I-FTC ilandela isithintelo soRhwebo lwe-E-Ubomi bonke kubanini beSikimu se-AI

I-Automators AI, i-Empire Ecommerce, kunye ne-Onyx Distribution ziinkampani ezijongene nomthetho wokuqala we-AI.

Abaqulunqi beskimu sokwenza imali ethandabuzekayo, abathi baxhathise i-AI kwimpumelelo yorhwebo, bayalelwe yi-US Federal Trade Commission (FTC) ukuba inikezele nge-21.7m yee-asethi njengesisombululo.

Ukuhlaliswa kwakhona kunyanzelisa ukuvalwa kwexesha lobomi kumashishini abandakanyekayo kunye namanani amabini abalulekileyo ekuzibandakanyeni ekuthengisweni kwamathuba oshishino okanye iinkqubo zokuqeqesha ezinxulumene neevenkile ze-ecommerce.

Icandelo le-ecommerce lisebenzise i-AI ukusukela kwiminyaka yoo-2000s kunye neengxilimbela zeshishini ezifana ne-Amazon, i-eBay, kunye ne-Chovm basebenzise i-AI kwimisebenzi yabo iminyaka.

Ngokusebenzisa i-AI, iinkampani ze-ecommerce zinokufunda okuninzi malunga nokukhethwa kwabathengi kunye nokuziphatha. Olu lwazi lubavumela ukuba baphuhlise izicwangciso ezijoliswe kuzo kunye neminikelo eyenzelwe umntu ukwahlula kunye nokwandisa ingeniso.

Ityala, laqala ngo-Agasti ka-2023, lijolise kwi-Roman Cresto, uJohn Cresto, kunye no-Andrew Chapman, kunye nemibutho yabo elawulwayo efana ne-Automators AI, i-Empire Ecommerce, kunye ne-Onyx Distribution.

I-FTC ityhola ukuba abamangalelwa bakhohlise abathengi kunye neziqinisekiso ezingenasiseko "zengeniso yotyalo-mali engabonakaliyo" ukusuka kwi-AI-powered storefronts online.

UMlawuli we-FTC's Bureau of Consumer Protection, uSamuel Levine, uthe, "Abamangalelwa balukuhla abathengi ukuba batyale izigidi kwiivenkile ezikwi-intanethi ekucingelwa ukuba ziqhutywa bubulumko obungeyonyani kwaye benza izithembiso ezingenanto zokuba bangaqeqesha abathengi ukuba baphumelele kwaye benze ingeniso."

Ngokwesikhalazo se-FTC, abamangalelwa bahenda abathengi ngezithembiso zembuyekezo enkulu evela kwiivenkile ze-e ezinenzuzo kwaye bathembisa ukubafundisa ngokuseta nokulawula iivenkile ze-elektroniki kumaqonga anjengeAmazon kunye neWalmart kusetyenziswa “inkqubo eqinisekisiweyo” kunye nezakhono ze-AI.

I-FTC yatyhola ukuba uninzi lwabaxumi babamangalelwa abalufikelelanga umvuzo othenjisiweyo, abaninzi basilela ukubuyisela utyalo-mali lwabo olukhulu.

IAmazon kunye neWalmart zihlala zithatha amanyathelo okohlwaya, kubandakanya ukunqunyanyiswa, iibhloko, okanye ukupheliswa, ngokuchasene neevenkile ezisebenza ngabamangalelwa ngenxa yokwaphulwa komgaqo-nkqubo okuphindaphindiweyo.

Umthombo ovela isigwebo

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