Iinkampani ezinkulu zeempahla zabathengi ziphonononga ngokuphandle iimeko zokusetyenziswa kwe-metaverse. Uninzi lwezicelo zangoku zijolise kwimikhankaso yentengiso yedijithali ngaphakathi kwamaqonga eemetaverse afana neROBLOX kunye neDecentraland. Nangona kunjalo, iimeko zokusetyenziswa kwemizi-mveliso zinokubonelela ngeenzuzo ezibalulekileyo kwishishini lempahla yabathengi. Ukudibanisa iteknoloji yesizukulwana esilandelayo njengenyani yenyani (VR) kunye nenyani eyongeziweyo (i-AR) kwimisebenzi yekhonkco lokubonelela kunokunciphisa ukunyuka kweendleko zemveliso kunye nokuphucula ulawulo lwexesha.
Yintoni i-metaverse?
I-metaverse lihlabathi lenyani apho abasebenzisi babelane ngamava kwaye banxibelelane ngexesha lokwenyani ngaphakathi kweemeko ezifanayo. Ngokufanayo nefuthe le-intanethi kwindlela yokuziphatha kwabathengi, i-metaverse inokutshintsha indlela abantu abasebenza ngayo, abathenga ngayo, abanxibelelana ngayo kwaye basebenzise iimveliso zedijithali nezomzimba. I-GlobalData iqikelela ukuba imakethi ye-metaverse iya kuxabisa i-627 yeebhiliyoni zeedola ngo-2030, ikhula ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-33% phakathi kuka-2020 no-2030.
Iinkampani ezifana neMeta, iMidlalo ye-Epic kunye neMicrosoft zigalele iibhiliyoni zeedola zotyalo-mali kubuchwephesha bemetaverse. Nangona kunjalo, utyalo-mali kwi-metaverse luya kucotha ngo-2023. Iingxilimbela zeTekhnoloji ziya kuqhubeka nokutyala imali, nangona kumazinga aphantsi. Oku kuhla kubangelwa kukungakhuli kobuchwepheshe obungundoqo kwimpumelelo yemetaverse, ukunqongophala kweemeko ezicacileyo zokusetyenziswa, inkxalabo ekhulayo malunga nobumfihlo bedatha kunye nokhuseleko lomntu kwi-metaverse kunye nemeko yezoqoqosho engaqinisekanga.
Ukuthengisa kwimetaverse
Ingxelo yamva nje yeGlobalData, 'I-Metaverse kwiiMpahla zaBathengi,' iphonononga ukuba iinkampani ezinkulu zempahla yabathengi zisebenzisa njani itekhnoloji yemetaverse kunye nesizukulwana esilandelayo. Ingxelo yafumanisa ukuba uninzi lwezicelo zangoku zijolise kwimikhankaso yokuthengisa yedijithali. Umzekelo:
- I-Unilever: Inkampani iququzelele amaphulo entengiso aliqela kwimetaverse, kubandakanywa ukusingatha kukaRexona umdyarho wokuqala wemetaverse, iCloseups' City Hall of Love, iMyuziyam yaseMagnum yePleasure kunye nendawo ekhuselekileyo yabadlali ababhinqileyo kwiRoblox yiSunsilk.
- PepsiCo: NgoJulayi ka-2022, iPepsiCo-brand Mountain Dew yabamba itheko lokubukela elibonakalayo eDecentraland ekuvulweni kwetumente yeCall of Duty League Major IV. Enye i-PepsiCo-brand Cheetos iphinde yatyhila indawo ehlala kuyo ebizwa ngokuba yi-Chesterville ngo-Okthobha ka-2022. Ibekwe ngaphakathi kwe-Meta's Horizon Worlds, abasebenzisi banokudlala imidlalo edibeneyo kwaye bavote apho imveliso ye-Cheeto eyekiweyo abafuna ukuyibona kwiishelufu.
Iimeko zokusetyenziswa kwamashishini kwi-metaverse
Ngaphandle kwamaphulo okuthengisa idijithali, iinkampani zityala imali kwiiteknoloji ezisisiseko ze-metaverse-kuquka i-VR, i-AR kunye ne-blockchain-ukuququzelela kunye nokuzenzekelayo ukuyila kwemveliso, ukuvelisa, ukuhanjiswa kunye nokuhanjiswa. Imizekelo ibandakanya:
- I-ABINBev: NgoFebruwari ka-2021, u-AB InBev watyikitya isivumelwano esiphambili kunye ne-XMReality ukusebenzisa inkqubo yesikhokelo ekude kwiindawo zenkxaso yotywala kulo lonke elaseYurobhu. Le app yenza ukuba, umzekelo, igcisa libonise indlela yokusebenzisa oomatshini nge-AR.
- I-Nestlé: NgoJuni ka-2020, kwingxelo yeendaba eyayibhengeza isigqibo senkampani sokukhawulezisa ukwamkelwa kwayo kwe-AR, intloko yemveliso yakwaNestlé yabanga ukuba uncedo olukude luya kuba “yindlela entsha yokusebenza,” ephucula isantya kunye nokusebenza kakuhle kwimveliso nakwiindawo zeR&D. Iiglasi ze-Smart, iikhamera ze-360-degree, kunye ne-software ye-3D ivumele amaqela ukuba ahlaziye imigca yokuvelisa kunye nokuphuhlisa iimveliso ezintsha ngaphandle kwesidingo sokuhamba.
NgoFebruwari ka-2023, iMicrosoft yabhengeza ukuba yayivala iprojekthi yayo yeHoloLens 3 kwaye yabeka phantsi iqela layo le-metaverse yeshishini, elalinikwe umsebenzi wokuphuhlisa isoftware yokuhlola, ukulinganisa uqeqesho kunye nee-apps zamawele edijithali. UMicrosoft ubenesivumelwano esiqhubekayo kunye neCoca-Cola ukubonelela ngeHoloLens kumaziko osasazo enkampani aseYurophu. Oku kunye nezinye ii-U-turns kuphuhliso lwe-metaverse kuya kulibazisa ukwamkelwa kobuchwephesha kuwo onke amashishini.
Icandelo lempahla yabathengi aliyi kudlala indima ebalulekileyo ekudaleni nasekuphuhliseni i-metaverse. Nangona kunjalo, iinkampani kufuneka zisabandakanyeka ekudaleni amava abonakalayo kwimetaverse yokuthengisa kunye neenjongo zokubandakanya abathengi kunye nokudibanisa iteknoloji yesizukulwana esilandelayo kwimisebenzi yekhonkco lokubonelela.
Inzuzo yokwenyani enokubakho yemetaverse yeenkampani zempahla yabathengi ilele kubuchule beshishini lokuncamathelisa ixabiso leemveliso ezibonakalayo kwiminikelo yedijithali. Le nyaniso ibonakala ikude. Nangona kunjalo, xa ifika, iibrendi eziqhelene kakhulu nehlabathi elibonakalayo ziya kubekwa ngcono kwingeniso.
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