Emva kokuchitha iiyure ukufumana inkangeleko egqibeleleyo, "Izithambiso zakho ziyawa!" yinto yokugqibela amanenekazi afuna ukuyiva. Nangona izinto zokuzihombisa ezininzi “zingenamanzi” ngoku, ezinye izinto zisenokuyiphazamisa imigudu yabasetyhini abasebenzisa izithambiso zokuzihombisa.
Ngethamsanqa, i-makeup set sprays yaqala ngo-2007 ukusombulula le ngxaki. Ukusukela ngoko, baye baba bubuhle obuyimfuneko kumanenekazi anethemba lokugungxula inkangeleko yawo ye-makeup ngaphandle kwamaxhala.
Ngaba ukulungele ukongeza le mveliso ibalulekileyo kwiishelufa ezikwi-intanethi nakwi-intanethi? Qhubeka ufunda ukuze ufunde iinkcukacha eziyimfuneko malunga nokuzigcina ngo-2024.
Isiqulatho
Yintoni izitshizi zokuseta izimonyo?
Ithini imarike yokuseta izitshizi ezinje ngo-2024?
Iingcebiso ezi-5 zokuqwalasela xa usongeza izitshizi zokuseta izimonyo kuluhlu lwakho lwempahla
Amazwi okugqibela
Yintoni izitshizi zokuseta izimonyo?

Xa u-Allen Goldman ebona ibhinqa eline-makeup eyayinyibilika kubushushu ngo-2007, wenza ingcamango yengqondo. makeup setting izitshizi. Ezi mveliso zidala inkungu entle abasetyhini abanokuthi bayifake phezu kwe-makeup yabo ukutshixa yonke into endaweni.
Ukuseta izitshizi kukuchukumisa kokugqibela kuyo nayiphi na inkangeleko ye-makeup. Ukongeza ekunikezeni imvakalelo eyongezelelweyo yokhuseleko, bongeza kwakhona ukugqitywa kwesikhumba okumangalisayo. Nazi ezinye izibonelelo ezenza ezi mveliso zidume kakhulu:
- Ukuseta izitshizi kunceda ukuthintela ukunyamalala kombala, ukuhlambalaza, kunye nokunyibilika kwe-makeup.
- Banokubonelela nge-matte yendalo okanye ukugqiba okukhazimulayo.
- Babeka yonke into endaweni, kubandakanywa iziseko ezisisiseko, iiblush, i-highlighters, i-contours, kunye ne-eyeshadows.
Ithini imarike yokuseta izitshizi ezinje ngo-2024?
Ngo-2023, iingcali zixabise i ukuseta imarike yokutshiza kwi-US $ 966.4 yezigidi. Nangona kunjalo, bathi imakethi iya kwanda ukusuka kwi-US $ 1.04 yebhiliyoni ngo-2024 ukuya kwi-US $ 1.73 yebhiliyoni ngo-2030, ikhula nge-7.6% yezinga lokukhula ngonyaka (CAGR).
Imakethi ifumana imfuno eyongeziweyo ngenxa yokunyuka komnqweno wokwenza izinto ezihlala ixesha elide, ezinobungqina be-smudge. Abathengi bakwajonge iindlela zokugcina i-makeup yabo itsha kwaye ingenasiphako, nokuba zithini na iimeko zokusingqongileyo, uphando oluqikelela ukuba luya kukhulisa imfuno yentengiso.
Nazi ezinye izibalo ezibalulekileyo:
- Ngelixa icandelo lokusetyenziswa kobuchwephesha lilawula imakethi (ngesabelo sama-67%), iingcali ziqikelela ukuba ukusetyenziswa komntu kuya kukhula nge-8.4% ye-CAGR ngexesha loqikelelo.
- Izitshizi ze-matte-setting nazo zaziphambili ngo-2023, zibalelwa kwi-26.4% yesabelo semarike. Izitshizi zokubeka umbethe/ezikhanyayo ziya kukhula kwi-CAGR eyi-10.0%.
- IYurophu yayiyeyona ndawo iphambili ngo-2023, ithatha i-31.0% yentengiso. I-Asiya-Pacific iya kubhalisa eyona CAGR ephezulu (9.5%) ngexesha lokuqikelela.
Iingcebiso ezi-5 zokuqwalasela xa usongeza izitshizi zokuseta izimonyo kuluhlu lwakho lwempahla
1. Iinkungu zobuso aziseti izitshizi

Abanye ababoneleli banokumaketha ubuso ngobuso njenge ukuseta izitshizi. Musa ukuwa ngenxa yoko. Inkungu yobuso eqhelekileyo iqulethe izithako ezinjengamanzi, iti eluhlaza, i-chamomile, iivithamini, kunye neeminerali-akukho zithako ezidwelisweyo ziya kunceda ukutshixa izimonyo.
Ngelixa iimveliso ezinje zilungile njengenkungu yokuthambisa ulusu olomileyo kunye nokuhlaziyeka, aziniki nto ukugcina iziseko zibambekile okanye zandise ixesha lokunxiba lokuthambisa. Kwangolo hlobo, inkungu ekhanyayo kunye nekhazimlayo ayizukulonyusa ixesha lokunxiba izithambiso kodwa iya kulinciphisa ngeearhente zokuthambisa.
Eyona izitshizi zokuthambisa kufuneka iqulathe ii-agent ezahlukeneyo zokwenza ifilim, ezifana neepolima okanye izinto ze-silicone. Aba banoxanduva lokudala ifilimu evala i-makeup endaweni. Ukuba esi sithako asikho, imveliso inokuba yimpumlo.
2. Beka phambili ukubeka izitshizi ezinotywala
Njengoko bekutshiwo ngaphambili, ayingabo bonke izitshizi zokuthambisa iya kwenza oko kulindelwe ngabathengi. Eyona ndlela ilula yokuxelela umntu ozenzisayo kulowo wokwenene kukujonga uluhlu lwesithako sotywala. Kufuneka ibekho kuqala okanye okwesibini ukuba sesona sithako siphambili.
Utywala-equlethe ukuseta izitshizi yenza isiphumo esifana neenwele zokutshiza, zongeza iipropati ezikhawulezayo ezomileyo eziziva ziqinile eluswini. Ngamanye amazwi, utywala bunceda ukwenza i-makeup ihlale ixesha elide.
Nangona kunjalo, amashishini anokuphonononga ezinye iindlela ezingenabutywala kuphela ukuba abathengi abajolise kubo banolusu olubuthathaka. Ngokwethiyori, ukwahluka okungenatywala, njengokutshiza kweminerali yokuseta, kuya kusebenza kunye noogxa babo abanotywala.
3. Qonda iintlobo ezahlukeneyo zolusu iimfuno
Iimveliso zobuhle ngoku ziqwalasela iimfuno ezahlukeneyo zesikhumba, kwaye izitshizi zokubeka izimonyo azikho ngaphandle. Uhlobo lwesikhumba somthengi ekujoliswe kulo luya kugqiba isitshizi sokumisela abasidingayo ukuze bafumane amava angcono.
Abathengi abanolusu olunamafutha baya kukhangela ukusetwa iifomula zokutshiza kunye nokugqitywa kwe-matte kunye nezithako zokulawula i-oyile, ngelixa abo banolusu olomileyo baya kutshintshela kwizinto ezahlukeneyo ezinezibonelelo zokumanzisa. Okokugqibela, abathengi abalusu olubuthathaka baya kukuphepha nasiphi na isitshizi esinezinto ezicaphukisayo ezifana neziqholo kunye notywala.
4. Yazi isiphelo esikhethwa ngumthengi
Ukubeka ukutshiza kananjalo ineendidi ezahlukeneyo zokugqibezela. Ezi mveliso zibonelela ukuya kuthi ga kwiziphelo ezine ezahlukeneyo, nganye ihambelana neentlobo ezahlukeneyo zesikhumba. Nanku ujongo olusondeleyo kuyo nganye:
Ukuseta ukuphela kokutshiza | inkcazelo |
Izitshizi zokumisela iMatte | Matifying useto izitshizi lolona bhejo lukhuselekileyo lokulawula i-oyile egqithisileyo, ibenza bagqibelele kulusu olunamafutha. Zikwalungile kubathengi abathanda nje inkangeleko ye-matte ephezulu. |
Izitshizi zokubeka umbethe | Ezi setingi isitshizi sigqiba ukubhenela kubathengi abanesikhumba esomileyo ngokwemvelo okanye kwiindawo ezomileyo. Iifomula zabo zinceda ukubuyisela umswakama kwaye zongeze i-sheen yendalo kwibala lomsebenzisi. |
Izitshizi zokuseta ezikhazimlayo | Ukuba abathengi bafuna ukwenza i-makeup eqaqambileyo, eqaqambileyo ukuseta izitshizi zezabo. Ezi zitshizi zibonakalisa i-luminescent pigments eyenza ukugqitywa okukhazimlayo. Nangona nabani na unokusebenzisa ezi zitshizi zokuseta ukugqiba i-luxe, zifaneleke ngakumbi kubathengi abanolusu oluqhelekileyo. |
5. Fumana ukuba abathengi bafuna ukuba ihlale ixesha elingakanani

Abavelisi bahlala besongeza iiyure eziqikelelweyo zokunxiba kwiimveliso zabo ukuze abathengi bazi ukuba ixesha elingakanani izitshizi baya kubamba i-makeup yabo. Ukuba abathengi abajoliswe kubo bakhathalela ngakumbi malunga nokuphila ixesha elide, abathengisi kufuneka babeke phambili iimveliso ezigxininisa amandla okuhlala.
Ukuba abathengi abakhathali ngobomi obude, banokufuna ukonga imali ethile ekuseteni izitshizi ezingaqhayisi ngeeyure ezingama-24 zokunxiba. Ukuthintela amanzi ngomnye umba onegalelo kubomi obude besitshizi sokuthambisa.
mamzi ukuseta izitshizi inokumelana nobushushu, ukubila, namanzi, inceda i-makeup ukuba imelane nemozulu (kungakhathaliseki ukuba qatha kangakanani na). Zilungile kwimisebenzi enzima yokubila (efana nokwenza umthambo) okanye ulwandle / okanye iintsuku zedama. Kuba ayizizo zonke izitshizi zokuseta ezingenamanzi, abathengisi kufuneka bazikhangele ukuba abathengi babo bafuna ukhuseleko olongezelelweyo.
Amazwi okugqibela
Amanenekazi achitha ixesha elininzi esenza inkangeleko ye-makeup egqibeleleyo. Ke, ukuyibukela inyibilika ngaphambi kokuba bafune ukuyisusa kunokonakalisa usuku lwabo. Yiyo loo nto i-makeup setting sprays iyinxalenye ebalulekileyo yayo nayiphi na ikiti yobuhle.
Ukuseta izitshizi nako kufumene ukongezwa kwingqalelo kulo nyaka. Umdla wokukhangela unyuke nge-100%, ukusuka kwi-90,500 ngo-2023 ukuya kwi-201,000 ngoJanuwari 2024. Ke, ngoku lixesha elifanelekileyo lokutsiba kulo mkhwa wemveliso.
Kodwa, ngaphambi koko, abathengisi kufuneka basebenzise iingcebiso ezixutyushwe kweli nqaku ukuze bakhethe izitshizi ezisebenzayo ze-makeup kwaye bagcine abathengi bebuyela ngaphezulu ngo-2024.