Ezinye iimpawu ziphumeze iibhotile ezingenazo iileyibhile ngaphakathi kwefomathi yeepakethe ezininzi, apho ukupakishwa kwangaphandle kubonelela ngesithuthi esiqhelekileyo sophawu.
I-Coca-Cola ibhengeze uvavanyo lwase-UK lweebhotile ezingenaleyibhile ezingama-500ml ze-Sprite. Iibhotile ezihamba ze luvavanyo lokwamkelwa kwabathengi kwipakethe enjalo, apho eyona nto iphambili yokuthengisa isiselo sanamhlanje - ileyibhile eqhelekileyo, enemibala, enelogo - ilahlekile. Kwinkcubeko apho uzinzo lulindelo oluhlala lukhula phakathi kwabathengi kunye nenjongo yeempawu ze-FMCG kunye nabavelisi bokupakisha, uvavanyo luya kuba nolwazi malunga nokuba urhwebo luya kuba yintoni phakathi kweso sibheno esiphuculweyo se-eco-footprint kunye ne-shelf.
Ulingo lweCoca-Cola lwenzeka kancinci ngeevenkile zeTesco Express kwiindawo ezisibhozo kuzo zonke izixeko ezine (ezibandakanya iLondon neManchester). Iibhotile ze-Sprite zixhomekeke kwiilogo ezigxininisiweyo kunye noyilo lwamabala ngaphambili, kunye nolwazi lwemveliso ye-laser ebhalwe ngasemva. Utyikityo oluluhlaza luhlala luyinto ekhoyo yokuthengisa. Iindlela zokuthengisa kwivenkile zenza inxalenye yovavanyo; kwiivenkile ezine, iibhotile ziya kuxhaswa kunye neempawu ezinxulumene nendawo yokuthengisa kunye nezixhobo ezinxulumeneyo, ngelixa kwezinye ezine, akuyi kubakho ntengiso eyongezelelweyo yokubonisa utshintsho.
Ezinye iibhrendi ziye zalinga ukupakishwa kwesiselo esingenaleyibhile; U-Evian uphakathi kwabo baye bazama iindlela ezinjalo, nangona zilawulwa kwiindawo zorhwebo / zokubuka iindwendwe. Ezinye iimpawu ziphumeze iibhotile ezingenazo iileyibhile ngaphakathi kwefomathi yeepakethe ezininzi, apho ukupakishwa kwangaphandle kubonelela ngesithuthi esiqhelekileyo sophawu. Umahluko kule meko kukwenza ngabom ukubeka iibhotile zesiselo esingaphantsi kweleyibhile phambi kwabathengi kwiishelufu ezixakekileyo zeevenkile eziluncedo ukubona ukuba kusebenza njani oko.
Ngaphakathi kwejelo elilula, umbono we-orthodox kukuba ileyibhile / uphawu lubonelela ngeyona ndawo iphambili yokuthengisa ebonakalayo ukuze ibonakale kubathengi abaxakekileyo, abacinezele ixesha. Xa oko kususiwe kusenzelwa uyilo olukroliweyo kunye nekepusi enegama, umbuzo ngowokuba ngaba abathengi bayalugqitha na uphawu, okanye ngaba ingqalelo yabo iya kubanjiswa yinkangeleko ecocekileyo kunye neziphumo zayo ezizinzileyo?
I-Coca-Cola inemathiriyeli yereferensi enokusebenza kule meko, ivavanye amanzi eValser eSwitzerland ngebhotile ebhalwe, engenalebhile. Bafumene uphawu oluphezulu kunye nokuqondwa kwemveliso, ekuphela kwento embi bubuthathaka ekukwazini kwabo ukunxibelelana nesiginitsha sophawu lwesiqulatho esisezantsi sezimbiwa. Iibhotile zihlala zisemarikeni, kodwa zikwimo yeepakethe ezininzi kuphela, ezingaphandle zibonelela ngemiyalezo eyongezelelweyo engekhoyo kwiibhotile.
I-Sprite luphawu oluphezulu kakhulu, kwaye ke impumelelo kolu vavanyo inokuba luncedo kwezinye iibrendi ezijonge ukwenza lula ukupakishwa kwesiselo ngokusekelwe kwiinjongo ezizinzileyo. Abathengi ngokungathandabuzekiyo baya besamkela ngakumbi kwaye bajonge iibrendi eziphambili ezithatha amanyathelo abalulekileyo ukuphucula ukuzinza kwazo. Ngokutsho kweGlobalData's 2023 Q4 Consumer Survey - Global, i-29% yabathengi bajonga ukuzinza / ubuhlobo bendalo ibe luphawu olubalulekileyo kwiimveliso abazithengayo, kunye ne-47% "entle-ukuba nayo". Ngoko ke, ukunqongophala kweleyibhile kunokunxulumana nolu mbono lubanjwe ngokubanzi, ngelixa nokufumana ingqalelo kwishelufu. Umngcipheko yilahleko ekuqapheliseni uphawu ngokukhawuleza, urhwebo oludlulayo kwijelo elilula; oku akuthethi ukuba indlela yokujonga ayinayo indawo, nje ukuba iivenkile ze-c zisenokungabi yindawo efanelekileyo.
Ukungafakwa ileyibhile kuneenzuzo ezicacileyo zozinzo kwabo bathengi kunye nabavelisi. Ukususwa kweelebhile kwimveliso kukhokelela ekongeni ephepheni, kwiplastiki, kwii-inki, njl. Yenza ingqiqo esebenzayo kunye nemali (emva kokuba imveliso ehlengahlengisiweyo ifakwe kwi-factored, okt, ukuhambisa iibhotile ezifakwe embossed kunye ne-laser-ekroliweyo, njl. njl.). Ukufezekisa impumelelo eyinyani, nangona kunjalo, kuthetha inguqu kwimarike ngokubanzi ukuya kudidi "lwe-post-label". Ukongeza, nokuba inokuphinda isetyenziswe, uxinzelelo luhlala kusetyenziso lweplastiki kumxholo webhotile yesiselo, kunye nokuqaliswa kokuqhubeka nokujonga amanye amathuba emathiriyeli, anje ngokufaka amaphepha.
Umthombo ovela Isango lokuPakisha
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-packaging-gateway.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
