Khulisa uLwahlulo lweShishini ngeeNdlela ezili-10 zikaFacebook ngo-2023

Ngokwaziswa kwe metaverse kunye nolunye uhlaziyo olubalulekileyo minyaka le, ukuhambisana neenguqu zikaFacebook kunokuba nzima. Kodwa ukuze kunyuswe ngokupheleleyo yonke into entsha yeqonga leendaba zosasazo, amashishini kufuneka ahlale esazi ukuba kuqhubeka ntoni minyaka le.

Eli nqaku liza kugubungela iindlela ezilishumi eziphezulu ze-Facebook ezinokunceda abathengisi be-intanethi bakhulise ukuthengisa kwabo ishishini kunye nenzuzo. Qhubeka ufunda ukuze ufumane yonke into ofuna ukuyazi malunga neendlela zikaFacebook ngo-2023.

Isiqulatho
Iindlela zikaFacebook ziyichaphazela njani intengiso?
Iindlela zikaFacebook ezibalulekileyo ngo-2023
Ukugqibezela: Iintsingiselo zikaFacebook ngo-2023

Iindlela zikaFacebook ziyichaphazela njani intengiso?

Facebook hit ngaphezulu kwe-2 yezigidigidi abasebenzisi ekupheleni kwe-Q1 2022, kunye namandla okukhula ngakumbi kwiminyaka ezayo. Njengoko imi, iqonga leendaba zoluntu likhulu kakhulu kuneYurophu kunye noMntla Melika zidibene. Ngamanye amazwi, i-Facebook luluntu olukhulu apho amashishini amancinci anokufumana iintengiso zabo ze-Facebook ezijoliswe kuzo kubaphulaphuli abaphambili.

Ke, akumangalisi ukuba iindlela zikaFacebook zitshintshile indlela ukuthengisa okusebenza ngayo, kuthathelwa ingqalelo inani labantu ababhalisiweyo eqongeni. Kwaye, ukuvela kwee-smartphones kukwaphembelele ifuthe leendlela zikaFacebook kwintengiso ngokubanzi. 

Ngokungafaniyo nentengiso yemveli, intengiso ye-Facebook ivumela abathengisi be-intanethi ukuba baqhube iintengiso ezijoliswe kuFacebook kubasebenzisi abathile. Okubangel 'umdla kukuba, uguqulo lwabasebenzisi kunye neentengiso ziye zaphucuka ukususela oko ukuthengisa kuye kwaba ngokuthe ngqo.

Iindlela zikaFacebook ezibalulekileyo ngo-2023

Inyani eyandisiweyo: Spark AR

Kwi-2016, i-augmented reality (AR) i-trend yahamba phezu kophahla xa "i-Pokemon Go" ikhutshwe. Ukusukela oko, uninzi lweeapps zizamile ukusebenzisa i-AR ngendlela yazo, ngokunjalo intengiso yeFacebook ngezabo inkampani encedisayo Spark AR. 

Abathengisi banokuvelisa eyenzelwe wena AR iintengiso kumashishini abo e-intanethi kunye neqonga likaFacebook. Kwakhona, banokuvumela ithemba labo lokuvavanya iimveliso ezithile, ngenxa yeentengiso zabo ze-Facebook ezisebenzisanayo. Ukongeza, iqonga livumela abathengisi ukuba benze izihluzi ezinophawu kumabali abo kaFacebook ukutyhala uphawu ngakumbi.

Iimpawu ezintsha zeQela likaFacebook

Kutshanje, uFacebook ukhuphe iindaba ezimalunga neebrendi kunye nabathengisi be-intanethi abasebenzisa amaqela kwizicwangciso zabo zokuthengisa. Kwangoko ngo-2019, i-Facebook yahlaziya ithebhu yayo, ibonelela ngokukhawuleza nangokulula ukufikelela kubasebenzisi ngokwamaqela.

NgoMatshi ka-2022, isigebenga semithombo yeendaba zentlalo sakhupha “iimpawu ezintsha” ukunceda ukunciphisa ulwazi olungachananga. Umzekelo, ngeempawu zeqela elitsha ezifana "noncedo lolawulo lweqela," "iikhowudi zeQR," "ukumiswa," njl., abathengisi banokuhlaziya kwaye bakhulise amaqela abo ngokulula nangokukhawuleza. Kodwa akuphelelanga apho. Ngokusekelwe kwi iindaba, Abalawuli beqela le-Facebook banegunya lokumema abathengi okanye ithemba kumaqela ngeekhowudi ze-QR kunye nee-imeyile. 

IiReels zikaFacebook zizaphuli-mthetho

I-Facebook yandise ukufumaneka kwe-Facebook Reels ukuya ngaphezulu kwamazwe e-150. Ukuza kuthi ga ngoku, ngomnye wemixholo ekhula ngokukhawuleza eveliswa liqonga leendaba zoluntu. Okubangela umdla kukuba, abasebenzisi bakaFacebook banokufumana iireel kwithebhu yokubukela, amabali, kunye nesondlo sasekhaya.

I-Asides ekubeni yindlela entle yokubamba ingqalelo yabasebenzisi eqongeni, yeyona ndlela ibalaseleyo yabathengisi be-intanethi ukuthengisa iimpahla zabo kwaye benze inzuzo. Njani? Abathengisi banokwenza imali kumandla eereli kwaye baqeshe iinkonzo zabadali ukuqhuba iintengiso kwiireli zabo zoluntu. Ngaloo ndlela, banokunyusa ukuzibandakanya, amathemba, kunye nokuguqulwa ekugqibeleni.

Ukuthengwa kwe-Facebook Live kuya ngamandla

Iipesenti ezingama-90 zabathengi bathi Facebook Live shopping ibanceda ukuba bazi ngakumbi malunga nebrendi yokuthengisa kwaye ibenza bakwazi ukwenza izigqibo ezingcono zokuthenga. Ke ngoko, iintengiso ezithengiswa kwihlabathi liphela kulindeleke ukuba zifike $ 500 billion ngo-2023, okuthetha ukukhula ngeepesenti ezingama-32 ukusuka ngo-2020.

Lo mkhwa ulungiselelwe abathengisi be-intanethi abafuna ukubonisa iimveliso zabo ngokuphila ngelixa benika abathengi ukuvakalelwa ngakumbi. I-Facebook lelinye lamaqonga adumileyo kwihlabathi jikelele abamba olu hlobo lomxholo kubathengisi be-intanethi. Kwaye abathengisi abaninzi sele bekhupha imali kubathengi abathanda umxholo wexesha lokwenyani.

Ukuthenga ngokuthe ngqo kuvelisa ukuzibandakanya ngakumbi kunokusebenzisa intengiso yelitye. Kwakhona, inika abathengisi ubunyani begama ngakumbi ngelixa befumana ukuthembela kwabathengi. Ngamanye amazwi, ukuthenga okuphilayo kunceda abathengisi ukuba bahoye ingqalelo yabasebenzisi abaninzi abaskrola kwii-smartphones zabo. Ngoba? Kuba ukuthenga okuphilayo kubandakanya abathengisi ukubeka ubuso kwiimpawu zabo.

Lo mkhwa uyasebenza kakhulu kuba unika uchuku lomntu kwiiakhawunti zabathengisi. Ngenxa yoko, abasebenzisi bayawuxabisa umxholo onjalo kwaye bazimisele ukuthobela iimpawu ezinjalo, ezilingana neentengiso ezininzi kubathengisi.

I-Facebook iwunciphise kakhulu umxholo oyingozi

Kungakhathaliseki ukuba i-media-social eyonwabisayo kwaye izonwabisa kangakanani, kuya kuhlala kukho i-bots kunye neetroli ezicasulayo ezenza yonke inkqubo iphazamise. Ngokungathandabuzekiyo, kunzima kakhulu ukulawula i-intanethi. Kodwa i-Facebook yenza umzamo ngo-2021 ukunciphisa i-facebook bots kunye nezinye izinto ezinobungozi kuzo ukunyanzeliswa kwemigangatho yoluntu umgaqo-nkqubo. Kwaye konke kungenxa yophuculo kunye nobuchwephesha babo bokubona obufumana kwaye buthintele umxholo onobungozi.

Kwi-Q4 2021, i-social media giant yenza inyathelo elikhulu lokunyanzelisa umgaqo-nkqubo wayo, kwaye yaphumelela ekuthatheni izigidi zamachiza, iingalo, kunye nomxholo onxulumene nogaxekile. Kodwa kukho okungakumbi. I-Facebook iphinde yacinezela intetho yentiyo, inciphisa kakhulu ukusuka kwi-Q4 2021 ukuya kwi-Q1 2022 nge-Facebook's Meta-AI yokufunda okumbalwa.

Iimveliso zihlola uFacebook Messenger kurhwebo loluntu

Namhlanje, abathengi bafuna ukufumana ulwazi olukhawulezayo malunga neemveliso abazimisele ukuzithenga. Ngaphandle kophendlo lukaGoogle, abanye abathengi abanzulu bakwajonge kumajelo eendaba ezentlalo ukuze bafumane iireps zeemveliso. Emva koko, bavula imbalelwano kunye nabathengisi ngexesha langempela ukuze bafumane ulwazi olubanzi kunye olukhawulezayo malunga nemveliso efunwayo. 

Facebook kutshanje umbiko ukuba abasebenzisi 1.3 billion ukusuka India, i-UK, i-USA, Brazil, kunye nezinye iimarike ezisahlumayo kutyhilwe kuphando ukuba bazive bezithembile ngakumbi malunga nabathengisi ukuphendula imiyalezo yabo eqongeni. Ke, amashishini amaninzi asebenzisa lo mkhwa ukunyusa ukuthengisa kwawo. Ukufumana ngaphezulu, abathengisi banokusebenzisa izixhobo ezinje Hootsuite ukuphepha ukungahoyi okanye ukuphulukana nemiyalezo evela kubantu abalindelekileyo.

Abathengi bafuna i-Facebook ngolwazi malunga neempawu

Ngokusekelwe kwi Ingxelo ye2022, I-18,100 Gen Zers kunye newaka leminyaka kusenokwenzeka ukuba basebenzise amaqonga eendaba ezentlalo njengomthombo wabo omkhulu wolwazi kumashishini okuphanda. Endaweni yokujonga iwebhusayithi esemthethweni yenkampani ukufumana ulwazi oluthe kratya njengabo bangoobani, amaxabiso, njl.njl., bajonga amaphepha eendaba ezentlalo.

Ukuqwalasela ukuthenga amandla yeGen Zers, engaphezulu kwe-140 yeebhiliyoni zeedola, amashishini akwi-intanethi agcina amaphepha awo ezentlalo ehlaziyiwe kwaye esebenza ngolwazi olulungiselelwe kakuhle.

Iivenkile zikaFacebook ziya zisanda

In 2020, Iivenkile zikaFacebook zaqala xa amashishini amaninzi (amancinci namakhulu) aye kwi-intanethi, esebenzisa i-intanethi njengendlela ephambili yokuthengisa iimveliso zabo. Ekuqaleni kwe Q2 2021, UFacebook ubhalise izigidi ezingama-250 zeevenkile ezisebenzayo kwihlabathi jikelele, kunye nabathengi abasisigidi abaxhasa iivenkile ngenyanga.

Ngoku ka Iingxelo, malunga 90 million Abanini beeVenkile zikaFacebook bafumana ukuthengisa ngakumbi kwiqonga leendaba zentlalo kunewebhusayithi zabo zeCommerce. Elona candelo lilungileyo ziiVenkile zikaFacebook zivumela abathengisi ukuba bafumane iintlawulo kubathengi ngeFacebook Pay.

UFacebook Live akabuyi ngamva

Ngaphandle kokuthenga, i-Facebook Live inceda abathengisi basasaza imicimbi yenkampani, iindaba, kunye neekonsathi ezikhethekileyo kubathengi babo ukusuka kumakhaya abo. Kwi Q4 2021, I-Facebook yaba yeyesibini eyona nkonzo yokusasaza bukhoma emva kwe-Youtube. 

Ukuthengwa kwasekhaya kuyenzeka nge-Facebook Marketplace

By Q1 2022, Iintengiso ze-Facebook zaba zikhulu ngokwaneleyo ukufikelela ngaphezu kwesiqingatha sebhiliyoni kubathengi be-intanethi abafuna iimveliso kunye neenkonzo zendawo. Ngamanye amazwi, i-Facebook Marketplace iye yaba liqonga labathengisi ukuba bathengise zonke iintlobo zeempahla ezifana nefenitshala, iimpahla, njl.

Kodwa yintoni umahluko phakathi kweMarike kaFacebook kunye neeVenkile? Ukubeka nje, ngeMarike, abathengisi banokudwelisa iimveliso zabo kuFacebook, bejolise kwindawo ethile. Ngamanye amazwi, abathengi bafumana iimveliso ezithengiweyo ngokomntu. 

Kodwa iiVenkile zikaFacebook zibandakanya urhwebo lwehlabathi ngakumbi kunye nemodeli yokuhambisa ngokubanzi. Kule modeli, abathengi bafumana iimveliso eziziswe kubo.

Ukugqibezela: Iintsingiselo zikaFacebook ngo-2023

Abathengisi be-Intanethi kufuneka bazimise ngokufanelekileyo ngokuhlala behambelana neendlela zamva nje zikaFacebook. Emva kwayo yonke loo nto, ezi ndlela zijolise kwiziphumo. Kwakhona, bavumela abathengisi ukuba bachonge kwaye bagxininise kwiindlela ezilungele ukunyusa izicwangciso zokuthengisa ngeentengiso kufacebook. Ukuqukumbela, ukuhlala uhlaziywa kwiindlela zamva nje zikaFacebook ngo-2023 kubalulekile kubathengisi be-intanethi abafuna ukuhlala phambi komdlalo kwaye baphumelele kwimizamo yabo yokuthengisa kweli qonga leendaba zentlalo.