Iingcali zoshishino lweempahla ziye zatyhila enye indlela yokudala ixabiso kwishishini lefashoni elizinzileyo kunye nenzuzo kubathengi kunye nababoneleli kwaye lithatha ithuba lesayensi yedatha entsha kunye nezinto ezintsha zoshishino ukunciphisa ukusetyenziswa ngokugqithisileyo.
Ngexesha lewebhu ephilayo enesihloko 'Phantsi koMthi weBhanyan: Abathengi kunye nababoneleli ngeFashoni,Unobhala jikelele we-International Apparel Federation u-Matthijs Crietee uchaza ingxelo entsha inika i-engile entsha kwinguqu yoshishino lwefashoni ekuzinzeni.
Uyabelana ngelithi: "Utshintsho lweshishini, uzinzo kunye nokusebenza kokugqibela kuhlala kubonwa xa kungqubana omnye nomnye, xa inyani ixhomekeke omnye komnye."
Phantsi koMthi weBhanyan, eyaveliswa ngokubambisana neZiko loRhwebo lwamazwe ngamazwe (ITC), ichaza indlela abavelisi ababamba ngayo i-levers ukuze benze izibonelelo zokubonelela ngenzuzo ngokwabo, ababoneleli babo, kwaye, ngokuqinisekileyo, abathengi babo.
Umbhali wale ngxelo uJohn Thorbeck ubalaselisa ingxelo “yenye indlela yokudala ixabiso. Yinto engeyiyo indleko yeyunithi eyexesha lonyaka okanye intengiselwano. ”
Uchaza ishishini lesinxibo “njengelikwinguquko” kunye no-2024 njengonyaka onzima kakhulu, nangona kunjalo ukholelwa ukuba singakwazi ukujikeleza kwaye sibe nembono entsha ka-2025, 2030 nangaphaya.
Ingaba isixokelelwano sobonelelo ngempahla sinokuzinza kwaye sibenengeniso?
UTorbeck uchaza izinto ezintathu eziphambili ezifunyenweyo kwingxelo:
- Yimodeli yeshishini lomngcipheko ekwabelwana ngawo, kwaye ayidali nje umthengi, kodwa kunye nexabiso lomthengisi kuwo onke amanqanaba ekhonkco lokubonelela.
- Igxininisa kwinkqubo kunye nokuveliswa kwezinto ezintsha ezithatha indawo yokuvelisa ijografi okanye indawo kunye nothethathethwano ngeendleko
- Ekugqibeleni, yimephu yendlela yesayensi yedatha, ukufikelela kunye nezicelo ezinokukhawulezisa imveliso kunye nenzuzo.
Uchaza ifashoni njengeshishini elenza izinto ezili-10 ukuba zithengise ezintathu, ezilingana ne-inventory engaphezulu kunye ne-capital elahlekileyo. Oku kubeka uxinzelelo olukhulu kwizinto ezithengiswayo ukuhlawulela abo bangazithengiseliyo.
“Kukho into engalunganga kwishishini elenza i-10 lithengise abathathu. Isiphumo esisifunayo kukusebenza ngoluhlu lwempahla oluncinci kodwa lube nengeniso ephezulu,” utsho njalo.
U-Thorbeck uchaza i-metric ephambili kwingxelo yinkunzi kulo lonke ikhonkco lokubonelela. Ngesi sizathu umngcipheko ekwabelwana ngawo ayiyonto ithethwayo – ilingana nexabiso ekwabelwana ngalo kunye nenjongo ekwabelwana ngayo.
Wongeza ingxelo inikezela ngendlela yokukhangela iinkampani kunye nabantu abangakwazi ukuhambisa izicelo kunye nezixhobo ezifunekayo ukwenza ingozi ekwabelwana ngayo ibe yinyani.
UThorbeck uhlabela mgama esithi: “Ibiluhambo oluhamba nabantu abafuna ukwenza umahluko.”
Ngaba ixabiso lisabalulekile kwiimveliso zefashoni?
I-CEO yase-US yomenzi wempahla i-MAS Holdings, u-Brad Ballentine, uyavuma ukuba ixabiso lodwa alinalo ikhonkco lokubonelela ngempahla apho kufuneka libe khona.
“Kunzima ukuhlala phantsi nomthengi, okanye iqabane lasefektri nithi siza kuyenza ngokwahlukileyo le nto. Kodwa, sinokonyusa uzinzo kunye nefuthe loluntu ngokukhulula inkunzi yokusebenza,” utshilo.
I-MAS ayoyiki ukuxelela iibrendi zefashoni ukuba inokubenza babe nengeniso ngakumbi ngokutsala iilevers ziye phezulu.
Umceli mngeni kukuxelela abathengi ukuba iindleko zegalelo ziya kunyuka.
“Kodwa, asikhuphisani ngeendleko zokuqala apha – siyakhuphisana malunga neendleko zokuqhuba ishishini,” ucacise watsho.
Ukuvelisa kwiibhetshi ezincinci kunokuthetha imveliso encinci, kodwa umenzi unokubiza ngaphezulu.
I-MAS ichaza injongo yesicwangciso ngokufumanisa ngokupheleleyo imathiriyeli ekrwada kwiimvakalelo zomthengi.
Ubonisa oku kunciphisa impembelelo yemali kunye nokuveliswa ngokugqithiseleyo, okunokuthi emva koko kuhambelane nezakhono zokusebenza.
"Ezinye zezi zixhobo zetekhnoloji kwaye zinokutyhila ezinye izinto ezingakhululekanga macala omabini, kodwa ukuba asithathi eli nyathelo asizukufikelela kwiiNjongo zethu zoPhuhliso oluZinzileyo (SDGs)."
Ukusebenzisa i-AI ukuphucula impumelelo yempahla ezinzileyo kunye nemali
I-MAS isebenza nenkampani yetekhnoloji iSyrup Tech ukuphucula iziphumo kulo lonke ikhonkco lokubonelela.
I-co-founder yayo kunye ne-CEO uJames Theuerkauf uthi i-AI "inezicelo zeqhinga lokwenene" ngenxa yomthamo omkhulu wedatha enokuyiqhuba kwaye inamandla okuqonda ukwenza ingqiqo yaloo datha.
Uqaphela iimodeli zengqikelelo ezisetyenziselwa ukuthatha iintsingiselo zangaphambili kwaye zikhuphele kwikamva. I-AI ithetha ukuba uthungelwano lwe-neural lunokuba ziimodeli zeeparamitha zebhiliyoni ezinokuchonga iintsingiselo zalapha ekhaya kwaye zibone ukuba ezo zinxibelelana njani neendlela zosasazo lwentlalo kunye nokuziphatha kwe-ecommerce njengokucofa kwiireyithi. Kwaye, konke oku kunokunxulunyaniswa nentengiso ye-ecommerce.
"Obu buchule bokuxela kwangaphambili bunokuthi emva koko bafake amandla izicelo ezifana nokuqinisekisa ukuba uthenga ngokwaneleyo, okanye ukwaba isixa esifanelekileyo kwindawo efanelekileyo ngokuva loo mfuno kwaye uyiphendule."
Nangona kunjalo, uyalumkisa "ukusebenzisa inkqubo yentengiselwano endala eqhwaba nje i-AI kuyo ngokufunda okuncinci komatshini akuyi kwenza mahluko".
I-Theuerkauf isebenzisa intsingiselo epinki ka-Barbie njengomzekelo ukucacisa ukuba kwakungekho ndlela nokuba eyona modeli igqwesileyo yengcinga yehlabathi inokuqikelela ukuthandwa kwayo.
Kwihlabathi lonikezelo bhetyebhetye apho imathiriyeli ekrwada inokubekwa ngaphambili ngumdlalo owahluke ngokupheleleyo.
Uqhuba athi: “Izakhono zokuqonda zinokuthabatha umkhwa kwaye ziphembelele izenzo zekhonkco lobonelelo. Oku kuba yiparadigm entsha yobonelelo, okanye inkqubo yokusebenza yokubonelela, enikwa amandla yi-AI. ”
Uyakhawuleza ukongeza ukuba konke oku kunokuvakala njengekamva, kodwa "sisebenza koku namhlanje kunye ne-MAS, abathengisi bayo kunye namaqabane ebrand".
Ukuguqula ikhonkco lonikezelo kunye nemfuno efunekayo
U-Thorbeck uchaza isisombululo se-Theuerkauf njengebhulorho phakathi kokubikezela kunye nokuguquguquka kwekhonkco lokubonelela.
I-Platform E ikwelinye icala laloo bhulorho njengoko injongo yayo kukusebenzisa imfuno yokuguqula indlela eveliswa ngayo ifashoni ngefuthe elincinci lokusingqongileyo.
Umseki we-Platform E kunye ne-CEO u-Gonçalo Cruz uxelele abo bebezile ukuba waqala ngokwenza ifashoni yodidi oluphezulu kuba ii-brand zodidi sele zinomntu kwaye zenziwe-odola kwi-DNA yazo. Ngaphezu koko, banenzuzo yokuma ngokuthe nkqo kunye nokuba nefektri ezincinci ukuze babambe i-100% yamanqaku abo edatha.
Ngamanye amazwi, kulula kubo ukudibanisa okwenzekayo kwivenkile kwikhonkco labo lokubonelela.
Kodwa, wayesabona ii-silos zedatha ngoko ke kwakubalulekile ukudibanisa ukubonakala kwexesha lokwenyani ukusuka kwisiphelo sangaphambili ukuya kwisiphelo esingasemva kwaye ngokuchaseneyo nokuthintela ukuthengisa okulahlekileyo kunye nokwandisa imida.
Uthatha oku njengeyona nto ibalulekileyo kwikhonkco lokubonelela ngefashoni.
Ngokucacileyo, uthi: “Siyazi ukuba kuya kufuneka siqhagamshele loo machaphaza njengoko iibrendi zefashoni zingasoloko zithengisa kwiivenkile zazo… Seso sizathu sokuba kubaluleke kangaka ukudibanisa zonke ezo ndawo zedatha”.
Ukholelwa ukuba impembelelo enkulu kuyo yonke inkqubo yonikezelo lwefashoni ebanzi “isebenza ngokupheleleyo, inokwenzeka kwaye inokwenzeka” njengoko sele eyenzile.
U-Thorbeck ubona i-Platform E njengesibane esikhanyayo kuba ivumela iinkampani ukuba zisebenze ngaphandle kwe-inventory ephelisa imveliso engaphezulu. Ngaphezu koko, njengoko izinto zenziwe ngokufunwayo zihlawulwa kwangaphambili nto leyo eyenza iprimiyamu yophawu.
Kodwa, ubuza uCruz malunga nokuba lo mnikelo ufunwayo uza kubachaphazela njani abavelisi bempahla behlabathi.
U-Cruz uthi iifektri kufuneka zibe nekhathalogu yedijithali ngokupheleleyo kunye namawele edijithali kunye namanqaku edatha yedijithali kwaye oku kunokuba kwi-2D, 3D okanye ukusebenzisa i-AI yokuvelisa.
Nje ukuba inale nto inokuqonda ngexesha langempela ukubandakanyeka kunye nokuguqulwa kweentengiso kunye nabaxhasi.
Ubuyela kumzekelo wangaphambili kaBarbie opinki kwaye uchaza ukuba ukuba ngexesha lokwenyani umthengisi uyazi ukuba aqale ukusika iiroli ezipinki kwaye athenge idayi epinki ngeentsuku ezimbalwa ezo ngongoma zimbini zedijithali ziyasebenza kwaye ungabonisa ifoto okanye i-generative AI yomfanekiso welokhwe epinki kaBarbie ngaphandle kokufuna isampula yomzimba efotweyo. Inokuthi emva koko iveliswe kwaye isiwe kwindawo efanelekileyo enemfuno.
Ngaba ababoneleli bangakhokela inyathelo utshintsho kwiibhrendi?
I-MAS isebenza ngokusondeleyo neSyrup Tech kunye nePlatform E ukunceda ukuphendula iindawo ezingekhoyo zephazili kwiimpawu zefashoni kunye nabathengisi.
Uthi kukho imibuzo ephambili ekufuneka iqwalaselwe, equka:
- Zithini iiparameter?
- Zeziphi iiprothokholi zeqonga ecaleni kwekhonkco lokubonelela?
- Siyisebenzisa njani idatha?
- Sitsala nini iintambo?
Uyavuma ukuba kukho umngcipheko kuko konke oku njengoko emva kokuba idatha yabelwana ngayo umthengi onokuthi athathe isigqibo sokungayivelisi into ethile, kodwa ugcina ukuba kukho ukukhanya ekupheleni kwelo tonela, ngoko inkampani yakhe ithatha umngcipheko: "Kufuneka sithathe isixhobo sokuseta, kwaye kufuneka sicinge ukuba singayenza njani," utsho.
U-Thorbeck uyavuma, esongeza umsebenzi we-MAS kunye ne-Syrup Tech kunye ne-Platform E inika isinxibo isisombululo semali kunye nesigxina kwimveliso egqithisileyo.
Ukudala ingozi ekwabelwana ngayo ekusebenzeni
I-Ballentine yongeza ukuba ukuseka indlela yomngcipheko ekwabelwana ngayo phakathi kwababoneleli kunye neempawu ngundoqo kuyo yonke le nto kwaye igxininisa ixoxwa ngokubanzi kwingxelo.
“Yindlela yokuba sidibane sibambene ngezandla sisazi ukuba kukho into engahambi kakuhle.”
Ubonisa ukuba iibrendi zinokukhetha okungenamkhawulo kwimpahla yokuvelisa kunokukhokelela kuthungelwano olude, oluqinileyo kunye nomngcipheko.
Ukuba nemigaqo yoshishino okanye iiparitha ekuvunyelwene ngazo ngohlobo lwempahla eza kuveliswa ngumzi-mveliso, ukhetho lwemathiriyeli kunye nemibala, oko kuthetha ukuba umzi-mveliso uya kubamba kuphela oko kuvunyelwene ngako kwaye unokuzilinganisa ngokwawo ngokweemethrikhi ekwabelwana ngazo.
Ngaphezu koko, ukuba imigaqo yoshishino ekwabelwana ngayo ilandelwa, i-factory ye-MAS inokufumana izinto ezilungeleyo kwiiveki ze-12 ngokuchasene neenyanga ze-12, kodwa icacisa ukuba ukuba uphawu luthatha isigqibo sokuphuma ngaphandle kwemithetho ixesha elibekiweyo liya kuba lide kakhulu. I-Ballentine ibiza oku "kukurhweba" ngokuba nekhonkco elifutshane nelisezantsi lonikezelo lomngcipheko.
Yintoni elandelayo emva kwengxelo?
Intloko yecandelo leentsinga, ilaphu kunye nempahla yeZiko loRhwebo lwaMazwe ngaMazwe uMatthias Knappe udiza ingxelo kwaye iingxoxo ezijikelezayo “ngamanyathelo okuqala okuxhobisa abavelisi” bazo zonke iisayizi zokujongana nemveliso egqithisileyo.
I-ITC iceba ukuphumeza abaqhubi kunye ne-MAS ukubonisa ubungqina beengcamango ezixoxiwe.
“I-ITC yiarhente ye-UN ngoko ke singathanda ukuba le nto isetyenziswe kwaye iphindaphindwe kwihlabathi liphela. La ngamaxesha achulumancisayo, ngoko ke hlalani nijonge iziphumo zaba baqhubi,” utshilo.
I-Crietee ye-IAF ibonisa ukuba amalungu akhe aseka iKomiti entsha ye-Business Innovation ukujongana nesakhelo se-5C esichazwe kwingxelo:
- Iikhontrakthi ezineemetric zoMngcipheko oKwabelwana ngawo ngundoqo wokuhambelana phakathi kwabathengi kunye nababoneleli
- Inkuthazo eyinkunzi kutyalo-mali oludibeneyo kwimveliso yekhonkco lonikezelo
- Ukuxhotyiswa ngezakhono kubavelisi ngoqeqesho kunye nabaqhubi beenqwelomoya
- IiCommons zesoftware evulekileyo (OSS) ukukhawulezisa ukufikelela kwizakhono zedijithali kunye nezixhobo
- Yamkela abadali abakhokela ukwamkelwa kweemarike kumxholo oveliswe ngumsebenzisi.
Uqukumbela ngelithi: “Asinakukwazi ukwenza yonke into ngaxeshanye, kodwa ukuxhotyiswa ngezakhono kubonakala kuyindawo efanelekileyo yokuqala kwaye siza kusebenza ne-ITC ekuncedeni ngokwenene imibutho yamashishini kunye namalungu ayo ukuba athathe ezi zifundo kunye namanyathelo okwenza uguquko ngendlela ehlakaniphile.
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