Ukusungula isiqalo ngumceli mngeni ovuyisayo, kodwa ukuguqula loo ntlantsi yokuqala ibe kukukhula okuzinzileyo kufuna intengiso enobuchule, enobuchule. Kubaseki abaninzi, ukuntsonkotha kokuthengisa okusebenzayo kunokuba nzima njengokuqala ishishini ngokwalo. Nangona kunjalo, ukuqonda indlela yokusebenzisa izixhobo zokuthengisa ngobulumko, nokuba kuhlahlo lwabiwo-mali olulinganiselweyo, kubalulekile ekwenzeni impembelelo ebalulekileyo kwimarike. Eli nqaku liphonononga amaqhinga okuthengisa asisiseko axhobisa abaqalisi ukuba bangakhuphisani nje kuphela kodwa bagqwese, banikezela ngeengcebiso ezisebenzayo kuhlahlo lwabiwo-mali, ukwakhiwa kohlobo, kunye nokuzibandakanya kwabathengi. Ngokujolisa kumaqhinga angabizi kakhulu, sintywila kwezona ndlela zisebenzayo zokukhuthaza ukuqala kwakho, siqinisekisa ukuba izisombululo zakho ezintsha ziyafikelela kwaye ziyahambelana nabaphulaphuli bakho.

Isiqulatho
● Ukuqonda iNtengiso yokuQala
● Ukwenza Uqingqo-mali NgoBulumko: Ukuthengisa Kuchithelwa Iziqalo
● IziCwangciso eziPhambili zokuPhumelela kweNtengiso yokuQala

Ukuqonda iNtengiso yokuQala

Ingcinga yokuQalwa kweNtengiso

Ukuthengisa isiqalo sisilo esikhethekileyo. Ngokungafaniyo neenkampani ezinkulu ezinobuncwane obuninzi, abaqalisi kufuneka benze iindlela zokuthengisa ezenza zonke iidola zibalwe. Oku kuthetha ukucinga ngaphandle kwebhokisi, usebenzisa ubuchule kunye nobuchule ukodlula abo bakhuphisana nabo. Ukuqala, injongo icacile: ukwandisa ukubonakala kunye nokukhula kunye nenkcitho encinci. Akunjalo nje ngokubonwa-imalunga nokukhunjulwa kwaye ukhethwa yimarike yakho ekujoliswe kuyo.

Kutheni iiModeli zeNtengiso zesiNtu zingahambelani neziQalo

Iimodeli zentengiso zemveli zihlala zijikeleza kwinkcitho yohlahlo lwabiwo-mali olubalulekileyo kumaphulo abanzi, ubunewunewu uninzi lwabaqalisi abanako ukufikelela kulo. Endaweni yoko, iziqalo ziphumelela kwiinkqubo ezijoliswe kuzo, eziqhutywa yidatha ezithetha ngokuthe ngqo kubaphulaphuli bazo. Le ndlela ibhityileyo ayigcini nje kuphela izibonelelo kodwa ikwaqinisekisa ukuba iinzame zokuthengisa zenzelwe umntu ngakumbi kwaye zinefuthe.

Umzekelo: Iqela leNtengiso leVala

Thatha umzekelo we-Vala, inkampani yesoftware yeCRM, ethe yagcina ukukhula okuqinileyo ngaphandle kokwandisa iqela layo lezentengiso ngaphaya kwabantu abalishumi. Ngokugxininisa kwizicwangciso zokuthengisa ezingaphakathi kunye nezixhobo ezixhasayo ezifana nokuthengiswa komxholo kunye ne-SEO, Vala uye wabonisa ukuba amaqela amancinci anokuvelisa iziphumo ezinkulu. Impumelelo yabo igxininisa imfuneko yesicwangciso sokuthengisa esinciphileyo, esigxininisekileyo esibeka phambili umgangatho kunye nokubaluleka ngaphezu kokuvezwa ngokupheleleyo.

Ukwenza uhlahlo lwabiwo-mali ngoBulumko: Ukuthengisa Ukuchitha kwi-Startups

Iinyani zezeMali zokuQala

Imiqobo yezemali eqhelekileyo kuqaliso yenza kube yimfuneko ukucwangcisa idola nganye yokuthengisa ngobulumko. Utyalo-mali olungaphezulu kwintengiso ebanzi yangaphambi kwexesha lunokuphelisa iimali ngokukhawuleza, lushiye indawo encinci yohlengahlengiso oluyimfuneko kunye nokuphindaphindwa. Ngokuchaseneyo, iinzame zokuthengisa ezingaphantsi kwenkxaso-mali zinokudodobalisa ukukhula, zithintele ukuqalisa ekufumaneni umtsalane owudingayo.

Ukumisela ibhajethi yakho yokuThengisa

Ukumisela ibhajethi efanelekileyo yokuthengisa kubandakanya ukuqonda isikhundla sakho sezemali sokuqalisa kunye neenjongo zokukhula. Ngelixa umgaqo wesithupha ucebisa ukuba kwabiwe malunga ne-10% yengeniso eqikelelweyo kwintengiso, uqalo olujolise ekukhuleni ngokundlongondlongo lunokuqwalasela ukutyhala oku ukuya kuma-20%. Olu hlahlo lwabiwo-mali lufanele lube bhetyebhetye, luvumela uhlengahlengiso njengoko ukuqaliswa kukhula kwaye kufunda ngakumbi malunga nokufaneleka kwayo kwimarike kunye neendleko zokufumana abathengi.

Chitha ngobuchule: Ukusebenzisa uHlahlo-lwabiwo-mali oluMnyiniweyo ukwenzela iMpembelelo enkulu

Inkcitho ehlakaniphile ayikho malunga nokuba yimalini oyichithayo, kodwa phi kwaye uyisebenzisa njani. Ukuqala kufuneka kugxininise kwiimpembelelo eziphezulu, izicwangciso eziphantsi kweendleko ezifana nokuthengiswa komxholo, ukubandakanyeka kwimidiya yoluntu, kunye ne-SEO. Ezi tshaneli zibonelela ngokukhula okuqhubekayo ekuhambeni kwexesha ngaphandle kweendleko eziphezulu ezinxulumene nentengiso yemveli. Ngaphaya koko, ukuhlalutya okusebenzisekayo ukujonga ukusebenza kwedola nganye echithiweyo kunokuqinisekisa ukuba uqalo luhlala lusendleleni eya kwinzuzo ngaphandle kokuchitha ngaphezulu.

IziCwangciso eziPhambili zokuPhumelela kweNtengiso yokuQala

Kukho imiba emithandathu ephambili enokuthi ithathelwe ingqalelo njengezona ngqwalasela ziphambili zibandakanya kwiiCwangciso eziPhambili zokuphumelela kweNtengiso yokuQala.

Le nxalenye yebhlog ixoxa ngeenkcukacha zale miba mi-6:

Ukuchongwa kwabaphulaphuli kunye nokuzibandakanya

Ukuntywila nzulu kuHlahlelo lwabaphulaphuli

• Ukuqonda abaphulaphuli bakho ekujoliswe kubo sisiseko sentengiso esebenzayo. Ukuqala kufuneka kudlule ngaphaya kwesiseko sedemografi ukuze ubambe ingqiqo enzulu njengezinto ezikhuthazayo, indlela yokuziphatha kunye nezinto ezikhethwayo. Ubuchwephesha obufana nodliwano-ndlebe lwabathengi, uphando, kunye nohlalutyo lwedatha ludlala indima ebalulekileyo ekwenzeni iProfayili yoMthengi ofanelekileyo (ICP).

Amandla okuqonda iihambo zabaThengi

• Ukwenza imephu kuhambo lwabathengi kunceda ekuchongeni kanye apho uthethathethwano lwehla khona kunye noguquko lwenzeka. Oku kuqonda kuvumela abaqalisi ukuba balungise imiyalezo yabo yokuthengisa kunye nee-touchpoints ngokufanelekileyo, ukuqinisekisa ukuba bajongana nabaphulaphuli abafanelekileyo ngexesha elifanelekileyo kunye nomyalezo ochanekileyo.

Ukuphawula: Ukudala isazisi esahlukileyo

Ukuyila iSindululo seXabiso esiNyanzelelayo (UVP)

• I-UVP yakho kufuneka icacise ngokucacileyo ukuba yintoni ebeka ukuqala kwakho ngaphandle kokhuphiswano. Lo myalezo kufuneka ugxininise kuzo zonke izixhobo zentengiso kunye neendawo zokuchukumisa, ubethelela ukohluka kwebrendi kunye nexabiso.

Isazisi esiBonakalayo kunye nokubaliswa kwamabali eBrand

• Isazisi esibonakalayo esibambeneyo esibonisa isimilo sophawu kunye neenqobo ezisemgangathweni zinokunyusa kakhulu ukuqondwa kunye nokukhumbula. Oku kubandakanya yonke into ukusuka kuyilo lwelogo ukuya kwisikimu sombala kunye nokuchwetheza okusetyenziswa kuwo onke amaqonga okuthengisa. Ukungqinelana, ukubalisa amabali kwakha ngakumbi unxibelelwano nabaphulaphuli, kubajika babe ngabathetheleli bophawu.

Imithombo yeendaba yeNtlalo

Ukukhetha amaqonga afanelekileyo

• Ayizizo zonke iiplatifomu zentlalo ezifanelekileyo kwisiqalo ngasinye. Ukuchonga apho abaphulaphuli bakho ojolise kubo bachitha ixesha labo kwaye luhlobo luni lomxholo abazibandakanya nawo kuya kukhokela ukuba yeyiphi iqonga oza kutyala kulo.

IziCwangciso zoMxholo kunye noCwangciso lweKhalenda

• Ukuhambelana ngundoqo kwintengiso yemidiya yoluntu. Ukucwangcisa ikhalenda yomxholo equka iindidi ezahlukeneyo zezithuba-ukusuka kwezemfundo ukuya kwintengiso-inceda ukugcina ubukho obunokulinganisela kunye nokuzibandakanya. Ikwaqinisekisa ukuba uqalo luhlala luphezulu engqondweni kubaphulaphuli balo.

I-SEO kunye nokuKhula kwe-Organic

Iziseko ze-SEO ze-Startups

• Izicwangciso ze-SEO zinceda ekuqinisekiseni ukuba ubukho bedijithali bokuqalisa kwakho bunokufunyanwa lula ngabaphulaphuli ojolise kubo. Imisebenzi ephambili ibandakanya uphando lwegama eliphambili, ukongeza umxholo wewebhusayithi kwiinjini zokukhangela, kunye nokuqinisekisa ukuba indawo yakho yokwakha ixhasa ezona ndlela zibalaseleyo ze-SEO.

Isiqulatho soKwakha kunye neeNxulumaniso zeMpumelelo ye-SEO

• Ukuqala kufuneka kugxininise ekudaleni umgangatho ophezulu, umxholo ofanelekileyo ojongene neemfuno kunye nemibuzo yabaphulaphuli babo. Ukudibanisa oku kunye nezenzo zokwakha ikhonkco ezinokukhulisa kakhulu igunya lewebhusayithi kunye nokubekwa kwiziphumo zenjini yokukhangela.

Intengiso eHlawulweyo: Nini kwaye njani uTyala

Ukukhetha Iintlobo zePhulo eziSekwe kwiiNjongo

• Iinjongo ezahlukeneyo zentengiso zifuna izicwangciso ezahlukeneyo zomkhankaso. Abaqalisi kufuneka bakhethe ngononophelo phakathi kokwazisa nge-brand, isizukulwana esikhokelayo, okanye amaphulo okuthengisa ngokuthe ngqo ngokusekelwe kwiinjongo zabo zangoku kunye nexesha elide.

Uqingqo-mali kunye nokwenza iintengiso ezisebenzayo

• Ukwenziwa kwe-ad okusebenzayo kubandakanya imiyalezo ecacileyo, enyanzelisayo etsala ingqalelo kwaye ichaze ngokucacileyo isindululo sexabiso. Uhlahlo lwabiwo-mali lweentengiso kufuneka lwenziwe ngononophelo, kugxilwe ekwandiseni inkcitho kunye nokulinganisa i-ROI ukuqinisekisa usetyenziso olusebenzayo lwezibonelelo.

Ukubeka iliso kunye noLungelelaniso ngee-KPIs

Ii-KPIs ezibalulekileyo zoQalo

• Iimpawu zokusebenza eziphambili ezifana namazinga okuguqulwa, iindleko zokufunyanwa kwabathengi, kunye nexabiso lobomi bomthengi libonelela ngengqiqo ebalulekileyo ekusebenzeni kwentengiso kunye neendawo zokuphucula.

Ukusebenzisa iDatha ukuQhuba iziGqibo kunye noKuqhelanisa amaqhinga

• Uphononongo lwarhoqo lwezi KPIs lunceda abaqalisi ukuba bahlale bebadala-ngokukhawuleza ukwenza imali kwinto esebenzayo kwaye balahle into engasebenziyo. Oku bhetyebhetye kubalulekile kwindawo yokuqalisa ekhawulezayo.

isiphelo

Kwibala eliguqukayo nelihlala lingalindelekanga lokukhula kokuqalisa, ukuthengisa kudlala indima ebalulekileyo. Izicwangciso ezixoxiweyo azipheleli nje ekuhlahleni indlela yokutsalwa kokuqala kodwa zikwagcina ukukhula kwexesha elide. Ukusuka ekuqondeni ngokunzulu abaphulaphuli bakho ukuya ekuyileni isazisi sophawu lwakho kunye nokusebenzisa iindlela eziqhutywa yidatha kwi-SEO kunye nentengiso ehlawulwayo, into nganye ibalulekile. Iziqalo ezithatha ezi zicwangciso zinokwenzeka ukuba zingaphili nje kodwa ziphumelele kwindawo yentengiso ekhuphisanayo.

Khumbula, ukuba bhetyebhetye kunye nokuyila ngamahlakani akho. Njengoko ukuqala kwakho kuvela, kufuneka ngokunjalo izicwangciso zakho zokuthengisa. Hlala uvule ukuvavanya iindlela ezintsha, iziphumo zokulinganisa, kunye nokujikeleza xa kuyimfuneko. Injongo kukwakha uphawu oluhambelana nabaphulaphuli bakho kwaye lumele uvavanyo lwexesha, ukuqhuba kungekuphela nje ukuguqulwa kodwa ubudlelwane obuthembekileyo babathengi.