Ukwakha ikamva lezihlangu kunye noMat Jones

Ehlabathini apho umgca phakathi kwefashoni kunye nokusebenza ufiphala ngakumbi ngosuku ngalunye oludlulayo, ishishini lezihlangu limi phambili kuhlaziyo. Embindini wolu tshintsho UMat Jones, owasijoyina kwisiqendu samva nje se-B2B Breakthrough Podcast. Into eyavelayo yayingaphezulu kwebali lemveliso; yayiyingxelo emalunga nothando, inkcubeko, kunye nomoya worhwebo.

Isiqulatho
Ngubani uMat Jones?
Ukutshintsha ukhathalelo lwe-sneaker
Ukunqwala ukuya kwi-90s
Ngaphandle kweentengiselwano zeshishini
Ibali lempumelelo ye-Chovm
Ukuvuselela iphupha

Ngubani uMat Jones?

UMatt unguMseki we Irhamncwa, I-brand innovative care shoe brand enikezela abathandi be-sneaker kunye neemveliso ezisebenzayo zokugcina izicathulo ze-aesthetics. Wayengumamkeli weSibonelelo se-Chovm.com ka-2021, ibali lempumelelo eliboniswe ngexesha lomsitho wokuqala we-Chovm.com we-CoCreate ngoSeptemba ophelileyo, kwaye kutshanje wabhengezwa njengomnye wabaGqibeleli beSibonelelo soMsebenzi waseMazantsi eCalifornia ngo-2023.

Ukutshintsha ukhathalelo lwe-sneaker

I-Crease Beast ayisiyonto nje enye ekufuneka ubenayo kwimarike yokhathalelo lwezihlangu; bubungqina bobuchule obuvela ngaphandle kwemfuneko. Uhambo lukaMat lwaqala ngoqheliso olulula lobuntwana - ukuhlohla iikawusi kwiiteki ukunqanda ezo ntsimbi zoyikekayo.

Olu qheliselo, luqhelekile kubantu abaninzi abathanda i-sneaker, luye lwavela kuphuhliso lomkhuseli owenziwe ngamagwebu awenziwe nguMat kunye nomseki wakhe. I-Crease Beast izise uguqulo kukhathalelo lwe-sneaker, iqinisekisa ukuba zombini iiteki ezitsha nezithandwayo ziyakwazi ukugcina inkangeleko yazo entsha, ekrwam.

Ukunqwala ukuya kwi-90s

Embindini wayo, iCrease Beast yileta yothando eya kwi-hip-hop ye-90s kunye nenkcubeko ye-sneaker. UMatt uyibeka ngokucacileyo, “Eso sisiphakamiso sexabiso lethu – ukunika imveliso eya kugcina ubomi bezihlangu zakho. Sijongana nala makhwenkwe e-hip-hop esikolo esidala akhule ngexesha elinye nathi.”

I-brand ijolise ukudibanisa nabo babambe ixesha legolide le-90s kufutshane neentliziyo zabo, banikezela ngeemveliso ezingaphuculi nje ukubonakala kwee-sneakers kodwa zigcina isazisi kunye nesitayela esikhethekileyo kumntu ngamnye. Njengoko amaxabiso e-sneaker eqhubeka nokunyuka, i-Creast Beast ibonelela ngesisombululo esifuneka kakhulu kubathandi abafuna ukugcina izihlangu ezizithandayo zikwimeko egqibeleleyo iminyaka.

Ngaphandle kweentengiselwano zeshishini

Sithetha ngokwakha ubudlelwane obuqinileyo kunye nabavelisi. Njengoko uMat esabelana, ukuguqula obu budlelwane bube bubudlelwane obusekwe kwintlonipho kunye nokuxabisana kunokuvula amathuba angalindelekanga. Ukusebenzisana nabo kumgangatho wabantu, ukubabulela, kunye nokubonisa uxabiso, ngokukodwa ngamaxesha anzima, kunokukhokelela kumathuba angalindelekanga, njengabavelisi abanikezela ukusebenza kwiiprojekthi ezongezelelweyo ngaphaya kweenjongo zabo zokuqala.

Ibali lempumelelo ye-Chovm

“Ndibone ishishini liphuhla. Ndabona oko kuthengwa ngabathengi. Abantu babethenga izinto zokuphucula inkangeleko yezihlangu zabo. Kukho i-niche encinci kweli shishini likhulu elikhula kancinci… kwaye ngeemveliso ezifanelekileyo, inokuphucula le niche kubuhle. ”

Oko kushwankathela indlela uMat waba libali lempumelelo ye-Chovm. Umyalezo wakhe ucacile - thatha amathuba kwaye uvume ukuvela. Njengosomashishini, musa ukulinda imfezeko. Qalisa iimbono zakho ezingafezekanga kwihlabathi, kwaye unokumangaliswa kukwamkelwa okuhle kunye nenkxaso oyifumanayo.

Ukuvuselela iphupha

Ufuna ukwakha ishishini. Kodwa kukho ingxaki: imali.

Koosomashishini abasokola kwizithintelo zenkunzi, uMatt unikezela ngethemba. Ubonisa amathuba enkxaso kunye nothungelwano lwenkxaso olufumanekayo kubanini bamashishini abaphuhlayo. Nokuba zizixhobo ezibonelelwa liQumrhu lezoRhwebo okanye amaqonga afana noMolo uAlice, zininzi iindlela ezivulekele abo bazimisele ukuzifuna.

UMat Jones kunye noCrease Beast abakhi nje imveliso; benza ilifa elidibanisa izizukulwana ezidlulileyo nezexesha elizayo zabathandi beeteki.

"Ukwazisa imveliso engazange ibonwe kwesi sithuba kwaye ukuba yamkelwe - oko kuyasincoma kakhulu kuba, entloko yethu, isebenzile. Oko kwayanelisa imvakalelo ngaphezu kwayo nantoni na.”

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