Ishishini lobuhle libona utshintsho oluguqukayo kunye nokunyuka kobuhle be-age-agnostic, umkhwa obeka phambili iimfuno zomntu ngaphezu kweminyaka. Yaqalwa yi-Baby Boomers kunye neGeneration X, le ntshukumo icela umngeni kwibali elichasayo lokuguga kunye nokuthanda ulutsha. Lo mkhwa awukho malunga nokubonelela ngeemveliso kuphela kodwa malunga nokutshintsha ulwimi kunye nendlela yeempawu zobuhle ukuze zibonelele kuyo yonke iminyaka ngokubandakanyekayo.
Isiqulatho
● Ukutshintsha kwebali ngobuhle
● Ukuxhalaba kwabathengi malunga nokwaluphala nempembelelo yako
● Iibrendi zisabela njani kwimfuno yeminyaka yobudala yokungaqiniseki
Ingxelo eguqukayo ngobuhle
I-age-agnostic beauty trend ibonisa utshintsho olukhulu kwi-focus yendabuko yokuchasana nokuguga, ukukhuthaza imbono ebanzi apho ubuhle budlula iminyaka yobudala. Ikhokelwa yi-Baby Boomers kunye neGeneration X, le ntshukumo ikhuthaza umbono wokuguga njengenxalenye yendalo kunye nehloniphekileyo yobomi, kunokuba imeko yokulwa nayo. Ingcamango yokuba ubuhle akufunekanga bunciphe ngokuya ngeminyaka iya ithandeka, ikhuthazwa luluntu olutyhalela phambili kwiyantlukwano kunye nokubandakanywa kwimigangatho yobuhle.
Le ngxelo iphuhlayo ixhasa iyantlukwano yobudala kwaye ikhuthaza uphuhliso lweemveliso kunye neenkonzo eziphucula impilo-ntle kuwo onke amanqanaba obomi. Iimpawu zobuhle ngoku zicelwa umngeni ukuba zichaze ngokutsha imiyalezo yazo, zisuka kuthintelo lobudala ziye kumbhiyozo weminyaka. Oku kubandakanya ukukhuthaza iimveliso ezijongene neentlobo ezahlukeneyo zesikhumba kunye neenkxalabo ezinxulumene nezigaba ezahlukeneyo zobomi ngaphandle kokwahlula abathengi kwiindidi ezisekelwe kwiminyaka yobudala.
Impendulo yolu shishino ibe kukujolisa ekuyilweni kwemveliso ebonelela ngeenzuzo ezinje ngehydration, ukuqina, kunye nokukhanya okunempilo, ezixatyiswa ngabathengi bayo yonke iminyaka. Olu tshintsho alubonisi nje ukutshintsha izimo zengqondo zabathengi kodwa lukwanceda ukujongela phantsi ukuguga ngaphakathi kwimeko ebanzi yenkcubeko.
Ukuxhalaba kwabathengi malunga nokuguga kunye nefuthe lako
Ipesenti enkulu yabathengi, ngakumbi abasetyhini, bafumana ixhala malunga nokuguga, bephenjelelwa luxinzelelo loluntu kunye nokuboniswa kolutsha njengeyona nto ifanelekileyo. Uphando olwenziwa yi-WGSN lubonisa ukuba i-74% ye-Gen X yabasetyhini banenkxalabo malunga nokuguga kwabo, kunye nokuxhalaba okunjalo kuqala ekuqaleni kwe-29. Le nkxalabo ixhaphakileyo ineempembelelo ezinzulu zokuziphatha kwabathengi, kunye neemveliso ezininzi ezifunayo ezithembisa ukunciphisa iimpawu ezibonakalayo zokuguga.
Ishishini lobuhle ngokwembali liye lafumana imali kula maxhala ngokuthengisa iimveliso ezichasene nokwaluphala. Nangona kunjalo, intshukumo ye-age-agnostic iphinda iguqule le ndlela ngokukhuthaza iimveliso ezigxininisa inhlalakahle jikelele kunokuguqulwa kweminyaka. Iimpawu ezihambelana nale nfilosofi zikhuthaza ubudlelwane obuhle kunye nabathengi, kugxininisa ukunyaniseka kunye nokunyamekela okupheleleyo.
Lo mkhwa wokubandakanywa kobudala awupheleli nje ekuziphatheni kakuhle kodwa ukwangqamana nabantu abakhulayo abaxabisa ukungafihli kunye neemveliso ezixhasa ukwaluphala ngobubele endaweni yokukukhanyela. Ngenxa yoko, kukho utshintsho olubonakalayo ekunyanisekeni kwabathengi kwiimveliso ezihlonipha iinkxalabo zabo zokwaluphala kwaye zijongane nazo ngemfezeko kunokuba zibaxhaphaze.
Iimveliso ziphendula njani kwimfuno yobudala-agnostic
Ukuphendula kwi-age-agnostic trend, iibrendi zobuhle zihlaziya imigca yazo yemveliso kunye nezicwangciso zokuthengisa ukuze zibe nomtsalane kubathengi kulo lonke uhlobo lobudala. Olu tshintsho lubandakanya ukufuduka kwiimveliso zemveli ezingqamene nobudala ukuya kwiminikelo egxile kwimpilo yolusu iyonke kunye nokuphila kakuhle. Iimveliso ngoku zigxininisa iimveliso ezibonelela ngezibonelelo ezinje nge-hydration eyongeziweyo, ukuphuculwa kwe-elasticity, kunye nokwanda kokukhanya, okubalulekileyo kubathengi bayo yonke iminyaka.
Ngaphaya koko, ulwimi lwentengiso luyakhula ukuze lubandakanyeke ngakumbi, lubhiyozela zonke izigaba zobomi kunokuba lubeke phambili ulutsha. Umzekelo, iibrendi ziqaqambisa ukusebenza kweemveliso zazo ekwandiseni ubuhle bendalo kwaye zisebenzisa ngokukhutheleyo iimodeli zabudala obahlukeneyo kumaphulo abo okubonisa le ndlela ibandakanyayo. Le pivot yobuchule ayiphenduli kuphela kwiimfuno eziguqukayo zabathengi kodwa iphinda ifikelele kwimarike ebanzi ngokujongana neemfuno zabantu abasoloko bengahoywa. Ngokugxininisa kwiinkxalabo zendalo yonke kunye nokuphepha ukujoliswa kwexesha elithile, ii-brand zinokwenza indawo ebandakanya ngakumbi exhobisa abathengi ukuba bazive bezithembile kwaye bexatyiswa nakweyiphi na iminyaka.
isiphelo
Ubume bobuhle obungabonwayo bubunjwa ngokutsha kwishishini lobuhle, bukhuthaza indlela ebandakanyayo nexhobisayo ehambelana nabathengi kwizizukulwana ngezizukulwana. Njengoko izithethe zoluntu ziguquka, iibrendi ezilwamkelayo olu tshintsho, zisuka kude kwintetho yesithethe yokuchasa ukwaluphala ukubhiyozela ubuhle kuwo onke amanqanaba obomi, zizibeka kwimpumelelo. Ngokujolisa kwiingenelo zendalo iphela ezinje ngehydration, ukomelela, kunye nokukhanya, kunye nokwamkela izicwangciso zentengiso ezihlonipha ubunyani kunye nokuphila kakuhle, ezi mpawu azihlanganisi nje imfuno yabathengi bangoku kodwa zikwaseka umgangatho omtsha kushishino lobuhle. Le ntshukumo ebhekiselele ekubandakanyekeni kweminyaka ibonisa utshintsho olubanzi lwenkcubeko ekuxabiseni iyantlukwano nobuntu, iqinisekisa ukuba ubuhle buyafikeleleka kwaye bufanelekile kumntu wonke, nokuba bubudala buphi na. Njengoko lo mkhwa uqhubeka ukhula, uthembisa ukwandisa amathuba emarike kunye nokwandisa ukwaneliseka kwabathengi, okukhokelela kwikamva elinovelwano lobudala kubuhle.
