Ukunyamekela umzimba kwakungeyonto ngaphandle kwenkqubo yococeko-akukho nto ikhethekileyo, into nje eyenziwa ngabathengi. Kodwa ekuqaleni kuka-2020 yatshintsha le ngqondo. Abantu abaninzi ngoku babona ixesha lokuhlamba kunye nelomzimba njengokuzikhathalela kunye nokuziyolisa. Olu tshintsho luye lwavelisa iindlela ezintsha zokunyamekela umntu ohamba ngaphaya kwezinto ezisisiseko.
Ukusuka kolunye lolona tshintsho lukhulu (i-skinification) ukuya kwiintsingiselo ezifihlakeleyo ezifana neMisebenzi yoMzimba kunye neemveliso ezigxilwe elangeni. Abathengi ngoku banika uthando olufanayo abanalo ngokhathalelo lobuso kuyo yonke imizimba yabo. Iingcali zilindele ukuba lo mkhwa uqhubeke ngo-2025. Ngoko ke, nantsi imikhwa ephezulu yokubukela ikamva.
Isiqulatho
Iindlela ezi-5 zokuhlambela kunye nomzimba oza kuzilungiselela ngaphambi kuka-2025
Ukuvala
Iindlela ezi-5 zokuhlambela kunye nomzimba oza kuzilungiselela ngaphambi kuka-2025
1. Izisombululo zelanga

Kukho umkhwa okhulayo kwiTikTok ngoku: #FakeTan. Kwaye ivula ithuba elitsha lokuba iibrendi zingene kulo. Nge-25% yabantu abadala be-Gen Z e-US abajongana nomonakalo wolusu ukusuka ekutshisweni lilanga, ngakumbi nangakumbi abathengi abaqaphela iminyaka yobudala baguqukela ekukhanyeni kwelanga.
Bafuna loo mbonakalo iqaqambileyo ngaphandle komngcipheko. Iimveliso ezifana ne-Isle of Paradise Express Mousse (UK) zifanelekile kule nto-ekhawulezayo kwaye kulula ukuyisebenzisa ekhaya, kunye neziphumo kwimizuzu engama-30 kuphela.
Ilizwe lobuhle nalo liyabona amafutha omzimba kunye nokubengezela kube yinto efunekayo kwihlabathi elingenalanga lokulukwa. Imfuno "yeethoni ezilungelelanisiweyo" nayo iyaqala, ngenxa yeempawu ezifana ne-Bondi Sands ezenza iimveliso zokuzitshisa ezihambelana neentlobo ezahlukeneyo zesikhumba (ezipholileyo, ezifudumeleyo, zomnquma, kunye nezinzulu). Kwaye, #BlackGirlTanning intsingiselo kwiTikTok iqaqambisa imfuno yabantu abazisuki besikhumba eyenzelwe ngokukodwa ulusu olumnyama.
Nangona kunjalo, i-52% emangalisayo ye-Gen Zs e-US ayiyazi malunga nemingcipheko yokutshiswa lilanga (ikhwaza kwakhona kwi-AAD). I-TikTok ihlala ikhuthaza ukutshisa ulusu "njenge-hack ye-skincare" enceda kwi-acne kunye ne-hyperpigmentation, kodwa eneneni, lulungiso nje lwexeshana olunokubangela ingozi enkulu.
Iibrendi ezikwindawo yokusulwa ngaphandle kwelanga kunye nesithuba se-SPF kufuneka zinyuke kwaye zifundise abathengi abancinci. Banokukwenza oku ngomxholo onobuchule kunye namaphulo, anikezela ngezisombululo ezikhuselekileyo, ezifikelelekayo ezifana ne-Boë's (UK) izitshulu ezizitshisayo, ezingenazo iikhemikhali ezinobungozi kwaye aziyi kuvala iipores.
2. Ukunyamekela umzimba wobugcisa

Thepha kwimfuno ekhulayo yokhathalelo lomzimba olujongana nokuguga kunye nokukhuthaza ubomi obude. Kanye njengakukhathalelo lwesikhumba, abantu baya begxila ngakumbi ekuthobeni imiqondiso yokuguga. Bakhangela iimveliso ezisebenza kwinqanaba elinzulu leselula.
Umzekelo, i-U Beauty's (UK) i-Resurfacing Body Compound yi-premium exfoliant enceda ukususa izithinteli ze-keratin kwaye yomeleze ulusu, inike inkangeleko yobutsha ngokusebenza kunye nomjikelo wohlaziyo lwendalo yolusu. Abathengi bakwamkela umbono wokuhombisa isikhumba kunye namanyathelo amaninzi emizimba yabo.
Indlela ye-#EverythingShower ngumzekelo omhle wale nto. E-US nase-UK, i-65% ye-Gen Z yongeze inyathelo elongezelelweyo kwindlela yokunyamekela umzimba, ukubandakanya iimveliso ezifana ne-lotions, i-salt scrubs, kunye ne-toning mist (Kyra). Olona khetho lulungileyo kwabo bajonge ukuguga kakuhle yi-Software Services' (US) yokuhlaziya iDuo-inyathelo lobusuku obunye elineserum kunye neloshini.
Kukwakho nesakhono esikhulu sokwenziwa kwezinto ezintsha kwiimveliso zangaphambi nasemva kweshawari. Thatha uhlobo lwaseKorea lweshawa yesibini umzekelo; I-CoQ10 Essence yabo sisithambiso esilungiselelwe ukonyusa amanzi kunye nokukhusela umqobo wolusu emva kokuhlamba.
Khumbula ukugxila kumalungu omzimba ahlala evelile. Ibrand yaseJapan iKanebo's Radiant Skin Refiner iqaqambisa kwaye igudise iindawo ezirhabaxa ezifana nedecollete, iingqiniba, amadolo, kunye nezithende. Izindlu zamandla ezichasayo ezifana ne-NAD +, i-exosomes, kunye ne-resveratrol ziya kuqhubeka nokuqhuba izinto ezintsha kule ndawo.
3. Ukunciphisa ubushushu

Ngo-2025, abathengi baya kuba malunga neemveliso ezinikezela ngokukhawuleza kunye nokhuseleko oluhlala luhlala kwimozulu efumileyo. Ubushushu obuphezulu kunye nokufuma kunokuzisa amaqhakuva, irhashalala yobushushu, kunye nokutshiswa lilanga. Ukulwa noku, abantu baya kukhangela ukupholisa, iimveliso ezipholileyo-iigels ezinoxinano oluphezulu ezizola ngokukhawuleza ulusu oluvuthayo kunye nokukhanya, iifomyula ezingabambekiyo ezomile ngokukhawuleza.
Umzekelo, i-Athletia's Skin Protection Body Mist yaseJapan sisikhuseli selanga se-liquid-to-gel esihlaziya kwaye sithomalalise ulusu olutshiswe lilanga. Kwangaxeshanye, uSusanne Kaufmann's Cooling Body Mist (Austria) usebenzisa i-menthol kunye ne-horse chestnut extract ukupholisa ubuso kunye nomzimba ngezo ntsuku zokutshisa.
Unyango lokuntywila olubandayo luyavuthela kwi-TikTok, nabantu abaninzi abazama ii-tubs eziphathekayo zezempilo kunye nempilo. Lo mkhwa uvula iingcango zeempawu zokwenza iimveliso eziphindaphinda iziphumo zokupholisa ekhaya. ILush's Cold Water Soother Epsom Salt Bath Cube iphambi kwegophe, inika ibhombu yokuhlambela enemagnesium etyebileyo eyenzelwe amanzi apholileyo, isebenzisa ieucalyptus kunye necypress ukuhlaziya umzimba nengqondo.
Izithako zokupholisa zesintu ezifana ne-eucalyptus, i-mint, i-aloe vera, i-cucumber, kunye ne-menthol ziya kuhlala zihamba-tos. Iimpawu ezifana ne-Elemis (e-UK) kunye ne-Cool Down Body Wash kunye ne-RITUALS (i-Dutch) kunye ne-Samurai yabo yokupholisa i-Ice Shower Gel sele sele iphezulu kulo mkhwa.
Ngamaqondo obushushu ashushu kunye nobusuku obufumileyo kuza imfuneko yokhathalelo lomzimba ogxotha izinambuzane. Iimveliso ezifana ne-Kate McLeod's Dusk Stone body moisturizer-i-insect yokuqala yokugxotha inambuzane ethengiswa e-Sephora-kunye ne-Kinfield ye-insect-repellent body care will keeps consumers cool and free bug.
4. Iibhafu zealfa

Abazali beMillennial kunye nabantwana abancinci be-Alpha bamalunga nokuhlamba kunye neemveliso zomzimba ezihambelana nemilinganiselo yabo yobuhle 'ecocekileyo' kunye nokunceda ukwakha imikhwa enempilo-ngelixa besenza ixesha lokuhlamba libe mnandi. Ngelixa iintsana kunye nabantwana abadala be-Alpha sele benokhetho oluninzi, kukho umsantsa kwiimveliso ezijolise kubantwana abazelwe malunga nowama-2020.
Abazali babeka phambili umgangatho baya kuthanda iimveliso ezivunyiweyo, ezilungele abantwana ezifana neGryme's (US) Body + Face Wash. I-dermatologist- kunye nogqirha wabantwana-ivunyiwe, kwaye iyafikeleleka, iyenza ukuba ihambe kubazali beMillennial. Abazali kunye nabantwana ngokufanayo baya kutsaleleka kwiimveliso zokudlala ezenza ixesha lokuhlambela libe mnandi kwaye lingabi ngumsebenzi.
Cinga ngeemvakalelo ezininzi, amava achukumisayo ajika iindlela zemihla ngemihla zibe luhambo oluncinci. Ibrendi yase-Australia i-Allkinds ifumana eli lungelo ngezinto zokhathalelo lomzimba "njengeenduli ezishukumayo" zesepha kunye nokwenziwa kwekhrimu etswetyiweyo. Ingqokelela yabo yevumba elinemixholo idala “ihlabathi” elincinane ukuze abantwana baphonononge, besondla umdla wabo wendalo.
Nkqu nokucoca kukufumana uphuculo. I-Pinky Cosmetics yaseKorea ine-Bubble Party-i-spray-on-foam abantwana abangayisebenzisa ukuzoba kwiindonga zeshawa njengegraffiti. Iyanyibilika emanzini, ukuze abazali bangazikhathazi ngobugqwirha. Kwaye ungalibali-ezi mveliso zokuzonwabisa zokuhlamba azikho nje abantwana! Abantu abadala bakwamkele ukudlala, iimveliso ze-Glimmer-inducing ukongeza ukuqaqamba kwiindlela zabo zesiqhelo.
5. I-Cathartic imanzisa

Ukukhula koqoqosho lwe-aura kunika amasiko okuhlamba umoya omtsha njengoko abantu abaninzi besamkela ezinye iindlela zempilo. Ingakumbi idume ngoGen Z, kukho umdla ohlaziyiweyo kwizithethe zakudala kunye nezithako zokunyanga kwihlabathi jikelele. Kwi-TikTok, #IBhafu yoMoya iyahamba phambili, nabasebenzisi babelana ngeendlela zabo zokuhlambela ezenzelwe wena.
Iibhetshi ezincinci ezifana nePalm of Feronia (e-UK) zikhokela indlela ngokufaka iimveliso zabo zokuhlambela ngeekristale kunye namandla eReiki. I-Amethyst yabo kunye ne-Magnesium Bath Soak idibanisa amayeza esintu obuthongo kunye nokubuyisela izihlunu ngelixa usebenzisa i-amethyst yokucamngca "ukusetha kwakhona ngokomoya" kunye nokulungelelanisa umzimba kunye nengqondo.
Kwimistika yala maxesha, iBhafu yeNyanga (e-US) ibonelela ngeeti zokuhlambela zamakhambi ezilungelelaniswe nezigaba zenyanga. Ezi tea zenzelwe ukuvumelanisa umzimba kunye nezingqisho zendalo ze-cosmos, zikhupha nawaphi na amandla angasasebenziyo abathengi.
Ukujonga phambili ukuya ku-2024, lindela "amava amaninzi" amaninzi njengoko itekhnoloji yeemvakalelo idibana nokuzikhathalela. I-Lush's Bath Bot yenza amaza ngo-2023 kwaye ngoku iyafumaneka ukuze iodolwe kwangaphambili. Eli liqabane lokugqibela lokuhlambela lihamba kunye neebhombu zokuhlambela ukwenza ngokwezifiso iisoki zabathengi usebenzisa isandi, ukukhanya kunye nombala.
Izithako zokunyanga zemveli nazo ziyakubuya. Iiminerali ezityebile nge-Magnesium njengeetyuwa ze-Epsom kunye netyuwa ye-Himalayan ziyaziwa ngokulala kunye nokubuyisela imisipha. Imifuno epholileyo efana ne-bergamot kunye ne-clary sage inceda ukubuyisela ukuzola. I-Palm of Feronia's Grounding Bath Elixir ngumxube wehlabathi jikelele wezi zithako zivavanywe ixesha, kubandakanywa ioli ye-baobab ene-antioxidant evela e-Afrika kunye neoli ye-almond eswiti, isiseko kumayeza amandulo aseTshayina, iAyurvedic, kunye neGreco-Persian.
Ukuvala
Iimveliso zokuhlambela kunye nomzimba ezinceda abantu ukuba bahlale bepholile kwaye bazolile kuya kufuneka njengoko amaqondo obushushu enyuka kwaye imozulu iba yinto engalindelekanga. Abantu bafuna iimveliso ezihlaziya ulusu lwabo kwaye zibancede baphumle. Cinga izisombululo zokuhlambela kunye neshawari ezithomalalisa umzimba kunye nengqondo.
Abathengi bakwafuna ukhathalelo lomzimba olusebenzayo njengeendlela zokhathalelo lwesikhumba. Ke, lixesha lokuthetha ulwimi lwe-skincare-gqamisa iimveliso ezisebenza kwinqanaba leselula, ugxile kubomi obude kunye nokujolisa kwiindawo ezithile. Ngena kwizithako ezintsha zokhathalelo lwesikhumba kunye netekhnoloji, njenge-NAD +, ukugcina iminikelo phambi komdlalo.