Ukuseta i-Etsy: Iindlela ezilula zokuPhumelela ukuthengisa kwi-Platform

Ukuba nevenkile ye-Etsy yeyona ndlela ibalaseleyo yomthengisi we-intanethi onetalente zobugcisa ukwenza isixa esifanelekileyo semali. Nangona kunjalo, ukwenza intengiso kunye nenzuzo enokulinganiswa eqongeni kunokuba luqilima, ngakumbi kubathengisi abaqalayo.

Eli nqaku liza kutyhila iingcebiso ezisixhenxe ezimangalisayo abathengisi abanokufaka isicelo sokuphumelela eqongeni. Kwakhona, abafundi baya kubona isishwankathelo semakethi ye-Etsy kunye nezinye izinto ezibalulekileyo ekufuneka ziqwalaselwe ngaphambi kokukhaba ngeqonga.

Isiqulatho
Inkulu kangakanani iqonga le-Etsy lokuthengisa?
Iingcebiso ezintandathu ezimangalisayo zendlela yokuphumelela kwi-Etsy
Amashishini anokufumana njani i-traffic kwi-Etsy?
Qalisa ngeshishini le-Etsy

Inkulu kangakanani iqonga le-Etsy lokuthengisa?

I-Etsy yiwebhusayithi ye-eCommerce enemodeli yeshishini eyahlukileyo eyahlukileyo kwezinye iindawo zentengiso ezifana ne-Amazon kunye ne-eBay. Ibonelela ngeqonga elikhethekileyo labantu abafuna ukwenza imali kwizinto abazithandayo zobugcisa. Kwaye abathengi babo banomdla kwizinto ezizodwa okanye zesintu kunye nobugcisa be-bespoke. Ne ukukhula okuqhubekayo kushishino lobugcisa kunye nemisebenzi yezandla, akumangalisi ukuba imarike ye-Etsy ifumana ukukhula okubonakalayo.

Ngenxa ye Iingxelo, iqonga le-Etsy likhule ukusuka kwi-365 yezigidi zeedola kwi-2016 ukuya kwi-2.3 yeebhiliyoni zeedola ngo-2021, efikelela kwi-CAGR ye-44.9%.

Ngoku ka Statist, ukusuka kwi-2012 ukuya kwi-2021, iqonga le-Etsy lizuze ngaphezu kwe-96.3 yezigidi zabathengi abasebenzayo. Ngokunjalo, kukho malunga ne-7.5 yezigidi zabathengisi abasebenzayo. Ngokusekwe kule datha ingentla, imakethi inamandla amakhulu okwenza abathengisi bafumane inzuzo.

Kwakhona, u-Etsy urekhode ngaphezulu kwe-2.5 yezigidi ezikhutshelweyo ngo-2022, kunye ne-US enesona sabelo sikhulu. Okubangela umdla kukuba, i-US inelona nani likhulu labathengi kwihlabathi liphela.

Ke, abathengisi abayaziyo into abayenzayo banokwenza inzuzo entle kakhulu kwintengiso.

Ngethamsanqa, icandelo elilandelayo liza kutyhila iimfihlo ezintandathu ezimangalisayo abathengisi abanokusebenzisa ukuphumelela kwiqonga le-Etsy.

Iingcebiso ezintandathu ezimangalisayo zendlela yokuphumelela kwi-Etsy

Khetha iimveliso ezinenzuzo

Abathengisi be-Etsy akufuneki bathengise iimveliso abacinga ukuba zinengeniso. Endaweni yoko, kufuneka benze uphando lwemarike ukufumana iimveliso ezinengeniso ezitsala abathengi.

Ngenxa yokuba i-Etsy liqonga le-intanethi eligxile kwizinto ezizodwa, abathengisi kufuneka beze nomdlalo wabo we-A xa benikezela ngeemveliso zabo. Kukho iintlobo ezi-3 eziphambili zeemveliso ezithengiswa eqongeni; ubugcisa, idiliya, kunye nezinto ezenziwe ngesandla. Kodwa udidi oludumileyo kwiqonga nezacholo iimpahla.

Nangona kunjalo, abathengisi kufuneka bacinge ngokwenza uphando olusemgangathweni ukuze bafumane ezona mveliso zidumileyo nezinexabiso eliphezulu ukuze bahlale bethengisa izinto ezinengeniso ephezulu eqongeni. Kwakhona, abathengisi kufuneka bahlale behlaziyiwe ngeemfuno zabathengi kwaye bajonge iindlela zamva nje kwiindidi ezahlukeneyo. Abathengisi banokusebenzisa i Etsy isixhobo hlola okanye enye Izixhobo zegama elingundoqo le-Etsy ukuchonga iimveliso ezinenzuzo ukufezekisa konke oko.

Kwakhona, amashishini kufuneka abe yedwa ukwenza inzuzo kumaqonga afana no-Etsy. Ngamanye amazwi, kubalulekile ukunqanda ukukopa kwaye unamathele ekuthengiseni iimveliso zokuqala kuphela.

Khetha igama levenkile elifanelekileyo

Abathengisi abanalo ixesha elininzi lokwenza umbono obalaseleyo kubathengi abatsha. Okona kuninzi, banemizuzwana emalunga nesixhenxe, kwaye isiphumo sichaza ukuba bafumana umthengi omtsha okanye hayi.

Kwaye enye yeengongoma zokuqala zokucinga ligama levenkile. Igama levenkile linceda amashishini ukuba agqame kukhuphiswano lwabo. Ke ngoko, amashishini kufuneka akhethe igama elikhumbulekayo lokuba abathengi bakhangele kwi-Intanethi.

Kwi-Etsy, amashishini anobuninzi bamagama angamashumi amabini ukwenza igama levenkile elikhethekileyo. Amashishini angaqala ngokuvavanya amagama eevenkile zawo ngokubuza imibuzo embalwa:

• Ngaba igama levenkile liza kubonakala lihle kwikhadi leshishini?
• Ngaba inika abathengi ingcamango yokuba ivenkile ithengisa ntoni?
• Ngaba eli gama lithetha enye into ngezinye iilwimi?
• Ngaba igama lifundeka lula, lipela, kwaye ulikhumbule?

Xa igama liphumelela uvavanyo, amashishini kufuneka aqinisekise ukufumaneka kwegama kwi-Etsy. Ukongeza, kufanelekile ukuba namanye amagama ukuba ukhetho lokuqala alukho.

Sebenzisa imifanekiso enezigqibo eziphezulu

Umfanekiso omhle ubonisa umgangatho weemveliso zevenkile kwaye uvumela abathengi ukuba babone oko bakuthengayo.

Nanga amanye amacebiso okunceda iibrendi zithathe imifanekiso ekwizisombululo eziphezulu:

• Thatha imifanekiso ngokukhanya kwendalo.
• Khetha izithonga ezisondele kakhulu kwiifoto ezikude.
• Sebenzisa imvelaphi engaguqukiyo nefanayo.
• Hlela iifoto xa kuyimfuneko.
• Sebenzisa ii-mockups ukuba ziyimfuneko ukuzisa ubomi kwiimveliso.

Abathengisi kufuneka baqinisekise ukuba imifanekiso ye-thumbnail yabo ilinganiswe ngokufanelekileyo ngenkangeleko kunye nokuziva okufanayo. Emva kwayo yonke loo nto, ziyimifanekiso yokuqala abathengi abayibonayo xa behamba kuluhlu lwemveliso.

Chonga into enokuthengiswa kwaye yintoni engavumelekanga

Kulula ukuseta ivenkile kwi-Etsy, kodwa iibhrendi kufuneka zichonge into enokuthengisa kwaye azikwazi ukuyenza ngaphambi kokulayisha iimveliso.

Le nkqubo iya kunceda ukukhusela abathengisi, abathengi, kunye ne-Etsy kwimiba yezomthetho. Umzekelo, ezinye iimveliso ezithintelweyo kwi-Etsy ziquka izixhobo kunye neziqhushumbisi, izixhobo zokukhutshelwa, iimveliso ezikhuthaza ubundlobongela, iziyobisi, utywala kunye necuba.

Abathengisi kufuneka baqaphele ukuba ukuthengisa iimveliso ezifana nezinto ezithintelweyo ze-Etsy zinoxanduva lokugweba. U-Etsy uvale iivenkile ezininzi, nangona iminyaka yabo emininzi bethengisa eqongeni. Kukho iitoni zamabali awoyikisayo ngalo mbandela. Ngokulula kuGoogle: Etsy vala ivenkile yam.

Iimveliso ezinokuthi abathengisi bathengise kwi-Etsy ziquka iimveliso zedijithali ezibhaliweyo okanye eziyilwe ngabathengisi, iimveliso ezidalwe ngabathengisi, izinto zakudala ezingaphezu kweminyaka engamashumi amabini, njl.

Umgaqo wobhontsi kukufumana ikopi ye Umgaqo-nkqubo womthengisi ka-Etsy ukwazi iimveliso ezifanelekileyo.

Hlanganisa iinketho ezininzi zokuhlawula

Ukulahlwa kwenqwelo ngumba onzima abathengisi abaninzi abajongana nawo kwi-Intanethi. Abanye abathengi abakhululekanga ngokupheleleyo ukwabelana ngeenkcukacha zekhadi labo kwi-Intanethi, kwaye abanye banokushiya iinqwelo zabo kuba ivenkile ayixhasi indlela yokuhlawula abayithandayo.

Ngethamsanqa, abathengisi be-Etsy banokusebenzisa uluhlu lweentlawulo ze-Etsy kwaye bazidibanise kwiivenkile zabo. Ngaloo ndlela, abanini beevenkile ze-Etsy banokunikezela ngeendlela ezahlukeneyo zokuhlawula kunye nokunciphisa amathuba abasebenzisi abalahla iinqwelo.

Nangona kunjalo, iiNtlawulo ze-Etsy yeyona ndlela isetyenziswayo yokuhlawula ngenxa yokulula kwayo. Ukongeza, ivumela abasebenzisi ukuba bahlawulwe ngeendlela ezininzi.

Ezinye iintlawulo ezixhaswa nguEtsy zezi zilandelayo:

• PayPal
• Google Pay
• Apple Pay
• Amakhadi enkonzo
• Amakhadi ekwereta

Yazi imirhumo yomthengisi

Abathengisi kufuneka bathathele ingqalelo imirhumo efunekayo ngelixa beqhuba ishishini labo le-Etsy. Nazi iintlawulo ezahlukeneyo ekufuneka ziqwalaselwe.

Iintlawulo zoluhlu

Abathengisi bahlawula i-20 yeesenti ukudwelisa imveliso kwi-Etsy, kwaye uluhlu luhlala iinyanga ezine ngaphambi kokuba luphelelwe. Ngamanye amazwi, ukuba umthengisi uceba ukudwelisa iimveliso ezintlanu, iindleko ezipheleleyo zoluhlu ziya kuba yi-$ 1, eya kuhlaziywa rhoqo kwiinyanga ezine ukuze ihlale kwi-platform ye-Etsy. Okubangela umdla kukuba, abathengisi abahlawuliswa ngokuhlela uluhlu lweemveliso zabo. Ukufumana ulwazi olubanzi malunga ne imirhumo yoluhlu, khangela apha.

Iimali zokuthenga

Imirhumo yomthengisi esemgangathweni kwi-Etsy ibandakanya i-5% yentlawulo yentengiselwano kwintengiso nganye. Kwakhona, uEtsy uhlawulisa abathengisi i-3% eyongezelelweyo xa besebenzisa uphawu lokuphuma kwangoko.

Amalungu e-premium ye-Esty ahlawula i-$ 10 kwimirhumo yokubhalisa rhoqo ngenyanga kunye neekhredithi ezilishumi elinesihlanu ezongezelelweyo ze-Etsy.

Imali yokuhambisa okanye yokuthumela ngenqanawa

I-Etsy ihlawulisa imali yokuhanjiswa kwempahla kubathengi, kodwa ayilungiswanga. Isizathu silula. Kukho izinto ezininzi zokumisela umrhumo wokuhanjiswa:

• Indawo yomthengi
• ubunzima
• Ubungakanani bemveliso
• Umthwali wohambiso

Abathengisi banokufumana ulwazi oluninzi kwi iireyithi zokuthumela apha.

VAT

Abathengisi be-Etsy bahlawuliswa i-2.5% ye-VAT kwisigaba ngasinye esitsha semveliso. Ngamanye amazwi, xa kukho ixabiso elitsha elongeziweyo kwimveliso, irhafu yeVAT iyangena.

Nangona kunjalo, izinto ezintathu ezibalulekileyo ezichaphazela amaxabiso e-VAT:

• Iintlawulo zeVAT ezahlukeneyo kumazwe awohlukeneyo.
• IVAT yabathengisi.
• I-VAT kumrhumo wokuqhubekeka.

Amashishini anokufumana njani i-traffic kwi-Etsy?

Kukho iindlela ezilula abathengisi abanokufumana ngazo itrafikhi eninzi kwiivenkile zabo. Eli candelo liza kutyhila iindlela ezintathu ezilula kodwa ezisebenzayo amashishini anokutsala abantu abaninzi kuzo.

1. Lungiselela i-SEO yevenkile

I-SEO iluncedo kubathengisi abafuna ukunyusa ukubonakala kwabo kwi-platform ye-Etsy. Nangona kungenzeki ngobusuku, kuyahlawula ukuthatha amanyathelo athile ukuze ufumane iimbono ezininzi kunye nokuzibandakanya eqongeni.

Nazi iingcebiso ezimbalwa abathengisi abanokufaka isicelo sokuphucula i-Etsy SEO yabo:

1. Abathengisi kufuneka basebenzise amagama angundoqo achanekileyo achaza ngokugqibeleleyo iimveliso abazithengisayo eqongeni. Ukudala isihloko soluhlu oluhlaziyiweyo akusayi kunceda iimveliso zabo ukuba zifumaneke eqongeni. Umgaqo wesithupha kukongeza iinkcukacha ezininzi kwisihloko soluhlu lwemveliso kwaye usebenzise amagama angundoqo anomsila omde kwi-Etsy. Cacisa ukuze ufumane abathengi ekujoliswe kubo baphuphuma kwivenkile yakho ye-Etsy.

2. Ukuphucula i-SEO yevenkile ye-Etsy, abathengisi kufuneka basebenzise iithegi ezili-13 ezipheleleyo ezinikwe nguEtsy kuluhlu lwemveliso. Ngaloo ndlela, abathengisi baya kuxelela i-algorithm ye-Etsy into abayithengisayo. Ukufaka iithegi yindlela efanelekileyo yokongeza amagama angundoqo ahambelana nempahla yomthengisi.

3. Enye indlela abathengisi abanokunyusa i-SEO yevenkile ye-Etsy kukwandisa amacandelo abo evenkile. Kuba amacandelo evenkile anceda ukugcina iivenkile ze-Etsy zicwangcisiwe, zenza ukuba abathengi bajonge iivenkile zabathengisi ngokulula. Kwaye umbutho ngumba obalulekileyo we-Etsy SEO.

4. Ukufumana i-backlinks esemgangathweni kwivenkile ye-Etsy yenye indlela abathengisi abanokuphucula ngayo i-SEO yabo. Ukufezekisa oku, kufuneka balayishe imifanekiso esemgangathweni yempahla yabo kwi-Pinterest, iJuxtapost, kunye nezinye iiplatifomu ezinxulumene nazo ukufumana i-backlinks. Ukongezelela, ukuqhuba iintengiso okanye ukudala izithuba eziphezulu zokubandakanya kwimidiya yoluntu yenye indlela yokufumana i-backlinks ye-premium.

2. Qalisa iblogi

Ukuseta kunye nokuqhuba ibhlog yenye indlela entle yokutsala ingqalelo yabathengi kwivenkile yomthengisi. Ukusebenzisa izithuba zeblogi eziqinileyo ukunika ulwazi malunga nemveliso nganye sisiqalo esihle. Abathengisi akufanele boyike ukuthengisa kwiiblogi zabo. Ngapha koko, injongo kukwenza abafundi bathenge iimveliso zabo.

Kwakhona, abathengisi banokwenza amakhonkco angaphandle afanelekileyo akhomba emva kwi-platform yabo ye-Etsy yokugcina ukuphucula ukubonakala kwabo kwi-intanethi.

3. Ukwandisa intengiso yempembelelo

Intengiso ye-Influencer yenye indlela entle yokuba abathengisi bakhuphe ilizwi. Inkqubo ibandakanya ukusebenzisana nabaphembeleli kwimidiya yoluntu ukukhuthaza iimveliso kunye nokugcina. Iingcebiso zabaThengi ziyasebenza njengoko zitsala abathengi abaninzi kwivenkile yakwaEtsy.

Qalisa ngeshishini le-Etsy

Eli nqaku lidwelise iingcebiso ezimangalisayo zokuthengisa, iimpazamo onokuziphepha, kunye nendlela yokufumana itrafikhi engaphezulu kwiqonga le-Etsy. Kwakhona, ibonise inkcazo ecacileyo yemarike ye-Etsy. Ke, kushiyeke kubathengisi ukuba bathathe yonke imiyalelo edweliswe kweli nqaku ukuze baqalise ishishini labo le-Etsy ngelixa besanyusa kwaye benyusa intengiso.