Ikamva leeLashes kunye neBrows: 4 Trends ngo-2023

Iindlela zamashiya kunye namashiya ngo-2023 zithanda ukubonakala kwendalo. Lo mdla okhulayo kwimivimbo yendalo kunye neebhulawuzi kudala amathuba amatsha eemveliso ezixhasa kwaye zivuselele impilo yeenwele kunye nokukhula, ngakumbi kwabo bafuna ezinye iindlela zonyango oluhlaselayo kunye nexabiso eliphakamileyo njengokwandiswa kunye ne-microblading.

Makhe sijonge nzulu kwinto efunwa ngabathengi xa kufikwa kwiimveliso ze-lash and brow kulo nyaka uzayo.

Isiqulatho
Imarike yeemivimbo kunye ne-brows
Ukubaluleka kobungqina bemveliso
Iingcali zamehlo ziiderms ezintsha
Unyango olulolunye kunye ne-cosmetic hybrids
Ethics lash evolutions
Ikamva leebrawu kunye nemivimbo

Imarike yeemivimbo kunye ne-brows

Umdla kwiimveliso ze-eyelashes kunye ne-brow unyukile kwiminyaka yakutshanje ngenxa yokutshintsha kwemibono yobuhle kunye nefuthe lobhubhane. Ukongeza, imeko yeendleko zokuphila idale imfuno yezinye iindlela ezifikelelekayo kunyango kunye nolwandiso, ngelixa inyathelo eliya kwimbonakalo enganelisiyo liwukhawulezisile umdla kwiimveliso ezikhulisa ibhrawudi yendalo kunye nemivimbo.

The imarike ye-eyelash serum yehlabathi yayixabisa i-US $ 752 yezigidi ngo-2020 kwaye kuqikelelwa ukuba ifikelele kwi-US $ 1.3 yebhiliyoni ekuqaleni kuka-2023, kunye neemveliso ezibandakanya iiserum zokukhulisa ukukhula kunye nee-make-up hybrids ezifumana imfuno ephezulu.

Isiqulatho esinxulumene neLash kunye nebrawu siphezulu Ubuhle udidi lweTikTok, kunye ne #LashSerum eqokelele iimbono ezizigidi ezingama-641, #LashSerumResults 92.8 yezigidi, kunye ne #BrowGrowth ezizigidi ezingama-40.8.

Ukubaluleka kobungqina bemveliso

Ubungqina buye baba yeyona nkuthazo inamandla yokuthenga kunye nenxalenye enyanzelisayo yesibheno semveliso. Iibrendi eziphumeleleyo ziya kutyala imali ekusebenzeni okuphezulu okunamandla izithako kunye nobungqina bamabango abo ngedatha kunye nesayensi.

Ngokutsho kwe-Euromonitor's Uvavanyo lobuhle lwamazwe ngamazwe, I-40% yabathengi bathi bajonge ukusebenza okuqinisekisiweyo ngaphezu kwamabango endalo okanye yezinto eziphilayo. Njengoko umnqweno wokufuna ukwenziwa kwezinto ezinamandla ukhula, abantu baxhomekeke kwiimveliso ezixhaswa yisayensi. Unyango lobuhle, ngakumbi ukhathalelo lwesikhumba, lunyuse umtsalane wokhetho olukhokelwa sisithako.

Umnqweno weemveliso ezixhaswa yisayensi ubaluleke kakhulu kwiimveliso ze-lash and brow, ngakumbi malunga namabango enkxaso yokukhula.

Zimbalwa iiserum ze-lash kunye ne-brow ezingqinwe ngokwezonyango ukuba ziguqula isigaba sokukhula kweenwele. Sekunjalo, uqulunqo olutsha olutsha luvala umsantsa phakathi kwamandla kunye nokusebenza, lunikezela ngeendlela ezicocekileyo, ezikhuselekileyo kunye nezobuchwephesha. IiSerum ezihlawuliswa ngamandla e-skincare botanicals kunye nezondlo ezifana peptides, biotins, yaye ikeratin inokukhuthaza ngokufanelekileyo ukukhula komtya kwaye uzigcine zomelele, zimanzi kwaye zondlekile.

Iingcali zamehlo ziiderms ezintsha

Abathengi bobuhle bawonga ubuchwephesha obuchwepheshile ngaphezulu kwezinye iimethrikhi. Xa kuziwa kwiimveliso zamehlo, i-ophthalmologists ziinkwenkwezi. Ngoku ka Statist, I-55% yabantu base-UK bayavuma ukuba kukho ubudlelwane phakathi kwempilo yamehlo kunye nezinye izifo.

Njengoko amehlo ephantsi kwamanqanaba akhulayo okukhanya okuluhlaza kunye nongcoliseko, umdla kwi-opto-cosmetics uyakhula. Iimveliso zikaGqirha-zokuqala kunye neemveliso zibonelela ngesithintelo kwiindlela ezihlala ziyingozi zeTikTok kunye neempawu eziphambi kwabantu abadumileyo kwaye zibonwa njengephezulu kwaye zithembekile.

Njengokukhathalelwa kwesikhumba, iibrendi ezikhokelwa ngamayeza ezineemveliso ezikhuselekileyo ezenzelwe iindawo zamehlo ezinovakalelo ziya kufumana umtsalane. I-COVID-19 kunye nokulahleka kweenwele ezinxulumene noxinzelelo kuchaphazela ibrowser kunye nemivimbo. Ngamakhonkco ezonyango aqinisekisiweyo phakathi uxinzelelo kunye ne-trichotillomania, kukho ithuba leempawu zokuxhasa abathengi ngezicwangciso ezibuthathaka kunye neemveliso zokubuyisela.

Unyango olulolunye kunye ne-cosmetic hybrids

Ukubonelela ngenye indlela kwiinkqubo eziphazamisayo kunye neendleko ze-lash kunye ne-brow ngokugxila kwiimveliso zokubuyisela. Iimveliso zokubuyisela ezinceda ukubuyiswa kunye nokudala ubude bendalo kwaye inzaliseko iyakhula.

Beka izibonelelo ezongezelelweyo ngaphambili kunye nendawo phakathi ukutshaya kwaye umqolo iimveliso. Abathengi abazixabisayo bafuna izinto ezifikelelekayo ezibonelela ngokusebenza okongeziweyo, ngakumbi malunga nempilo kunye nokuphila kakuhle, okuya kuba yinto ebalulekileyo kwisigqibo sokuthenga.

Imfuno yeefomathi zemixube iyenyuka njengoko abantu belumka ngakumbi malunga nokusetyenziswa. Iindleko, iindlela ezilungelelanisiweyo, kunye nokusebenza okuphezulu kuye kwaba yinto ephambili njengoko abathengi belindele okungakumbi kwizinto zemveli.

Jonga kwiimveliso zamehlo ezinto zokuthambisa ezinokuthi zizaliswe ziimpawu eziluncedo kwimivimbo. Tyala kuphuhliso lwezigaba ezinqamlezileyo ezisitha imida phakathi kwe-make-up, i-skincare, isayensi kunye nokhathalelo lweenwele. Eyeliners zamehlo kwaye iimaski ngumzekelo olungileyo, uphuhla ube zii-boosters eziguqukayo.

Ethics lash evolutions

Ukunxibelelana nabathengi abacinga nge-eco, iibrendi kufuneka zilinganise ukusebenza kunye neplanethi. Kwihlabathi jikelele, 47% yabathengi kungenzeka ukuba bakhethe iibhrendi ezinazo zombini, ngelixa isinye kwisithathu sithe bekungenakwenzeka ukuba bathenge uphawu oluzinzileyo ukuba umgangatho uyancitshiswa. Tyala imali kwisiqinisekiso kwaye ube elubala ngokupheleleyo kwaye unokulandeleka kulo lonke ikhonkco lokubonelela ukulwa nokuhlaza kunye nokwakha ukuthembana.

NielsenIQ ingxelo 77% yabathengi bayala brand enetyala greenwashing, ngoko into oyithethayo kufuneka ihambelane nento oyenzayo. Imibutho efana neProvenance ikhusela abathengi ngokudibanisa amabango kubungqina obuvela kwikhonkco lokubonelela okanye ukuqinisekiswa komntu wesithathu.

Ikamva leebrawu kunye nemivimbo

Abathengi bobuhle bafuna ngakumbi imali yabo, ngakumbi kwizinto ze-niche ezifana ne-lash okanye iimveliso zebrow. Iimveliso ezihamba ngaphaya kophuculo lwezithambiso olukhawulezileyo kwaye zibonelela ngebrowser yexesha elide kunye nempilo ye-lash ziya kuhlala ngcono kubathengi abakrelekrele.

Iibhrawudi ezikhokelwa yisayensi kunye neebrand ezineemveliso ezixhaswa luvavanyo lweklinikhi okanye ukuqinisekiswa komntu wesithathu kuya kuhambelana nabantu. Ukuxhasa ukukhula kunye nokuphuculwa kwamabango ezempilo kunye nobungqina, kubandakanywa idatha yesayensi nangaphambi nasemva kwemifanekiso.

Okokugqibela, ingxaki yeendleko zokuphila kunye neenkxalabo malunga nempilo yamehlo isusa abantu kude nonyango oluhlaselayo, olubizayo kunye noluthatha ixesha kunye nolwandiso. Beka iimveliso zokhathalelo lwe-lash kunye ne-brow njengotyalo-mali olulumkileyo lwexesha elide olunceda abathengi bonge ixesha kunye nemali kwaye bangcono kwiplanethi.