I-E-commerce Blogging: Amanyathelo asi-7 okukhulisa iTrafikhi yakho kunye neNtengiso

Ukuthengiswa komxholo kuye kwaba yenye yezona ndlela zilungileyo (kwaye zixabisa kakhulu) iindlela zokufumana i-traffic kwiwebhusayithi. Xa yenziwe ngokufanelekileyo, itrafikhi ihlala iza ixesha elide emva kokuba uyeke ukuyikhuthaza.

Ukuba ungumnikazi wewebhusayithi ye-e-commerce kwaye ufuna ukufunda indlela yokusebenzisa ukubhloga ukukhulisa uphawu lwakho kunye nokwandisa intengiso yakho, esi sisikhokelo sakho.

Ndizikhulisele iibhlog ngaphezulu kweendwendwe zenyanga ezingama-250,000, kwaye ndisebenze nenqwaba yabathengi kwindawo yorhwebo ukubanceda ukuba benze okufanayo. Nantsi isishwankathelo senkqubo yam yamanyathelo asixhenxe ukuqala kunye nokukhulisa ibhlog ye-e-commerce. 

Kodwa kuqala…

Isiqulatho
Kutheni uqala ibhlog kwindawo yakho ye-e-commerce?
Amanyathelo asixhenxe okuqalisa nokukhulisa ibhlog ye-e-commerce
Iingcamango zokugqibela

Kutheni uqala ibhlog kwindawo yakho ye-e-commerce?

Ukudala ibhlog ineenzuzo ezininzi kwiiwebhusayithi ze-e-commerce:

• Inokukunceda uhambise iindwendwe ecaleni kwakho yokuthengisa ngoko ekugqibeleni bathenga.
• Uyakwazi ukubeka umgangatho ophezulu kumagama angundoqo kuGoogle anokuthi amaphepha akho emveliso angaze abekwe kuwo kodwa asabalulekile kuwo. ukwakha ulwazi lophawu kunye nokufumana abathengi.
• Inokukunceda khulisa uluhlu lwakho lwe-imeyile.
• Uyakwazi ukuqhubeka nokufumana itrafikhi ngaphandle kokuhlala uchitha imali kwiintengiso.
• Inika ezininzi amathuba okudibanisa kwimveliso yakho kunye namaphepha odidi ukubanceda ukuba babekwe ngcono kwiiSERPs.

Ukuba awuyazi ukuba ezinye zezi zinto zithetha ukuthini, ungakhathazeki—ndiya kukucacisa apha endleleni. Kodwa okwangoku, makhe sijonge ezinye iibhlog ze-e-commerce ezisebenza kakuhle ngoku ukuze ubone injongo yokugqibela.

Imizekelo yeeblogi ze-e-commerce eziphumelelayo

Imizekelo emithathu endiyithandayo yeewebhusayithi ze-e-commerce usebenzisa iblogi yile:

1. Isitovu Solo
2. Iflethi
3. v-inja

I-Solo Stove iza phezulu kuluhlu lwam ngenxa yokusetyenziswa kwayo kakuhle kweevidiyo, iifoto, kunye nolwazi oluluncedo kwiblogi. Ikwakwenza oko Ukulungiswa kweinjini yokukhangela (SEO) kakuhle, izisa utyelelo lwenyanga oluqikelelwa kwi-329,000 oluvela kuGoogle (idatha esuka kwi-Ahrefs' Site Explorer).

Ngapha koko, ilukhulisile uphawu lwayo ukuya kwinqanaba lokuthandwa kangangokuba yade yadala imfuno yokukhangela amagama aphambili abandakanya igama lebhlog yawo kuwo, emva koko yenze izithuba zebhlog ukukala loo magama angundoqo:

Kodwa akuphelelanga apho. Iiposti zayo zebhlog zikwabeka amanye amagama aphambili kwifanitshala yayo yokuthengisa, njengendlela yokuba nebala elingasemva kweengcongconi okanye indlela yokutshintsha imibala yendawo yakho yomlilo.

Ke kwiiposti zayo zebhlog, isebenzisa imifanekiso yomgodi wayo womlilo:

Ukuma kula magama angundoqo kwenza izinto ezimbini:

1. Yazisa ngophawu lweSolo Stove kubantu abanokuthi ekugqibeleni bathenge indawo yokucima umlilo kuyo.
2. Inika i-brand ithuba lokukhuthaza iimveliso zayo kubaphulaphuli abanokuthi bangayazi nokuba ikhona, njengegama elithi "i-mosquito free backyard".

Ukuqhubela phambili, i-brand ye-skater ye-Flatspot nayo yenza ukubhloga kakuhle, kunye ne-~80,000 yeendwendwe zenyanga ezipholileyo kwiblogi yayo ukusuka kwiinjini zokukhangela.

Elinye lamaqhinga alo kukubuyisela i-piggie ekudumeni kwezihlangu ezitsha ezivela kwiimpawu eziphambili ezifana ne-Nike, emva koko usebenzise loo traffic ukufumana abafundi ukuba bathenge izihlangu ngqo kuyo:

Okokugqibela, makhe sijonge kwi-v-dog-umenzi wekibble onikwe amandla kwisityalo ofumana ~ 8,000 yotyelelo ngenyanga.

Isithuba endisithandayo senziweyo sisikhokelo sokwenza ukutya kwenja emanzi ekhaya, ekumgangatho we snippet ebonisiweyo "ukwenza njani ukutya kwenja emanzi":

Esi sikhokelo sikhuthaza ngokuthe ngqo v-yenja imveliso ukwenza ukutya inja emanzi. Ke abantu abakhangela umbuzo baya kwaziswa kuhlobo lwayo kwaye banokuthenga imveliso yabo ukuze bazenzele ukutya kwenja emanzi ekhaya.

Kwaye unayo-imizekelo emithathu yokubhloga kwi-e-commerce esebenzayo ngoku. Ngaloo nto, makhe sithethe malunga nendlela onokuyiqala ngayo ibhlog yakho.

Amanyathelo asixhenxe okuqalisa nokukhulisa ibhlog ye-e-commerce

Kwiminyaka yam eyi-10+ njenge-SEO yobungcali kunye nombhali ozimeleyo, ndisebenze neevenkile ezingaphezu kweshumi elinesibini ze-e-commerce ukubanceda bakhulise ukugcwala kwabo kwiwebhusayithi. Ndiye ndaqhuba ezininzi zewebhusayithi yam ye-e-commerce.

Ngelo xesha, ndiye ndayichitha into esebenzayo ibe yinkqubo yamanyathelo asixhenxe alula ukuyilandela:

1. Yenza uphando lwamagama angundoqo

Andizange ndiqale ibhlog ngaphandle kokwenza uphando lwegama elingundoqo. Ayisiyiyo nje le nto eyenza ukuba kube lula kakhulu ukuza neengcinga zesihloko seblogi, kodwa ikwaqinisekisa ukuba yonke iposi yebhlog oyibhalayo inethuba lokubonisa kwiziphumo zokukhangela zikaGoogle kwaye izise simahla, i-traffic ephindaphindiweyo.

Ngoxa sabhala a isikhokelo esipheleleyo sophando lwegama elingundoqo, nali iqhinga elikhawulezayo nelimdaka lokufumana amagama angundoqo ngokukhawuleza:

Okokuqala, fumana umntu okhuphisana naye oneblogi. Masithi uthengisa ukutya kwenja njenge-v-dog—ukuba ndikhangela “ukutya kwenja” kuGoogle, ndingalubona olunye ukhuphiswano lwam:

Ngeli xesha, ndikhangela abakhuphisana abafanelekileyo. Ngokomzekelo, i-Chewy kunye ne-American Kennel Club bakhuphisana kakuhle kuphando. Kodwa ndiza kutsiba iisayithi ezinjengeAmazon kunye neWalmart, njengoko zibanzi kakhulu ukuba zifumane idatha efanelekileyo.

Okulandelayo, qhagamshela i-URL yomntu okhuphisana naye kwi-Ahrefs' Site Explorer kwaye nqakraza Amagama angundoqo ezinto eziphilayo Ingxelo yokubona amagama angundoqo amanqanaba ewebhusayithi kuGoogle:

Kulo mzekelo, unamagama angundoqo angaphezu kwama-700,000. Leyo yindlela abaninzi kakhulu ukuba bahlele ngayo. Makhe songeze ezinye izihluzi ukwenza izinto zibe lula:

• Kuqala, seta i KD (Ubunzima begama elingundoqo) inqaku ukuya kubuninzi obungama-30 ukufumana lula-ukwinqanaba-kumagama angundoqo.
• Emva koko sinokukhuphela ngaphandle amagama angundoqo egama lebhrendi sisebenzisa ukwehla “kwamagama angundoqo”, ukuseta ukuba “Ayiqulathanga,” kwaye uchwetheze igama lebhrendi.
• Ukuba iwebhusayithi ine/iblogi/ kwii-URL zeposti yebhlog, unokuseta kwakhona isihluzi kwindawo ethi “URL” eyehlayo ukuya ku-“Iqulathe” kwaye uchwetheze “iblogi” kwindawo yombhalo. Kwimeko kaChewy, ayikwenzi oko, kodwa isebenzisa i-subdomain yebhlog yayo, esinokuyikhangela ngokuthe ngqo.

Xa ugqibile, kufuneka ijongeke ngolu hlobo:

Kwimeko ye-chewy.com, oku kuyichebile kuphela ukuya kutsho kwi-619,000 amagama angundoqo. Loo nto iseninzi-masiyihluze phantsi ngakumbi. Sinokusebenzisa oku kulandelayo:

• Ubuncinci bomthamo wokukhangela wenyanga we-100
• Amagama angundoqo kuphela kwizithuba #1–10
• Bonisa kuphela amagama angundoqo aqulethe "inja," kuba umzekelo wam iwebhusayithi ithengisa ukutya kwenja kuphela, kungekhona konke ukutya kwezilwanyana

Nantsi indlela ekhangeleka ngayo ngezihluzo zitsha zisetyenzisiweyo:

Ngoku ndingafumana amanye amagama aphambili anxulumeneyo anje ngokuba "ukutya ntoni inja ngorhudo" okanye "izinja zingatya itshizi."

Ukongeza ekukhetheni amagama angundoqo anomdla, unokufumana umbono wokuba ungaba njani igunya lomxholo kwisihloko sokutya kwenja ngokukhangela "ukutya kwezinja" kwi-Ahrefs' Amagama aphambili uMhloli.

Eli gama lingundoqo kunzima kakhulu ukureyishwa kwiphepha #1 le. Nangona kunjalo, ukuba siya kwi Amagama anxulumeneyo ingxelo kwaye usete i-KD kubuninzi be-30, sinokubona izimvo zegama elingundoqo ezisabalulekile kodwa kunokuba lula ukubeka phezulu kwiziphumo zophando.

Yiya ngapha kwaye ucofe ingwevu + Sayina ecaleni kwawo nawaphi na amagama angundoqo onokufuna ukuwajolisa kuluhlu lwakho lweembono zamanqaku anokubakho. 

2. Yenza iitemplates zezithuba zeblogi ezizayo

Enye yezinto zokuqala endizenzayo xa ndidala ibhlog entsha kukuseka ithempleyithi ephindaphindwayo endiyisebenzisayo kwisithuba ngasinye. Ngokuqhelekileyo, kubonakala ngathi:

Ibe breadcrumb navigation ukunceda nge-SEO kunye nokuhamba, isihloko senqaku kunye nomhla wokugqibela uhlaziywa, emva koko isingeniso esifutshane esinomfanekiso osekunene ukwenza imigca ibe mfutshane (kwaye kulula ukuyityibilika). Okokugqibela, ndibandakanya itheyibhile ecofayo yomxholo ukunceda ukuhamba, emva koko ungene kwinqaku.

Ngaphakathi kwinqaku ngokwalo, ndiza kusebenzisa iiheader (H2s) kunye nee-subheader (H3s) ukwenza umxholo wam ube lula ukuwujonga kwaye uncede uGoogle aqonde ukuba icandelo ngalinye lithetha ngantoni.

Unokwenza itemplates kulo lonke uhlobo lweposti oceba ukuyidala-ezinje ngezithuba zoluhlu, izikhokelo zokugqibela, izifundo, njl.njl-kwaye uzisebenzise kwakhona kwiposti nganye owakhe wayenza. Yinto enkulu yokugcina ixesha.

Ngelixa ukuyo, kufuneka kwakhona yenza inkqubo yokusebenza esemgangathweni (SOP) ukuba uhamba ngenqaku ngalinye. Oku kunokubandakanya izikhokelo zokubhala, ukuba wenze ntoni ngemifanekiso, ukufomatha, ithowuni, njl.

3. Chaza inqaku lakho

Andizange ndingene ekubhaleni inqaku ngaphandle kokulichaza kuqala. Ulwandlalo luqinisekisa ukuba inqaku licwangciswe kakuhle kwaye licwangcisiwe ngaphambi kokuba uqale ukubhala, kwaye libhaka i-SEO ngqo kwinkqubo yakho yokubhala. Yenye enkulu ixesha-saver.

Ngokuqhelekileyo, ufuna olu lwandlalo lubandakanye:

• Isihloko esinokubakho okanye izihloko zenqaku
• Igama elingundoqo ekujoliswe kulo
• Inkcazo emfutshane ye-engile yenqaku
• Iilinki kumanqaku akhuphisanayo kuGoogle kuphando
• Izihloko kunye nemibhalo engezantsi, kunye neenkcazo ezimfutshane zecandelo njengoko kufuneka

Nantsi ukujonga inxalenye yomzekelo endiya kuwuthumela kubabhali bam okanye ndibhale ngokwam:

Ndabhala Isikhokelo sokuchaza umxholo, onokuthi uwulandele apha yenkqubo epheleleyo yenyathelo nenyathelo.

4. Bhala, ulungise, kwaye upapashe iposti yakho

Okulandelayo, lixesha lokuba ubhale inqaku lakho. Njengoko ubhala amanqaku amaninzi, uya kufumana okukusebenzelayo-kodwa unokukufumanisa kulula ukugcwalisa amacandelo uze ubuyele umva kwaye ubhale isingeniso sakuba inqaku ligqityiwe.

Nazi ezimbalwa iingcebiso zokubhala ukukunceda ube ngumbhali ongcono:

• Yehla i-fluff – Ukuba igama alifuneki ukuzisa ingongoma, linqumle.
• Iziqendu zakho mazibe mfutshane -Imigca emibini ukuya kwemithathu kumhlathi ininzi, ngakumbi kubafundi beselula apho ububanzi besikrini bufutshane.
• Sebenzisa ilizwi elisebenzayo kwilizwi lokwenziwa - Nantsi isikhokelo saloo nto.
• Yenza umxholo wakho ube lula ukuwujonga -Bandakanya iifoto kunye neevidiyo kwaye usebenzise izihloko kunye noluhlu oluneebhulethi ukwabelana ngamanqaku aphambili.

Nje ukuba ubhale inqaku lakho, yenza ezinye ezisisiseko SEO kwiphepha ukuyinceda ibeke phezulu kwiziphumo zophendlo:

• Qinisekisa ukuba inqaku lakho linethegi enye ye-H1 – Isihloko senqaku.
• Yiba ne-URL ye-SEO-friendly -Bandakanya igama elingundoqo ojolise kulo, kodwa ligcine lifutshane kwaye lifundeka lula.
• Ikhonkco kwamanye amaphepha kwisayithi yakho usebenzisa i-ankile isicatshulwa esifanelekileyo - Nantsi isikhokelo saloo nto.
• Qinisekisa ukuba imifanekiso yakho inealt text -Lo ngumbhalo uGoogle awusebenzisayo ukufunda ukuba ungantoni na umfanekiso, kunye noko kuboniswa kubafundi ukuba umfanekiso awukwazi ukunika.

Ekugqibeleni, shicilela iposi yakho kwaye uzinike i-pat ngasemva.

5. Yongeza ukukhushulwa kwemveliso, ukungena kwe-imeyile, kunye namakhonkco angaphakathi

Ngaphambi kokuba ukhuthaze umxholo wakho, kukho izinto ezimbalwa onokuthi uzenze ukucudisa ngakumbi i-ROI kuyo-ezizezi, kuya kufuneka wongeze indlela yokuba abantu batyhalele kwifunnel ekuthengeni imveliso okanye babhalise kuluhlu lwakho lwe-imeyile. Ndiza kunika umzekelo ngamnye.

Kuqala, uSolo Stove wabhala inqaku elinesihloko esithi “Ambiance Ngoyena Mhlobo wentombazana,” apho ikhuthaza iSolo Stove Mesa yayo encinci njengendlela yokuphucula i-ambiance yendawo: 

Ngaphandle kokukhuthaza ngokuthe ngqo iimveliso zakho kumanqaku, unokongeza i-imeyile yokungena enika abantu ipesenti kwiiodolo zabo. Ungalahlekelwa yimali encinci kumyalelo wokuqala. Kodwa nje ukuba ufumane idilesi ye-imeyile yomntu, ungamkhuthaza kwakhona kwaye ufumane iiodolo ezininzi kubo.

Umzekelo, iPrayimari ithengisa iimpahla zabantwana kwaye isebenzisa le imeyile ephumayo ukukhuthaza imali kwiimveliso zayo emva kokuba uchithe ixesha elithile kwiwebhusayithi yayo:

Qiniseka ukuba ikhowudi yakho yesaphulelo isebenza kanye kuphela ngedilesi ye-IP eyodwa. Unokufunda ngakumbi malunga nendlela yokwenza oko Apha ukuba usebenzisa Shopify.

Okokugqibela, xa upapasha inqaku, kuya kufuneka wenze inqaku lokongeza amakhonkco angaphakathi kwinqaku lakho elitsha kumanqaku amadala. 

Oku akuyi kubaluleka kakhulu kwimbalwa yakho yokuqala kuba awuyi kuba neetoni zamanqaku. Kodwa njengoko ibhlog yakho ikhula, yinxalenye ebalulekileyo yenkqubo yokuqinisekisa ukuba abafundi bakho (kunye noGoogle) basenokufumana amanqaku akho kwaye akangcwatywa nzulu kwindawo yakho.

Ibhekisele ku isikhokelo sethu sonxibelelwano lwangaphakathi ukufunda ngakumbi ngeli nyathelo.

6. Yazisa umxholo wakho

Okwangoku, umxholo wakho uyaphila kwaye ulungiselelwe zombini iinguqulelo kunye neenjini zokukhangela. Ngoku lixesha lokufumana iibhola zamehlo kuyo.

Sine-a Isikhokelo esipheleleyo sokukhuthaza umxholo kufuneka ufunde, kodwa nantsi imbalasane:

• Yabelana ngenqaku kuwo onke amajelo eendaba ezentlalo
• Thumela inqaku kuluhlu lwakho lwe-imeyile ukuba unayo
• Yabelana ngomxholo wakho kwiindawo ezifanelekileyo (ezifana neeforam ezifanelekileyo zeReddit)
• Cinga ngokuqhuba iintengiso ezihlawulelwayo kwinqaku lakho

Kukho into eninzi ongayenza ukukhuthaza iqhekeza, kuquka ukufikelela kwabanye abanini beeblogi. Kodwa andizuyigubungela yonke lonto apha.

Enye into ebalulekileyo yokukhuthaza umxholo wakho kukufumana abanye abanini bewebhusayithi ukuba badibanise amanqaku akho amatsha. Oku kubizwa ukudibanisa isakhiwo, kwaye yinxalenye ebalulekileyo ye-SEO.

Zininzi iindlela zokwenza amakhonkco. Ezinye zezona zidumileyo ziquka:

• Isakhiwo sekhonkco esaphukileyo
• Amaphulo okwakha amakhonkco
• Ukubhengezwa kweendwendwe

Isakhiwo sekhonkco sisifundo esipheleleyo ngokwaso. Ukuba uzimisele ngokubhloga kunye nokufumana itrafikhi yokukhangela, bubuchule obubalulekileyo ukuba ufunde.

7. Linganisa iinzame zakho

Inyathelo lokugqibela lokubhloga kwi-e-commerce kukunyusa iinzame zakho ngokwenza iinkqubo eziphindaphindwayo kwinyathelo ngalinye kwaye uqeshe abantu ukuba benze imisebenzi ongafuneki uyenza ngokwakho.

Unga uqeshe ababhali abazimeleyo, iingcali zokufikelela, abahleli, kunye nokunye. Ungadibanisa ngokupheleleyo Iqela le-SEO ishishini lakho.

Ukuba awukho kwindawo ongaqala kuyo ukuqesha, kusekho izinto onokuzenza ukucudisa iziphumo ezininzi kwixesha lakho, njengokwenza ii-SOPs endizikhankanye ngaphambili.

Iingcamango zokugqibela

Ukubhloga yenye yeendlela ezilungileyo zokwandisa itrafikhi kunye nentengiso kwivenkile yakho ye-e-commerce. Ixabisa ngaphantsi kwentengiso yemveli ehlawulweyo kwaye inokuqhubeka nokubonelela ngembuyekezo ixesha elide emva kokuba isithuba sishicilelwe.

Esi sikhokelo siyakunceda ngethemba ukuba uqalise ibhlog yakho ye-e-commerce kwaye upapashe iposti yakho yokuqala. Kodwa khumbula ukuba impumelelo ngeblogi ayenzeki ngobusuku. Enyanisweni, kuthatha iinyanga ezintathu ukuya kwezintandathu ngokomndilili ukubona naziphi na iziphumo ezivela kwimizamo yakho ye-SEO. Qhubeka ufunda kwaye ube nomonde.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.