Amathuba okurhweba nge-elektroniki e-US ngo-2022

McKinsey uyaqikelela ukuba iminyaka elishumi yokwamkelwa korhwebo lwe-e-commerce lwenzekile kwixesha elicinezelweyo leenyanga nje ezintathu. Oku kube yinyani kwihlabathi liphela, kwaye oku kube yinyani nase-US ngokunjalo.

Kweli nqaku, siza kujonga amanye amathuba e-e-commerce ukuba mhlawumbi kwavela okanye burgeoned e-US ngo 2022. Ukusuka koku, abathengisi kufuneka bakwazi ukubhikica amathuba akhoyo ngoku okanye babeke phambili ukuba bangenza inkunzi ukuze benze ishishini elikhuphisanayo nangakumbi.

Isiqulatho
Isishwankathelo se-e-commerce e-US
Amathuba e-E-commerce e-US
Yomeleza isicwangciso se-e-commerce seshishini lakho

Isishwankathelo se-e-commerce e-US

Xa kuziwa kumthamo wemarike, Iingxelo zeStatista ukuba ingeniso evela kwintengiso ye-e-commerce e-US kuqikelelwa ukuba ifikelele kwi-US $ 768 yebhiliyoni ngo-2021. Uqikelelo oluvela kwiiprojekthi ze-Statista Digital Market Outlook ukuba ingeniso imiselwe ukukhula ngexesha loqikelelo luka-2017-2025 ukuba ludlule i-US $ 1.3 yetriliyoni ngo-2025.

La manani ayothusa kwaye abonisa amandla alele ngaphakathi kwe-e-commerce ngokubanzi. Kodwa akwanelanga ukuqonda iindlela zengeniso ye-e-commerce ukuba azibonwa njengesabelo seentengiso ezipheleleyo ezenzekayo.

Iingxelo zeStatista ukuba i-e-commerce eneneni ibalelwa kwi-10.7% yeentengiso zizonke e-US Esi sabelo sakhula ngexesha lamanyathelo okude, kunye namanani abonisa ukuba isabelo se-US yokuthengisa kwi-intanethi kwiintengiso zentengiso zizonke zafikelela kwi-15.7% ngo-2020, eyayiphezulu ngamaxesha onke.

Xa ujonga ukusebenza ngokodidi lwemveliso, iingxelo zibonisa ukuba isantya sokukhula sonyaka esihlanganisiweyo (CAGR) esirekhodwe kwiindidi ze-e-commerce ngumndilili we-13.5% kwixesha lengqikelelo lika-2017-2025.

Ngexesha lika-2020-2021, i isinxibo kunye nezincedisi udidi ibiyeyona inokukhula okuphezulu konyaka nonyaka, kunye neentengiso ze-e-commerce ezithengiswayo zonyuka phantse nge-19% ukusuka kunyaka ophelileyo. Icandelo lokutya neziselo lirekhode ukukhula kwesibini ngokukhawuleza malunga ne-18% ukusuka kunyaka ophelileyo.

Amathuba e-E-commerce e-US

Ngoku sele siyiqonda imarike ye-e-commerce yase-US ngokubanzi, masijonge amathuba ohlukeneyo aphume phambili ngo-2022 nangaphaya.

Imfuno ekhulayo yabathengisi be-intanethi kunye neemarike

Ukukhula konyaka nonyaka amanani avela kwi-Statista kwidebhithi ye-intanethi ejolise kurhwebo kunye nenkcitho yekhadi letyala ijongwe njengenxalenye yezabelo zizonke e-US zibonisa incopho ukusuka kwi-19% ngoJanuwari 2020 ukuya kwi-26% ngoJanuwari 2021. Oku kubonisa ukuba ngaphezulu nangaphezulu kwe-B2C kunye nabathengi be-B2B bathengisa nge-intanethi.

Bonke aba bathengi, abakhoyo nabatsha, baya kukhangela abathengisi be-intanethi kunye neemarike ezihambelana nezinto abazikhethayo. Oku kubonakaliswe kumanani abonisa ukuba 48% yabathengisi be-intanethi yiya ngqo kwiimarike ze-e-commerce xa uthenga kwi-intanethi. Eso sisiqingatha sabo bonke abathengi abakwi-intanethi!

Oku kuthetha ukuba ukuba ungumthengisi ojonge ukuthengisa iimveliso zakho, kunyanzelekile ukuba uphawu lwakho lube nobukho kwiindawo zentengiso eziphambili ezikwaziyo ukukunika ukubonakala kunye nokufikelela kwiimfuno zentengiso yakho.

Xa ujonga umthamo wabathengi be-intanethi e-US, Iingxelo zeStatista ukuba inani labathengi bedijithali likhule kakhulu, kwaye kulindeleke ukuba liqhubeke likhula phakathi kwexesha loqikelelo luka-2017-2025. I-US yayine-230.6 yezigidi zabathengi bedijithali kwi-2017, i-256 yezigidi kwi-2021, kwaye kulindeleke ukuba irekhode ukuya kwi-291.2 yezigidi zabathengi be-intanethi ngo-2025.

La manani ayamangalisa kwaye abonisa ukuba abathengisi kunye nababoneleli ngeenkonzo baya kufuna ukuhlangabezana nabathengi apho kukho - kwi-intanethi. Ukuqinisekisa ukuba bayakwazi ukwenza imali kule mfuduko inkulu ukuya kurhwebo lwe-intanethi, amashishini kufuneka asebenze koku kulandelayo:

1. Yomeleza isicwangciso esibonakalayo: Yenza kwaye upapashe umxholo wefoto kunye nevidiyo ekumgangatho ophezulu okanye imidiya etyebileyo eme ngaphandle kwaye itsala ingqalelo yabathengi ngelixa ifanelekile kwaye inolwazi.

2. Urhwebo kwindawo yentengiso: Ukuze iimpawu zibonwe ngabathengi, kufuneka badibane nabo apho bakhetha ukuthenga kwi-intanethi. Iimarike zikwavula iibrendi ukuya kubaphulaphuli ababanzi, ngakumbi behlabathi.

3. Nikeza iindlela zokuzalisekisa ezibhetyebhetye: Amava okuthenga kwi-intanethi akapheleli nje ekuthengiseni kwi-intanethi, abathengi bafuna ngokukhawuleza, okusebenzayo ngakumbi, kunye nokuzaliseka kweodolo efanelekileyo ngakumbi. Nikeza izisombululo zokuzaliseka ezahlukeneyo ezifana nokuhanjiswa kosuku olunye, ukuhanjiswa kosuku olulandelayo, cofa kwaye uqokelele i-pickup, kunye nokuhanjiswa kwe-curbside, kuxhomekeke kunikezelo lwemveliso.

Ukutshintsha ukuziphatha kokuthenga

Phambi kokungena kolunye utshintsho oluthile, kufanelekile ukujonga abaqhubi abaphambili abakhuthaze ukuthenga kwi-Intanethi e-US ngo-2021. A Uphando lweStatista ibonise ukuba ezinye eziphezulu (ngolandelelwano lwesabelo sabaphenduli) ziquka:

• Ukuhanjiswa ngokuthe ngqo kwikhaya lomthengi (60%)
• Kwi-intanethi ibe yeyona ndlela ilula yokuthenga (51%)
• Amaxabiso aphantsi (50%)
• Ifumaneka ubusuku nemini (46%)
• Uluhlu lwemveliso enkulu (44%)
• Amathuba amaninzi okuthelekisa (41%)

Uphando lwemveliso

Ngotshintsho kwi apho abathengi ivenkile kuza utshintsho kwi njani abathengi shop. Oku kube yinyani kule minyaka imbalwa idlulileyo njengoko umbono wabathengi wokuthenga kwi-Intanethi uguquka ngokuthe ngcembe e-US.

Oko kuye kwacaca kukuba uninzi lwabathengi be-intanethi baxhomekeke kwi-intanethi kakhulu njengendlela yophando lwemveliso ngaphambi kokuba bathenge. Ngokomzekelo, kwi uphando kwizimo zengqondo malunga nokuthengwa kwe-intanethi e-US ngo-2021, i-55% yabaphenduli abaphenduliweyo bachaza ukuba "Xa [ba]cwangcisa ukuthenga okukhulu, [bahlala] benza uphando kwi-intanethi kuqala" ngelixa i-52% yabaphenduli bachaza ukuba "uphononongo lwabathengi olufunyenwe kwi-intanethi lube luncedo kakhulu."

Oku kukhomba ukubaluleka kokubonakala kwi-intanethi kwiimveliso kunye neemveliso, kodwa hayi nje naluphi na uhlobo lokubonakala, kufuneka icwangciswe kwaye iphuculwe ukuze ifikelele kubathengi abafanelekileyo. Kulapho ukulungiselelwa komxholo kungena khona. Ukuze ukwandise ulwazi lwe-brand kunye nemveliso kunye nokubeka phezulu kwiziphumo zokukhangela abathengi, iinkampani kufuneka zenze utyalo-mali ekubeni nesicwangciso se-Search Engine Optimization (SEO).

Amashishini anokwenza uphando lwegama elingundoqo usebenzisa uluhlu olubanzi lwezixhobo ze-SEO ezikhoyo ezifana ne-SEMrush, i-Ahrefs, kunye ne-Moz, enceda ngokujonga umthamo wokukhangela wamagama ahlukeneyo ahlukeneyo kunye namagama aphezulu ahambelana nabakhuphisana nabo.

Basenokwenza iithegi zesihloko ezisekwe kwi-SEO kunye neenkcazo zemeta kwiivenkile zabo okanye amaphepha eenkcukacha zemveliso ukwandisa amathuba abo okubonwa xa abathengi abanokuba ngabathengi befuna uhlobo lweemveliso ezinikezelwa lishishini.

Urhwebo lwentlalo

Ijelo lokuthenga kwinethiwekhi yoluntu libone ukwanda kokwamkelwa komntwana kule minyaka imbalwa idlulileyo. Ngo-2020, kwaxelwa ukuba ngaphezulu million 79 abantu wayethenge ngeintanethi zentlalo. Eli nani limiselwe ukuba linyuke njengoko Iiprojekthi zeStatista ukukhula phantse nge-37% ukuya kwi-108 yezigidi zabathengi bezentlalo ngo-2025.

Xa kuziwa ekuhanjisweni komthengi ngeqonga, ngaphezu I-22% yabasebenzisi be-intanethi e-US ababethe wathenga kumaqonga eendaba zentlalo wasebenzisa Facebook, ngelixa phantse 13% usebenzisa i-Instagram. Njengoko iziteshi zentlalo ziye zaba ziindawo zokuthenga ezitsha, kukho ithuba lokuqinisekisa ukuba ishishini lakho liphuma ngaphandle kwabakhuphisana nabo ngokomeleza isicwangciso sakho semidiya yoluntu.

Ukuthenga i-Omnichannel

Njengoko abathengi beqhubeka nokufuna uncedo olungakumbi kumava abo okuthenga, ngakumbi nangakumbi abathengi bamkela indlela yokuthenga ye-omnichannel ebabona besebenzisa i-brand ye-intanethi kunye neendawo zokunxibelelana ngaphandle kweintanethi. Oku kuphuma kwiinkqubo ze-in-store point-of-sales to shoppable Instagram posts and various delivery solutions .

Ngokudibanisa iindlela ezahlukeneyo ze-intanethi kunye ne-intanethi, amashishini akwazi ngcono ukubonelela abathengi ngamava okuthenga angenamthungo kunye noncedo oluye lwaxelwa njengomnye wabaqhubi babo abaphambili ekuthengeni kwi-intanethi.

Yomeleza isicwangciso se-e-commerce seshishini lakho

Ngokwamkelwa okukhawulezileyo kwe-e-commerce e-US, kucacile ukuba ukuze amashishini aphumelele, kuya kufuneka athathe amanyathelo asebenzayo. izicwangciso ze-e-commerce njengendlela yokwenza imali kumathuba awohlukeneyo athe avela kwimarike ye-e-commerce yase-US ngokubanzi.

Kubalulekile ukuba amashishini aphinde ajonge kwiintengiso zawo, ukuthengisa, kunye neendlela zokufumana abathengi ukuqinisekisa ukuba ngokwenene banika abathengi oko bakufunayo kunye nendlela abafuna ngayo.

Isishwankathelo, amathuba amakhulu e-e-commerce e-US anxulumene noku:

1. Imfuno ekhulayo yabathengisi be-intanethi kunye neemarike ngenxa yokwanda kwabathengi be-intanethi
2. Ukutshintsha ukuziphatha kokuthenga

Ukusuka kwezi ndawo zamathuba, izinto eziphambili zokuthatha zezi:

1. Thengisa iimveliso zakho kwimarike ye-intanethi ukufikelela kubathengi abaninzi.
2. Yomeleza isicwangciso sakho sokuthengisa esibonakalayo ukuze ufumane ingqalelo yabathengi.
3. Nikeza iinketho zokuzalisekisa iodolo eziguquguqukayo ukuze kube lula.
4. Yenza ivenkile yakho yangaphambili kunye namaphepha emveliso asekelwe kwi-SEO ukuze abonakale ngakumbi.
5. Yomeleza isicwangciso sakho semidiya yoluntu ukutyhala urhwebo loluntu.
6. Yamkela isicwangciso seomnichannel yamava okuthenga angenamthungo.