Ihlabathi lanamhlanje lobuhle lahluke kakhulu kwiminyaka embalwa edlulileyo. Abathengi baya ngokuya bephepha imveliso ephakathi eziva ingekho ngqiqweni- ngoku bafuna iimveliso zobuhle kunye namava okuphila okubabandakanya kwiindlela zokuphumla nezidlalayo. Umthengi wanamhlanje uyayixabisa indlela iimveliso eziziva ngayo ngokweemvakalelo, ziyibeka kwinqanaba elifanayo njengezibonelelo zomzimba kunye nokusebenza.
Ukutsho oko, imijikelo yemveliso eyothusayo ikuyo yonke indawo, kwaye abathengi abafuni kucinga kakhulu malunga nokukhetha kwabo. Kunoko, bafuna iimveliso ezibanika amava akhethekileyo, ngokulandelelana, ukudala amathuba amatsha kubathengisi.
Kweli nqaku, siza kujonga indlela iibrendi ezinokusebenzisa ngayo “ukuziva unomtsalane” ukujongana naba bantu babona baqhutywa ngobuhle ngo-2025.
Isiqulatho
Iindlela ezi-5 “zokuziva unomtsalane” ekufuneka uzibukele ngo-2025
1. Ubunewunewu "ubuhle": Ulonwabo ngokuyila
2. Tactile hedonism: Ukusuka kwivumba ukuya kwinzwa
3. Izinto ezidlalayo: Buyela kummangaliso womntwana
4. Isidingo esinzulu sobuvila: Intuthuzelo yonyango
5. Ubumnyama obuthuthuzelayo: I-Dystopian goosebumps
Okukwintsusa
Iindlela ezi-5 “zokuziva unomtsalane” ekufuneka uzibukele ngo-2025
1. Ubunewunewu "ubuhle": Ulonwabo ngokuyila
Ngaba abathengi bakho bayakuxabisa ukusebenza kwaye bayayonwabela uyilo oluhle? Ukuba benjenjalo, baya kuyithanda le ndlela. "Ubuhle" obutofotofo bubandakanya yonke into ukusuka kwizinto ezincinci ukuya kwiimveliso zodidi oluphezulu, kwaye enye yeendlela ezilungileyo abathengisi abanokunyusa ngayo le ndlela kukukhuthaza "ubutyala obungenatyala" obutofotofo.
Ngokufutshane, ayikho indlela engcono yokonwabela inkcubeko “yokuphatha” kunemveliso eyilwe ngokucingisisiweyo, enemisebenzi emininzi. Oku kuqinisekisa ukuba abathengi baziva ngathi bafumana amava obutofotofo ngaphandle kokwenzakalisa iplanethi. Thatha iNkonzo ethambileyo yophawu lwaseMelika, umzekelo, iTherapllush Overnight Hand Repair Treatment iza kwipakethe enesitayile, enebhotolo-tyheli ephindwe kabini njengendawo yokulala kunye nesibambi sezacholo.
Ukungena kwilifa lenkcubeko sesinye isicwangciso esisebenzayo kulo mkhwa, ngakumbi xa kudityaniswa nobugcisa obutsala amehlo. Iziphumo ziluncedo kodwa zintle iimveliso ezenza unxibelelwano lweemvakalelo kwaye uzive unentsingiselo ngakumbi.
Abathengisi kufuneka baqinisekise ukuba bathengisa ezi mveliso “zobuhle” zodidi njengenjongo ukuze abathengi bazive belufanele utyalo-mali. Olunye uphawu oluye lwandisa esi sicwangciso yi-UK brand HUE, apho ukupakishwa kwe-Dark Spot Night Serum ye-SUPRA-EGG yenziwe ngamagcisa esinyithi eTurkey kwaye kunokusetyenziswa njengesitya esincinci sokugcina izinto zokugcina.
Iindidi eziphambili zolu tshintsho: Izithambiso zombala, izixhobo kunye nezixhobo, kunye ne-skincare
Iimveliso eziphambili: Izixhobo zobuso, izixhobo zeenwele, kunye ne-lipstick
2. Tactile hedonism: Ukusuka kwivumba ukuya kwinzwa
Imarike yobuhle ingena kwixesha apho abantu bafuna iimveliso ezingakumbi kunye namava abandakanya zonke iimvakalelo zabo. Iimveliso zingena kwivumba, ukuthungwa, kunye noyilo kuba abathengi bajonga izinto ezothusayo, ezichulumancisayo, nezibanceda ngeendlela ezinentsingiselo. Kulapho i-tactile hedonism ingena khona.
Lo mkhwa ugxile ekudaleni uyilo olubangela iimvakalelo ezithile okanye indlela yokuziphatha. Ngokomzekelo, i-Vyrao (UK) inikezela "i-neuroscents" eyenzelwe ngokwesayensi ukuphucula isimo sengqondo kunye nokucaca kwengqondo. Kodwa akuphelelanga apho. I-Tactile hedonism ikwanceda ukuyila iimveliso ezinokwakheka okwahlukileyo ukubamba ingqalelo yabathengi kwaye zibanike amava amnandi ngakumbi.
I-brand yaseJapan i-Nadeshiko ibonisa amandla apheleleyo alo mkhwa kunye noMenzi weCotton Essence epholileyo, etshiza ifomula ejika ibe yi-cotton pads eqinile, epholileyo enceda ukunciphisa i-pores.
Ukongeza, nge ngama-4% kuphela yeempawu zobuhle ezilungiselela abathengi abakhubazekileyo kunye ne-neurodiverse, ukugcina izinto zoyilo ezichukumisayo yindlela entle yokwenza urhwebo lubandakanyeke ngakumbi kwaye lufikeleleke.
Iindidi eziphambili zolu tshintsho: Ukunyamekela ulusu, ukhathalelo lweenwele, ivumba, kunye nebhafu kunye nomzimba
Iimveliso eziphambili: Izicoci, ishampoo, izihlambi zomzimba/izikhuhla, izikhuhla entloko, iziqholo, kunye nevumba elimnandi lasekhaya.
3. Izinto ezidlalayo: Buyela kummangaliso womntwana
I-2025 iya kukhunjulwa kwakhona ngeemveliso ezigxininisa ukuthungwa kunye noyilo olukhumbuza abathengi ngovuyo olufana nomntwana. Le mizobo idlalayo iyonelisa, inika umdla, kwaye iyamangalisa, ibenza ukuba kube mnandi ukuyisebenzisa, nayo. Injongo apha kukuyila okudlalayo, iimveliso ezingathandekiyo ezivuselela ulonwabo kunye nobuchule.
Nanku umzekelo obalaseleyo: Ibrendi yase-Italiya i-Eigenmann & Veronelli yenze i-skincare-efake i-Playdough Patch-to-Cleaser ejika ibe lubisi xa abathengi beyixuba namanzi. Ngokufanayo, i-brand yase-Indonesia i-Kefil's Bubble Cleanser (nangona isenza ixesha lokuhlamba ukuba lonwabele abantwana ukuba yeyona nto iphambili ekujoliswe kuyo) yaba yinto ethandwa kakhulu ngabasebenzisi be-Gen Z kunye ne-Millennial TikTok abathanda ugwebu, ukukrola, kunye neempawu ze-ASMR.
Enye i-angle amashishini anokuthi athathe ngokugxila kwiimveliso ezinokuzonwabisa, ukuthungwa okusebenzisanayo njenge-bouncy jellies okanye i-foams fluffy. Cinga ngokuzoba inkuthazo evela kwiMilk Makeup (US), enikezela ngeeJelly Tints ezinobumba obuthambileyo, obupholileyo obutyibilika kakuhle emilebeni nasezidleleni, okukhokelela kumava amatsha kubathengi abaninzi.
Iindidi eziphambili zolu tshintsho: Ukunyamekela ulusu, ukuhlamba kunye nomzimba, kunye nezithambiso zombala
Iimveliso eziphambili: Izicoci, iilipstick, izinto zokuthambisa, kunye neeblush
4. Isidingo esinzulu sobuvila: Intuthuzelo yonyango
Kukwakho notshintsho ekugxininiseni ekuphumleni nasekulaleni, njengoko abathengi abaninzi beqonda ixabiso lokuphumla okufanelekileyo. Oko kuthetha ukuba amashishini kufuneka abonelele ngeemveliso ezinceda ukuguqula amakhaya abo okanye amagumbi okulala abe yindawo epholileyo, ejikeleze yonke indawo yokuphila kakuhle. Abathengisi abafuna ukonyusa lo mkhwa banokugxila kwiimveliso zobuhle ezigxile ebuthongweni ezijika ixesha lokulala libe ngamava okuzikhathalela.
I-SOVA esekwe eSingapore ibambe inkunzi kulo mkhwa ngokunikezela nge-mulberry silk pillowcase efakwe kwi-hyaluronic acid, ebonelela nge-hydration ejolise ekugcineni abasebenzisi bekhululekile ngelixa belele. Olunye uphawu olwenza into efanayo luphawu lwempahla yokulala iLunya, eyenza amalaphu afakwe kwizithako zokhathalelo lwesikhumba ukwenza unyango lomzimba ogcweleyo kunye nokubonisa iindlela ezintsha zokuzisa izibonelelo zobuhle.
Lo mkhwa ukwanikezela nethuba elikhulu kumashishini ukuba angene kwimfuno ekhulayo yokulungiselela ukulala kunye neemveliso zokuphumla. Umzekelo, i-brand yase-UK yamandulo + iBrave ibonelela ngesiselo seCacao + Collagen esinceda abasebenzisi ukuba baphumle ukuze balale ngcono ngelixa besondla ulusu lwabo.
Abathengisi banokuphinda bathathe iphepha elivela kwincwadi yeshishini yase-Austrian uSusanne Kaufmann. I-brand inikeza i-Hayflower Bath Oil, ehambisa umzimba kwaye ithobe ingqondo. Nditsho nezixhobo zinokunceda ukungena kulo mkhwa, njengoMzimba wangoku wase-US, obonelela ngesixhobo sonyango olukhanyayo lwe-LED ekhaya, ukuhambisa ukhathalelo olusemgangathweni lwekliniki.
Iindidi eziphambili zolu tshintsho: Ibhafu kunye nomzimba, ukhathalelo lwesikhumba, kunye nokhathalelo lweenwele
Iimveliso eziphambili: Iimaski zobusuku, ioyile yokuhlamba / iityuwa, kunye nobuso / umzimba / izixhobo zeenwele
5. Ubumnyama obuthuthuzelayo: I-Dystopian goosebumps
Ivumba, umbala, kunye nokubaliswa kwamabali kuya kuba ngundoqo ekudaleni imvakalelo yokufuna ukwazi, ukumangaliswa, kunye nokungonwabi - yonke inxalenye yendlela "yokuziva isibheno". Ngaphezulu isiqingatha sabantu kwihlabathi jikelele (57%), ngakumbi iMillennials (67%), bayawonwabela amava “abanika i-goosebumps.” Abathengisi banokungena kulo mnqweno besebenzisa ukupakishwa kunye namavumba aphefumlelwe yi-dystopia kunye ne-mysticism.
Umzekelo, i-US brand Baude's Darkwave Utopia ivumba idibanisa ingqikelelo efanelekileyo yesuburb yaseMelika kunye ne-gothic twist, idala umxube we-mystique kunye nobukhazikhazi. Ukongeza, abathengisi banokugxila kwiziqhumiso ezibukhali ezibeka i-dark twist kwivumba eliqhelekileyo okanye ukwazisa amatsha angathandekiyo, anomdla.
Omnye umzekelo onokuthi ujongwe apha yi-brand yaseRomania i-Toskovat, eyenza iziqholo ezikhethekileyo nezivuselelayo ezifana “nobubi obungenakuthetheleleka,” obunamanqaku angalindelekanga erhuluwa, igazi, kunye namabhandeji. Khumbula ukukhuthaza abathengi ukuba bamkele uluhlu olupheleleyo lweemvakalelo zomntu kunye ne-Alt-Optimism kunye neepalethi ezinzulu, ezimnyama.
Iindidi eziphambili zentsingiselo: Ivumba, izithambiso zombala, kunye nezixhobo kunye nezixhobo
Iimveliso eziphambili: I-Perfume, i-lipstick, i-eyeshadows, kunye nobuso / umzimba / izixhobo zeenwele
Okukwintsusa
Research kubaphandi base Universidad de los Andes e Colombia bafumanise ukuba ukuthungwa, ukupakishwa, kunye neziqholo zinefuthe elinamandla kwindlela abathengi abaziva ngayo kunye nokuqonda iimveliso. Ukupakishwa kwezinto ezininzi kunye nokwakheka okungalindelekanga (njengejeli, ioyile, kunye namagwebu) kunokuba nomtsalane ngakumbi kubathengi beGen Z. Lilonke, "ukuziva unomdla" yinto enkulu elandelayo ka-2025, kwaye ezi ndlela zezona ndlela zokuphucula le mfuno ikhulayo yobunewunewu, ukuqina kweemvakalelo, kunye nesibheno seemvakalelo.
