Njengomthengisi, uyazi kakuhle ukuba i-imeyile iyinxalenye ebalulekileyo yesicwangciso sakho, kunye I-99% yabasebenzisi be-imeyile bejonga inbox zabo yonke imihla. Nangona kunjalo, umceli mngeni ulele ekwenzeni ii-imeyile zakho zibe nomtsalane kwaye zibandakanye ababhalisile bakho.
Kulapho ukuqonda ukubandakanyeka kwe-imeyile kubaluleke kakhulu, njengoko kunokukunceda ujongane nengxaki yokwehla kokuvula kunye nokucofa amaxabiso. Kodwa ungoyiki, kuba kwesi sikhokelo, siza kuphonononga kwizicwangciso ezisebenzayo zentengiso ye-imeyile onokuthi uziphumeze ukonyusa ukuzibandakanya kumaphulo akho namhlanje.
Masiqalise.
Isiqulatho
Yintoni unxibelelwano lwe-imeyile?
Iimetriki zothethathethwano nge-imeyile oza kuzilandela
IiHacks ze-imeyile zokuthengisa ukubandakanya ababhalisile bakho
isiphelo
Yintoni unxibelelwano lwe-imeyile?
Uthethathethwano nge-imeyile lizinga apho abafumana i-imeyile banxibelelana nee-imeyile zakho, nokuba ngokuzivula, ngokucofa amakhonkco kuzo, okanye ukwabelana nabanye ngazo. Unokulinganisa Nxaxheba usebenzisa i-metrics okanye izikhombisi zokusebenza eziphambili, ezifana nereyithi yokuvula i-imeyile, ireyithi yokucofa, kunye nereyithi yokubhalisa.
Ukuqonda kunye nokulandelela ukubandakanyeka kwakho kwe-imeyile kubalulekile. Ikuvumela ukuba ufumane ukuqonda okubanzi malunga nendlela abafowunelwa bakho be-imeyile abasabela ngayo kwii-imeyile zakho, izihloko ezinomdla kubo, kwaye yeyiphi imikhankaso eneziphumo ezingcono. Olu lwazi lukuxhobisa ukuba wenze ii-imeyile ezinxibelelana ngokwenene nabaphulaphuli bakho kwaye uqhube ukuthengisa kwakho.
Uthethathethwano luyahluka ngokuxhomekeke kwiqela ekujoliswe kulo kunye namashishini, ngoko ke kubalulekile ukulandelela indlela amaphulo akho e-imeyile aqhuba ngayo ngokuchasene nangaphambili, i-imeyile ngokubanzi, kunye nemigangatho yoshishino, kunye neentlobo ze-imeyile ozihlalutyayo. Oku kuya kukuvumela ukuba uchonge iindawo ezinemiba kwaye uphuhlise izicwangciso ezifanelekileyo zokuyilungisa kunye nokuziphucula.
Iimetriki zothethathethwano nge-imeyile oza kuzilandela
Kuya kufuneka uhlalutye iimetrikhi ezahlukeneyo zentengiso ye-imeyile ukuze ufumane isishwankathelo sento eyenzekayo xa ababhalisile bakho befumana i-imeyile ngaphandle kokuyivula. I-imeyile engundoqo i-KPIs ukuyilandela ilandelayo.
1. Ireyithi evulekileyo
Ireyithi yokuvula i-imeyile sisalathiso esikuxelela inani lababhalisi njengepesenti evule i-imeyile xa iyifumana. Amaxabiso avulekileyo abonisa indlela ekuhenda ngayo Imigca yesifundo se-imeyile kunye nendlela abantu abacinga ngayo malunga nenkampani yakho. Ke ngoko, ukuba abantu bafumana uphawu lwakho lunempembelelo, banokubandakanyeka kunxibelelwano lwakho.
2. Ireyithi yokucofa
Nje ukuba abantu bawuvulile umyalezo wakho, izinga lokucofa libonisa indlela abaya kusabela ngayo emva koko. Ikwabizwa ngokuba yi-CTR, le metric ibonisa ipesenti yabafowunelwa abacofe ikhonkco kwi-imeyile. Ikubonisa ukuba ii-imeyile zakho ziyakwazi ukwenza isenzo esikhuthazayo, njengokucofa iqhosha elizikhokelela kwiphepha lokufika okanye ubhalisele uluhlu lokulinda.
3. Izinga loguqulo
Le yenye yezona metrics zibalulekileyo ekufuneka abathengisi bazibeke iliso. Izinga lokuguqulwa limele ipesenti yabafowunelwa abagqibe isenzo esifunekayo emva kokucofa iqhosha okanye ikhonkco kwi-imeyile. Ukugcina umkhondo wesi salathisi kukunceda wazi ukuba ingaba isicwangciso sakho siyasebenza na ekuveliseni izikhokelo okanye kwiintengiso.
4. Ireyithi yokubhalisa
Ireyithi yokurhuma yimetric yentengiso ye-imeyile echonga ipesenti yabamkeli abazibandakanya noluhlu lwakho lokuposa. Ukulandelela umrhumo wakho wokubhalisa kukuxelela ukuba amaqhinga okukhula koluhlu lwe-imeyile ayasebenza kwaye abantu bacinga njani ngebhrendi yakho.
5. Ireyithi yokukhupha ubhaliso
Le yimetric ebonisa ipesenti yabasebenzisi abaphumayo kuluhlu lwakho lwe-imeyile. Kuya kufuneka ulandelele umyinge wakho wokungabhalisi kuba izinga eliphezulu okanye ukunyuka kwenani lokungabhalisi kukwazisa ukuba kukho imiba nge-imeyile yakho efuna ukulungiswa.
6. Ireyithi yokugqabhuka kwe-imeyile
Ngamanye amaxesha, ii-imeyile zinokusilela ukufikelela kubamkeli abanqwenelayo. I-metric elandelela eli zinga lizinga lokutsiba. Zinokuthi zenzeke ngeendlela ezimbini eziphambili: amaxabiso athambileyo kunye nobunzima.
Ukubhampa okuthambileyo kwenzeka xa ii-imeyile zisilela ukufikelela kumsebenzisi ngenxa yemicimbi yobugcisa. Izinga lokutsiba nzima lenzeka xa i-imeyile ingenakufikelela kummkeli ngenxa yokuba idilesi ye-imeyile ayisebenzi okanye ayikho.
7. Izinga le-spam
Ukuhanjiswa kwe-imeyile kubalulekile kwi email marketing. Izinga le-spam lijonge ipesenti ye-imeyile yabo baphelela kwifolda yespam yomsebenzisi. Le metric ichatshazelwa sisidima sakho somthumeli kunye nezinga lokuhanjiswa kwesixhobo sakho se-imeyile yokuthengisa.
Kwimeko apho unamazinga aphezulu e-spam, ii-imeyile zakho zingasilela ukufikelela kubaphulaphuli ekujoliswe kubo, ngoko ke kubangele amazinga aphantsi okuzibandakanya. Ukulwa nalo mba, hlola ii-imeyile zakho kwaye uqinisekise ukuba izinto ozisebenzisayo ziyahlangabezana nemigangatho ye-ISP.
IiHacks ze-imeyile zokuthengisa ukubandakanya ababhalisile bakho
Ukwenza ii-imeyile ezibandakanyekayo, udinga umxube wokudala, idatha, kunye nomnqweno wokuhambisa umxholo ofanelekileyo onokujongana neentlungu ezithile zabasebenzisi bakho. Qala ukonyusa izinga lokubandakanyeka kwababhalisi be-imeyile usebenzisa ezi ngcebiso:
1. Sebenzisa ii-imeyile ezamkelekileyo
Ukongeza kwii-imeyile zakho zentengiso zesiqhelo ezijolise kubathengi abatsha, ukubandakanya ii-imeyile ezamkelekileyo kunokuphelisa ukubandakanyeka. Ii-imeyile zamkelekile zazisa ibhrendi yakho kumsebenzisi, nto leyo enika ithuba lokwenza umbono olungileyo wokuqala kubathengi bakho abanokubakho.
Sebenzisa ii-imeyile ezamkelekileyo ukuxelela abasebenzisi ukuba balindele ntoni, bonisa isazisi sophawu lwakho, kwaye uxoxe ngeempawu eziphambili zeemveliso kunye neenkonzo zakho. Into entle ngee-imeyile ezamkelekileyo kukuba zisebenza kakhulu. Banamazinga aphezulu avulekileyo, e 86%, kwaye inokuphakamisa ukuchofoza nge-196% xa kuthelekiswa nayo nayiphi na enye i-imeyile yokuthengisa.
2. Bhala imigca yesihloko enomtsalane
Imigca yesihloko iphakathi kwezona zinto zibalulekileyo ze-imeyile, kwaye zinokwenza okanye ziphule isicwangciso sakho. Zizinto abamkeli abazibonayo kwiibhokisi zabo zangaphakathi ngaphambi kokuvula umyalezo we-imeyile. Ke, ukuba ufuna ukubandakanya abafowunelwa kuluhlu lwakho lwe-imeyile, kufuneka ulungise umdlalo wakho wesifundo.
Qala ngokwenza imigca yesihloko ibe mifutshane usebenzisa oonobumba abambalwa. Ngokutsho kophando ngu Omeda, umgca wesihloko onamagama angama-20 okanye omfutshane unokuvelisa unqakrazo oluninzi. Olunye uphando ngo UBrian Dean, Umsunguli we-Backlinko, ubonise ukuba imigca yezifundo engadluli kwiimpawu ze-16 zinezinga eliphezulu elivulekileyo.
Okwesibini, yenza umgca wesihloko ube ngowakho ngokusebenzisa igama lokuqala lomamkeli. Oku kungenxa yokuba ii-imeyile ezithengisayo ezizezakho zine 29% ngaphezulu amazinga avulekileyo kunye ne-41% ngaphezulu kwamazinga okuchofoza.
Okokugqibela, sebenzisa isicwangciso se-FOMO ukwenza imvakalelo yongxamiseko kwii-imeyile zakho. Oku kunokubangela ukubandakanyeka kwababhalisi kuba I-60% yabathengi benze izigqibo zokuthenga ngokungxama ngokusekelwe kuloyiko lwabo lokuphoswa.
Xa usenza imigca yezifundo, ezinye izenzo ezingcono ziquka ukuphepha ukusetyenziswa kwe-caps lock, iimpawu zesikhuzo, kunye ne-spam trigger amagama afana nesipho sasimahla, i-100% yokwenene, okanye efikelelekayo. Ii-imeyile zakho ziya kuphelela kwifolda yespam yomsebenzisi.
3. Yenza ii-CTA zakho zivelele
Ngokufana nomgca wesifundo, i umnxeba ibalulekile kuzo zonke iintlobo zentengiso yomxholo. Injongo yayo ephambili kukukhuthaza abasebenzisi bakho ukuba bathathe inyathelo elithile, njengokukhuphela i-e-book, ukubhalisa kwincwadana yakho yeendaba, okanye ukuthenga imveliso.
Enye yezinto ezininzi onokuthi uzenze ukuphucula inkangeleko yazo zonke ii-imeyile zakho kukwenza umnxeba wakho kwisenzo uvelele kangangoko. Ezinye iingcebiso zeCTA ziquka:
- Ukusebenzisa izenzi ezisebenzayo - Ezi ziquka "Khuphela Ngoku," "Bhalisa," okanye "Qalisa," ezikhuthaza isenzo.
- Beka i-CTA ngaphezu kwegonga – Oku kuya kwandisa ukubonakala kweCTA yakho. Uphando lubonisa ukuba ii-CTA ezibekwe ngentla komqolo zi 73% ephawuleka ngakumbi xa kuthelekiswa nangaphantsi komqolo kunye nereyithi yokujonga i-44%.
- Ukubandakanya imibala eyahlukileyo -Imibala ephumayo ayinakuhoywa. Eminye imibono yemibala eyahlukileyo yeqhosha lakho lokubizela-esenzweni libandakanya mnyama ngaphezulu komhlophe okanye tyheli ngaphezulu kwemvelaphi emfusa.
4. Sebenzisa ulwimi lwakho lwendalo
Ukubhala ii-imeyile zakho usebenzisa ulwimi olungekho sikweni okanye indlela othetha ngayo sisicwangciso esihle sokuthetha nge-imeyile. Oku kungenxa yokuba uninzi lwabantu aluthandi ukufunda ii-imeyile ezinxibelelana nabo ngethoni esemthethweni okanye yequmrhu.
Ithoni yencoko inconywa kakhulu. Ngokutsho kweengcali, i-imeyile evakalelwa kukuba incoko inokuthi ivuthe intsebenziswano kwaye inyuse intengiso.
5. Zama ukubalisa amabali kwii-imeyile zakho
Ukubalisa amabali yindlela yokuthengisa esebenzayo enokunqumla ingxolo kwaye ithimbe umdla womfundi. Oku kunokwenza abafundi bakho bafune ukuvula ii-imeyile zakho kwaye baqhubeke nokufunda.
Ukusebenzisa ukubalisa amabali kwi-imeyile, fumanisa ukuba yintoni eyenza ibhrendi yakho ibe yodwa okanye kutheni iimveliso zakho zahluke kookhuphisana nabo, emva koko ucinge ngeemvakalelo ofuna ukuziqhuba.
Nje ukuba ezi zinto zichongiwe, sebenzisa iindlela zokubalisa amabali ezinje ngee-analogies, ii-anecdotes, kunye namabali empumelelo yabathengi ukuze wow abafundi bakho.
Khumbula ukuba ibali lakho kufuneka libe yinyaniso kwaye liyile kwaye alithengisi ngokuthe ngqo imveliso kuba abantu banokuva intengiso ngokukhawuleza kwaye bavale i-imeyile yakho. Ukongeza, bonisa abantu indlela ibhrendi yakho eyenza ngayo ubomi babo bubengcono. Oku kukhokelela ekuphuculeni amava kumakhasimende oko kubangela ukudibana.
6. Sebenzisa izinto ezisebenzisanayo
Yenza ii-imeyile zakho ziphile ngokongeza izinto ezinje ngeekhwizi, ii-poll, kunye neziboniso ezifana neeGIF, ii-emojis, imifanekiso, kunye neevidiyo ezinokuphakamisa unxibelelwano. Ukubandakanya ezi zinto kunokuguqula umfundi ongenzi nto ukuba abe ngumbhalisi obandakanyekayo, abenze bafune ukuwufunda wonke umyalezo.
Enyanisweni, a Ingxelo yeLitmus 2020 ibonise ukuba i-91% yabathengi bafuna umxholo osebenzisanayo, kodwa i-17% yabathengisi bayayihambisa. Oku kuthetha ukuba okukhona usebenzisana ngakumbi umxholo wakho we-imeyile, kokukhona abantu banokuskrola, badlale, bacofe, kwaye bacofe ezona zinto zibalulekileyo zentengiso ye-imeyile.
7. Yenza ii-imeyile ezisebenziseka lula
Ngaphandle kwe Abasebenzisi abayi-2.6 yezigidigidi, I-1.7 yeebhiliyoni jonga ii-imeyile zabo kwii-smartphones. Ke ngoko, ukuba ii-imeyile zakho azihambelani neselula, uphoswa kukubandakanyeka kunye nokuthengisa.
Ukwenza ii-imeyile zakho ziphendule kwiselfowuni, qiniseka ukuba banamaqhosha eCTA ambalwa (ubuncinci elinye) kwaye unoyilo loyilo olunye.
Amanye amacebiso aquka ukubandakanya imifanekiso ephuculweyo yeselula, iividiyo, kunye nemizobo kunye nokulungisa umlinganiselo wenkalo. Oku kuqinisekisa ukuba ii-imeyile zakho zibukeka zithandeka kuso nasiphi na isixhobo kwaye azibonisi umxholo ngaphandle kwendawo ebonakalayo.
isiphelo
Ukulinganisa ukubandakanyeka kwe-imeyile kubalulekile kubathengisi kuba unokwazi ukusebenza kwesicwangciso sakho sokuthengisa kunye neendawo ezifuna ukuphuculwa. Iimetriki ze-imeyile ezifana nesantya esivulekileyo, i-CTR, kunye nezinga lokuguqulwa linokukunceda ngedatha ebalulekileyo kunye nomfanekiso ocacileyo wento ekufuneka yenziwe ukulungisa isicwangciso sakho sephulo. Ngamacebiso akwesi sikhokelo, ukonyusa izinga lokubandakanyeka kwababhalisi be-imeyile akufuneki kube yingxaki.
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