezibalulekileyo ebumnyameni.

Akusiyo imfihlo ukuba amanani okuthengisa abonisa ngokuthe ngqo ukusebenza kakuhle kweqela lokuthengisa. Ukuvavanya rhoqo kunye nokuhlalutya intsebenzo yeqela kunye nentengiso yomntu ngamnye kufuneka ibe yinxalenye yophononongo lwentsebenzo yentengiso yeshishini, nokuba yiveki, ngenyanga, ngekota, okanye ngonyaka.

Ngexesha lophononongo, kukho amanqaku aphambili ekufuneka amaqela kunye nabaphathi baxoxe, kubandakanya:

Iimetriki kunye neeKPIs: Ukusebenza kweentengiso kulinganiswa yimiqondiso yentsebenzo engundoqo (KPIs), equka amazinga okuguqulwa, ingeniso, izikhokelo eziveliswayo, kunye nobukhulu obuphakathi bentengiselwano. Ezi metrics zinika ulwazi lwamanani ukuvavanya ukusebenza komntu ngamnye kunye neqela.

Inkqubela phambili yenjongo: Uvavanyo lwenkqubela phambili yabathengisi kwiinjongo zabo kunye neethagethi kufuneka zibandakanywe kuphononongo. Oku kwenza abaphathi babone izikhewu kwaye baphumeze amanyathelo okulungisa, kubandakanywa ukongeza izibonelelo ezingaphezulu okanye ukutshintsha iithagethi njengoko kufuneka.

Ukusebenza komntu ngamnye: Umsebenzi ngamnye wommeli wentengiso kufuneka kwakhona uvavanywe kumntu ngamnye, kuthathelwa ingqalelo iinjongo zabo ezizodwa, iinjongo kunye nemisebenzi. Abaphathi kufuneka ke ngoko babonelele ngeendawo zophuhliso ezisekelwe kwiimpawu zomntu ngamnye.

isiphelo

Ukuphucula iinkqubo zokuthengisa ngamanye amaxesha kunokuziva kunzima, kodwa ukwahlulahlula kwizinto ezintlanu ezinokusetyenzwa, apho nganye idlala indima ebalulekileyo ekuphuculeni inkqubo yokuthengisa, ingayenza ilawuleke ngakumbi kwaye kube lula ukusebenza kubume beshishini lakho. E. 

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