Inkangeleko yokukhanya kwegolide isahamba phambili ngo-2024, abantu abaninzi basabona ulusu oluntsundu njengoluthandeka ngobuhle. Ngokutsho kwamaZiko ezeMpilo eSizwe, ukuya kuthi ga kwi-90% yabasetyhini babona ulusu olubomvu lunomtsalane kunolusu olungagungqiyo.
Ngelixa oku kunyusa imfuno yeeseshoni zetan kunye neemveliso ezinxulumeneyo, ukutshisa kunexesha lako. Isilumkiso seSpoiler: uninzi lwabantu lukhetha ukusukwa ehlotyeni. Nangona kunjalo, imakethi yokufaka ulusu ibonelela ngeemveliso ezininzi ukunceda abathengi ukuba bafumane inkangeleko yabo yobhedu abayifunayo, kodwa enye yezona zinto zibalaseleyo zokuthambisa.
Qhubeka ufunda ukuze ufunde ngakumbi malunga nokuthambisa ulusu kunye nendlela yokongeza kwisitokhwe sakho ngo-2024.
Isiqulatho
Ngaba izithambiso zokuthambisa zisebenza ngokwaneleyo ukuba zingathengiswa?
Ngaba imakethi inkulu ngokwaneleyo ukwenza inzuzo ngo-2024?
Yintoni omawuyijonge xa usongeza iiloti zokuthambisa kuluhlu lwezinto ezintle ngo-2024
Amazwi okugqibela
Ngaba izithambiso zokuthambisa zisebenza ngokwaneleyo ukuba zingathengiswa?
Izinto zokugcoba ulusu zithandwa phakathi kwabathengi abafuna ukukhanya kwelanga okugqibeleleyo ngaphandle kokugcagca elangeni. Nangona kunjalo, ukusebenza kwabo kuxhomekeke kubathengi.
Kodwa inyani enye yeyokuba ukuthambisa kunokunceda ukukhawulezisa inkqubo yolusu okanye ukubonelela Ukuzitshisa ngaphandle kwelanga. Ngokuqhelekileyo, ziqulethe izithako ezikhuthaza ukuveliswa kwe-melanin ukunika abathengi umbala omnyama.
Nangona kunjalo, indlela yokuthambisa ulusu iya kusebenza kakuhle kuxhomekeke kuhlobo lwesikhumba. Ngokungathandabuzekiyo, abanye abantu banokufumana i-tan ebonakalayo ngakumbi, ngelixa abanye banokubona iziphumo ezincinci.
Nokuba kutheni, izinto zokuthambisa zisenengeniso eyaneleyo yokuthengisa ngo-2024. Ngokutsho kwedatha yeNtengiso zikaGoogle, i-lotions yokuthambisa yanda kakhulu ehlotyeni (kunye nangaphambi kwehlobo) lika-2023, kunye nophendlo lwe-450,000 ngenyanga ukusuka ku-Epreli ukuya kuJuni.
Ngehlobo elikufutshane, amashishini anokulindela enye imfuno ekhulayo ngo-2024. Iindaba ezimnandi zezokuba izithambiso zokuthambisa sele ziwuqalile unyaka ngophendlo olusempilweni lwe-201,000 ngoJanuwari 2024.
Ngaba imakethi inkulu ngokwaneleyo ukwenza inzuzo ngo-2024?
Izinto zokuthambisa ziphantsi kwe imarike yokuzitshisa, ephantse yawela i-1 yeebhiliyoni zeedola kwi-2022, ivala unyaka kunye ne-US $ 909.2 yezigidi. Nangona kunjalo, iingcali ziqikelela ukuba imakethi iya kujoyina "ibhiliyoni yezigidi zemigulukudu" ngokufikelela kwi-1.31 yeebhiliyoni zeedola ngexabiso ngo-2030, ikhula nge-4.5% yezinga lokukhula ngonyaka (CAGR).
Jonga ezi zibalo ukuze ufunde ngakumbi malunga nemarike:
- Izinto zokugcoba ulusu ziye zavela njengezona mveliso zithengwa kakhulu ngo-2021, zafumana esona sabelo sikhulu semakethi esingaphezulu kwe-54.5%. Iingcali ziqikelela ukuba izinto zokuthambisa ziya kuhlala zilawula ngexesha loqikelelo.
- Icandelo labasetyhini livelise ingeniso eninzi kunamadoda, libalelwa kwi-63.3% yemarike ye-2021. Iingcali azilindelanga ukuba le chakwikamva elikufutshane. Nangona kunjalo, icandelo lamadoda liya kubhalisa eyona CAGR iphezulu ngexesha lokuqikelela.
- IYurophu yayiyeyona marike inkulu yengingqi ngo-2021 (35.0% isabelo semarike) kwaye kulindeleke ukuba igcine ukukhokela kwayo. Iingcali zithi iAsia-Pacific iya kuvela njengeyona ndawo ikhula ngokukhawuleza kwimarike yengingqi.
Yintoni omawuyijonge xa usongeza iiloti zokuthambisa kuluhlu lwezinto ezintle ngo-2024
Uhlobo lweloshini yokulukwa
Intsomi ukuba zonke izinto zokuthambisa Kukwanjalo ukunuka kobuxoki. Nangona befumana iziphumo ezifanayo (isikhumba esimnyama), izithambiso zokuthambisa ziyahluka. Iindidi ezahlukeneyo ziyafumaneka kwimarike, nganye inika indlela eyahlukileyo yokunika abathengi ukukhanya okudumileyo kwebronzer.
Ezona ndidi zixhaphakileyo zokuthambisa ulusu ziquka iibronzers, intensifiers, maximizers, accelerators, and tingle lotions. Nanku ujongo olusondeleyo kuyo nganye:
Iibronzi
Ezi mveliso koko abantu babhekisa kuzo xa besithi “isithambiso sokuzisula.” Ii-bronzers zineejenti zokuzitshisa okwethutyana ezongeza umbala wolusu ngoko nangoko. Nangona ezi loshini zinika iziphumo ezikhawulezayo, azihlali ixesha elide.
IiTans ezivela kwi-bronzers zihlala zihlamba emva kweeshawa okanye iintsuku ezimbalwa. Nangona kunjalo, ziyindlela yokuya kubantu abafuna i-tan ekhawulezayo, yexeshana. I-Bronzers ineentlobo ezimbini phantsi kwebhanti yazo: ngokukhawuleza kwaye ngokuthe ngcembe.
Nakuba iibronzi zangoko ukunika iziphumo ngoko nangoko de abathengi bathathe isigqibo sokuzihlamba, ukwahluka ngokuthe ngcembe kwakha umbala ekuhambeni kwexesha ukwenza itan ekhangeleka ngokwendalo.
Iziqinisekisi
Iziqinisekisi unganikezeli naziphi na ii-arhente zokuzitshisa. Endaweni yoko, zinceda abathengi ukuba bafezekise ubumnyama obunzulu, obunzulu. Into eyenziwa yi-intensifiers kukuvuselela imveliso ye-melanin ukunika iziphumo ezincomekayo ekuhambeni kwexesha-ayizozona zingcono kubathengi abakhangela i-tan ngoko nangoko.
Iimaximizers
Ifana neziqinisekisi, iimaximizers inokunceda abathengi bafumane i-tan emnyama. Nangona kunjalo, abavelisi bawapakisha kunye nezithako ezisebenzayo ukuqalisa ukuveliswa kwe-melanin ngokukhawuleza kunezixhasi.
I-Maximizers iyintandokazi yabasuki abanamava, ngakumbi abo banesiseko se-tan abafuna into enzulu. Musa ukubanika abaqalayo-banokucaphukisa ulusu lwabo kwaye banganikeli iziphumo ezifunwayo.
Baxhasi
Ukuthetha nge-base tans, ii-accelerators zezona zininzi lotion esebenzayo iintlobo zokuyidala. Bahlala benezithako ezinceda abathengi ukuba bafezekise isiseko se-tan ngokukhawuleza. Ii-accelerators zonyusa ukuhamba kwegazi eluswini, nto leyo eyenza ukuba ikwazi ukufunxa imitha ye-UV engaphezulu kwitan ehlala ixesha elide.
Ukongeza, i-accelerators ayinayo i-bronzers okanye i-self-tanners. Ngenxa yoko, abayi kubonelela ngombala kwangoko.
Izithambiso zokuthambisa
Ezi loshini sebenzisa izithako (njenge-benzyl nicotine) ezenza ulusu lube lukhuni xa lusetyenziswa. Oku kuntyiloza kwenzeka xa i-lotion inyusa ukuhamba kwegazi esikhumbeni, ngoko ke abantu abaninzi bayibona njengomqondiso wokuba iyasebenza.
Nangona kunjalo, yimvakalelo engathandekiyo kwabanye abantu. Nokuba kunjalo, i-lotions ye-tingle yeyona ndlela ikhawulezayo yokufumana i-tan enzulu, emnyama (ayinconywa kubasebenzisi abanolusu olubuthathaka).
Uhlobo lwesikhumba somthengi
Ngelixa uhlobo lweloshini lubalulekile, ukwazi uhlobo lwesikhumba somthengi ekujoliswe kulo lumisela ukuba ingaba imveliso ilungile na kubo. Ke, abathengisi kufuneka bayithathele ingqalelo xa besenza isitokhwe izinto zokuthambisa. Jonga le theyibhile ingezantsi ngeentlobo zolusu eziqhelekileyo kunye nezinto zokuthambisa ezifanelekileyo.
| Uhlobo lwekhumba | Indawo yokuthambisa efanelekileyo |
| Ulusu oluqhelekileyo | Abathengi abanesikhumba esilungeleleneyo (esomile kakhulu okanye i-oily) bangasebenzisa nayiphi na i-lotion yokutshisa, kungakhathaliseki ukuba izithako. |
| Isikhumba esomileyo | Abasebenzisi abanolusu olomileyo bafuna izithambiso zokuthambisa ezinezixhobo zokuthambisa. Ziya kunceda ukugcina ulusu lumanzi kwaye lutsha ngelixa lubonelela ngetan. Izinto zokuthambisa nge-hyaluronic acid okanye i-aloe vera zikhethwa kakhulu. |
| Ulusu olunamafutha | Into yokugqibela abathengi abanolusu olunamafutha bafuna iipores ezivaliweyo. Ke, amashishini kufuneka abeke phambili izinto zokuthambisa ezikhaphukhaphu, njengoko zingenako ukubangela ukungonwabi. |
| Ulusu olubuthathaka | I-Hypoallergenic tanning lotions yindlela yokuhamba kubathengi abanolusu olubuthathaka. Ezi loshini kufuneka kwakhona zibe nevumba elincinane kunye neekhemikhali ezimbalwa (akukho ntlupheko!). |
Ubunzulu betan obunqwenelekayo
bonke izinto zokuthambisa yiza ne-DHA (dihydroxyacetone), isithako esisebenzayo sobumnyama bolusu. Nangona kunjalo, izinto zokuthambisa zinokuza namanqanaba ahlukeneyo e-DHA, emisela ubunzulu babathengi betan abaya kuyifumana.
Iingcali zincoma i-lotion enamanqanaba asezantsi e-DHA kubathengi abaneethowuni ezikhanyayo zolusu lwethoni yendalo. Kwelinye icala, iithowuni ezimnyama zolusu zinokufuna ukugxilwa okuphezulu kwe-DHA ukubona nawuphi na umahluko. Jonga le theyibhile ingezantsi ngeenkcukacha ezithe vetshe:
| Inqanaba leDHA (%) | Ithoni yesikhumba efanelekileyo | Isiphumo sombala | Iimveliso zemizekelo |
| 2-5% | lungile | Ukukhanya kakhulu, ukukhanya okufihlakeleyo | Izinto zokuthambisa ngokuthe ngcembe |
| 5-8% | ukukhanya | Ukukhanya ukuya kwi-tan ephakathi | Lotions kubaqalayo |
| 8-12% | phakathi | Ibala eliphakathi ukuya kwemnyama | Uninzi lwezithako zokuzitshisa |
| 12-15% | mnyama | I-tan emnyama, umphumo wobhedu | Abazisuki abakwizinga eliphezulu |
Ubude bexesha kunye nokukhululeka kokususwa
Enye into ekufuneka iqwalaselwe kukuba abathengi baya kufuna ixesha elingakanani ukuba i-tan ihlale kwaye kuya kuba lula kangakanani ukuyisusa. Abavelisi uyilo ezinye iimveliso ukubuna okanye ukuhlamba ngokuthe ngcembe emva kweveki, ngelixa ezinye zisenokufuna izinto zokususa umdaka.
| Uhlobo lweloshini yokulukwa | Ubude bexesha lokwesu | Indlela yokususa |
| Iibronzi | Ngoko nangoko (umbala wethutyana) | Zihlambe ngesepha namanzi |
| Ii-accelerators/izigxininisi | Iintsuku ezi-3 ukuya kwezisi-7 (zinokwandisa ubomvu bendalo) | Gcoba ngobumnene ngokukhuhla umzimba. |
| Iimaximizers | Iintsuku ezi-5 ukuya kwezili-10 (zinokwandisa i-DHA tan) | Gcoba kancinci kancinci ngokukhuhla okanye i-mitt |
| Izithambiso zokuthambisa | 4 kwiintsuku ze-8 | Khupha kancinci |
Amazwi okugqibela
I-Tanning lotions ziindlela ezintle zokufezekisa ukujonga okumnyama ngexesha lasehlotyeni. Nangona kunjalo, iziphumo zolusu zixhomekeke kakhulu kwindlela yokufaka isicelo. Ngelixa abathengi benokuthambisa izinto zokuthambisa ngesandla, banokuthathela ingqalelo ukusebenzisa iimitts zokufaka izicelo kwisicelo esithe chatha.
Amashishini angabonelela ngezi mitshini ngokweseti kunye nezinto zokuthambisa zazo zokuthambisa okanye azithengise ngokwahlukeneyo ukuze afumane inzuzo ethe chatha kwimarike yokuthambisa ulusu. Okona kubaluleke ngakumbi, kunyuswe izinto ekuxoxiwe ngazo ukwazi ukuba yeyiphi i-lotions yokuthambisa ukuze ufumane isitokhwe phambi kokuthengiswa kwehlobo ngo-2024.
