Yeyiphi impembelelo ubhubhane enayo kwi-E-commerce yase-US?

Ayothusi into yokuba lo bhubhani ube nempembelelo enkulu kuqoqosho lwehlabathi ngokubanzi. Kodwa xa ujonga i-e-commerce ngakumbi, inokumangalisa kancinci xa ujongene nayo McKinsey uqikelelo ukuba ilizwe lidlule kwiminyaka eli-10 yokwamkelwa korhwebo lwe-e-commerce ngaphakathi kwexesha elicinezelweyo leenyanga ezintathu.

Kweli nqaku, siza kuhamba ngeendlela ezahlukeneyo apho ubhubhane ube nefuthe kurhwebo lwe-elektroniki kunye noqoqosho lwedijithali ngaphakathi e-US. Siza kujonga kwintengiso ye-e-commerce, kunye nendlela ukutshintshela kwi-e-commerce-first paradigm ibe nefuthe ekuziphatheni kokuthenga kwabathengi, iindlela zokuzalisekisa iodolo, kunye nemodus operandi yenani lamashishini aphambili kwimarike.

Isiqulatho
Ukuthengiswa kwe-E-commerce ngexesha lobhubhane
Utshintsho kwindlela yokuziphatha yokuthenga abathengi
Amathuba avelayo kwi-e-commerce ngenxa yobhubhane
Ukucofa kwi-B2B kunye ne-B2C kwiimarike ze-intanethi kwixesha le-e-commerce

Ukuthengiswa kwe-E-commerce ngexesha lobhubhane

A ingxelo evela kwiStatista kwimpembelelo yobhubhane kwi-e-commerce e-US ibonisa ukuba isabelo se-e-commerce kwiintengiso zizonke zikhule ukusuka kwi-11% yangaphambi kobhubhane ukuya kwi-22% kwincopho yobhubhane.

Njengamazwe amaninzi, kubandakanya ne-US, azise iindlela zokuvala kunye nokuhlala ekhaya ukunciphisa uxinzelelo ifuthe lobhubhane, Abantu abaninzi baseMelika baphendukela kwi-intanethi ukuze bathenge izinto zemihla ngemihla ezifana nokutya, impilo kunye nemveliso yokunyamekela komntu, kunye ne-electronics.

Amanani okukhula kweStatista unyaka nonyaka kwidebhithi esekwe kwi-intanethi kunye nenkcitho yekhadi letyala ethathwa njengenxalenye yeentengiso zizonke e-US ibonisa ukuba ngelixa inani lalikwi-19% ngoJanuwari 2020, linyuke laya kutsho kwi-26% ngoJanuwari 2021.

Ingxelo Kwakhona kubonisa ukuba inani labathengi bedijithali e-US ngokwenene likhule kwaye kulindeleke ukuba liqhubeke likhula kwixesha le-2017 ukuya kwi-2025. Inani linyuke ukusuka kwi-230.6 yezigidi ngo-2017 ukuya kwi-256 yezigidi ngo-2020, i-263 yezigidi ngo-2021, kwaye kuqikelelwa ukuba ifike kwi-291.2 yezigidi ekupheleni kwexesha loqikelelo ngo-2025.

Utshintsho kwindlela yokuziphatha yokuthenga abathengi

Uhlalutyo lokukhula ngaphakathi e-commerce ayinakujongwa kwindawo engenanto, kodwa kufuneka ithathelwe ingqalelo kumxholo wemfuno kunye nezixhobo zokubonelela eziqhuba urhwebo lokuthengisa. Utshintsho olubalulekileyo ekukhawuleziseni ukwamkelwa kwe-e-commerce ibe lutshintsho kwindlela yokuziphatha yokuthenga abathengi kulo lonke elase-US - icala lemfuno yokuthengisa.

Shift kwi-intanethi kwinkcitho yasekhaya

Amanani eStatista kwimpembelelo yobhubhane kwinkcitho yabathengi kuzo zonke iindidi ezahlukeneyo e-US ukusukela ngoFebruwari ka-2021 kubonisa ukuba inkcitho yonyukile phakathi kwamacandelo amaninzi. I-Groceries / Food for Home sector inyuke nge-17%, iZibonelelo zaseKhaya nge-4%, i-Pet Food and Supplies nge-2%, kunye noLonwabo eKhaya, i-petroli, kunye neeVithamini / ezongezelelweyo / i-OTC Amayeza amacandelo onke abone ukunyuka kwe-1%.

Oku kuthelekiseka nokuhla kwenkcitho kuzo zonke ezinye iindidi ezithe zachatshazelwa kakubi ngamanyathelo okuvalwa komsebenzi. Uqikelelo lwengxelo ye-Statista bonisa ukuba icandelo le-Food Take Out and Delivery lihle nge-10% kwinkcitho, iincwadi/iiMagazini/amaphephandaba zehle nge-11%, iiNkonzo zokuQheleleka nokuPhila (umzekelo ejimini) nge-12%, kunye noKutya kwiiNdawo zokutyela eziNcedayo nge-13%.

Inqaku elibalulekileyo ekufuneka liqwalaselwe apha kukuba abathengi bebekhangela iimveliso ezifanele ukusetyenziswa kwasekhaya njengoko amava angaphandle ayenomda.

Xa bephendula umbuzo apho iimpawu bezibalulekile kubo xa kuthengwa i-intanethi, i-43% yabaphenduli (esona sabelo siphezulu) bakhomba kuzo zombini “ukuhanjiswa okukhawulezayo okanye okuthembekileyo, umz. ukuhanjiswa kosuku olunye, indawo echongiweyo yokuthathwa, njl.njl.” kunye "nokufumaneka kwezinto endizifunayo kwisitokhwe." I-36% yabaphenduli bachaza ukukwazi ukuhamba ngokukhawuleza nangokufanelekileyo kwiwebhusayithi ukufumana iimveliso abanomdla kuzo njengenye impawu eziphambili.

Ezi zibonelelo zokusebenza ngokufanelekileyo, lula, ukufumaneka, kunye nokuthembeka okunikezwayo kwiivenkile zokuthenga kwi-Intanethi, kudityaniswa nokuvalwa okubangelwa ngubhubhane, kuqhubele phambili isabelo sepesenti yabathengi e-US ukuba. ithengwe kwi-intanethi xa kuthelekiswa nezo zithengileyo ezivenkileni ngexesha lobhubhane.

Ukwanda korhwebo lwentlalo

Enye indawo ephambili ekufuneka ijongwe xa kuhlalutywa ukonyuka kwe-e-commerce kukuthathwa kwinto ebizwa ngokuba "lurhwebo lwentlalo." Urhwebo lwezentlalo yinxalenye yorhwebo lwe-e-commerce kwaye lubandakanya ukuthengwa kunye nokuthengiswa kweempahla kunye neenkonzo ngokuthe ngqo kumaqonga eendaba ezentlalo.

Amanani ukusuka kwi Ingxelo yeStatista bonisa ukuba urhwebo lwezentlalo ludlale indima ebalulekileyo ekuqhubeleni phambili ukuthengiswa kwe-e-commerce ngexesha lobhubhani, njengoko abasebenzisi beguqukele kumajelo eendaba ezentlalo ukuze kufunyanwe imveliso kunye nokuthenga.

Xa kufikwa kumyinge wezinto ezithengiweyo eziye zaqhutywa kuwo wonke amaqonga eendaba ezentlalo, i-Facebook ibalelwa kwi-50.7%, i-Instagram ine-47.4%, iYouTube ine-33.9%, iTikTok ine-23.9%, i-SnapChat ine-18.8%, kwaye i-Twitter ine-18.5%.

Ukusetyenziswa kwamajelo okuthenga e-B2B kwi-intanethi

Olunye utshintsho kwindlela yokuchitha imali yabathengi eziswa ngubhubhane kukuthembela okwandisiweyo kwiitshaneli zokuthenga ze-B2B, ngakumbi amajelo akwi-intanethi afana ne-Chovm.com kunye ne-Amazon Business.

Ezi tshaneli zenza ukuba abathengi abaziingcali baqhubele phambili nemisebenzi yabo yokuthenga naphakathi kobhubhani kunye namanyathelo okutshixa athintele intshukumo kunye nokusetyenziswa kwamajelo okuthenga umntu esintu.

Idatha yokusetyenziswa ngo-2021 ibonise ukuba e-US, itshaneli "evenkileni okanye kwindawo yokugcina umthengisi" ine-44%, ngelixa itshaneli "esuka ngqo kummeli wentengiso" ine-29%. I-Amazon Business kunye ne-Amazon bemi kwi-31% kunye ne-19%, ngokulandelanayo. Esinye isitishi se-intanethi ebesidume kakhulu ngelo xesha sisitishi “somthengisi we-intanethi okanye i-app” yesitishi, esine-43% yodumo phakathi kwabathengi.

Amathuba avelayo kwi-e-commerce ngenxa yobhubhane

Ukuzalisekiswa komyalelo okhawulezayo nosebenzayo

Ukuhanjiswa ngokukhawuleza kuya kusiba sisidingo esiphambili sabathengi kubathengi be-intanethi kuwo wonke amacandelo ahlukeneyo. Ingxelo yamanani bonisa ukuba awona maxesha athandwayo okuhanjiswa kwekhaya ngaphakathi kumacandelo afana noKutya, utywala, kunye negama leBrand Name Products Foods “ngaphakathi kweyure,” “usuku olunye,” kunye “nosuku olulandelayo.”

Oku kuthetha ukuba njengoko abathengi besanda behambisa izinto abazithengayo kwi-Intanethi, kuya kubakho imfuneko enkulu ngakumbi yeenkonzo zokuhanjiswa ngokukhawuleza, ngaloo ndlela benikezela nethuba lokuzaliseka ngakumbi kwezisombululo.

Ngobhubhane oqhubekayo, kuya kubakho imfuneko eqhubekayo yeenkqubo zogcino ezifanelekileyo ezikwaziyo ukubonelela ngokuphendula imini nobusuku, kunye neenkqubo ezibekwe kufutshane neendawo zokuhambisa.

Ukuhlengahlengiswa kweenkonzo zemali

I-boom kwi-e-commerce nayo isetelwe ukuhlengahlengisa icandelo leenkonzo zezemali ngendlela enkulu. Njengoko ubhubhane wabeka i-e-commerce phambili kwintengiso, ukonyuka kwabonwa kwiinkonzo zemali zedijithali ezibonelelwe amashishini amancinci kunye nabathengi.

Ukukhawuleziswa kokuthenga kwi-Intanethi okonyuswa ngubhubhane kunyuse imfuneko yeenkonzo eziphambili ezinje ngeentlawulo zedijithali, ikhredithi, kunye ne-inshurensi ebonelelwa kwindawo yokuthengisa ziinkampani ezahlukeneyo ezingezizo ezemali. Oku kwaziwa ngokuba "yimali edibeneyo."

Oku kunyuka kubonwa kwimali edibeneyo kuya kunceda ukuphucula ukufikelela kwimali yee-SME, kunye nokunciphisa iindleko, kunye nokwandisa ukusebenza kakuhle kuqoqosho lwedijithali ngokubanzi. Iiplatifti ezinkulu ze-e-commerce ezifana ne-Chovm.com kunye ne-Amazon zidibanise imali kunye nokuququzelela iintlawulo kwiiplatifomu zabo, zandisa iinkonzo zezimali ezininzi kubathengisi abahlukeneyo kunye nabathengi.

Ukunyuka kwi-omni-channel yokuthengisa

Urhwebo lwe-E-commerce lubangele ukuthengiswa kwe-omni-channel njengoko abathengi befuna iindlela ezisebenzayo nezikhuselekileyo zokuthenga. Ii-apps eziphathwayo kunye nemidiya yoluntu iya kudlala indima ebaluleke kakhulu ekudaleni amava asemgangathweni wabathengi abaninzi.

Ukuthenga kwi-Intanethi akusaphelelanga ekuthengweni kwe-app okanye kwiwebhusayithi njengoko abathengi abaninzi beqala ukusebenzisa imidiya yoluntu ukufunyanwa nokuthenga imveliso. Oku kuthetha ukuba kuya kubakho imfuno enkulu yeentlobo zeenkonzo eziququzelela amava okuthenga e-omni-chaneli engenamthungo.

Ukucofa kwi-B2B kunye ne-B2C kwiimarike ze-intanethi kwixesha le-e-commerce

I-B2B ekwi-Intanethi kunye ne-B2C amaqonga okurhweba afana ne-Chovm.com adlale indima ebaluleke kakhulu ngexesha uninzi lwehlabathi lwaluphantsi kokuvalwa kwaye ishishini alikwazanga ukuqhubeka njengesiqhelo.

La maqonga akwi-intanethi enze ukuba amashishini aqhubeke nokuqhuba urhwebo olunqumla imida xa amajelo okuthengisa e-B2B emveli ayevalwa okanye esebenza ngokulinganiselweyo.

Uphando lubonisa ukuba ngoku, ngaphezulu I-75% yeentengo ze-B2B zehlabathi sele zisenzeka kwi-intanethi. Amashishini aqala ukungena kwi-intanethi ye-B2B kunye ne-B2C yamaqonga orhwebo njengoko esebenza ukunceda amashishini ukwakha ubukho bawo kwi-intanethi, abenze bakwazi ukwenza imali kumaqonga eemfuno zabathengi abakhoyo ukuze bandise kwisiseko sabathengi behlabathi, kwaye babonelela ngee-SMEs ngokufikelela kwiimarike zangaphandle ngeendleko eziphantsi.

Iiplatifti ze-E-commerce zidibanisa abathengi kubathengisi abavela kwihlabathi lonke, kunye nokuququzelela urhwebo olunqamlezayo ngokubonelela ngeqonga elibonelela ngezixhobo zokukhangela eziphambili ukunceda abathengi bafumane ababoneleli abathembekileyo kunye nokuthenga iimveliso ngokufanelekileyo.

Njengoko ixabiso leminyaka lokwamkelwa kwe-e-commerce liya lixinzezeleka kwixeshana elifutshane njengoko libonwa e-US, kuye kwabaluleka ngakumbi kumashishini ukuba abandakanyeke kumaqonga avumela amashishini ukuba enze imisebenzi yawo ngendlela ehambelana notshintsho kwindlela yokuziphatha yokuthenga abathengi.