I-E-Commerce Ilawula i-US Black Friday

Njengoko abathengi abajonga ixabiso bafuna ezona ntengiso zibalaseleyo, isiganeko savela kwifestile yeentsuku ezininzi zokufumana ixabiso kunokuthenga usuku olunye.

NgoLwesihlanu omnyama ngo-2024 ubonise impembelelo ekhulayo ye-e-commerce e-United States, kunye nokuthengiswa kweentengiso kwi-intanethi kunyuke nge-14.6% xa kuthelekiswa nonyaka odlulileyo, ngokutsho kwe-Mastercard SpendingPulse.

Ngokwahlukileyo, ukuthengiswa kweevenkile kubonise ukunyuka okuthobekileyo kwe-0.7%.

“ULwesihlanu omnyama ibiluphawu olulungileyo lwendlela ixesha leholide elikhula ngayo,” utshilo uMichelle Meyer, ingcali yezoqoqosho kwi-Mastercard Economics Institute.

Wachaza ukuba ukuncitshiswa kwamaxabiso okuxhaphakileyo kunye nokukhushulwa kuxhaswe abathengi ekuthengeni kwabo ngeeholide, ukonyusa inkcitho iyonke.

Iindidi zezipho eziphambili ezifana ne-Apparel, Jewellery, kunye ne-Electronics zahlala zomelele, kunye ne-Apparel evelele kwiintengiso ze-intanethi. Ukufika kwemozulu epholileyo emva kwekwindla elifudumeleyo ngokungaqhelekanga kwaqhubela phambili imfuno yempahla yasebusika kunye nezihlangu.

Abathengi bafuna ixabiso kwaye bacwangcise ngobuchule

ULwesihlanu oMnyama e-US uguquke waba ngaphezu kosuku nje olunye lokuthenga, yaba lixesha eliphawulwe lurhwebo olwandisiweyo kunye nentengiso. Kulo nyaka, abathengi abaninzi basondela kweso sihlandlo ngesicwangciso esiqikelelweyo.

“Abathengi benza ezona zivumelwano zamaxesha onyaka kwaye bonwabele ibhalansi yenkcitho yamava kunye nezipho kubo bonke abantu ababathandayo. Banobuchule ngakumbi ekuthengeni kwabo, nangona kunjalo, babeka phambili iintengiso abakholelwa ukuba zibambe elona xabiso likhulu,” utshilo uSteve Sadove, umcebisi omkhulu we-Mastercard.

Abathengisi baye balwamkela olu tshintsho ngokunikezela ngezaphulelo ezikhuphisanayo, behenda abathengi abanexabiso. Inkcitho ayinyukanga kwizipho kuphela kodwa nakwizinto eziyimfuneko, kuquka igrosari, njengoko iintsapho bezilungiselela uMbulelo neminye imibhiyozo yeeholide.

Imimandla ethile, efana neMassachusetts, Washington DC, kunye neColorado, yagqama ngokukhula kwenkcitho ephezulu kunomndilili, ebonisa amandla oqoqosho lwasekhaya kunye nokuzithemba kwabathengi.

Indawo yokutyela kunye nezipho zibonisa izinto ezikhethwa ngabathengi

Idatha ye-Mastercard ibonise ukuvela kweendlela zeeholide kwiiveki ezimbini ezikhokelela kuLwesihlanu oMnyama. Inkcitho kwigrosari ikhule njengoko amakhaya aseMelika ecwangcisa ukutya okumnandi, ngelixa ivenkile yokutyela ityebile ngolwesihlanu olumnyama uqobo.

Ifashoni yayiyenye indawo eqaqambileyo. Ngelixa iintengiso ezisevenkileni ze-Apparel zaqala ngamandla, urhwebo lwe-e-commerce lwalawula ngolwesiHlanu oluMnyama njengoko abathengi babefuna uncedo kunye nokwandisa ukhetho lwe-intanethi. Intengiso yezihlangu nayo igqithile kumanqanaba onyaka ophelileyo, njengoko abathengi begqibezela iimpahla zabo zonyaka.

Olu lwazi lucebisa ixesha leholide elithembisayo kubathengisi base-US, eliqhutywa kugxininiso lwabathengi kwixabiso, umxube wamava kunye nezipho zemveli, kunye nokukhula okuqhubekayo kwamajelo okuthengisa edijithali.

Njengoko iBlack Friday iguquka, ibhalansi phakathi kwevenkile kunye nokuthenga kwi-Intanethi ilungisa indlela abantu baseMelika abayijonga ngayo inkcitho yeholide.

Umthombo ovela Inethiwekhi yeInsight yokuthengisa

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