Ukubhuqa iiNtsomi malunga nePackaging yeLuxury eZinzileyo

Iingcamango ezingezizo malunga nokuzinza zinokuthintela inkqubela phambili kunye nezinto ezintsha, ngakumbi kwicandelo lokunethezeka apho ubuhle kunye nokuziphatha zixatyiswa kakhulu.

Kwihlabathi eligxile kakhulu kuzinzo, iingcamango ezingezizo malunga nokupakishwa kwezinto zodidi ziyaqhubeka. Ngaba ukupakishwa kunokuzinza kwaye kusabonelela abathengi ngamava eprimiyamu? Ngamafutshane, ewe inako.

Iintsomi ezijikeleze uzinzo zinokuthintela inkqubela phambili kunye nokuveliswa kwezinto ezintsha, ngakumbi kwicandelo lobunewunewu apho zombini ubuhle kunye nokuziphatha kubaluleke kakhulu. Iimpawu zokuqala zibalulekile kwaye oku kuthetha ukuhambisa ibali lebhrendi ngokupakishwa. Kodwa ukuzinza akuthethi ukuthotyelwa kumgangatho.

KwaJames Cropper, sizinikele ekususeni iingcamango eziphosakeleyo kunye nokubonisa ukuba kuyenzeka kwaye ngokwenene, kunenzuzo, ukutshata ukuzinza kunye nobunewunewu. Sikwiphulo lokufundisa kunye nokusebenzela iimveliso ngokuphumelela kwethu amabhaso, uyilo oluyilayo olunamagama adumileyo anje ngeMaison Ruinart, Maison Perrier-Jouët, kunye neBruichladdich esele ingumzekelo wamathuba okupakishwa kobunewunewu obuzinzileyo.

Ukunceda kolu mfuno, siye sakhupha iintsomi ezisibhozo eziqhelekileyo:

Intsomi 1: Ishishini lephepha lilawulwa ngokungekho mthethweni

Amahlathi aseYurophu ngoku makhulu ngama-30% kunokuba ayenjalo ngeminyaka yoo-1950. Amahlathi adlala indima ebalulekileyo ekudambiseni utshintsho lwemozulu njengoko esebenza njengeyona ndawo iphambili yokutshona kwekhabhoni eMhlabeni. Izenzo zamahlathi ezizinzileyo ziqinisekisa ukuba ishishini lephepha linokuba noxanduva lokuziphatha kunye nokusingqongileyo, libe negalelo elihle kulawulo lwamahlathi kunye neenzame zolondolozo.

Eyokuqala yohlobo lwayo kwindawo yewhiskey, uJames Cropper wavelisa isongelo esinemibala yeBruichladdich Eighteen kunye neBruichladdich Thirty usebenzisa i-100% yamandla aluhlaza kunye nentlaka yeenkuni efunyenwe kumahlathi alawulwa ngokuzinzileyo.

Ibunjwe ngokwemilo yeBruichladdich ephuculweyo, ibhotile yeglasi yomniniyo, ayipheleli nje ekusongelweni yinkcazelo yobunewunewu bale mihla, ikwayi-100% enokuphinda isetyenziswe kwikhaya ngalinye.

Intsomi yesi-2: Iphepha likhula emithini kuphela

Mininzi imijelo yefayibha eyahluka-hlukeneyo ekhoyo, equka ezo zisetyenzisiweyo ngokutsha kwaye eyona nto ibalulekileyo kukuba, ukusebenzisa iintsinga ezifunyenweyo kuthetha ukuba inkunkuma iyaphambukiswa kwitiphu. KuJames Cropper, iphepha lethu linokwenziwa kwimithombo eyahlukeneyo abaninzi abangasoze bayicinge. Sithatha ifayibha kwiikomityi zekofu, inkunkuma yeofisi, kunye nedenim efunyenweyo. Le ndlela ayixhasi nje kuphela ukuzinza kodwa inciphisa umthwalo kwimithombo yendalo. Ngo-2023, siye sasebenzisana nabathengi bokuthengisa obutofotofo ukwenza izisombululo zokupakishwa kwe-bespoke kubandakanya ifayibha ebunjiweyo kunye nefayibha esetyenzisiweyo equkwe kwiingxowa zokuthenga ezingaphezulu kwe-16 lezigidi.

Intsomi yesi-3: Iintlobo ezahlukeneyo zefiber streams kunzima ukuzifumana

Imisinga yefiber ezinzileyo iyinyani. Ukuqonda kwethu ngokubanzi ifayibha, ephuhliswe ngaphezulu kweminyaka eyi-179 yokwenza iphepha, iqinisekisa ukuba siyafikelela kwimithombo ethembekileyo nekhuselekileyo. Oku kuzinza kusivumela ukuba sivelise iphepha elikumgangatho ophezulu ngokungaguquguqukiyo kwaye kunceda ukuvuselelwa kweenkqubo zendalo, namhlanje kunye nezizukulwana ezizayo.

Intsomi yesi-4: Ifiber esetyenzisiweyo ilingana nephepha elimdaka

Iphepha elihlaziyiweyo liphepha elicocekileyo. Intsomi yokuba iphepha elisetyenzisiweyo limdaka okanye alikho mgangathweni uphelelwe lixesha. Amaphepha anamhlanje asetyenzisiweyo anokuba nenkangeleko efanayo ecocekileyo, ecocekileyo njengamaphepha e-virgin fiber, kodwa ngenzuzo eyongeziweyo yokuba nobubele bendalo.

Intsomi yesi-5: I-foil ayiphinda isetyenziswe

Ukupakishwa okubandakanya i-foil kunokuhlaziywa kwakhona. Iifoyile ezibandayo nezishushu ezifakwe ukuya kuthi ga kwi-80% ziyabuyiseka, nto leyo ethetha ukuba ukupakishwa kwakho kungaphinda kusetyenziswe kwakhona, kwaye kwakhona. Oku kususa uluvo lokuba ukugqiba okutofotofo kufuneka kufike ngexabiso lokuphinda usebenziseke.

Intsomi yesi-6: Ifayibha esetyenzisiweyo ayinamandla okanye ayihambelani

Ifayibha esetyenzisiweyo iyilwe kucingwa ngemeko yorhwebo. Iphepha lethu limelana nokusetyenziswa ngokungqongqo, ligcina ukuthembeka kuwo omabini amandla kunye nenkangeleko. Nokuba ufuna umhlophe ococekileyo, umnyama we-atmospheri okanye umthunzi we-bespoke, amaphepha ahlaziyiweyo ayaziswa.

Kangangokuba i-Selfridges ibonelela ngeekomityi ezisetyenzisiweyo kwiivenkile zayo ezithengisayo kunye neeofisi ukuya kuJames Cropper, apho zihlaziywa ngebhaso lenkqubo yeCupCycling ephumelele ibhaso kwiphepha elihle leengxowa zokuthenga ezityheli zevenkile. Sisisombululo esisodwa ngokupheleleyo esivaleleke ngokupheleleyo sokurisayikilisha esibonisa ukuzibophelela okuhlangeneyo ekujonganeni nemiba yokusingqongileyo.

Intsomi yesi-7: Awunako ukufikelela kwisiphelo esifanayo ngomxholo ohlaziyiweyo

Imodeli ye-FibreBlend ibandakanya imicu ephambili yenkqubo yoqoqosho lwesetyhula, ilungelelanisa ngokugqibeleleyo iifayibha ezinyulu kunye ne-recycled ukunikezela zombini ukusebenza kunye nokuzinza. Le ndlela yokuvuselela iqinisekisa ukuba umxholo ohlaziyiweyo awuthethi ukuthotyelwa kwi-aesthetics okanye ukusebenza.

U-Coty uye waqaphela ukugqiba okungenasiphako kwefayibha ebuyiselweyo xa babeyikhetha ukuba bafake i-Chloe Eau de Parfum Rose Naturelle. Lenziwe nge-40% yefayibha ebuyiselweyo, iphepha linika ubomi besibini kwinkunkuma yasemva kwabathengi kwaye lidityaniswe nefayibha entsha evela kwimithombo yamahlathi azinzileyo ukuze inikeze isiphelo esihle kunye nomnombo oqinileyo wokusingqongileyo.

Intsomi yesi-8: Akunakwenzeka ukuba ube nekhonkco lokubonelela ngokuziphatha

Kuyenzeka ukuba ube nebali lakho, ubuyele ngqo kumthombo. Iimveliso zinokuma kwizibophelelo zazo zokusingqongileyo, kunye nentlaka yeplanga eqinisekisiweyo kwimigangatho yeFSC® okanye yePEFC® evela kumahlathi alawulwa ngokuzinzileyo.

Ekupheleni kuka-2024, amazwe e-EU kulindeleke ukuba abe sele eseke izikimu zoxanduva lwabavelisi kuko konke ukupakishwa. Ngo-2030, i-100% yazo zonke ukupakishwa kufuneka iphinde isetyenziswe. Olu tshintsho lolawulo luqaqambisa imfuno ekhulayo yokuba iimpawu zisebenze ngoku kwaye zithobele le mithetho mitsha ukunceda ukunciphisa inkunkuma.

E-UK kuphela, malunga ne-12 lezigidi zeetoni zenkunkuma ezipakishwayo ziyalahlwa ngonyaka ngamnye. Loo nto ayinakuqhubeka.

Ixesha lokuzithethelela liphelile. Abathengi bayanda ukukhetha iimveliso ezisekelwe kwiziqinisekiso zabo ze-eco-friendly kwaye iibrendi zifuna izisombululo ezinekhabhoni ephantsi, ezihlaziyayo kunye nezisekwe kwibhayoloji. Sikunye, sinokwenza umahluko wezinto eziphathekayo, senze imicu yobomi bemihla ngemihla ngokudityaniswa okugqibeleleyo kokusebenza, ukuzinza, kunye nesibheno esibonakalayo. Masikhokele indlela ekupakishweni kobunewunewu obuzinzileyo kwaye sidale ikamva apho iinqobo ezisesikweni kunye nobuhle buhlalisana ngaphandle komthungo.

Malunga Umbhali: UKate Gilpin nguMphathi weMveliso, ukuPakisha okuLuxury,
kumenzi wephepha wehlabathi uJames Cropper.

Umthombo ovela Isango lokuPakisha

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