Ishishini lokufulela likhuphisana kakhulu, kunye neenkampani ezininzi ezikhuphisana ngabakhokeli abanokubakho kunye nabathengi. Ukuze ukhule kwaye uphumelele kolu shishino, iinkampani zokuphahla kufuneka zikwazi ukuvelisa umjelo ozinzileyo weenkokeli ezifanelekileyo. Nangona kunjalo, oku kunokuba ngumngeni kubanini bamashishini kunye namaqela okuthengisa anokuthi angabinalo ixesha okanye izixhobo zokugxila kwisizukulwana esikhokelayo.
Kule posi yebhlog, siza kuphonononga ezona ndlela zibalaseleyo zeenkampani zokuphahla zenze iinkokeli kwaye zikhulise amashishini abo. Siza kugubungela izicwangciso ezahlukeneyo zokuthengisa, zombini kwi-intanethi nakwi-intanethi, oko kunokunceda iinkampani ezifulelayo zifikelele kubaphulaphuli ekujoliswe kuzo kwaye ziguqule abathengi abanokuba ngabaxumi abanelisekileyo.
1. Misela ubukho be-intanethi
Kwixesha lanamhlanje ledijithali, ukuba nobukho obuqinileyo kwi-intanethi kubalulekile kulo naliphi na ishishini elijonge ukuvelisa iinkokeli kunye nokukhulisa isiseko sabathengi babo. Kwiinkampani ezifulelayo, oku kuthetha ukudala iwebhusayithi kunye nokuphucula iinjini zokukhangela. I-injini yokukhangela (i-SEO) inokunceda iwebhusayithi yakho ibeke phezulu kumaphepha eziphumo zenjini yokukhangela (i-SERPs), ikwenza kube lula kwizinto ezinokukhokelela ekufumaneni iinkonzo zakho zokuphahla kwi-intanethi.
Ukongeza, ukuba neprofayile kaGoogle yeShishini lam (GMB) kunokunceda ishishini lakho libonakale kwiziphumo zophando lwasekhaya xa abathengi abanokubakho befuna iinkonzo zokuphahla kwindawo yabo. Iiprofayile ze-GMB zikwavumela abathengi ukuba bahambe uphononongo kwi-Intanethi, enokunceda yakha intembeko nokuthembeka kwishishini lakho lokufulela.
2. Intengiso yokukhangela i-Pay-per-click
I-Pay-per-click (PPC) intengiso ingaba sisixhobo esinamandla kwiinkampani zokuphahla ezijonge ukuvelisa izikhokelo ngokukhawuleza. Ngeqonga elinje Izikhangiso zeGoogle, iinkampani zokuphahla zingenza iikhankaso ezijoliswe kuzo ezibonisa iintengiso kwiinkokeli ezinokuthi zikhangele ngenkuthalo iinkonzo zokuphahla kwi-intanethi. Ngokujolisa amagama athile angundoqo kunye nenani labantu, iinkampani zokuphahla zingaqinisekisa ukuba iintengiso zabo zifikelela kubaphulaphuli abafanelekileyo.
3. Sebenzisa imidiya yoluntu
Imidiya yoluntu inokuba sisixhobo esinamandla kwiinkampani zokuphahla ezijonge ukufikelela kwiinkokeli ezinokubakho kunye nokuzibandakanya nabathengi bangoku. Iiplatform ezifana ne-Facebook, Instagram, kunye ne-Twitter zingasetyenziselwa ukubonisa iinkonzo zakho zokuphahla, ukwabelana ngomxholo onolwazi, kunye nokuzibandakanya nabathengi ngokusebenzisa izimvo kunye nemiyalezo ethe ngqo.
Ukongeza, ukuqhuba amaphulo entengiso yeendaba zoluntu kunokunceda iinkampani ezifulelayo zifikelele kubaphulaphuli ababanzi kwaye zivelise ezinye izikhokelo. Intengiso kwimidiya yoluntu ikuvumela ukuba ujolise kubantu abathile kunye nezinto ezinomdla, okwenza kube lula ukufikelela kwiinkokeli ezinokuthi zibe nomdla kwiinkonzo zakho zokuphahla.
4. Tyala imali kwintengiso yomxholo
Ukuthengiswa komxholo kunokuba yeyona ndlela isebenzayo yeenkampani ezifulelayo ukuba zivelise izikhokelo kwaye zizimise njengeenkokeli zeshishini. Ngokwenza umxholo ofundisayo kunye nobandakanyayo ojongene imibuzo eqhelekileyo kunye neenkxalabo ukuba ukhokelo olunokubakho, iinkampani ezifulelayo zingakha ukuthembana kunye nokuthembeka kunye nabaphulaphuli ekujoliswe kubo.
Iiblogi, iividiyo, kunye ne-infographics zizo zonke iindlela ezisebenzayo zokuthengisa umxholo ukuba iinkampani zokuphahla zingasebenzisa ukuvelisa izikhokelo kunye fundisa abanokuba ngabathengi malunga neenkonzo zabo zokuphahla.
5. Khuthaza ukuphononongwa okuhle
Uphononongo lwe-Intanethi lunokuba nefuthe elibalulekileyo kwigama lenkampani yokuphahla kunye nokukwazi ukuvelisa iinkokeli. Ukukhuthaza abathengi abanelisekile ukuba bashiye uphononongo oluhle kumaqonga afana neGoogle kunye neYelp kunokunceda ukwakha intembeko kunye nokuthembeka kunye nabakhokeleli abanokubakho abaphanda iinkampani zokuphahla kwi-Intanethi.
Ukongezelela, ukuphendula kuphononongo olubi ngendlela yobuchwephesha nangexesha elifanelekileyo kunokunceda ukunciphisa nayiphi na impembelelo engalunganga kwisidima senkampani yakho yophahla.
6. Gxininisa kwiinkqubo zokudluliselwa
Iinkqubo zokuthumela inokuba yindlela esebenzayo kakhulu kwiinkampani ezifulelayo ukuba zenze izikhokelo kwaye zikhulise isiseko sabathengi bazo. Ngu ukukhuthaza abathengi bangoku ukudlulisela abahlobo kunye nosapho kwishishini lakho lokuphahla, ungangena kuthungelwano olunamandla lwabakhokeli abanokuthi bathembe kwaye benze ishishini kunye nenkampani yakho.
7. Amaphulo okuthengisa nge-imeyile
Ukuthengisa nge-imeyile kunokuba yindlela esebenzayo yokuba iinkampani ezifulelayo zihlale ziphezulu-ingqondo kunye nezikhokelo ezinokubakho kunye nabathengi bangoku. Ngokwenza imikhankaso ye-imeyile ekujoliswe kuyo ebonisa iinkonzo zakho zokuphahla kunye nokukhushulwa, iinkampani zokuphahla zinokuvelisa izikhokelo kunye nokukhulisa ubudlelwane kunye nabathengi bangoku.
8. Ezinye iindlela zentengiso ye-intanethi
Ukongeza kwintengiso ye-PPC kunye nentengiso yemithombo yeendaba zentlalo, iinkampani ezifulelayo zinokusebenzisa ezinye iindlela zentengiso ye-intanethi efana nokubonisa iintengiso, ukuthengisa kwakhona, kunye nentengiso yemveli.
Ezi ndlela zentengiso zinokunceda iinkampani ezifulelayo zifikelele kukhokelo olunokubakho abanokuthi bangazikhangeli ngokukhutheleyo iinkonzo zokuphahla kwi-intanethi, kodwa abasenokuba nomdla wokufunda ngakumbi malunga neshishini lakho.
9. Lungiselela iiMephu zikaGoogle
Iimephu zikaGoogle sisixhobo esinamandla kumashishini asekhaya, kuquka iinkampani zokuphahla. Ngokuqinisekisa ukuba ishishini lakho lokufulela lidwelisiwe kwaye lilungiselelwe kwiiMephu zikaGoogle, unokonyusa ukubonakala kwakho kubakhokeli abanokubakho abafuna iinkonzo zokuphahla kwindawo yakho.
Ukongeza, ukuba nobukho obuqinileyo kwiiMephu zikaGoogle kunokunceda ukwakha ukuthembana kunye nokuthembeka ngabakhokeli abanokubakho abangaqhelananga neshishini lakho lokuphahla.
10. Yakha uluhlu lwe-imeyile
Ukwakha uluhlu lwe-imeyile kunokuba yeyona ndlela isebenzayo kwiinkampani ezifulelayo ukwenza iinkokeli zokulungisa uphahla kunye nokukhulisa ubudlelwane nabathengi bangoku. Ngokunikezela ngomxholo oxabisekileyo kunye nokukhushulwa ngokutshintshiselana kweedilesi ze-imeyile, iinkampani zokuphahla zingakha i-database enamandla yabakhokelela abanomdla kwiinkonzo zabo zokuphahla.
Ngelixa i-imeyile inokuzisa iziphumo ezintle, ungalibali loo nto imeyile ngqo inokuba namandla amangalisayo nayo. Imikhankaso yemeyile ethe ngqo yenye yeendlela ezilungileyo zokufumana abathengi abatsha okanye abasebenzayo ngoku. Ayisiyondawo yokuhlala kuphela, abaphahla bentengiso kwaye basebenzise oku njengendlela engabizi kakhulu yokufikelela kubathengi abarhwebayo.
isiphelo
Ukuvelisa izikhokelo kubalulekile kuzo naziphi na iikontraka ezifulelayo ezijonge ukukhula kwaye ziphumelele kushishino olukhuphisana kakhulu. Ngokusebenzisa iindlela ezahlukeneyo zokuthengisa ezinje ngentengiso yokukhangela, ukuthengiswa komxholo, kunye neenkqubo zokudlulisela, iinkampani ezifulelayo zinokufikelela kubaphulaphuli ekujoliswe kuzo kwaye ziguqule izikhokelo ezinokuthi zibe ngabathengi abanelisekileyo.
Kubalulekile ukukhumbula ukuba kukho akukho ndlela-nye ilingana nayo yonke indlela ukukhokela isizukulwana kushishino lokufulela. Inkampani nganye yokuphahla iya kufuneka iphuhlise isicwangciso sokuthengisa esilungelelanisiweyo esihambelana neenjongo zabo zoshishino ezizodwa kunye nabaphulaphuli ekujoliswe kubo.
Nangona kunjalo, ngokuseka ubukho obuluqilima be-intanethi, ukukhuthaza ukuphononongwa okuqinisekileyo, kunye nokusebenzisa iindlela ezahlukeneyo zokuthengisa, iinkampani zophahla zinokuvelisa umjelo ozinzileyo wabakhokheli abafanelekileyo kwaye bakhulise amashishini abo. Ngemigudu efanelekileyo yokuthengisa kunye neqela elizinikeleyo lokuthengisa, nayiphi na inkampani yokuphahla inokuphumelela kwishishini lokuphahla kwaye ibe ngumboneleli othembekileyo weenkonzo zokuphahla eziphezulu.
Umthombo ovela velocityppc.com
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-velocityppc.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
