Isiqulatho
intshayelelo
Isishwankathelo seMarike kunye noQhekelelo lokuKhula
I-Factor ikhokelela ukunyuka kwemfuno yabathengi
Uhlalutyo lweMarike yeHlabathi
# Uhlaziyo lwakutsha nje kuMzi mveliso weLotion yoMzimba
Ndijonge phambili
isiphelo
intshayelelo
Imakethi yokuthambisa umzimba iye yavela njengenxalenye eguqukayo ngaphakathi kobuhle kunye neshishini lokhathalelo lomntu, eliqhutywa kukuguquka kweemfuno zabathengi kunye nokwenziwa kwezinto ezintsha zobuchwepheshe. Ukusukela ngo-2022, eli candelo alithathanga ngqalelo ebalulekileyo yehlabathi kuphela kodwa likwakwindlela yokukhula okubonakalayo kule minyaka ilishumi izayo. Oku kukhula kuphenjelelwa kukunyuka kwemfuno yabathengi kwiimveliso ezingasebenziyo kuphela kodwa ezizinzileyo kwaye ziveliswa ngokuziphatha. Iintlobo ngeentlobo zeemveliso ezifumanekayo zibonelela kuluhlu olubanzi lwezinto ezikhethwa ngabathengi, ukusuka kwabo bafuna izisombululo zendalo kunye nezendalo kwabo banqwenela ubunewunewu kunye neenzuzo zonyango. Le intshayelelo ijolise ekuphononongeni izinto ezinegalelo ekwandeni kwemarike, kubandakanywa utshintsho kwindlela yokuphila, ukuqhubela phambili kwezobuchwepheshe, kunye nophuhliso lweshishini lobuchule, ukubeka inqanaba lohlalutyo olunzulu lwemeko yangoku kunye nethemba lekamva lemarike yokuthambisa umzimba.
Isishwankathelo seMarike kunye noQhekelelo lokuKhula
Ngo-2022, imarike yehlabathi yezinto zokuthambisa zomzimba zaqikelelwa kwi-56.4 yeebhiliyoni zeedola, kunye noqikelelo olubonisa ukunyuka ukuya kwi-85.3 yeebhiliyoni zeedola ngo-2032, ukufikelela kwinqanaba lokukhula lonyaka le-4.3% phakathi kuka-2023 kunye no-2032. kunye nokujolisa kwiinkxalabo ezithile zolusu.
Eli candelo libonelela ngoluhlu olubanzi lweemveliso ezijolise kumanzi kunye nokutyebisa ulusu, ukuhlangabezana neemfuno ezahlukeneyo zabathengi. Ibonisa uluhlu lweempawu ezikhethekileyo kwindalo, i-organic, kunye nosetyenziso oluthile. Ukwandiswa kwemarike kuqhutywa kulwazi olongezelelekileyo ngokhathalelo lwesikhumba, ukonyuka kwamandla enkcitho, kunye notshintsho kwindlela yokuphila yabathengi, inomtsalane kubaphulaphuli ababanzi ukusuka kwabo bakhetha iimveliso zendalo kwabanye abafuna izisombululo zokhathalelo lobunewunewu okanye zonyango.
I-Factor ikhokelela ukunyuka kwemfuno yabathengi
Indlela yokuphila yanamhlanje, ebonakaliswa kukuhlala ezidolophini, ukunyuka kokungcoliseka kwendalo, kunye nesantya esingapheliyo sobomi bemihla ngemihla, kube nefuthe elibi kwimpilo yolusu, ekhokelela ekwandeni kweenkxalabo ezinjengokoma kunye neemeko zolusu ezibangela uxinzelelo. Ukwanda okukhawulezileyo kwedolophu kunye nokukhula kwemizi-mveliso kube negalelo ekuwohlokeni komgangatho womoya, nto leyo ebeka ulusu kwintaphane yezinto ezingcolisa umzimba nezinto eziyingozi ezinokususa umqobo walo wendalo wokufuma, okhokelela ekuphelelweni kwamanzi emzimbeni kunye nokuguga kwangaphambi kwexesha. Kwangaxeshanye, uxinzelelo oluvela kwiishedyuli ezikhawulezayo kunye nezixakekileyo zibangela utshintsho lwehomoni olunokuthi lube mandundu imiba yolusu, kubandakanya ukuqhawuka, uvakalelo, kunye nenkangeleko epheleleyo.
Ukuphendula imiceli mngeni yendlela yokuphila yanamhlanje, izinto zokuthambisa zomzimba ziye zavela kwizinto zodidi ukuya kwizixhobo ezibalulekileyo zokhathalelo lwesikhumba. Ngoku bajongana nemfuno eyongeziweyo yabathengi yeemveliso ezifaka amanzi kwaye zomeleze ukhuseleko lolusu ngokuchasene nomonakalo obangelwa kukusingqongileyo kunye noxinzelelo, ukuqhubela phambili ukukhula kwemarike. Izinto ezintsha zibandakanya izinto zokuthambisa ezinobumanzi obunzulu, ukhuseleko lomqobo wolusu, kunye neziphumo ezipholisayo. Ukongezelela, ukukhethwa kwezinto zokuthambisa ezityetyisiweyo nge-antioxidants, izinto ezichasene nongcoliseko, kunye nezithako zokunciphisa uxinzelelo ezifana ne-CBD kunye ne-botanicals ziye zavela, zinika ukhuseleko olujoliswe kuyo kunye nokuhanjiswa kwamanzi ngokuchasene noxinzelelo lwemihla ngemihla.
Ngenxa yoko, imarike yokuthambisa umzimba iyanda ngokukhawuleza, iqhutywa kukuqonda okubanzi kweemfuno zolusu xa kujongwa imingeni yasezidolophini nakwindalo esingqongileyo. Abathengi ngoku banolwazi ngakumbi kwaye banokuqonda, bafuna iimveliso ezithembisa ngaphezu kwe-hydration-ifuna izithambiso ezisebenza ukugcina impilo yesikhumba, ukomelela, kunye nokukhanya phakathi kweemfuno zobomi bale mihla. Lo mkhwa ugxininisa ukubaluleka kokuqhubeka nokusungula izinto ezintsha kunye nokulungelelaniswa kwishishini le-skincare ukukhawulelana nokuguquka kwendlela yokuphila kunye neemfuno zabathengi banamhlanje.
Uhlalutyo lweMarike yeHlabathi
Iimarike ezikhulayo e-Asia naseMzantsi Melika zijongene nokukhula okuphawulekayo kwicandelo lokuthambisa umzimba, eliqhutywa kukufikelela lula kwizithako zendalo, kugxilwe kwiimveliso ezihambelana nokusingqongileyo, kunye nesibheno samacandelo endalo angaqhelekanga afana nalawo avela kwi-Amazon Rainforest, umzekelo, i-Tucuma Butter nguNatura & Co. Imarike ikwaxhamla ekuxhotyisweni koqoqosho okwandisiweyo kwabasetyhini kunye nokusekwa ngokubanzi kodederhu lweevenkile kunye neevenkile zamasebe, nto leyo eyenza kube lula ukwazisa nokwazisa iimveliso ezivela kumazwe angaphandle kulutsha.
# Uhlaziyo lwakutsha nje kuMzi mveliso weLotion yoMzimba
- Ngo-2023, i-Estee Lauder Companies Inc. yatyhila iZiko leTekhnoloji yeHlabathi entsha eBucharest, eRomania. Eli ziko lijolise ekwandiseni ukuzibandakanya kwabathengi kunye nokulungelelanisa ikhonkco lokubonelela ngoncedo lobukrelekrele bokwenziwa, itekhnoloji yamafu, i-automation ekrelekrele, izicwangciso zeomnichannel, kunye nokunye.
- I-Beiersdorf AG yandise ipotfoliyo yayo ngokufumana i-Chantecaille Beaute Inc. ngo-2022. Oku kufunyanwa kuhambelana nokugqalisela kwenkampani kubuhle, i-skincare, izithambiso, kunye nemveliso yevumba elisekelwe kwizithako zebhotani, ezijolise ekukhuliseni ubukho bayo kwiimarike zaseMntla Melika naseAsia.
- I-Groupe Clarins yazisa iwebhusayithi yenkampani ehlaziyiweyo ngo-2022, eyilelwe ukuphucula amava edijithali kubathengi. Iwebhusayithi ifumaneka ngeelwimi ezininzi, kubandakanya isiNgesi, isiFrentshi, iSpanish, isiJamani, kunye nesiTshayina Esenziwe Lula.
- I-Coty Inc. ingene kwimarike yaseYurophu kunye ne-brand yayo ye-Kylie Skin ngo-2020, ivelisa i-lotion yomzimba phakathi kwezinye iimveliso kwiivenkile zaseDouglas, ngokwandisa uluhlu lwayo lwemveliso yaseYurophu.
Ndijonge phambili
Ngaphaya koko, ukuvela kwamajelo osasazo abandakanya itekhnoloji enje ngobukrelekrele bokwenziwa, ukufunda ngoomatshini, kunye nezinzwa ezikrelekrele zonyusa amava okuthenga kuwo omabini amaqonga abonakalayo nakwi-intanethi. Ezi tekhnoloji zenza ukuba iibrendi zibonelele ngeemveliso zomntu kunye neengcebiso, ukulungiselela iintlobo ngeentlobo zolusu kunye neenkxalabo, kunye nokuqokelela idatha exabisekileyo kwimpilo yolusu kuphuhliso lwezisombululo ezisebenzayo ngakumbi zokhathalelo lwesikhumba.
isiphelo
Imakethi yokuthambisa umzimba ifumana ixesha lenguqu ebalulekileyo kunye nokukhula, ebonisa utshintsho olubanzi kwindlela yokuziphatha yabathengi kunye nenkqubela phambili yetekhnoloji. Ukwanda kweli candelo ukuya kutsho kuma-85.3 eebhiliyoni zeerandi ngowama-2032 kugxininisa ixabiso elonyukayo labathengi kwiimveliso zokhathalelo lwesikhumba ezihlangabezana neemfuno zabo ezahlukeneyo kunye nemigangatho yokuziphatha. Iibrendi ziphendula kwezi mfuno ngoyilo oluyilayo kunye nezicwangciso eziliqili, ukusukela ekusetyenzisweni kwezithako zendalo kunye nokwamkela uzinzo ukuya ekusebenziseni itekhnoloji ephucukileyo yokuphucula amava abathengi. Ukunyuka kwemfuno evela kwiimarike ezivelayo kunye neentshukumo ezicwangcisiweyo ngabadlali abaphambili boshishino lubonisa ngakumbi umda wehlabathi kunye nobume bokhuphiswano lwale ntengiso. Njengoko sijonge phambili, ukuguquka okuqhubekayo kweendlela zokusasaza kunye nokugxininiswa kwizisombululo ze-skincare zomntu zithembisa ukubumba umhlaba wexesha elizayo weshishini lokuthambisa umzimba, okwenza kube yindawo enyanzelekileyo yotyalo-mali oluqhubekayo kunye nokuzibandakanya kwabathengi.
