IsiKhokelo esiBalulekileyo sokwenza ishishini lakho libe lilodwa

Ukudibanisa okufanelekileyo kokuyila kunye nokutsha kwindlela iimveliso ezipakishwe ngayo kunokudala impembelelo enkulu kwiintengiso. Ukupakishwa kwemveliso yobuchwephesha yeyona nto inceda amashishini ukuba agqame kukhuphiswano lwawo, kwaye iwenze abonakale emarikeni. Uhlobo lwezinto ezisetyenziselwa ukupakisha imveliso kunye ne-aesthetics yoyilo lwayo inokuphinda ilungelelanise kwakhona umgangatho obonwayo wento, ngaloo ndlela iphucula i-traffic kunye nokuthengisa.

Akukho mda kumphakamo ishishini elinokuwufumana ngeendlela zobuchwephesha kunye nezingalinganiyo zokupakisha.

Qhubeka ufunde ukuze ufunde amacebiso okupakisha imveliso yamva nje anokuphucula naliphi na ishishini lehoseyile okanye i-e-commerce.

Isiqulatho
Kutheni le nto ukupakishwa okukodwa kubalulekile?
Iintlobo ezahlukeneyo zeemveliso zokupakisha
Isikhokelo sokuphucula ishishini lakho ngokupakishwa kwemveliso elungileyo
Izibonelelo zokupakishwa kwemveliso elungileyo
isiphelo

Kutheni le nto ukupakishwa okukodwa kubalulekile?

Ukupakishwa okwahlukileyo ngokwendalo kufuna ukuba kuqwalaselwe iinkcukacha kunye nemvakalelo yokubeka uphawu, nokuba kukupakishwa kwebhokisi, ukupakishwa kwefilimu, Ukupakishwa kwephepha, ukusonga, ukupakishwa kogwebu, okanye nawuphi na umba wokupakisha. Abathengi batsalwa ngoko nangoko luyilo oluhle, imiphetho enomtsalane, kunye nombono opheleleyo owenziwa yimveliso epakishiweyo. Uyilo lokupakisha olunamandla lunokubanakho ukutsala abathengi abaninzi kunye nokwandisa ukuthengisa. Ukupakishwa okukodwa akuphuculi inkangeleko kunye nokuziva kwemveliso kuphela, kudlala ezinye iindima eziphambili, ezibandakanya ukukhusela imveliso kumonakalo okanye ukungena emoyeni, ukuphucula ixabiso lemveliso kunye nokhuseleko jikelele, ukuphucula ukusetyenziswa kwayo, ukukhuthaza umfanekiso we-brand, kunye nokunye.

Kutheni abathengi benomdla wokupakisha okulungileyo 

Uyilo lokupakisha olugqwesileyo lwenza ukuba uphawu lunqweneleke kwaye lubonakale, ngelixa ukupakishwa okungalunganga kunokubangela ukudideka, ukunganeliseki, ukwaliwa (yimarike), kunye nelahleko yenzuzo.

Abathengi ngokwendalo babona uphawu olusekwe kwindlela imveliso yabo ekhangeleka ngayo.

Ukupakishwa okukodwa yindlela elungileyo yokunxibelelana ngokuchanekileyo umfanekiso wophawu kubathengi. Ngaloo ndlela, ukubeka umgudu omkhulu ekuphuculeni imbonakalo yemveliso kubaluleke kakhulu njengemveliso ngokwayo.

Ngenxa yoko, amashishini kufuneka adibanise iinguqulelo ezintsha kunye noyilo oluhle kakhulu kwisicwangciso sokupakisha ukunyanzela abathengi ukuba bajonge iimveliso zabo kwaye bazithenge.

Iintlobo ezahlukeneyo zeemveliso zokupakisha

Uluhlu olubanzi lwemathiriyeli ekhethekileyo luhlala lusetyenziswa, ngenkxaso yobuchwephesha bokuprinta, ukwenza iipakethe ezijongeka ngokukodwa ezinceda ekukhuseleni iimveliso. Ezi ngqikelelo zokupakisha zokuyila zinokuhlelwa ngokweendidi ezahlukeneyo, kubandakanywa: ukupakisha okusisiseko, ukupakisha okwesibini, ukupakishwa kwenqanaba lesithathu, kunye nokupakishwa okuncedisayo.

Ukupakishwa kokuqala

Ukupakishwa okuphambili kubhekiselele kwezo zinto zokupakisha ezenza uqhagamshelwano lokuqala kunye nemveliso yangempela. Ikakhulu isetyenziselwa ukugubungela kunye nokukhusela iimpahla zabathengi. Umzekelo omhle ziimveliso ezisetyenziselwa ukutywina ukutya, ukupakisha izixhobo okanye izixhobo zombane, njalo njalo. Izinto ezisetyenziselwa olu hlobo lokupakisha ziquka i-laminated iipuku, izikhongozeli zeplastiki, iphepha elimanzi, iipowutshi ezibuyiselwayo, iitoti ezidityanisiweyo, iphepha-foil laminate, ifilimu yokutya, i-bubble wraps, njl njl. Olu luhlu lokupakisha luchukumisa zonke iindlela zokupakisha ezithengiswayo ezinokuthi abasebenzisi bokugqibela babone, bachukumise, kwaye basebenzise.

Ukupakishwa kwesibini

Ukupakishwa kwesibini luhlobo lokupakisha olusetyenziselwa ukugcina iimveliso zebheji. Ezi mveliso zininzi zipakishwa kusetyenziswa izinto ezifana neetreyi zemizi-mveliso, iikhreyithi, okanye izikhongozeli. Eli nqanaba lolungiselelo lokupakisha lwenziwa kwiimpahla ezithunyelwa kubathengisi bevenkile okanye abathengisi. Ukupakishwa okwesibini ngokuqhelekileyo kubandakanya izinto ezifana nezikhongozeli zomthi, iitreyi ze-EPS, iikhreyithi zeplastiki, iitreyi zeplastiki, kunye neekhreyithi zomthi.

Le ndlela yokupakisha iqhelekile kwiindawo zoshishino, iindawo zokugcina iimpahla okanye amaziko, kunye neendawo zokugcina apho izinto ezininzi zigcinwa kwaye zithunyelwa.

Ukupakishwa kwenqanaba eliphezulu

 Ukupakishwa kwenqanaba eliphezulu kusetyenziselwa ukutywina kunye nokukhusela iimpahla eziza kuthuthwa okanye zithunyelwe. Pallet ngomthi okanye i-fiberboard ebotshiweyo zizinto eziqhelekileyo zokupakisha zokupakisha kumaziko aphakamileyo. Iipalati zeplastiki nazo zingasetyenziselwa le njongo, ngakumbi kwiimveliso ezinobungane beplastiki. Iimveliso ezityhubela inkqubo yokupakisha ekwinqanaba eliphezulu ziimveliso ezilungele ukuhanjiswa kwemida, okanye usasazo olukhulu.

Ukupakishwa kwe-Ancillary

Ukupakishwa kwemveliso kufuna iinkqubo zenkxaso ezifana neeteyiphu, imitya, ii-inki zokuprinta, izinto zokuncamathelisa, izixhobo zokuhombisa, kunye neelebhile ukuze zibukeke zidityanisiwe kwaye zilungele ukuthunyelwa. Ezi zixhobo zokuxhasa zaziwa njengezinto ezincedisayo. Baqinisekisa ugcino olukhuselekileyo nolusebenzayo kunye nokuthunyelwa kweemveliso, kunye nokuzigcina zicwangcisiwe, kwaye zikwimo elungiselelweyo.

Isikhokelo sokuphucula ishishini lakho ngokupakishwa kwemveliso elungileyo

Chonga imarike yakho ekujoliswe kuyo

Uyilo lokupakisha olukhethekileyo kufuneka lwenziwe kucingwe ngedemografi yomthengi ofanelekileyo engqondweni. Ukukala kushishino olukhuphisanayo, kubalulekile ukuchonga uhlobo lwabantu abanokuthi baxhase ishishini lakho. Funda imarike kwaye ufumanise ukuba abaphulaphuli abathile ekujoliswe kubo, umdla wabo, ukuziphatha kwabo, imbali yabo yokuthenga, kunye namanqaku abo entlungu, kwaye emva koko uqalise uyilo lokupakisha oluhambelana nezo zikhethwayo.

Sebenzisa izinto zokupakisha ezinexabiso eliphantsi ukuze ufezekise ukwenziwa ngokwezifiso

Okumangalisayo kukuba, imveliso eninzi yokupakishwa kwemveliso ayibizi kangako. Kuyenzeka ukwenza impembelelo ngezinto zokupakisha ezingabizi kakhulu kunye noyilo.

Uyilo akufuneki lube luntsokothile, kwaye enyanisweni luthe ngqo Ukupakishwa kwemveliso idla ngokudala owona mtsalane kakhulu kule mihla. Uninzi lweepakethe ezibalaseleyo zibonakalisa ulwazi olusisiseko oluqaqambisa amanqaku okuthengisa emveliso kunye nezinto ezikhaphayo zokupakisha ezivusa imvakalelo. Ukupakishwa okulula kunye neengqimba ezimbalwa, ukuthungwa okuhle, kunye nokuchwetheza okuhlakaniphile kunokunceda ishishini lifezekise ukupakishwa okubonakalayo ngaphandle kokwaphula ibhanki.

Sebenzisa ingqikelelo egqwesileyo yokupakisha ukuze ufumane amava e-unboxing

Umthengisi unokubangela iintlantsi zeemvakalelo entliziyweni yabathengi (ngexesha lalo maxesha akhethekileyo okungabikho kwebhokisi) ngendlela abapakisha ngayo ukuhanjiswa. Ukupakishwa kwemveliso yenye indlela yokunxibelelana nabathengi ngokweemvakalelo, ukuphumelela ukuthembeka kwabo, kwaye ubenze bathande uphawu lwakho. I-Apple lolunye uphawu oluye lwaseka ngokufanelekileyo amava amahle e-unboxing, wonke umntu wabathengi ujonge phambili kwiimveliso ze-unboxing ezivela kwiqela le-Apple ngathi sisipho seKrisimesi. Xa useka isicwangciso sakho sokupakisha, cinga ngezinto onokuzongeza ezinokwenza abathengi bazive into. Njengoko abantu beqala ukuthanda isitayile sakho sokupakisha, umdla ongakumbi uya kuphuhliswa kwaye oko kunokudala i-buzz kwintengiso. Indlela opakisha ngayo imveliso inokudala ulonwabo kunye nochulumanco olunokukhuthaza abathengi ukuba babelane ngezi zinto zintle unboxing amaxesha kumaqonga abo eendaba zoluntu.

Sebenzisa izinto zokupakisha ezinefuthe elihle lokusingqongileyo

The iimveliso zokupakisha zamva nje kwiivenkile zokupakisha ekhoyo kwimarike ubukhulu becala i-eco-friendly kwaye iyasebenziseka kwakhona. Kukho uluhlu lwamaphulo achasene nongcoliseko lweplastiki kunye nokukhutshwa kwekhabhoni. Kwaye ukupakishwa ngomnye wabanegalelo elikhulu kwikhabhoni yonyawo lomntu. Iimveliso ezinokuphinda zisetyenziswe kwaye zisetyenziswe kwakhona ziya kukhethwa ngabathengi abaqaphela i-eco-conscious, ngelixa ngokubanzi kukho utshintsho kwiimpawu ezinoxanduva lokusingqongileyo. Ngoko nayiphi na iimveliso zokupakisha ngempembelelo entle yokusingqongileyo iya kwenza umlinganiselo kukhuphiswano lwemalike. Umzekelo oqhelekileyo wokupakishwa kwemveliso yePuma. Basebenzisa ipowusta enokuphinda isetyenziswe kulungiselelo lwabo lokupakisha oluqaqambileyo.

Abathengi bahlala bevavanya iibrendi ezahlukeneyo ukubona ukuba loluphi ukhetho olulungele ukhetho lwabo. Indlela eqinisekileyo yokutsala ingqalelo yabo isuka kumgangatho wemveliso kunye nokukhetha ukupakishwa kwemveliso esetyenzisiweyo.

Izibonelelo zokupakishwa kwemveliso elungileyo

Ukupakishwa kwemveliso elungileyo kuzisa iingenelo ezininzi. Uphawu lunokufumana ufikelelo lwemimandla kwaye lulawule imimandla engaphaya kwemida yendawo yalo ngokucwangciswa kwegama elichanekileyo, uyilo oluchanekileyo, kunye nemibala efanelekileyo kwipakethe yeshishini. imveliso. Nazi ezinye izibonelelo ezinomdla zokupakishwa kwemveliso elungileyo.

1. Kwenza umahluko

Imveliso epakishwe ngempumelelo, enomtsalane, ngokuchukumisa umgangatho kunye nokunethezeka, inokwenza umahluko omkhulu. Ukuyila ukupakisha kwakho ngombhalo ongqindilili nodlalayo kunye nemifanekiso, kunye neepateni ezithile ezinqabileyo kunye neemilo zinokutsala iliso lomsebenzisi, zenze umdla, kwaye zixhokonxe ukuthengisa okungakumbi. Uyilo lokupakishwa kwemveliso ephumayo olunokuthetha ngokwalo lunakho ukuzoba amanani amakhulu abathengi ngexabiso eliphantsi kakhulu.

2. Imisela isigqibo sokuthenga somthengi

Umbala kunye nesimbo a uyilo lwemveliso misela ukuba umthengi uya kuthenga okanye hayi. Ngokwendalo abantu batsaleleka kwimibala emihle neepateni. Xa ezi ziyilo zixhonywe ngendlela enomtsalane, ziba yinto engenakuthintelwa kwiliso labathengi. Uyilo lokupakisha olunxibelelana ngokufanelekileyo ubuhle kunye ne-top-notch branding ingenza impembelelo enkulu kwiintengiso.

3. Yenza lula kwaye iphucule intengiso

Ukupakishwa kwemveliso kunokusebenza njengesixhobo esikhethekileyo sokuthengisa. Izibhengezo zentengiso kwimveliso epakishwayo zikhuthaza umthengi ukuba enze isigqibo kwimizuzwana nje ekunye naloo nto ukuba uyayithenga okanye akayi kuyithenga. Izinto ezinje ngamabinzana anomtsalane okanye imigca ehlekisayo inokubangela unxibelelwano lweemvakalelo phakathi komthengi kunye nebhrendi. Khetha kwaye uyile xa uthumela imiyalezo kubantu abanokuba ngabathengi ngeemveliso.

4. Imisela ukuvezwa kophawu

Uninzi lweempawu ezidumileyo kwihlabathi namhlanje zineelogo ezikholisayo kunye neempawu zebhrendi abantu abaziqhelileyo, kwaye zivuselela iimvakalelo ngalo lonke ixesha abantu becinga ngezi mveliso. Ezi mpawu zidumileyo zazuza ngempumelelo ukuqondwa kwebrendi, kwihlabathi jikelele, ngeengcebiso ezimandla zisebenzisa imveliso yazo kunye namajelo eendaba. Ukupakishwa kwemveliso enezinto zebhrendi ezifana nelogo, iifonti zokutyikitya, kunye nombala wenkampani unokunceda ukwazisa uluntu malunga nebhrendi. Qiniseka ukuba ubandakanya izinto ezichaza ngokucacileyo ishishini lakho kunye nezinye izinto ezinomtsalane ezinokushiya ifuthe elihlala lihleli kubathengi.

isiphelo

Ukupakishwa yinxalenye ebalulekileyo yayo nayiphi na intengiso yokuthengisa, kwaye ngokubandakanya ukupakishwa kwengqondo yedijithali kwiimpawu zesicwangciso soshishino kunokudala ingcamango eqinisekisa abathengi ukuba imveliso yabo inomphetho ohamba phambili. Amashishini aphambili afana nokutya nesiselo, izinto zokuthambisa, ukhathalelo lwempilo, kunye nezinto zangasese azinakwenza ngaphandle kokupakishwa, kuba kufuneka ziqhubeke nokuhambisa iimpahla ukuze zihlale kwishishini. Ukuze ufunde ngakumbi, yiya ku Chovm.com apho unokuphonononga iindlela zamva nje zokupakishwa kwemveliso.