Ukulahla kwi-Etsy: Uyenza njani imali

I-Dropshipping yimodeli yeshishini eguquguqukayo kwaye efikelelekayo kubanini bevenkile ze-ik-commerce. Njengendawo yentengiso ekwi-intanethi yezinto ezizodwa, ezenziwe ngesandla, kunye nezakudala, i-Etsy inoluntu olukhulu lwabathengisi kunye nabathengi abanomdla kwezi mveliso, beyenza indawo yentengiso eyehlayo.

Ukulahla kwi-Etsy kunokuba nzima, nangona kunjalo. Kukho izinto ezininzi ekufuneka uzithathele ingqalelo ukuze ube ngumthengisi we-Etsy ophumeleleyo, njengendlela yokwehla ngokusemthethweni kwi-Etsy, amanyathelo okuseka ivenkile ekwi-intanethi, kunye neemveliso ezilungileyo zokuthengisa.

Nangona kunjalo, akukho mfuneko yakukhathazeka. Kwabo bajonga ukufaneleka kwe-Etsy dropshipping, esi sikhokelo sichaza indlela yokuqalisa ishishini elikhulayo le-dropshipping kwi-Etsy.

Isiqulatho
Yintoni iEtsy?
Kutheni kunenzuzo ukwenza i-dropshipping kwi-Etsy?
I-dropshipping isebenza njani kwi-Etsy?
Ukuqala njani ukulahla i-dropshipping kwi-Etsy
Iimveliso ezilungileyo zokuthengisa kwi-Etsy

Yintoni iEtsy? 

Njengoko iimarike ze-intanethi zihamba, i-Etsy ayiqhelekanga. Ngokungafaniyo nezinye izikwere zeemarike zedijithali ezifana neAmazon kunye ne-eBay, i-Etsy ayilona iqonga lokuthenga yonke into. Endaweni yoko, iqonga laziwa ngokuyintloko ngentengiso yalo ekhulayo kwimpahla eyenziwe ngesandla, izinto zakudala, kunye nobugcisa kunye nobugcisa.

Ngelixa kuvakala ngathi oku kufuneka kunciphise umtsalane weqonga, ujoliso luka-Etsy kwizinto ezenziwe ngesandla kunye nezinto ezikhethekileyo ziyenza ibonakale. Abantu bajonga iivenkile ze-Etsy njengeendawo zokunxibelelana, ukuthenga, kunye nokuthengisa iimveliso ezizodwa. Iqonga lahlukile kwinto eliyenzayo, yiyo loo nto i-88% yabathengi be-Etsy besithi indawo yokuthengisa inezinto abangayi kuzifumana kwenye indawo.  

I-Etsy ibamba izigidi zabathengi abasebenzayo-ngokumalunga 96.3 million, ekubaleni kokugqibela. Ukongeza, iqonga likhaya kumawakawaka amashishini amancinci kwaye aqhagamshele ngaphezulu kwe-87,000 yewebhusayithi yabathengisi abaphilayo. Ngenxa yoko, u-Etsy uhambisa itoni yeemveliso ngonyaka.

Ngokwengxelo ka-Etsy ka-2021, ixabiso lentengiso yeqonga (GMV) $ 13.49 billion ngonyaka, ukunyuka ukusuka kwi-10.28 yeebhiliyoni zeedola ngo-2020.

Kutheni kunenzuzo ukwenza i-dropshipping kwi-Etsy?

Ngaphandle kwento yokuba i-Etsy yindawo yentengiso enkulu kwaye ixakekile, ezinye izinto ezininzi ziyenza ibe liqonga elihle lokulahla.

• Imiqobo yokungena ephantsi: Ukuvula ivenkile yakwaEtsy akubizi kakhulu kwaye akunastresi. Kulula ukufumana umphambili wevenkile okwi-intanethi usetwe ngamanyathelo ambalwa, kwaye kukho iindlela zokudwelisa iimveliso imirhumo ephantsi kakhulu okanye akukho nto.
• Isiseko somthengi weNiche: I-Etsy ibonelela kuhlobo oluthile lomthengi—abantu abafuna izinto ezizodwa nezithandekayo. Ke, abathengisi abanempahla enye-of-a-uhlobo okanye izimvo abacinga ukuba zingakhula kwenye indawo baya kuziva besekhaya e-Etsy.
• Imida enengeniso ephezulu: Iimveliso ze-Etsy zikholisa ukuba ngamaxabiso ngenxa yezi zinto zikhethekileyo kunye nendalo enqabileyo. Ziindaba ezimnandi ezo kubathengisi, nangona kunjalo, kuba banokonwabela imida yenzuzo enokufikelela kwi-40% okanye ngaphezulu.
• Imithetho ecacileyo: U-Etsy unemithetho ecacileyo kunye necacileyo elawula indlela iqonga elisebenza ngayo. Ukuba nale ngcaciso yenza imisebenzi yabathengisi ibe lula kwaye ivuselela ukuthembela kubathengi, kube negalelo kumtsalane wemarike.

Kakade ke, oko akuthethi ukuba uEtsy lilizwe elimangalisayo. Umzekelo, umrhumo wokudwelisa eqongeni unokufumana ixabiso (i-Etsy ibiza i-0.20 yeedola ngoluhlu), kwaye imithetho yeqonga inokuziva ingqongqo, ngakumbi izithintelo ezinxulumene nokwehla. Siza kuxoxa ngakumbi kwezi ngezantsi.

I-dropshipping isebenza njani kwi-Etsy? 

Into yokuqala yokufunda malunga nendlela i-dropshipping esebenza ngayo kwi-Etsy kukuba ingaba kusemthethweni na ukulahla apho. Ngokubanzi, i-Etsy ivumela ukwehla, ngakumbi kwiimveliso zobugcisa kunye neemveliso zakudala. Nangona kunjalo, iqonga thintela ukuthengiswa kwakhona kwezinto ezenziwe ngesandla.

Ngokwemithetho ye-Etsy, iimpahla ezikudidi lwezandla kufuneka ziveliswe okanye zenziwe ngumthengisi. Abathengisi abanakuthenga kwaye baphinde bathengise iimveliso ezenziwe ngesandla kwabanye ababoneleli okanye bavele bapakishe izinto ezenziwe ngumntu wesithathu.

Ke ngoko, ukulahla izinto ezenziwe ngesandla kunokwenzeka kwi-Etsy, kodwa kuphela ukuba umthengisi uyila ezo zinto. Umthengisi unokusebenza kunye neqabane lemveliso ukwenza izinto kwaye kufuneka achaze le nyaniso ku-Etsy kunye nabathengi bayo. Iqabane lemveliso linokudala okanye linikeze iimpahla ezingenanto kubathengisi, lisebenzise uyilo lwabo, kwaye lithumele abathengi egameni labo. 

Ngokufanayo, i-Etsy ayikuvumeli ukuthengiswa kweqonga. Ngenxa yoko, abanini bamashishini kwiqonga abanako ukuthengisa iimveliso ezivela kwamanye amaqonga, njengeAmazon, kwi-Etsy. Nangona kunjalo, kuyenzeka ukusebenza kunye amaqabane emveliso kwi-Chovm.com ukwenza iimpahla ze-Etsy dropshipping.

Ukuqala njani ukulahla i-dropshipping kwi-Etsy 

Inyathelo 1: Khetha imveliso

Engaphezulu kwe Izinto ezizigidi ezisisi-60 zidweliswe ukuze zithengwe kwi-Etsy, oku kuthetha ukuba abathengisi abanakukwazi ukungena kwiindidi ezizele kakhulu. Ke, kufanelekile ukwenza uphando ngemveliso kwaye uchonge ezona mveliso zilungileyo onokuzithengisa.

Uphando lwemveliso lunokuqala ngokuqwalasela izinto ezithengiswa kakhulu kwi-Etsy. Iindlela zikaGoogle kunye neeAhrefs zinokunceda ukuchonga ukuba abathengi bakhangela ntoni kwi-Etsy. Xhuma iwebhusayithi kwezi zixhobo, kwaye ziya kunika ingxelo equka iinkcukacha ozifunayo.

Xa uneenkcukacha ezibonisa iimveliso ezithandwa ngabathengi baka-Etsy, misela ngokulandelayo ukuba unazo na iindlela zokuvelisa nokuthengisa ezi zinto. Kungcono ukhethe iimveliso onokuzisa umgangatho ophezulu kwaye usenokonwabela ingeniso enengeniso yomda. 

Inyathelo lesi-2: Yenza uyilo lwemveliso 

Emva kokukhetha imveliso, lixesha lokudala uyilo olulodwa nolubandakanyayo oluya kuthandwa ngabathengi. Uyilo olwenziwe kweli nyathelo luya kuprintwa kwiimveliso zakho ze-Etsy ezicetywayo, ke qiniseka ukuba zikumgangatho olungileyo.

Kukho iindlela ezimbini zokuhamba malunga nokudala uyilo lwe-Etsy. Abathengisi banokuzoba uyilo bebodwa, besebenzisa izixhobo ezinjengeCanva. Okanye banokusebenza endaweni kunye nabayili abazimeleyo abavela kwamanye amaqonga, njengoFiverr kunye ne-Upwork.

Inyathelo 3: Khetha iqabane ledropship 

I-dropshipping iyaphumelela xa iindleko ziphantsi kwaye imida yenzuzo iphezulu. Ukusebenza neqabane lemveliso kunceda ukugcina ezi zibonelelo, ngakumbi kwi-Etsy dropshipping.

Kukho iindlela ezimbini zokukhetha iqabane lemveliso. Okokuqala, abathengisi banokukhetha iqabane le-dropship ukuba libonelele ngezinto ezingenanto, anokuthi umthengisi aprinte kuyo. Enye inketho kukukhangela umthengisi othembekileyo kwiwebhusayithi yomntu wesithathu efana Chovm.com okanye AliExpress. 

Nokuba ukhetha ntoni, khumbula ukuba u-Etsy ubeka phambili elubala. Oko kuthetha ukuba abathengisi kufuneka banike ulwazi malunga namaqabane emveliso kwi-Etsy kunye nabo baza kuba ngabathengi.

Inyathelo 4: Khetha inkonzo yoshicilelo

Emva kokukhusela izinto ezingenanto ezifunekayo kwiqabane lakho lemveliso, uya kujika ecaleni kokushicilela kwizinto. Uninzi lwabathengisi be-Etsy basebenzisa iinkonzo zokuprinta-kwimfuno ngale njongo. Shicilela, Ushicilele, kwaye Ushicilele iMint ziinkonzo ezidumileyo zokuprinta-kwimfuno ezisetyenziswa ngabathengisi.

Ezinye iinkonzo zokuprinta-kwimfuno ziphinda kabini njengamahlakani emveliso. Ke, baya kuvelisa iimveliso ezingenanto okanye ezineleyibhile emhlophe njengezixhobo zefowuni okanye i-t-shirts egameni lakho, uprinte uyilo lwakho kwezi zinto, emva koko uzithumele kumthengi.

Inyathelo 5: Vula ivenkile yakho ye-Etsy 

Ngawo wonke umsebenzi wokukhetha imveliso kunye nokwenza isigqibo malunga noshicilelo lwakho kunye namaqabane emveliso owenziweyo, ulungele ukuvula ivenkile yakho. Ukwenza ivenkile yakho ye-Etsy, yiya kwiwebhusayithi ka-Etsy, cofa ku- “Thengisa kwi-Etsy,” kwaye ulandele la manyathelo.

Kuya kufuneka unikeze igama levenkile yakho, indawo okuyo, kunye nolwazi lwentlawulo. Iinkcukacha zentlawulo ozinikezelayo ziquka indlela ofuna ukuhlawulwa ngayo kwi-Etsy nalapho ufuna ukuba bathathe khona imirhumo.

Inyathelo lesi-6: Khupha abathengi 

Ekugqibeleni, ulungele ukuqalisa ukuthengisa. Nyusa ivenkile yakho ngokuyidibanisa neeakhawunti zakho zemidiya yoluntu okanye ube nabahlobo kunye nosapho basasaza iindaba malunga nento oyenzayo. I-Etsy ikwavumela abathengisi ukuba badibanise ivenkile yabo ye-Etsy kwezinye iivenkile kwenye indawo. Umzekelo, unokuqhagamshela kwivenkile yakho yakwaShopify.

Ezinye iindlela zokuthengisa ivenkile yakho kubathengi abavumayo zibandakanya ukuphumeza usetyenziso lwe-injini yokukhangela (SEO) kwivenkile yakho kunye nokubonelela ngesimahla njengokuthumela simahla kunye nezaphulelo. Unokufaka isicelo se-SEO ngokufumana amagama angundoqo abathengi abawasebenzisayo xa befuna iimpahla ezidumileyo kunye nokufaka loo magama angundoqo kwikopi yakho yesitolo.

Iimveliso ezilungileyo zokuthengisa kwi-Etsy 

Abathengi be-Etsy bathanda iimveliso ezizodwa okanye ezilungiselelweyo ezingafumanekiyo kwenye indawo. Ngenxa yoko, iimveliso ezihambisa amava anqabileyo okanye akhethekileyo aya kuphumelela eqongeni. Ngokutsho kwe-eRank, inkonzo ye-SEO enikezelwe ngu-Etsy, ezi zilandelayo zezi iimveliso ezithengiswa kakhulu kwi-Etsy kwi2022:

• Ubugcisa kunye nezibonelelo, njengezinto ezinithiweyo kunye ne-crochet
• Izinto ezenziwe ngezandla, ezifana neebhokisi zokhuni
• nezacholo, kuquka iintsimbi zomqala kunye nemisesane
• Izinto zomtshato ezifana neentsimbi, iicorsages, kunye ne bouquets
• Izixhobo, ezifana nezikhafu kunye neminqwazi
• Amaphepha kunye nempahla yepati
• Impahla, kuquka izikipa kunye nempahla yokuqubha
• Izinto zeediliya
• Iimveliso zokuhombisa ekhaya
• Ubugcisa kunye nokuqokelelwa

isiphelo 

Ukwehla kwe-Etsy kunokuba yindlela yokuthengisa enengeniso kunye neshishini le-e-commerce elizalisekisayo. Ngolwazi olunikezelwe leli nqaku, abathengisi banolwazi kunye nezixhobo zokwenza ishishini eliyimpumelelo le-Etsy dropshipping.