Yongeza inzuzo yakho ngoPhononongo oluhle lweAmazon

Ngo-2020, ukuthenga kwi-intanethi kwakudumile. Kodwa ngo-2022 yaba yeyona ndlela yokuphila, kunye neepesenti ezingama-48 zabathengi abathenga eAmazon kanye ngeveki.

Siyazi ukuba ukuphononongwa kwemveliso unako yenza okanye uqhawule umthengisi omtsha we-Amazon. Ngokutsho kwe-2017 G2 kunye neHeinz Marketing ukufunda, 92% abathengi kusenokwenzeka ukuba bathenge imveliso emva kokufunda uphononongo elungileyo.

Ngaphandle kokwazi ukuba uphononongo lubaluleke kangakanani na, abathengisi banobunzima bokufumana uphononongo; inyaniso, I-57% yabathengisi yithi ngumceli mngeni.

Xa usungula imveliso kulo nyaka, kuya kufuneka uyazi ukuba ungalufumana njani uphononongo kwiAmazon. Apha siza kuchaza iindlela ezilungileyo zokufumana uphononongo oluhle olunokunyusa ukuthengisa kwakho.

Isiqulatho
I-Amazon ibala njani iireyithingi kwaye kutheni zibalulekile
Ungalufumana njani uphononongo kwiAmazon
Izixhobo ezinokunceda ukufumana uphononongo oluhle lweAmazon
Yazi imithetho yophononongo lweAmazon
Ezinye izicwangciso zokuphucula ukuhlaziywa kwe-Amazon
isiphelo

I-Amazon ibala njani iireyithingi kwaye kutheni zibalulekile

Ukusukela oko iAmazon isuse uphononongo lwenkuthazo kwaye yazisa uphononongo olutsha oluqinisekisiweyo nolungaqinisekiswanga, ukubala ukalisho lwemveliso kuye kwanzima ngakumbi kuba zonke iireyithingi kunye nophononongo alulinganiswanga ngokulinganayo.

I-Amazon isebenzisa i-algorithm enzima ukubala umyinge wokulinganiswa kwemveliso. Ke, nemveliso enophononongo nje lweenkwenkwezi ezintlanu inokulinganiswa naphi na ukusuka kwiinkwenkwezi ezi-0 ukuya kwezi-5.

IAmazon ayizivezi izinto ezibandakanyekayo kule algorithm, kodwa oku kulandelayo kuthathwa njengokubalulekileyo:

• Hlaziya ubudala
• Iprofayile yomvavanyi (inani lophononongo, umndilili wophononongo olushiyekileyo, njl.njl.)
• Ubude bophononongo
• Inani leevoti eziluncedo
• Iqinisekisiwe okanye ayingqinisiswanga
• Umgangatho vs uphononongo olubhaliweyo
• Ukutenxa kumyinge wokalisho

Loluphi uphononongo oluya kubonakala phezulu? Uphononongo olutshanje, olude oluneevoti ezininzi eziluncedo, ezibhalwe ngumbuyekezi onombono oqinileyo wokuhlaziya, ngokuqinisekileyo uya kwenza impembelelo.

Ungalufumana njani uphononongo kwiAmazon

Ke, abathengisi banokwenza ntoni ukufumana uphononongo oluhle kwiAmazon ngelixa belandela imigaqo-nkqubo yeAmazon malunga nophononongo? Apha siza kudwelisa iindlela ezilungileyo zokufumana uphononongo.

Sebenzisa iqhosha leAmazon elithi 'Cela ukuphononongwa'

'ICela uphononongo' iqhosha livumela umthengisi ukuba acele uphononongo lweodolo nganye ngesandla.

Abathengisi kufuneka basebenzise iqhosha elithi 'Cela ukuphononongwa' phakathi kweentsuku ezi-4 ukuya kwezi-30 zokuziswa kwemveliso.

Ezinye izinto onokuzazi malunga neqhosha elithi 'Cela ukuphononongwa':

• Umyalezo usemgangathweni kwaye awukwazi ukwenziwa ngokwezifiso
• Izicelo zokukala imveliso kunye nezicelo zengxelo yomthengisi zithunyelwa nge-imeyile enye
• Ayikuvumeli ukuba ucele uphononongo ngokwahlukeneyo (njengoluhlu lwe-imeyile okanye ukufakwa kwemveliso)

Iqhosha lifunyenwe ngaphakathi koMthengisi kuMbindi kwiphepha lokuLawula iMiyalelo. Nangona kunjalo, oku kunokwenziwa ngokuzenzekelayo usebenzisa isixhobo esinje Ulwandiso lwe-chrome yeJungle Scout, oko kukuthi, kulula kakhulu kunokucofa ngesandla kwi-odolo nganye.

Bhalisa kwiprogram ye-Amazon Vine

Amazon Inkqubo yeVine idibanisa abathengisi ababhalisiweyo nabahlalutyi abanengqiqo. Ngale nkqubo, abaphononongi abakhethiweyo beAmazon bafumana imveliso simahla ukuze bayivavanye kwaye emva koko baphonononge. Inkqubo ivulelekile kubathengisi abaneemveliso ezibhalisiweyo zohlobo lweAmazon ezinophononongo olumalunga nama-30.

Emva kokuba uphononongo lokuqala lweVine lupapashiwe, umthengisi uya kuhlawuliswa i-US$ 200 imali yokubhalisa kanye ngomzali ngamnye u-ASIN. Umthengisi akayi kuhlawuliswa umrhumo ukuba imveliso ebhalisiweyo ayifumani ukuhlaziywa kwiintsuku ezingama-90.

Ngeendlela ezininzi, oku kuyafana neenkqubo zokuphononongwa kwenkuthazo ebezivaliwe ngaphambili yiAmazon. Umahluko kuphela kukuba iAmazon ivavanya abaphononongi kule nkqubo.

Ngokutsho kweAmazon, xa usebenzisa inkqubo yeVine, "ama-25% ophononongo olufunyenweyo lwenzeka kwiintsuku ezi-5 zomyalelo, ngelixa ama-99% ophononongo olufunyenweyo lwenzeka phakathi kweentsuku ezingama-35 zomyalelo." Oku kunceda iimveliso ezisanda kubhaliswa zifumane uphononongo ngokukhawuleza.

Sebenzisa izinto ezifakwe kwimveliso

Ukufakwa kwemveliso yenye yezona ndlela zidumileyo zokukhuthaza abathengi ukuba bashiye uphononongo kwiAmazon, njengoko banokunceda ukukhumbuza abathengi ukuba bashiye uphononongo. Ukufakwa kwemveliso kaninzi kuthatha imo yekhadi elifakwe kwiphakheji.

Abathengisi kufuneka balumke balandele imithetho ye-Amazon malunga nokuphononongwa kwenkuthazo.

Iindlela ezilungileyo zokufakwa kwemveliso:

• Cela ukuphononongwa kwemveliso, kodwa hlala ungathathi hlangothi. Ukucela abantu ukuba bashiye uphononongo oluhle-okanye nokuba babonise umfanekiso oneenkwenkwezi ezintlanu-kuchasene nezikhokelo zeAmazon.
• Nika ulwazi oluluncedo malunga nenkampani kunye nemveliso.
• Nikeza ngeenkcukacha zoqhagamshelwano ukuba kukho ingxaki. (Inkonzo yabathengi inceda ukunciphisa uphononongo olubi lwemveliso).
• Cela abantu ukuba bajoyine uluhlu lwakho lwe-imeyile okanye bakulandele kwimidiya yoluntu. Oku kuya kukunceda kwixesha elizayo. Enye indlela yokufumana idilesi ye-imeyile kukubacela ukuba babhalisele iwaranti eyandisiweyo.

Iimveliso ezinesaphulelo

Ukusebenzisa izaphulelo zemveliso kwandisa amathuba ophononongo. Ikwaphucula intengiso ekukhutshweni kwayo, nto leyo eyenza isantya sokuthengisa esijongeka silungile kuhlobo lwakho. Nangona kunjalo, khumbula ukuba ngenxa yokuba awukwazi ukukhuthaza abathengi ukuba baphonononge, ukunika isaphulelo akuqinisekwanga ukuba kukhokelela kuphononongo.

Yenza uluhlu lwe-imeyile lwangaphandle

Kwiminyaka yakutshanje, inkqubo yokuthumela imiyalezo yomthengisi kunye nabaphenduli be-automated party kwi-Amazon baye bancinci, ngoko ke ukudala uluhlu lwe-imeyile lwangaphandle ukunxibelelana nabathengi bakho kunokuba luncedo.

Ukwenza olu luhlu ngaphandle kubalulekile kuba nje abathengi bethenga iimveliso zakho ngeAmazon, bajongwa njengabathengi baseAmazon.

Iindlela zokwenza i uluhlu lwe imeyile ngaphandle kweAmazon:

• Ngokusebenzisa imidiya yoluntu
• Yenza iblogi ucela abantu ukuba babhalise
• Sebenzisa ukufakwa kwemveliso.

Nje ukuba umisele uluhlu lokuposa, ungalusebenzisa ukuze ucele uphononongo kwabo bathengiweyo kuwe.

Ukongeza, ukuba unoluhlu lwe-imeyile, ungathumela iimveliso ezintsha ngqo kubantu abakolu luhlu. Oku kufeza izinto ezimbini eziphambili:

• Ufumana isantya esibalulekileyo sokuqala sokuthengisa.
• Iyakwandisa amathuba ophononongo kuba uluhlu lunokubandakanya abantu abasele bethanda ibhrendi yakho kunye neemveliso zakho.

Isantya sokuthengisa sibalulekile kwiAmazon. Abanye bakholelwa ukuba iAmazon ivuza iimveliso ezivelisa ukuthengisa ngaphandle kweAmazon.

Kwakhona, uluhlu lwakho lwe-imeyile luya kubandakanya abantu abathanda imveliso yakho kwaye banokushiya uphononongo oluhle.

Cela uphononongo kubathengi abashiye ingxelo yomthengisi

Uninzi lwabathengi kwiAmazon bafuna uncedo lokuqonda umahluko phakathi kwengxelo yomthengisi kunye nophononongo lwemveliso (yiyo loo nto kuyingxaki ukuba isicelo sokuphononongwa kunye nengxelo yomthengisi ithunyelwe kunye neqhosha 'lesicelo sokuphonononga'). Abanye abathengi balushiya uphononongo kwiMpendulo yomthengisi, ngoko ke kubalulekile ukuba uphonononge ingxelo yomthengisi rhoqo.

Bambalwa abathengi abashiya nayiphi na ingxelo, ke abo bashiye ingxelo yabathengisi banokushiya uphononongo lwemveliso. Njengomthengisi, ungathumela i-imeyile ngokuqhubekayo kubo bonke abathengi abashiye ingxelo entle yomthengisi kwaye ucele ukuba bashiye uphononongo lwemveliso.

Kubandakanya isincamathelisi esichaza indlela kanye ukushiya uphononongo lwemveliso kunokuba luncedo.

Cela ugxeko ncomo kubathengi obanike inkonzo yabathengi

Ukuba unikezela ngenkonzo ebalaseleyo yabathengi, abantu abaninzi baya kushiya uphononongo ngolonwabo nokuba yeyiphi na imveliso. Olu thethathethwano lwenkonzo yabathengi lungabandakanya:

• Imibuzo malunga nemveliso ngaphambi kokuthenga
• Inkxaso yobugcisa emva kokuthenga
• Iimbuyekezo zemveliso engasafunekiyo
• Ngokubanzi, ukwenza umthengi obengonwabanga ngaphambili onwabe.

Xa kuziwa kwinkonzo yabathengi, okona kuphononongwa ngokuthe ngqo ukufumana kuvela kwabo babuza umbuzo ngaphambi kokuodola kwaye emva koko ba-odole imveliso. Ungangena kunye nabo kwiveki emva kokuthenga ukuze uqinisekise ukuba bayifumene imveliso. Emva kokuba baphendule eyakho ishishini email, ungacela uphononongo.

Qhagamshelana nabahloli ababalulekileyo

Abathengisi ababhalise kwi-Brand Registry ngoku ungaqhagamshelana nabathengi abashiye uphononongo olubalulekileyo (1 ukuya kwi-3-star) ngemveliso abayithengileyo. Eli nqaku lingakunceda uphucule amava omthengi, nto leyo enokubangela ukuba basuse okanye batshintshe uphononongo lwabo.

Kukho amanqaku abalulekileyo malunga neli nqaku loqhagamshelwano lomthengi:

• I-Amazon ithumela abahlalutyi ababalulekileyo umyalezo osemathinini (umthengisi akakwazi ukuthumela umyalezo wesiko de umthengi aphendule kumyalezo wokuqala).
• Njengomthengisi, kufuneka ube uBhalisiwe ngeBrand.
• Kukho into enokwenzeka kumthengi ukuba ahlaziye uphononongo.

Ewe kunjalo, oku akuzukufumana uphononongo oluninzi, kodwa ukuba abathengi batshintshe okanye basuse uphononongo olubi kunokuba nefuthe ngakumbi kuhlobo lwakho.

Izixhobo ezinokunceda ukufumana uphononongo oluhle lweAmazon

Uninzi lokuqhuba ishishini laseAmazon lunokwenziwa ngokuzenzekelayo, ke ibiyinto nje yexesha ngaphambi kokuba uphononongo luzenzele. Nazi ezinye izixhobo onokuzisebenzisa njengomthengisi ukunceda ukufumana uphononongo oluhle lweAmazon:

Ingxelo Express

Ingxelo Express sesinye sezona zixhobo zibalaseleyo zokuphononongwa kweAmazon kwimarike. Ikuvumela ukuba usete ii-imeyile ezizenzekelayo kubathengi abathenge kwivenkile yakho yeAmazon. Ungaqwalasela iintlobo ezintathu zemiyalezo:

• I-imeyile yenkonzo yabathengi
• Isicelo sengxelo yomthengisi
• Isicelo sokuphononongwa kwemveliso.

Le miyalezo inokuhlelwa, ilungiswe kakuhle, kwaye yenziwe ibe yeyakho ukuze ifaneleke ngakumbi kubathengi bakho.

AMZFinder

I-AMZFinder ivumela abathengisi ukuba badibanise ngokufanelekileyo kunye nabathengi babo kwaye babacele ukuba babelane ngamava abo okuthenga. Bakunceda ekuthumeleni ingxelo ngokuzenzekelayo kwaye uphonononge ii-imeyile zesicelo kunye nokulawula uphononongo kunye neeodolo zokuphucula ukuthembeka kunye nokulinganisa abathengi kwiAmazon ngokusebenzayo.

Ukwenza izinto zibe lula, i-AMZFinder ihlukanise iinkonzo zayo zibe ngamacandelo amabini: Isicelo sempendulo kunye noLawulo lokuPhonononga.

ImpenduloFive

ImpenduloFive iyafana ne-AMZFinder; abarhwebi banokuthumela imiyalezo elungiselelwe abathengi babo ngexesha abalikhethileyo. Ungasebenzisa iitemplates ezikhoyo okanye uyila eyakho, kwaye unokongeza ulwazi oluthile olufanelekileyo kubathengi bakho. Le miyalezo inokubandakanya imifanekiso kunye ne-emojis ukuphucula amathuba okufumana ingxelo yomthengisi kunye nophononongo lwemveliso.

SageMailer

Njengezinye izixhobo, ungathumela imiyalezo ezenzekelayo usebenzisa itemplate okanye ubuchule bakho SageMailer. Unokusebenzisa imifanekiso, iilogo zenkampani, kunye neenkcukacha ezingakumbi ezibalulekileyo ngoncedo lweethegi eziguqukayo kwii-imeyile zakho.

Kibly

kunye Kibly, ungathumela ngokuzenzekelayo, ii-imeyile zokulandela ngokwezifiso kubathengi bakho, ubacela ukuba babonelele ngokuphononongwa kwemveliso. Unako kwakhona ukuthumela ikhadi leposi ngqo kubaxumi bakho - kunjalo, ileta yokwenyani.

Bona uthelekiso lwezi zixhobo kumzobo ongezantsi oquka ulwazi lwexabiso.

Yazi imithetho yophononongo lweAmazon

IAmazon ithatha uphononongo lwemveliso yayo ngokubaluleke kakhulu. Xa uzama ukufumana uphononongo kwiAmazon, kuya kufuneka uqonde umahluko phakathi kweendlela zomthetho kunye namanye amaqhinga (anokuthi enze ishishini lakho limiswe kwiAmazon). Abathengisi abaninzi banqunyanyisiwe ngenxa yokuphonononga ukuhlaziya.

Imithetho yokuphononongwa kwemveliso yeAmazon ukwazi:

• Awukwazi ukukhuthaza uphononongo.
• Awunakukhetha uphononongo lwecherry, okt ukucela uphononongo kubathengi obaziyo ukuba baye bafumana amava amnandi ngelixa ungahoyi abo banamava angathathi hlangothi okanye angalunganga.

Ezinye izicwangciso zokuphucula ukuhlaziywa kwe-Amazon

Ezinye izinto onokuzenza ukuphucula iprofayile yakho yophononongo ziquka:

• Ukuphonononga ukuvota-uvotele uphononongo oluphezulu, ukuze basondele phezulu kwaye badlule kuphononongo olubi.
• Fumana uphononongo olubi lususwe.

Ngelixa kulucelomngeni ukufumana uphononongo olubi lususiwe kuba iAmazon iyakuzonda ukususa uphononongo, inokwenzeka. Ke, nokuba kukho izinga lempumelelo eliphantsi, kufanelekile ukuzama ukuba kususwe uphononongo olubi. Imeko ngaphandle kokuphononongwa okubandakanya ulwimi olukhubekisayo okanye ii-URLs - ezi zilula kakhulu ukuba zisuswe.

Olunye udidi lophononongo oluthi ngamanye amaxesha iAmazon izimisele ukulususa luphononongo olusekwe kwinzaliseko yeemveliso ezizalisekiswe yiAmazon. Ukuba ucela olu hlobo lokususwa, vula i-case ngaphakathi kwe-Seller Central, ikhonkco kuphononongo, kwaye uchaze ngokucacileyo ukuba kutheni ucela ukususwa.

Ezinye iinkonzo ngoku zizakuzenzela uphononongo olungahambelaniyo nokususwa kwakho, njenge uglyfeedback.com. Basebenzisa i-bots ukuskena uphononongo, bajonge abo baphula imiqathango yenkonzo yeAmazon, kwaye bangenise isicelo sokususa.

isiphelo

Uphononongo oluhle kwiAmazon lunokwenza umahluko omkhulu kubathengisi njengoko benokuba negalelo apho iimveliso zibekwe khona, kwaye abathengi bathathela ingqalelo olu lwazi xa besenza izigqibo zokuthenga.

Yandisa amathuba okufumana uphononongo olwakhayo ngoku:

• Ukusebenzisa iqhosha 'lesicelo sokuphonononga'
• Ukubhalisa kwiprogram yeVine
• Sebenzisa ukufakwa kwemveliso
• Ukudala uluhlu lokuposa lwangaphandle
• Ukubonelela ngeemveliso ezinesaphulelo
• Ukuqhagamshelana nophononongo olubalulekileyo.

Ungalibali ukudlala ngaphakathi kwemithetho kwaye uhlale ngaphakathi kwezikhokelo zophononongo zeAmazon-awukwazi ukukhuthaza abathengi ukuba bafumane uphononongo oluhle.

Landela la manyathelo kukuqaliswa kwemveliso yakho elandelayo kwaye ufumane okuninzi kuphononongo kwiimveliso zakho.