Idatha ibingasoloko ibalulekile kurhwebo. Ngoku, ibalulekile kwaye inceda iinkampani zikhuphisane kwimarike ecela umngeni. Ngoshishino olukhula ngokukhawuleza ngokwedijithali, kukho idatha yabathengi ngakumbi kunangaphambili. Abathengisi kufuneka basebenzise olu lwazi ukuze bafumane ulwazi oluxabisekileyo-okanye banokusalela emva.
Ngombulelo, iinkqubo ezininzi zesoftware yokuhlalutya ziyafumaneka ukunceda amashishini ukuba enze ingqiqo kuyo yonke loo datha. Kodwa, njengayo nayiphi na enye imveliso yeshishini, izisombululo zohlalutyo lokuthengisa ziza simahla kunye nokwahluka okuhlawulweyo. Kutheni le nto iibrendi kufuneka zikhethe iimodeli zasimahla kunokhetho oluhlawulelwayo? Okanye ngaba iinguqulelo ezihlawulweyo zinikezela ngcono? Eli nqaku liza kunceda amashishini athathe isigqibo kwaye anike imizekelo phantsi kwecandelo ngalinye.
Isiqulatho
Isoftware yokuhlalutya yasimahla vs ehlawulweyo: yeyiphi engcono kumashishini?
Iimpawu ezi-7 eziphambili zokukhangela kuyo nayiphi na isoftware yohlalutyo lokuthengisa
Amashishini ama-5 asimahla kwaye ahlawulwe ahlawulweyo esoftware anokusebenzisa ngo-2024
Ukuvala
Isoftware yokuhlalutya yasimahla vs ehlawulweyo: yeyiphi engcono kumashishini?
I-analytics yokuthengisa yasimahla inikezela ngexabiso elisebenzayo lokungena, ukubonelela ngemisebenzi esisiseko njengokulandelela ukuthengisa kunye nolawulo lwempahla. Ngesi sizathu, izixhobo zokuhlalutya simahla zilungele amashishini amancinci okanye ezo zintsha kuhlalutyo lokuthengisa. Nangona kunjalo, imida yabo ngokweempawu kunye nobukhulu kunokuthintela ukukhula.
Ngakolunye uhlangothi, izixhobo zokuhlalutya ezihlawulweyo zokuthengisa zibonelela ngoluhlu olude lweempawu zedatha eziphambili, iideshibhodi ezilungeleyo, kunye nenkxaso ezinikeleyo. Oku kunceda amashishini ukuba afumane ukuqonda okunzulu kunye nokukala ngokufanelekileyo-zonke ezilahlekileyo kwiimodeli zasimahla. Nangona utyalo-mali lunokubaluleka, iinzuzo zabo zexesha elide (ngokuphathelele izigqibo eziqhutywa yidatha kunye nokusebenza okuphuculweyo) kunokugqithisa iindleko.
Nangona kunjalo, amashishini kufuneka avavanye ngononophelo iimfuno zawo, uhlahlo lwabiwo-mali, kunye namandla okukhula ngaphambi kokukhetha isixhobo. Nali iqhinga elikhulu: qala ngesixhobo sasimahla kwaye ngokuthe ngcembe utshintshele kukhetho oluhlawulelwayo njengoko ishishini lisanda.
Iimpawu ezi-7 eziphambili zokukhangela kuyo nayiphi na isoftware yohlalutyo lokuthengisa
Yonke isoftware yokuhlalutya intengiso kufuneka ibe neempawu ezithile ukunceda amashishini ahlalutye idatha yawo. Nazi izinto ezisibhozo ezibalulekileyo abathengisi ekufuneka baziqwalasele xa bekhetha isoftware yabo yohlalutyo lwedatha.
1. Ulawulo lwempahla
Isoftware ekhethiweyo yohlalutyo lwentengiso kufuneka inike ulawulo lwe-inventri-yeyona ndlela isebenzayo kubathengisi ukuba bazi isitokhwe sabo esikhoyo ngaphandle kweendleko ezongezelelweyo. Kufuneka incede ukulandelela amanqanaba oluhlu lweempahla, ukuphela kwesitokhwe, kunye neentsingiselo zemfuno, ukutyhalela amashishini kwimbuyekezo ye-inventri engcono. Ngaphezu koko, eli nqaku liqinisekisa ukuba abathengisi banandipha i-overstocking encinci okanye i-understocking, ukuphucula ukuhamba kwemali.
2. Uhlalutyo lwabathengi
Inxalenye ebalulekileyo yohlalutyo lokuthengisa kukuqonda ukuziphatha kwabathengi, iipatheni zokuthenga, kunye nezinto ezikhethwayo. Yiyo loo nto isoftware ekhethiweyo kufuneka incede amashishini ahlalutye le datha. Kufuneka incede ekudaleni amaphulo okuthengisa asebenzayo, yandise unikezelo lwemveliso, kwaye ibonelele ngamava okuthenga abathengi-okukhona anelisekile umthengi, kokukhona ayanda amathuba okuthenga okuphindayo kunye nokufumana abathengi abatsha.
3. Ukwehla
Eli nqaku liqinisekisa ukuba isisombululo sokuhlalutya intengiso sinokusingatha ukunyuka kwedatha yedatha kunye nobunzima, ngakumbi xa abathengisi besanda. Xa imisebenzi ikhula ngokuthe ngcembe, amashishini kufuneka akhethe isoftware enokuphatha abasebenzisi abaninzi, imithombo yedatha, kunye nobuchule bokuhlalutya ngaphandle kokuphulukana nokusebenza.
4. Uqikelelo lwentengiso
Isoftware ye-Analytics enoqikelelo lwentengiso ivumela iinkampani ukuba zicwangcise uluhlu lwempahla, uhlahlo lwabiwo-mali, kunye nokwaba izixhobo. Ezi zixhobo zihlala zihlalutya idatha yokuthengisa yembali, iintsingiselo zexesha, kunye nezinye izinto zangaphandle ukunceda abathengisi ukuba benze uqikelelo oluchanekileyo. Iziphumo? Ukuphela kokuphelelwa, uqikelelo lwengeniso oluchanekileyo, kunye nokuphuculwa kokusetyenziswa kwemithombo.
5. Ingxelo yexesha langempela
Isoftware yohlalutyo lokuthengisa kufuneka kwakhona inike ingxelo yexesha lokwenyani, inika amashishini ukufikelela kwangoko ekuthengisweni kwangoku, ulwazi lokuziphatha kwabathengi, kunye ne-inventri. Olu phawu lunceda iinkampani zijongane ngokukhawuleza notshintsho lwemarike kwaye ziphendule kwiindlela ezivelayo.
6. Ukubonwa kwedatha
Amashishini aya kuba nengxaki yokukhangela isoftware entsonkothileyo yohlalutyo lokuthengisa. Ke ngoko, kufuneka bajonge iinketho ngezixhobo zokubonwa kwedatha. Ezi zixhobo ziguqula idatha entsonkothileyo ibe yimbonakalo ekulula ukuyiqonda (njengeetshathi kunye neegrafu).
7. Ubunakho bokuhlanganisa
Isoftware yokuhlalutya intengiso kufuneka inikezele ngokudityaniswa komthungo kunye neenkqubo ezikhoyo (njengamaqonga e-eCommerce kunye neenkqubo zokuthengisa) -kuphela kwendlela yokufumana uhlalutyo oluchanekileyo lwedatha. Amashishini aya kufumana ngokukhawuleza ukuqonda kwaye enze izigqibo ezinolwazi xa ezi zisombululo zidibanisa imithombo emininzi yedatha.
Amashishini ama-5 asimahla kwaye ahlawulwe ahlawulweyo esoftware anokusebenzisa ngo-2024
Nazi iisoftware ezintandathu zasimahla kunye nezihlawulelwayo zohlahlelo oluhlangabezana nemigaqo echazwe ngasentla:
1. INkcubeko yoKhuseleko
Inguqulelo yasimahla: Isivivinyo samahhala sosuku lwe-30
Intengo: Isoftware ye Isicwangciso sepremiyamu iindleko US $ 24 / ngenyanga.
Amaqonga axhaswayo: I-SafetyCulture inikezela ngee-apps zeselula (i-iOS kunye ne-Android) kunye nezisombululo ezisekelwe kwiwebhu.
I-SafetyCulture inikezela ngesoftware yohlalutyo oluphezulu lwentengiso eneempawu zokuthengisa ezikumgangatho ophezulu. Isisombululo sedatha sinceda amashishini aqhube ngokufanelekileyo ngeengxelo ezibanzi kunye nohlalutyo. Kungcono, eli qonga lokuqala leselula libonelela ngohlalutyo lwexesha langempela kunye nokuzenzekelayo, iimpawu ezigqibeleleyo zokunceda ukunyusa ingeniso kunye nenzuzo. Okona kubaluleke kakhulu, i-SafetyCulture inojongano olusebenzisekayo olunokuthi nabani na aluqonde.
Iimbonakalo:
- Ukujongwa kwemisebenzi: Amaqela anokulandelela ngokulula uluhlu lwempahla, iiodolo (kwi-intanethi nakwivenkile ekwivenkile), amalungiselelo, iintlawulo, kunye ne-invoyisi. Ke, i-SafetyCulture ibonelela ngayo yonke into abayidingayo ukuhlalutya idatha ebalulekileyo ngexesha lokwenyani kunye nokujongana nayo nayiphi na imiba ngokukhawuleza.
- Ukufikelela kwiselula: Amashishini anokufikelela kwidatha yawo naphi na nangaliphi na ixesha nge-app ephathwayo.
- Uluhlu lokuthengisa: I-SafetyCultures ibonelela ngethala leencwadi likawonke-wonke ngoluhlu lokukhangela uluhlu lwemveliso, ukuhlolwa kwesixhobo sombane (izishicileli, iirejista zemali, iifowuni, njl.njl.), kunye neetshekhi zokhuseleko ukuqinisekisa ukuba yonke into ihlala icwangcisiwe kwaye isebenza.
2. Qlik Sense
Inguqulelo yasimahla: Inikeza isilingo sasimahla emva kobhaliso
Intengo: Qlik Sense inikeza izicwangciso ezintathu kwisisombululo sabo sohlalutyo:
- Isicwangciso esisemgangathweni yi-US$825/ngenyanga ukuya kuthi ga kubasebenzisi abangama-20 (bahlawulwa ngonyaka)
- Isicwangciso seprimiyamu kwi-US $2,700/ngenyanga ukuya kuthi ga kwi-100,000 yabasebenzisi bokuqala
- Ishishini (ikowuti yesiko xa uceliwe)
Amaqonga axhaswayo: I-Qlik Sense ixhasa iinkonzo zewebhu kunye neselula (i-iOS kunye ne-Android).
I-Qlik Sense iyisoftware esebenza kakhulu yokuhlaziya intengiso edibanisa idatha evela kumajelo ahlukeneyo. Inika amashishini umbono opheleleyo wezinto abazikhethayo abathengi kunye nemikhwa yokuthenga. Okubaluleke ngakumbi, i-Qlik Sense inceda ukukhulisa ukuthengisa, ethi, yona, iqhube ukubandakanyeka kunye nokwandisa ukuthengisa.
Iimbonakalo
- I-Qlik Sense inikezela ngokubonwayo okuchukumisayo kunye needashbhodi ezivumela abasebenzisi ukuba benze ukubonakaliswa kwedatha echanekileyo kunye nokusebenzisana.
- I-Qlik Sense nayo inokuguqulwa kwedatha kunye ne-automation ukunceda ukulungelelanisa kunye nokwenza ngokuzenzekelayo iinkqubo zedatha yomsebenzisi.
- Abathengisi banokusebenzisa i-Qlik Sense's augmented and embedded analytics ukunceda ukudibanisa uhlalutyo oluphambili kwiinkqubo ezikhoyo.
3. Inkangeleko
Inguqulelo yasimahla: Umkhangeli unikezela ngolingo lwasimahla emva kobhaliso.
Intengo: Umkhangeli usebenzisa i isicwangciso samaxabiso okuhlawula-njengoko-uhamba.
Amaqonga axhaswayo: Umkhangeli unikezela ngenkxaso yewebhu kunye neselula (i-iOS kunye ne-Android).
UJonga yinxalenye yeQonga leLifu likaGoogle. Inceda amashishini athengisa ukufezekisa iinjongo zabo ngokuhlalutya iinkcukacha ezicacileyo. Isoftware inokunceda ukwandisa ukuhamba komsebenzi kunye nokuphucula izixhobo ezikhoyo ngokudityaniswa okuhlukeneyo.
Iimbonakalo
- Iimpawu eziphambili zikaLoki zinika abathengisi ubukrelekrele beshishini banamhlanje (BI) kunye nohlalutyo.
- Ngokuhamba komsebenzi oqhutywa yidatha, amashishini anokuphucula ukusebenza kwawo ngokukhawuleza ngokusekelwe kuvavanyo lwedatha yeLocker.
- ILooker ikwabonelela ngokudityaniswa komthungo kunye nezinye izixhobo zokuqonda ngakumbi.
4. ITafile
Inguqulelo yasimahla: I-Tableau ayiboneleli ngesicwangciso sasimahla kodwa inolingo lweentsuku ezili-14.
Intengo: Itheyibhile inikeza ezintathu ezahlukeneyo izicwangciso zexabiso:
- Tableau Viewer at US$15 ngenyanga/umsebenzisi wokujongwa kunye nokusebenzisana nedashboards kunye nokubonwayo
- Tableau Explorer at US $42 ngenyanga/umsebenzisi ngeempawu eziphambili
- UMdali weTableau nge-US$75 ngenyanga/umsebenzisi kuyo yonke into enokunikelwa liqonga
Amaqonga axhaswayo: Web kunye neselula
I-Tableau yindawo ephezulu yokuhlalutya evumela abathengisi ukuba babone kwaye baqonde idatha, ekuncedeni ukuxazulula iingxaki ezinzima. Iqonga libonelela ngokufunda komatshini onamandla kunye nokudibanisa okuninzi kwesoftware, ukubonelela abathengisi ngezixhobo zokuphucula ukusebenza kwabo kweemarike.
Iimbonakalo
- Tableau Viewer iphatha ngokufanelekileyo ukuqokelelwa kwedatha kunye nombutho kubathengisi.
- Iimpawu zayo zokubonisa idatha zinika abathengisi ukubonakaliswa okubonakalayo okucacileyo kunye nokusebenzisana kwedatha yabo.
- I-Tableau Viewer isebenzisa ubukrelekrele bokwenziwa obuchukumisayo ukwenza uhlalutyo oluphambili lwedatha.
5. Sisense
Inguqulelo yasimahla: Abathengisi banokubhukisha idemo yasimahla.
Intengo: USisense uya kukunika isicatshulwa esiqhelekileyo emva idemo.
Amaqonga axhaswayo: Web kunye neselula
I-Sisense liqonga elinamandla lokuhlalutya lokuthengisa elinceda amashishini ukuba abone ngeso lengqondo idatha kwaye afumane ulwazi olusebenzayo. Olu lwazi luvumela iinkampani ukuba ziguqule ukuhamba komsebenzi kwaye zikhuphisane ngempumelelo kwimarike.
Iimbonakalo
- Imodeli yedatha kaSisense kunye nokubonwayo kudala ukubonakaliswa kwedatha ecacileyo kunye nokusebenzisana.
- Abathengisi banokufumana uhlalutyo oluqhutywa yi-AI ukuze bafumane ukuqonda okukrelekrele ngakumbi kunye nokuqonda.
- I-Sisense idibanisa ngaphandle komthungo kunye nezinye iinkqubo kunye namaqonga.
Ukuvala
Abathengisi kudala bahlalutya idatha kunye nezenzo zabo ukwenza iindlela zokuthengisa zibekho kwaye baphucule amava abathengi. Kodwa ukuba bafuna ukufezekisa impumelelo enkulu ngakumbi, abanakuze bahambe kakubi ngokutyala imali kwisoftware yohlalutyo lokuthengisa.
Iinkqubo zeDijithali, izicwangciso zokuthengisa eziqhutywa yidatha, kunye nohlalutyo lwezinye zeempawu ezimangalisayo abathengisi abanokuzuza kule software. Amashishini angakhetha iinketho ngeenguqulelo zamahhala okanye iidemos zokuvavanya amanzi okanye zingene ngokupheleleyo kunye nezicwangciso ezihlawulweyo-nokuba yiphi indlela, baya kunandipha iingenelo ezipheleleyo zohlalutyo lokuthengisa.
