Kwi-Cegid Connections Retail 2024, abameli beMicrosoft baxoxe ngendlela inkampani ebanceda ngayo abathengisi nge-cybersecurity kunye nezisombululo zabathengi.
Ubungakanani obupheleleyo bempembelelo yeMicrosoft efumaneka kwindawo zonke kunye neenkonzo ezinqamlezileyo zenza ukuba unyawo lwenkampani lunikezelwe.
Uluhlu lwayo olubanzi lwezisombululo lubandakanya iinkqubo ezisekelwe kwifu, izixhobo ze-cybersecurity, i-desktop kunye nezisombululo zolawulo lweseva, kunye nezicelo zemveliso yesixhobo.
Olu luhlu luvumela iMicrosoft ukuba isebenze rhoqo kunye nobudlelwane nabathengisi kwihlabathi liphela, njengeWalmart, Kroger kunye neGap. Isivumelwano sayo samva nje sasiseSainbury's, ebhalise uMicrosoft ukuba aqhube ukusebenza kakuhle ngokusetyenziswa kwe-AI kunye nezixhobo zokufunda ngoomatshini.
Izisombululo zenkampani zihlala zichongeka kuphela ngasemva kwemisebenzi yokuthengisa, nto leyo eyenza iMicrosoft ibe namandla kodwa inefuthe kushishino lokuthengisa.
Kwi-Cegid Connections Retail 2024, umsitho owawubanjwe e-Rome, e-Itali ngomboneleli wezisombululo zolawulo lweshishini olusekwe kwilifu u-Cegid, abameli be-Microsoft bamenywe ukuba babonise indlela inkampani ebanceda ngayo abathengisi ngayo yonke into ukusuka kulawulo lwesixokelelwano ukuya kwi-cybersecurity.
Intsebenziswano yeqhinga likaCegid kunye neMicrosoft iquka intsebenziswano entsha ye-AI, isakhelo solawulo, ukwamkelwa kwamafu obugcisa kunye neenkonzo zokufuduka, kunye neziseko zelifu.
Ukunceda abathengisi bahambe kwindawo enokhuphiswano
Ngexesha leseshoni yocweyo eCegid Connections, uMicrosoft EMEA [iYurophu, uMbindi Mpuma kunye neAfrika] umlawuli olawulayo uHowe Gu uvume intaphane yemiba abathengisi bale mihla abajongana nayo, ephawula “ukuphazamiseka okubalulekileyo kwezobuchwepheshe, ukuguquguquka okukhulu kwezoqoqosho, ukungaqiniseki ngokwelizwe, ukuphazamiseka konikezelo kunye nefuthe lomthengi kurhwebo.”
Ukugcina kuyo yonke le miba, iMicrosoft ijonga ngokusondeleyo intengiso kwaye ibonelele abathengi bayo abathengisayo ngoqikelelo lwemfuno.
Ukusebenzisa i-platform ye-Azure cloud computing platform, eyenziwa ngokwezifiso kwishishini lokuthengisa, isishwankathelo sezentengiselwano zembali sinokuhlalutya ngokusebenzisa umatshini wokufunda ukuvelisa iingxelo zokubikezela kubathengisi.
Njengoko uGu ebonisile, oku "kubalulekile" kwiivenkile zokuthengisa, njengoko "abanye babathengi bethu basasokola ukuqinisekisa ukuba banokubeka iimveliso ezifanelekileyo kwiishelufu ezifanelekileyo."
Uqikelelo yeyona ndlela iphambili uMicrosoft anceda ngayo abathengisi ukuba bahlale phambi kwegophe. Kodwa ukuba le teknoloji ivakala inzima ukuyiqonda, inkampani ikwabonelela ngeenkonzo zokubonisana kunye nesikhokelo kwishishini.
Ekuqaleni kuka-2024, iMicrosoft yaphehlelela iRetail Cloud Alliance, inyathelo elijolise ekufundiseni nasekuxhobiseni abathengisi bayo yonke isayizi ukuba basebenzise itekhnoloji yamafu ngempumelelo.
UGu ugxininise ukuba indlela ephambili yenkampani kunye nabathengi igxile ekuthembekeni kunye nokwahlukahlukana njengoko "kwiinyanga ezidlulileyo ezili-18 ukuya kwezingama-20, siye saqaphela utshintsho lokwenyani ngokwesantya apho abathengisi bafuna izisombululo eziphambili."
Utyalo-mali olunoxanduva lwe-AI
Isisombululo esiphambili esiphambili kushishino lwentengiso olubonelelwa nguMicrosoft yi-AI. I-CoPilot yinkampani evelisa i-AI chatbot enokwakhelwa kwizixhobo ezikhoyo zikaMicrosoft zokuvelisa kunye nokusebenza okuhlengahlengisiweyo.
Ukusebenzisa i-Azure OpenAI, amashishini anokwakha izicelo kunye neewebhusayithi, aqalise imikhankaso yokuthengisa kunye nokudibanisa idatha efanelekileyo. Injongo yenkampani kukwenza ukuba itekhnoloji ifikeleleke ngakumbi kubathengisi bayo nayiphi na isayizi.
Kodwa ngaphambi kokuba abathengisi bangene kuxinzelelo kwaye batsibele “kumda ojijekileyo we-AI” indlela yokuziphatha enocwangciso olufanelekileyo ibalulekile ukuze ubone izibonelelo zexesha elide, njengoko uGu walumkisa.
Ugxininise ukuba ukusebenzisa itekhnoloji ukuphucula amava abathengi kufuneka kube phambi kwengqondo kuyo nayiphi na i-AI yotyalo-mali.
Uye wancoma isixhobo se-L'Oréal Paris's Beauty Genius, esibonelela abathengi ngoxilongo olulolwakho ngokusekwe kumagalelo abo okhathalelo lwesikhumba, ukwenza izimonyo kunye neemveliso zemibala yeenwele.
"Imalunga nokuqinisekisa ukuba abalawuli, oontanga bethu kushishino lokuthengisa, abathengi kunye namaqabane bonke basebenza kunye ukuvavanya uxanduva lokuziphatha nge-AI kunye nokuqinisekisa ukuba izisombululo ziyathenjwa."
Oku kuthenjwa kuyangqubana nezixhobo ezinkulu ezisetyenziswa buchwephesha be-AI, ukongeza kubathengisi abasele benobungozi bokusingqongileyo.
UGu ugqibe ngelithi “kubalulekile ukuba uluntu luhlale lusembindini we-AI. Kufuneka sicinge ngoxanduva lwethu eluntwini nokuba sisebenzisa itekhnoloji kwizinto ezifanelekileyo. ”
Abameli be-Cegid bakungqinele oku, bexelela abathengisi ukuba nokuba bayayeka ukwamkela i-AI, basaza kujongana nokusingqongileyo kunye nabathengi abakwenzayo oko.
Iphambili kwintengiso ye-cybersecurity
Uphando oluvela kwi-Cegid kunye ne-Microsoft lufumanisa ukuba izinga lohlaselo lwe-cyberattacks kwicandelo lokuthengisa yi-77%, xa kuthelekiswa ne-66% kuwo onke amanye amacandelo edibene.
IMicrosoft ngokwayo yeyona nto iphambili ekujoliswe kuyo kubaphuli-mthetho be-cyber. Imbali yayo yeminyaka engama-49 yokulwa nezi zoyikiso ithetha ukuba iphuhlise izixhobo ezikhokelayo ze-cybersecurity ezinokuthi abathengisi basebenzise imisebenzi ekhuselekileyo.
Igcisa letekhnoloji yeqabane likaMicrosoft u-Olivier Leger ugxininise oku: “Ubukhulu beenyawo zethu busivumela ukuba sijongane nezisongelo ngokomlinganiselo. Sichitha i-1 yeebhiliyoni zeedola ngonyaka kwi-cybersecurity. ”
Ukuba umthengisi usebenzisa isixhobo esikhuselwe nguMicrosoft, yinxalenye yothungelwano lwehlabathi lwezixhobo ezilawulwa yi-135m.
Oku kuthetha ukuvuna inzuzo yemihla ngemihla yeempawu ze-65tn ezidityanisiweyo, ukususwa kweendawo ze-100,000, ukulandelwa kwabadlali bezoyikiso kunye nokuhlaselwa kwesazisi se-4,000 esivaliwe ngomzuzwana.
I-Microsoft Digital Crimes Unit (DCU) ikho njengeqela lamazwe ngamazwe leengcali zobugcisa, zomthetho kunye nezoshishino ezisebenzela ukulwa nemimandla yolwaphulo-mthetho lwe-intanethi njenge-malware, i-ransomware kunye nokuphazamiseka kwentlawulo.
Amagama ayimfihlo okwabelwana ngawo - umgca wokuqala wohlaselo lwabaphuli-mthetho
Le micimbi inokonakalisa udumo lwabathengisi ukuba idatha yomthengi iyancipha, kunye nelahleko yemveliso enokuthi ibe yintlekele kwimigca ephantsi.
NgokukaLeger, “sibona abathengisi abancinci njengeyona njongo iphambili yabahlaseli. Oku kungenxa yokuba abanalo ixesha lokhuseleko elifanayo njengeenkampani ezinkulu. "
Abathengisi ke ngoko kufuneka batyale imali kwizixhobo zokhuseleko lwe-cybersecurity nokuba zingakanani na zisebenza. Amanye amanyathelo alula abanokuthi bawathathe kukuvumela ukuqinisekiswa kwezinto ezininzi, ukusebenzisa ii-akhawunti ezahlukeneyo kwiindawo ezahlukeneyo zokusebenza, ezifana ne-till yentlawulo, kunye nokuyeka ukusebenzisa amagama ayimfihlo ekwabelwana ngawo njengoko lo ngumnyango wokuqala wokungena kwi-cyberattacks.
ULeger uphinde wabalaselisa imfuneko yokuba bobabini abachaphazelekayo bobuchwephesha kunye nabangengabo ubuchwephesha kwishishini lokuthengisa ukuba babandakanyeke kwiinzame zokhuseleko lwe-cyber.
I-Microsoft Cloud yeRetail ibonelela ngezisombululo ezingqalileyo zecandelo kusetyenziswa isakhono esivela kwiMicrosoft Dynamics 365, iMicrosoft 365, iMicrosoft Azure kunye neMicrosoft Fabric ukumanya idatha kunye nokuxhobisa abasebenzi.
Xa umthengisi ekhetha izixhobo zikaMicrosoft, bayawuphepha umngcipheko wokuba nezisombululo ezahlukeneyo ezibonisa ubuthathaka ngokugqithiselwa kwedatha.
Esinye isiphumo sokusebenza okukhuselekileyo kwedijithali kukugcinwa kwabasebenzi okuphuculweyo, njengoko uxinzelelo olubangelwa kukuwa kohlaselo lwe-cyber luyathintelwa.
Isicwangciso sokuqhubeka kweshishini kubathengisi abafuna ukukhusela imisebenzi yabo yedijithali kufuneka bakhusele ukukhuselwa kwedatha yabathengi, ukuthobela iMimiselo yoKhuseleko lweDatha Jikelele, ukugada ukuthengiselana kwe-intanethi kunye nomntu, kunye nokongamela ulawulo lwesazisi kubasebenzi.
Njengoko uLeger wachaza: "Iminyaka elishumi kwitekhnoloji yi-1000 ebomini bokwenyani. Abanye abathengisi bacinga ukuba utyalo-mali lwe-cybersecurity luxabisa kakhulu [ngoko] kufana nokuzama ukuthengisa i-inshurensi. Ubona ixabiso kuphela xa ubethwe.”
Ugxininiso lukaMicrosoft ekuthembekeni kuzo zonke iinkonzo zalo lusebenze ekwakhiweni kobudlelwane obuhlala buhleli kunye neshishini lokuthengisa lehlabathi ngoku elijonge kwinkampani njengosombululi weengxaki ophambili.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
