Yonke into ekufuneka uyazi malunga neNtengiso ye-DTC 3.0

Ngokwemveli iibrendi ziye zasebenzisana nabathengisi bevenkile kunye nabathengisi ukuthengisa iimveliso ngelixa besebenzisa iindlela zokuthengisa zonxibelelwano eziyindlela enye efana neentengiso zemagazini, iintengiso zeTV kunye neencwadana ukusasaza umyalezo wazo. Kwiminyaka yakutshanje, izicwangciso-qhinga zokusebenzisa ngokuthe ngqo (i-DTC) ziye zaqalisa njengoko i-intanethi kunye namaqonga eendaba ezentlalo aqhubeka esanda kwaye atshintshe indlela esenza ngayo ishishini.

Eli nqaku liphonononga ukuba yintoni i-DTC kunye nendlela eye yavela ngayo ngokuhamba kwexesha. Funda ukuze uqonde ukuba i-DTC inokunyusa njani intengiso yakho kwaye uncede ishishini lakho libe nokhuphiswano ngakumbi.

Isiqulatho
Yintoni i-DTC 3.0?
Yiyiphi i-DTC 3.0 enokubonelela ngayo
Uphononongo lwemeko yohlobo lweDTC
Iingcamango zokugqibela

Yintoni i-DTC 3.0?

Intengiso ye-DTC yindlela yokuthengisa eguqukayo ebikho amashumi eminyaka. Ingqwalasela ye-DTC 3.0 kukudala amava athembekileyo omthengi ngokwenza umgca othe ngqo wonxibelelwano nabathengi okuya kukhokelela kubudlelwane obuqhubekayo. Ukuqonda okuphuculweyo kwabaphulaphuli ekujoliswe kubo ngokusebenzisa ulwazi lokuqala kuvumela iibrendi ukuba ziphucule kwiimfuno kunye neemfuno zabo. Ukukwazi ukuba iinkampani zifumane le ngxelo ixabisekileyo ikhupha imfuno yophando olunzulu lwemarike kunye namaphulo entengiso.

Ekuqaleni, yaqala ngo-1990 kunye nemiyalelo yeposi, apho amashishini athumela iileta ngokuthe ngqo kubathengi kunokuba athembele kwiindlela eziqhelekileyo zokuthengisa. Le DTC 1.0 ivumele iinkampani ukuba zithengise kwaye zenze ishishini nabathengi ngaphandle koncedo lomntu ophakathi. Iimveliso ngoku zinokuhlengahlengisa ngokulula izicwangciso zabo zokuthengisa ngokusekelwe kwidatha yomntu wokuqala.

Izinto ezinokwenzeka zentengiso ye-DTC zitshintshile ngokwandiswa kwe-intanethi. Amashishini ngoku angafikelela kubathengi ngeewebhusayithi, iintengiso ezenzelwe wena kunye nee-imeyile. Ixesha le-DTC 2.0 ligxile ekuthengiseni iimveliso ezintsha ngokubhalisela i-intanethi kodwa ngokusisiseko iphindaphinda i-DTC 1.0 engaxhunyiwe kwi-intanethi.

Ukuthatha inyathelo elilandelayo, i-DTC 3.0 isebenzisa i-intanethi kunye nokusebenzisana ngokuthe ngqo nabathengi abanokuthi baphucule kwinto abayifunayo. I-DTC 3.0 ivumela abathengi ukuba banxibelelane neebrendi ezithe ngqo kubathengi ngendlela efanayo iibrendi ebezinokunxibelelana ngayo ngaphambili nabathengi. Olu nxibelelwano lulungeleleneyo ludala amathuba amava angcono kubathengi kunye noluntu lwabathengi.

Yiyiphi i-DTC 3.0 enokubonelela ngayo

Ukusebenzisa i-DTC 3.0 yokuthengisa ukufumana idatha yomntu wokuqala kwisiseko sabathengi bakho kuya kuphucula ubudlelwane bakho nabathengi bakho. Ikwaphucula ubudlelwane bakho kwenye indawo ephambili: ukukhusela idatha yomsebenzisi.

Ixesha le-intanethi lizise ukuqokelelwa kwedatha ngokusetyenziswa kweekuki, ezinceda ukuhambisa iintengiso ze-intanethi kubathengi abathile. Imidiya yoluntu kunye nezinye iisayithi ziqokelela, ziqokelele kwaye zithengise idatha yomntu wesithathu njengendlela yamashishini ukujonga ukuziphatha kwabathengi kunye nokufikelela kubathengi abatsha. Ngelixa amashishini anokusebenzisa oku qhinga urhwebo kwisiphumo esithile, kubangela ukungathembeki kumthengi.

Kwiminyaka yakutshanje, ukulawulwa kwedatha kuyanda. Ngasekupheleni kuka-2022, iMeta, inkampani yabazali bakaFacebook, kuvunyelwene nge-US $ 725 yezigidi zokuhlala ngokophula amalungelo abasebenzisi bayo ngokuthengisa idatha yabo ngaphandle kwemvume. I-CNBC ibika ukuba amazwe amaninzi ase-US aseke imithetho yabucala ezikhusela idatha yomsebenzisi. Lo mkhwa ukhulayo unyanzela amashishini ukuba ajikelezise izicwangciso zabo zokuthengisa kwiindlela ezisekwe kwi-DTC.

Ngelixa abathengi betshintshela ngakumbi ekuthengeni okusebenzayo, ukwakha isiseko sabathengi abathembekileyo ngokusebenzisa imigaqo ye-DTC 3.0 ukuze bahlale befanelekile kubalulekile. Ngokwamkela le modeli intsha yentengiso ye-DTC 3.0, iinkampani zinokuxolisa ukuphoxeka kwabathengi bazo kwaye ziqokelele idatha yokuzithandela. Ubudlelwane obusekelwe ekuthembekeni buya kongeza ixabiso, intuthuzelo kunye nokwandisa umfanekiso we-brand.

Ezinye iindlela zokusebenzisa i-DTC ukwenza ubudlelwane obunempilo kunye nabathengi bakho ziquka:

• I-imeyile yokuthengisa
• Iimpembelelo kwimidiya yoluntu
• live ngqo
• Amajelo eendaba ezentlalo
• Iivenkile zedijithali
• Iimveliso zesiko
• Imveliso entsha
• Intshukumo yentlalontle
• Iivenkile ezibonakalayo
• i-SMS
• Ukuthengisa kwakhona
• Imirhumo
• Digital urhwebo
• Umxholo wevidiyo osebenzisanayo

Ukwamkela isicwangciso esiluqilima se-DTC 3.0 sokuthengisa akukho ngaphandle kokusilela. Intengiso yeDTC esebenzayo ifuna utyalo-mali olubalulekileyo lwexesha kunye nemali ukunxibelelana nomthengi. Njengoko abathengi banokunxibelelana ne-brand ngokuthe ngqo, ukufumana ingxelo embi kawonkewonke kunokuba yingozi, ekhokelela ekunciphiseni kweentengiso. Nangona kunjalo, i-DTC inokukhokelela kubalandeli abazinikele ngakumbi ngaphandle kwale miba mibi.

Uphononongo lwemeko yohlobo lweDTC

I-Nike, eyona nkampani inkulu yempahla yeembaleki kwihlabathi, yamkele indlela ye-DTC. Ngelixa i-Nike isebenzise imifuziselo yeshishini le-DTC ukusukela ngo-2011, kutshanje baye batshintshela kugxininiso ekusebenziseni i-DTC njengeqhinga labo lokuthengisa. I-Nike iyekile ukuthengisa kubathengisi abathengisa iimveliso zayo kwiivenkile zezitena kunye nodaka, endaweni yoko ikhethe ukuthengisa ngokuthe ngqo kubathengi nge-app yayo, ivenkile ye-intanethi, iwebhu kunye nezinye iindlela zedijithali.

I-Nike ikwasebenzisa i-influencer marketing kunye ne-social media channels ukukhulisa ulwazi lwe-brand kunye nokubonelela ngokukodwa amava kumakhasimende. Kukho iindlela ezininzi zabathengi abandwendwela indawo ebonakalayo ukuze badibanise amava edijithali ngokusebenzisa izinto ezininzi ezidityanisiweyo ze-smartphone.

Iingcamango zokugqibela

Ukusebenzisa amacebo e-DTC kunokunceda ishishini lakho liphucule ukuthengisa kunye namava omthengi. Ngokuyeka iindlela zokuthengisa ezifuna ukusetyenziswa kwedatha yomntu wesithathu kunye nokwamkela ukuqokelelwa kolwazi lokuqala ngqo kwisiseko sakho sabathengi, uya kuba nako ukwakha okulandelayo okuthembekileyo.