Fumana iSicwangciso esiLula samaxabiso eNgqondo kwi-Ecommerce

Ukudala isicwangciso esilungileyo samaxabiso engqondo kunokuba yindlela ephambili yokuhenda abathengi be-intanethi ukuba bathenge iimveliso kumashishini athile eCommerce. Xa bengasebenzisi amaxabiso engqondo, amashishini asenokuphoswa kwiintengiso njengoko ebonwa njengabatsali kancinci kumthengi kunabanye abanezicwangciso ezikrelekrele. 

Ezinye izicwangciso zexabiso lezengqondo ezaziwayo ezinokubonwa imihla ngemihla ziquka; Thenga enye ufumane isithembiso sasimahla, intengiso yosuku olunye/izivumelwano zexesha eliqingqiweyo, kwaye uthenge le mveliso ukuze ingeniswe kutsalo lwamabhaso. Ezi zezinye nje ngenxa yokuba kukho iikhonsepthi ezifihlakeleyo ezinokusetyenziswa, ezinje "ixabiso lomtsalane," apho amaxabiso angaphantsi nje kwenani elijikelezayo, njenge-9.99 yeedola kune-10 yeedola. Bona izicwangciso ezinokubakho zamaxabiso ngokwasengqondweni apha ngezantsi kwaye ufumane iindlela zokuziphumeza ngaphakathi kweCommerce. 

Isiqulatho
Yintoni eyenza amaxabiso ngokwasengqondweni abenentsingiselo kwiCommerce?
Izicwangciso ezi-5 zamaxabiso engqondo
Ukuphumeza ezi zicwangciso kulungile njani kwi-eCommerce?

Yintoni eyenza amaxabiso ngokwasengqondweni abenentsingiselo kwiCommerce?

Ngokubanzi, iimveliso zamaxabiso zinokukhohlisa. Kwaye kwi-eCommerce, kunokuba nzima ngakumbi. Ngokungakumbi ukufikelela kwiibrendi ezifanayo, ukunikezela ngeemveliso ezifanayo ngamaxabiso afanayo kuthetha ukuba amashishini kufuneka afake amaxabiso ngeendlela eziya kurhwebesha abathengi kwi-brand yabo, kunokuba bakhuphisane nabo. Ngaloo nto engqondweni, ukuba nezicwangciso ezikhoyo ezenza uphawu lube luncedo olufunekayo ukugcina / ukwandisa ukuthengisa kumashishini eCommerce. 

Esinye isicwangciso esinjalo ngamaxabiso engqondo. Oku kungena iimvakalelo zomthengi. 

Ingcinga engemva kwayo kukwenza umthengi azive ngathi ufumana eyona mveliso ilungileyo ayithengayo. Ingqwalasela ye-eCommerce ayikwazi ukuxabisa imveliso kuba ifuna ukudibanisa ngokomzimba kunye nento-kunzima ukuziva ngekhompyutheni / ifowuni yefowuni. Ke ngoko, ukugxila kunxibelelwano lweemvakalelo kunokuba yindlela yokujongana nale ngxaki. 

Amaxabiso engqondo yenza kanye loo nto. Yenza ukuba umthengi anqwenele imveliso esekelwe kwixabiso, kwaye indlela exatyiswa ngayo inokunceda ekuthathweni kwesigqibo sokuba umthengi uya kuyithenga okanye akayi kuyithenga.

Izicwangciso ezi-5 zamaxabiso engqondo

Kukho inani leendlela zamaxabiso e-eCommerce amashishini anokuthi athathe xa kuziwa kwizicwangciso zengqondo. Nazi ezinye zeendlela ezahlukeneyo zamaxabiso ezinokuthi ziphunyezwe ngokulula ngabathengisi beCommerce. 

Amaxabiso e-Charm

Amaxabiso e-Charm mhlawumbi yeyona ndlela indala kunye neyona ndlela isetyenziswayo yokubeka amaxabiso ngokwasengqondweni. Xa usebenzisa indlela yexabiso lomtsalane, kuthetha ukuba abathengi abagxininisi kwiidijithi ezifanelekileyo kwaye bathambekele ekugxininiseni ngakumbi kwiidijithi ezisekhohlo, ukudala umphumo wedijithi ekhohlo kunye nokwenza isigqibo sabo ngokusekelwe kweli nani. 

Ngamafutshane, umthengi ubheka ixabiso le-$ 11.99 kwaye uyibona njenge-$ 11 endaweni ye-$ 12.00 nangona umehluko u-$ 0.01 kuphela. Eli xabiso libonwa litshiphu kakhulu kwaye linomtsalane ngakumbi ekulithengeni. Le yindlela ekudala ikho kwaye isebenzayo yokubeka amaxabiso kwaye yenye yezona zinto zithe ngqo ukumiliselwa. Xa ukhetha ukuba zeziphi izicwangciso zokusebenzisa, oku kufuneka kube phezulu kuluhlu, kwaye ezinye zisetyenziswe njengebhonasi. 

BOGOF 

Thenga enye ufumane enye simahla yindlela edumileyo esetyenziswa kwiivenkile ezinkulu kodwa inokuba yindlela esebenzayo yokuhenda abathengi be-eCommerce. Kuthiwa yenye ye okudume kakhulu iindlela zamaxabiso kubathengi, abathanda ukuziva ngathi bafumana into elilize. 

Ukudala olu hlobo lokunyuswa lunendlela efanelekileyo kwaye nangona ingaba nokufana "ne-50% yesaphulelo kwizinto ezimbini" isaphulelo, kuyinqweneleka ukusebenzisa i-BOGOF. I-50% isaphulelo sezaphulelo, ngaphandle kokudala iziphumo zeendleko ezifanayo kumthengi, azithandeki njenge-BOGOF. Umthengi ukholisa ukuthanda inkoliseko yomthengisi we-eCommerce eyenziwe ngonikezelo lwe-BOGOF, endaweni yamva. Ingcamango yokufumana "isipho" samahhala siyakhanga ngokwengqondo kumthengi, kwaye ngoko ke inketho efanelekileyo yesicwangciso sexabiso le-eCommerce. 

Ukuhla kwexabiso 

Le ndlela yokubeka amaxabiso idla ngokunxulunyaniswa neemveliso zamaxabiso aphezulu kwaye loo nto isoloko ingaphaya kohlahlo lwabiwo-mali lomthengi. Indlela elungileyo yokukhuthaza abathengi ukuba bathenge xa ​​amaxabiso exhomile kukuba babe nokhetho lokuba bahlawule ngezavenge kwizinto zabo. 

Kwiminyaka yakutshanje kubekho ukukhula kwiiapps ezifana Qinisekisa okanye iinketho zezimali zevenkile ye-intanethi ezivumela abathengi ukuba bachithe ixabiso lemveliso kwaye bayihlawule ngezavenge kwixesha ekuvunyelwene ngalo. Ngokomzekelo, ukuba umntu uthenga i-$ 1049.99 ifowuni, banokukhetha ukuyihlawula kwangaphambili okanye basebenzise i-app yokuhlawula / ukhetho lwezemali ukuhlahlela iindleko zibe ngamacandelo e-$ 29.17 ixesha leenyanga ze-36. Le ndlela ifumaneka lula kubathengisi be-eCommerce, njengoko uninzi apps zentlawulo inokukhutshelwa ngokuthe ngqo kwiwebhusayithi yevenkile ekwi-intanethi. 

Xa abathengi bebona oku njengokhetho olukhoyo, banokuziva beqinisekile ukuba iimveliso ziya kufikeleleka kubo nokuba zinexabiso eliphezulu. Esi sicwangciso sibahenda ukuba bathenge ngaphaya kohlahlo lwabiwo-mali lwabo lwesiqhelo kwaye ngokwasengqondweni kubenza bazive ngathi bafumana isivumelwano esihle ngenxa yeendleko ezicalulwe ngokwexabiso elilawulekayo. 

Ixabiso lokumisa

Ukuxhotyiswa kwexabiso yindlela yokwenza umthengi azive ngathi imveliso ayithengayo inexabiso eliphantsi kunemveliso efanayo kwenye indawo, kodwa ibonakala inexabiso eliphantsi ngenxa yobume bexabiso. Indlela elula yokuchaza i-anchoring yexabiso nge-RRP (ixabiso lokuthengisa elicetyiswayo). Xa umthengi ebona eli xabiso balibona njengexabiso lokwenyani lemveliso. Ke ngoko, ukubona ixabiso eliphakamileyo lifakiwe kwaye nexabiso elitsha elithotyiweyo longezwe, umthengi unokukhokelelwa ekubeni akholelwe ukuba ufumana imveliso ephezulu ngemali encinci. 

I-RRP ye-450 yeedola (ibethelwe) isebenza njengexabiso le-anchor kwaye liyinxalenye yezinto ezihendayo. Ukubona ukuba ixabiso lokwenyani elihlawulwayo le-399 yeedola lisezantsi kune-RRP lenza ukuba umthengi azive ngokwasengqondweni ngokungathi ufumana isivumelwano esingcono (nangona oko kusenokungabi njalo), nto leyo eyenza ukuba ibe sisicwangciso esiluncedo nesilula samaxabiso. 

Amaxabiso enkohliso

Amaxabiso enkohliso yindlela umthengisi anokukhuthaza ngayo umthengi ukuba athenge into ngexabiso elifanelekileyo lemarike. Umzekelo omkhulu wale nto kwisenzo kwi-cinema xa kuthengwa i-snacks. Iipopcorn zihlala ziboniswa kwizikrini njengoko uhlawula itikiti lakho le-cinema kwaye kukho ubungakanani obahlukeneyo obukhoyo. Umzekelo, unokufumana:

Uninzi lwabantu luya kukhetha ukhetho ngesiselo, njengoko inkulu kakhulu kwaye ibiza kakhulu ukuba umthengi uqhutyelwa kwi-bumper ecinga ukuba lelona khetho lungcono. I-“ixabiso lokukhohlisa” yeyona nto inomtsalane ngokwengqondo kumthengi. Ukuba bekukho iindlela ezimbini kuphela, umthengi ebeya kukhetha ngakumbi I-Snack elula. Nangona kunjalo, "ngenkohliso" yexabiso lesithathu, bahendelwa ngakumbi ukuba bathenge ukhetho oluphezulu lwexabiso lentengo. I-Bumper Snack. Uninzi lwabathengi baya kuqaphela ukuba iPremium Snack ayiyondlela ilungileyo, kwaye ke ayifanelanga ukuba nayo. 

Ukuphumeza "ixabiso le-decoy," indawo ye-eCommerce kuya kufuneka ibe neenketho ezihlukeneyo / ezahlukeneyo zamaxabiso ezinokhetho olungaphezulu kweebini. Iinketho ezimbini kufuneka zibe ngaphantsi kwezinye ukwenzela ukuba zingabheneli kumthengi kwaye emva koko "ixabiso le-decoy" elinqweneleka kakhulu kufuneka libhalwe kunye nabanye. Oku kuya kuqinisekisa ukuba umthengi utsalela kwixabiso elisetyenziswa ngumthengisi njengenkohliso. Olu khetho lunokuphumelela kwi-brand ethengisa iinkonzo okanye ineephakheji ezahlukeneyo zexabiso. 

Ukuphumeza ezi zicwangciso kulungile njani kwi-eCommerce?

I-eCommerce ixhomekeke ekukhuthazeni imbonakalo yokuthengisa kubathengi bayo. Abathengi abakwazi ukuziva okanye ukujonga ngokwasemzimbeni kwiimveliso, ngoko ke amaqhinga amaxabiso anokuba yindlela yokubahenda kwiwebhusayithi yophawu.

Amacebo amaxabiso engqondo kwi-eCommerce inokungena kwi-subconscious yomthengi kwaye ibakhuthaze ukuba bathenge kwindawo enezicwangciso ezilungileyo ngaphezu kwesinye ngaphandle. Ezi zicwangciso zenza unxibelelwano lweemvakalelo kunye nomthengi ngokubenza bazive ngathi bafumana isivumelwano esihle semveliso, ngenxa yendlela ixabiso elinikezelwe ngayo. Zilula ukuzisebenzisa, zinefuthe elihle ekuzoba kunye nokugcina abathengi kwiimpawu, kunye nokwandisa intengiso kunye nenzuzo.