Gqibezela iSikhokelo sokuzilungisa kwe-K kwiiMveliso zaMadoda eziNgqongileyo ngo-2023

Kwingxelo ekhutshwe ngasekupheleni kuka-2021 ngu inkampani yokuqonda abathengi iGWI, kwafunyaniswa ukuba umdla wabathengi abangamadoda kwihlabathi liphela kubuhle nakwizithambiso uxhume nge-21% phakathi kuka-2018 kunye ne-Q2 ka-2021, unyuke kakhulu ekuqaleni kuka-2020 kwaye wawufumana iwonga "loluhlu olunenzala ekhula ngokukhawuleza." Abaninzi banike ikhredithi i-“WFH” okanye intsingiselo yokusebenzela ekhaya njengesona sizathu siphambili sokunyuka ngesiquphe kweemveliso zokuzilungisa zamadoda ukusukela ngo-2020. Ngelixa oku kunokusebenza kumlinganiselo wehlabathi jikelele, kukho, nangona kunjalo, enye into eyodwa: emaznstie ekorea.

Amadoda aseMzantsi Korea kudala amkele indlela yokuzilungisa yamadoda ngaphambi kokukhula kwamva nje. Enyanisweni, ngokutsho CNN, yayisele idlule kuwo onke amanye amazwe ehlabathi malunga nenkcitho ye-skincare kwiminyaka eyi-10 edlulileyo, ukusuka kwi-2010 ukuya kwi-2020. Makhe sifumanise ukuba le nkokeli yemarike yehlabathi yeemveliso zokulungisa amadoda isigcinele ntoni ngo-2023!

Isiqulatho
Kutheni K-ukuziphatha?
Izikhokelo zokuqeqesha i-K kwiimveliso zamadoda ezinefashoni ngo-2023
Ngaphandle kwemowudi

Kutheni K-ukuziphatha?

Usenokuba uvile nge-K-pop, i-K-drama, kunye no-K-ubuhle, ke ngoku, mhlawumbi ukwazile ukufumanisa ukuba yintoni na u-K-ukulungisa apha. Ngokusisiseko iyafana nobuhle be-K kodwa kugxininiswa kwiimveliso zokulungisa amadoda, ekhokelwa ikakhulu liqela elikhulu labathengi abangamadoda abanomdla eMzantsi Korea. Ukuchaneka, ngokusekelwe kuphononongo lwamva nje olusuka Uphando oluvulekileyo, bamele i-8 kwi-10 yamadoda phakathi kwe-20 kunye ne-49, abasebenzisa rhoqo iimveliso zokunakekelwa kwesikhumba ngelixa befumana iimveliso zokuzilungisa ubuncinane kanye kwiinyanga ezimbini.

Okungcono nangakumbi, phantse bonke bazenzele ngokwabo isigqibo sokuthenga, njengoko i-75.6% yabo ibibandakanyeka kwinkqubo yokukhetha imveliso, kwaye i-80% yabo ithengwe kwi-Intanethi. Ngezinga eliphezulu lokungeniswa kweemveliso zokulungiswa kwamadoda phakathi kwabathengi ekujoliswe kubo, ngokuqinisekileyo kubonakala kungebobulumko ukufumana iimveliso zokulungisa amadoda ngaphandle kokujonga kuqala kwiintsingiselo zaseMzantsi Korea.

Izikhokelo zokuqeqesha i-K kwiimveliso zamadoda ezinefashoni ngo-2023

Bandakanya isini

Ngokwalo isichazi-magama se-intanethi, igama elithi ukuquka isini lithetha ukwamkela nokubandakanya abantu bazo zonke izini. Ngokubhekiselele kwishishini lobuhle laseKorea, ngokuqinisekileyo le yinto esele yamkelwe ngokubanzi. Ukusuka kwiimaski zokuhambisa amanzi ukuya kwi-sunscreen ene-SPF ye-50+ kunye nezicoci zobuso, uninzi lweemveliso zokhathalelo lwaseKorea sele zinezo iinguqulelo zesini ezikhutshiweyo.

Nangona kunjalo, ngempumelelo yakutshanje yeefemu ezimbalwa zokuzilungisa zaseKorea, ezizezi BTSO (Uzalelwe Ukuma ngaphandle) kunye nolandelelwano, olwamkela ngentshiseko ingqikelelo ebandakanya isini ngokusebenzisa iimveliso zabo ezintsha, uluvo lokubandakanya isini ngoku lugqithiselwa kwinqanaba elitsha. Njengoko amadoda aseKorea esazisa izinto ezininzi zobuhle ezazifudula zigqalwa “zamantombazana” okanye “zamabhinqa kuphela,” izinto zokuthambisa ezifana Ukhilimu we-BB kwaye abafihli ngoku zibonelela ngeendlela ezibandakanya isini nazo.

Kuyafaneleka ukuba uqaphele ukuba xa kuziwa kwizinto ezinjalo zokuthambisa, amadoda athambekele ekukhetheni iimveliso ezisisiseko ezidibanisa ngokwemvelo kunye nolusu lwazo olufanelekileyo lwendalo kunye nokujonga ngokusondeleyo kwithoni yendalo yesikhumba. Uninzi lwabafana abafuna ukuchitha ixesha elininzi bengaphandle okanye abakhutheleyo ngokwasemzimbeni bathanda iimveliso zokuthambisa ezinokwakheka okukhaphukhaphu kunye neziphumo ezihlala ixesha elide zerejimeni elula. Umzekelo, banokukhetha i-BB cream eneempawu njengoko kubonisiwe kumfanekiso ongezantsi:

Yiba nokuzaliswa

Ngexesha loqikelelo luka-2022-2027, kucingelwa ukuba imakethi yehlabathi yeemveliso ze-organic skincare iya kwanda ngesantya sokukhula sonyaka. (CAGR) ye-8.72%. Amandla okuqhuba aphambili kolwando oluqhubekayo olunjalo kukunyuka kolwazi lwabathengi ngempilo kunye nokuphila kakuhle kule minyaka mibini idlulileyo kunye nokwandiswa kweenkxalabo zokusingqongileyo. Ewe, i-skincare kunye neemveliso zobuhle ezinezithako zendalo ezinje nge-hyaluronic acid kunye ne-alpha hydroxy acid ngoku ziyafumaneka ngokubanzi.

Ngaphandle kweethegi zabo eziphezulu zexabiso, ezi mveliso ziyaqhubeka zifunwa kakhulu phakathi kwabathengi abaya beqaphela ngakumbi impilo. Nangona kunjalo, abathengisi abanobuqili baye bahamba ngokukhawuleza ukubonelela abathengi ngezinye iindlela ezinomtsalane ngakumbi ukwenza le nxalenye yeendleko ngokunikezela ngeemveliso ezinokuphinda zisetyenziswe kunye nezizaliswa ngokutsha. Njengesiqhelo, u-K-ubuhle uphakathi kwabaphambili ekwamkeleni imibono yenoveli, efana nale ivenkile entsha etshintshe ngokupheleleyo kwiimveliso ezinokuzaliswa ngo-2021 kwaye ivumela abathengi ukuba beze neebhotile zabo ukuze zizaliswe kwakhona.

Uphuhliso olufanayo ngokuthe ngcembe lusasazeka kwiimveliso zokulungisa amadoda aseKorea, njengoko kubonisiwe kwiimpawu ezininzi zaseKorea, kuquka i-Black Monster, eye yazuza udumo uphononongo oluninzi ukusukela ngo-2018. Ukuza kuthi ga ngoku iye yakhupha izinto ezininzi ezinokuphinda zizaliseke ekulula ukuziqhaqha nokuzalisa. Kanjalo, izitya ezinokuphinda zizaliseke kwiimveliso zobuhle, ngakumbi ezo zinobungakanani obukhulu kunye noyilo oluhle, zinokungabonakali zinomtsalane kuphela kubasebenzisi kodwa zikwangqineka ziluncedo kakhulu kwaye zihlala ixesha elide.

Kwelinye icala, isikhongozeli se-skincare esihambelana nokusingqongileyo esikwanokuzaliswa kwakhona, njenge ukuhamba-ubungakanani obucudiweyo dispenser okanye ibhotile yempompo engenamoya njengoko kubonwe kumfanekiso ongentla, mhlawumbi inomtsalane ngakumbi kwaye iyasebenza ngaxeshanye kubathengi.

Yiba ngokupheleleyo

Ngelixa ubandakanyo lwesini ngokungathandabuzekiyo ingumxholo ophambili phakathi kweendlela zokulungisa i-K ezikhula ngokuqhubekayo, linyathelo elibhekiselele kwinjongo enkulu-ukwandisa iminikelo yemveliso. Ngokomzekelo, umgca wokuzilungisa wamadoda wokunyamekela ubuso unokudlulela ngaphaya kwesiqhelo isicoci sobuso ukubandakanya i-toner kunye ne-lotion, njengoko kuboniswe kumfanekiso ongezantsi. Inokwandiswa ukuya kuthi ga ngakumbi, njenge-eye cream, isicoci seoli, qhumiso, okanye uthotho lwe-makeup yamadoda, konke kumzamo wokwandisa umgca wemveliso obanzi ngakumbi kwireyithi yokugcinwa kwabathengi kunye nokunyaniseka.

I-Grafen, i-brand yokulungisa i-K eyayikhe yajongwa ikakhulu njengekhethekileyo iimveliso zokhathalelo lweenwele, umzekelo, uye wazihlaziya ngempumelelo ukuba abe yingcali yemveliso ye-AZ kwiimveliso zokulungisa amadoda kwiminyaka yakutshanje. Ngoku banikezela ngevumba elimnandi, izixhobo zesitayile, kunye neemveliso zokhathalelo lomzimba, ngaphandle kwengqokelela yabo eqhelekileyo yeskipa kunye nezithambiso.

Kwanabo babambelele kugxininiso lwabo lokuqala lwemveliso bandisa umgca wabo wemveliso ngokubandakanya iinketho ezininzi. Yilungele, Uphawu lwaseKorea phantsi kwe-Amorepacific, olubandakanya iindidi ezininzi ze-shades ezisisiseko, ngumzekelo onjalo oye waphumelela ngeziphumo ze-stellar.

Ngoko ke, endaweni yokunamathela kwiimveliso ezisisiseko zokunakekelwa kobuso, ukwandisa umgca wemveliso ukubandakanya izinto ezifana ukhilimu omnyibilikisayo kwaye anti-aging skincare cream. Uninzi lweempawu zaseKorea zinokuyandisa imveliso yazo ngokuzisa into eyaziwa ngokukhethekileyo ngokuba yi "Korean skincare routines," ehlala ikhatshwa yimiyalelo yenyathelo nenyathelo enokuba luncedo ngokwenene kubathengi abangamadoda abanamava kangako ngelizwe lemveliso yobuhle.

Ngaphandle kwemowudi

Ngokuqinisekileyo, iimveliso zobuhle okanye naziphi na iimveliso zokuzilungisa zamadoda zazikhe zajongwa kuphela kwi-prism yefashoni. Kule mihla, nangona kunjalo, ngenxa yokwamkelwa okukhulayo kunye nokunyuka kwamadoda ukunyamekela iinkxalabo, ezi mpahla zilahla umfanekiso wazo njengezinto zefashoni kwaye zisiba yimfuneko yemihla ngemihla. Izalathiso ezintathu zemveliso ye-K-imveliso ebandakanya isini, ukupakishwa okuzaliswayo, kunye nomgca obanzi weemveliso-inokusebenza njengezalathisi eziphambili zendlela yophuhliso olupheleleyo ekuzilungiseni kwamadoda ngo-2023. Ngokusekwe kwezi ngcamango zokuzilungisa zamadoda aseKorea kunye novavanyo olucokisekileyo lokhetho olukhulu olubonelelwe kwi-Chovm.com, abathengisi banokuthi babambe ngokukhululekileyo kwi-capital yase-Chovm. izisombululo.