Imakethi yekhrimu yobuso kunye nelotion ilungiselela isigaba esibalulekileyo ngo-2025, eqhutywa lutshintsho kwindlela yokuziphatha yabathengi kunye nokuveliswa kwezinto ezintsha kwimveliso yemveliso. Eli nqaku livavanya imbonakalo yomhlaba yangoku, uqikelelo lwengqikelelo, kunye neendlela ezivelayo ezibonisa ikhosi yekamva lokhathalelo lwesikhumba.
Isiqulatho:
1. Isishwankathelo semarike: ikhilimu yobuso kunye nelotion
2. Abaqhubi abaphambili bokukhula kwi-cream cream kunye ne-lotion market
3. Iindlela ezivelayo kwi-cream cream kunye nelotion
4. Uhlalutyo lweemarike zengingqi
5. Izinto ezikhethwa ngabathengi kunye nokuziphatha
6. Imbonakalo yekamva kunye neengcebiso zobuchule
Umbono wemarike: ikhilimu yobuso kunye nelotion
Kwihlabathi jikelele, imakethi yobuso bekhrimu kunye neloshini itshati indlela yokukhula ezinzileyo, kunye noqikelelo olubonisa ukwanda kwe-USD 12.20 yeebhiliyoni phakathi kuka-2023 no-2028, ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-5.21%. Lo mfutho uphenjelelwa kukunyuswa kokuthandwa kweemveliso zendalo kunye nezendalo. Ukongeza, ukunyuka kweemarike ze-niche zeekhrimu zobuso ezikhethekileyo kunegalelo elikhulu kolu kukhula. Ummandla we-Asia-Pacific ukhokela lo mkhwa ngokuphawulekayo, ugxininiswe yi-7% ye-CAGR eqikelelwa yi-China, ifikelela kwi-USD 16.2 yeebhiliyoni ngo-2030. Ngeli xesha, i-US iqhubeleka nomkhondo wayo ozinzileyo, oxabisa ngoku kwi-USD 14.4 yebhiliyoni ukususela ngo-2023.
Ukwandiswa kweemveliso zokhathalelo lwesikhumba ezisebenzayo kunye nefuthe eligqubayo lemithombo yeendaba zentlalo zikwangundoqo ekuqhubeni ukukhula kwemarike. Eli candelo liyohlukana libe ngamacandelo afana neemveliso ezichasene nokwaluphala, ukwenziwa mhlophe kolusu, iikhrimu zokukhusela ilanga, kunye nezinto zokuthambisa ezisisiseko, ezinemijelo yokusasaza enabela kwiimarike ze-intanethi nezingekho kwi-intanethi.
Abaqhubi abaphambili bokukhula kwi-cream cream kunye ne-lotion market
Izinto ezininzi zilawula ukhilimu wobuso kunye nelotion ukuya phezulu. Umqhubi obalulekileyo kukukhula kokutshintsha kwabathengi ukuya kukhathalelo lwendalo kunye nolwendalo, olufuna imixube ehambelana nolu khetho. Ngokukhula kolwazi, abathengi bacokisekile malunga nokhetho lwezithako, bethanda iimveliso ezizinzileyo zokuphila.
Ngaphaya koko, ukwanda korhwebo lwe-e-commerce kwandise ukufikelela kwemveliso, kunika abathengi ithuba lokuthenga uluhlu lweekhrimu zobuso kunye neloshini kanye ekhaya. Olu tshintsho lwedijithali lunyuse ngokuphawulekayo intengiso phakathi kwecandelo.
Ngaphandle koko, ukwenziwa ngokwezifiso kweemveliso ze-skincare kuyakhula. I-brand iphakamisa itekhnoloji kunye nokuqonda kwedatha ukunika izisombululo zokhathalelo lwesikhumba ezilungelelanisiweyo ezonyusa ukwaneliseka kwabathengi, oko komeleza ukunyaniseka. Iindlela ezilolo hlobo zobuntu kulindeleke ukuba ziqhubele phambili ukwandiswa kwentengiso njengoko abathengi befuna iimveliso ezijongana neenkxalabo zabo zokhathalelo lwesikhumba.
Iindlela ezivelayo kwi-cream cream kunye nelotion
Ukusetyenziswa kwezinto ezininzi kwiimveliso zokhathalelo lwesikhumba kuhlala kuyinto eqhelekileyo, abathengi banqwenela izinto ezibonelela ngezibonelelo ezahlukeneyo ezifana ne-hydration, iipropathi zokulwa nokuguga, kunye nokukhuselwa kwelanga, zonke kwisicelo esinye. Le ndlela ibhenela ngakumbi kwabo bajonge ukunciphisa amanyathelo okhathalelo lwesikhumba.
Uzinzo kunye nezibonelelo zokuziphatha ziya zisiba nefuthe kwizigqibo zabathengi. Njengoko ulwazi lokusingqongileyo lusanda, iibhrendi ezamkela iindlela zokusebenzisa i-eco-friendly kunye nokukhangela izinto ezicacileyo zibonakala njengeenkokeli zentengiso.
Imidiya yoluntu nayo ibumba kakhulu ukuziphatha kwabathengi. Ukusebenzisana nabaphembeleli kwenza ukuba iibrendi zifikelele kubaphulaphuli ababanzi kwaye ziseke intembeko. Ukusetyenziswa okusebenzayo kwala maqonga kwandisa ukuzibandakanya kwabathengi kwaye kukhulisa ukubonakala kokuqaliswa kwemveliso emitsha.
Uhlalutyo lweemarike zengingqi
Imakethi yekhrimu yobuso kunye nelotion ibonisa iipateni ezahlukeneyo kwimimandla eyahlukeneyo. Kwi-Asia-Pacific, zombini i-China kunye ne-Japan zingqina ukukhula olomeleleyo kwemarike okukhuthazwa kukunyuka kwengeniso elahlayo kunye nokwanda kolwazi lwe-skincare. Imakethi yaseMntla Melika iphawula phezulu, iqhutywa yimfuno yezinto eziphilayo kunye nesiphelo esiphezulu.
IYurophu ibonakalisa ukukhula okuzinzileyo ngenxa yemarike eqolileyo egxininisa ukusungula izinto ezintsha kunye nokwahlulwa kwemveliso. Ngeli xesha, uMbindi Mpuma kunye neAfrika zivela njengeemarike ezinokubakho, ngokufudukela kwabantu ezidolophini kunye nokukhula komgangatho ophakathi okhuthaza imfuno yokhathalelo lwesikhumba.
Ukuqonda ezi nuances zengingqi kubalulekile ekunxibelelaniseni izicwangciso zentengiso ezihambelana neemfuno zabathengi kunye nezinto ezikhethwayo kwihlabathi liphela.
Ukhetho lwabathengi kunye nokuziphatha
Imakethi yekhrimu yobuso kunye nelotion ifumana izinto ezithandwa ngabathengi. Ugxininiso kwiimveliso zexabiso lemali zihamba phambili, njengoko abathengi bafuna umgangatho we-premium ngamaxabiso afanelekileyo. Ukutyhalela kwiimveliso ezinezithako zendalo kubonakalisa ukwanda kokutyekela ekusetyenzisweni ngononophelo.
Abathengi banamhlanje banolwazi kwaye baxhomekeke ngakumbi kuphononongo lwe-intanethi kunye neengcebiso xa besenza izigqibo zokuthenga. Lo mkhwa uqaqambisa imfuneko yobukho obuqinileyo kwi-intanethi kunye nokugcina umfanekiso webhrendi olungileyo.
Ukongeza, imfuno yezisombululo zokhathalelo lwesikhumba olusebenza ngexesha libaluleke kakhulu. Ukuphila ubomi obuxakekileyo kwabathengi kuqhuba ukhetho lweemveliso ezinikezela iziphumo ezisebenzayo ngaphandle kokufuna iirejimeni ezintsonkothileyo zokhathalelo lwesikhumba.
Imbonakalo yekamva kunye neengcebiso zobuchule
Njengoko sijonge kwikamva, imakethi yekhrimu yobuso kunye neloshini imiselwe ukukhula okuzinzileyo kunye nokwenziwa kwezinto ezintsha. Ukubeka phambili uzinzo, ukwamkela ukwenziwa kwemveliso, kunye nokuphucula unxibelelwano lwedijithali kuya kuba ngundoqo ekugcineni ukhuphiswano. Ukunyusa ukuqhubela phambili kwetekhnoloji, kubandakanya ubunyani obungandisiweyo kunye nobukrelekrele bokwenziwa, ukomeleza amava omthengi kunye nokukhuthaza ukunyaniseka kwebrendi nako kuyacetyiswa.
Ukuphumelela phakathi kwezinto eziguquguqukayo zentengiso, iibrendi kufuneka zigxile ekuphuhliseni iminikelo ehambelana nokuvela kolindelo lwabathengi kunye nee-ajenda zozinzo zehlabathi. Umanyano lobuchule kunye nabaphembeleli kunye namaqonga edijithali anokwandisa ukufikelela kunye nokomeleza ubukho bophawu.
Isiphelo:
Imbonakalo yemarike yekrimu yobuso kunye neloshini inethemba, inamathuba amaninzi okukhula ngaphambili. Ngokuqonda ngokunzulu iintshukumo zemarike kunye notyekelo lwabathengi, iibrendi zinokuziqhelanisa ngobuchule ukuze zibambe isabelo esikhulu. Njengoko sijonge ku-2025 nangaphaya, sigxininisa ukuqamba izinto ezintsha, uzinzo, kunye nobuntu kuya kuba yinto eyimfuneko ekuthatheni impumelelo kweli candelo liguqukayo.
