Iimpembelelo zikabhubhane kuShishino lweziThuthi lweHlabathi

Umzi-mveliso weemoto uchatshazelwe kakhulu ngubhubhane, njengoko kubonwa ngokusebenza okuhla kweshishini ngexesha lobhubhane. Kweli nqaku, siza kujongisisa ifuthe elibe nalo bhubhane kwishishini leemoto zehlabathi, sihlalutya ukusebenza kwentengiso, uqikelelo lokukhula, kunye neendlela zokubuyisela ummandla ukuze sibone ukuba liphi ishishini ngoku kwaye kuqikelelwa ukuba liza kuya phi.

Siza kuphinda sijonge idatha ephambili malunga nenkcitho yabathengi kwezothutho kwihlabathi liphela, ukutshintsha kwendlela yokuziphatha, kunye nesimo sengqondo malunga nokuthenga iimoto kwi-Intanethi ukufumana umfanekiso weendlela ezibalulekileyo eziya kubumba imfuno ngaphakathi kweshishini kwikamva elibonakalayo.

Isiqulatho
Isishwankathelo soshishino lweemoto zehlabathi
Ukuvalwa kwezityalo kunye nokuphazamiseka kwekhonkco lokubonelela
Utshintsho kwindlela yokuziphatha yokuhamba
Ukutyhala izithuthi zombane
Ukukhawulezisa ukwamkelwa kwedijithali kunye ne-e-commerce
Indima ebalulekileyo ye-B2B yeqonga lokurhweba kwi-intanethi ekubuyiselweni kweshishini leemoto

Isishwankathelo soshishino lweemoto zehlabathi

Kukho inani lezinto eziphambili eziphembelela ukusebenza kunye nembono yoshishino lweemoto kule minyaka idlulileyo. Oku kuquka imigaqo-nkqubo yemekobume, ukufakelwa kombane kweenqwelo-mafutha, imali-mboleko nenzala, ukunyuka kwamaxabiso, ingeniso enokulahlwa, nokuphuhliswa kweenkqubo zezithuthi zikawonke-wonke.

Ngaphambi kobhubhani, ukuthengiswa kweemoto kwihlabathi bekunyuka ngokuthe chu. A Ingxelo yeStatista ibonisa ukuba phambi kobhubhane, ukuthengiswa kweemoto zamazwe ngamazwe kwakusendleleni yokufikelela kwiiyunithi ezilindelekileyo ezizigidi ezingama-80 ngo-2020; nangona kunjalo, ukufika kobhubhane kunye nokucotha koqoqosho lwehlabathi kubangele ukuhla, okukhokelela ekuphelisweni konyaka kuthengiswe iiyunithi eziqikelelwa kwi-63.8 yezigidi.

Ukukhula okuqikelelweyo kwentengiso yezithuthi ezikhaphukhaphu kwihlabathi lonke phakathi konyaka ka-2019 ukuya kowama-2023 kubone ukuhla okunyukayo okubangelwa ngubhubhane nge-16%. Nangona kunjalo, ukuthengiswa kweemoto ezilula kulindeleke ukuba kubuyele umva kwiimarike eziphambili ezifana ne-US ngo-2021 kwaye zibuyele kumanqanaba okukhula kwangaphambi kobhubhane.

The abavelisi bezithuthi abaphambili behlabathi ngo-2020 yayiyiJapan, iJamani, neTshayina. I-China iphezulu njengomvelisi omkhulu wezithuthi, yenze iimoto ezizigidi ezingama-21-phantse isithathu semveliso yeemoto zehlabathi.

Ngokubhekiselele kwimbonakalo, intengiso yehlabathi ilungele ukubuyela emgceni ngo-2022. Idatha yeStatista ibonisa ukuba ishishini leemoto zehlabathi kulindeleke ukuba likhule malunga ne-US $ 9 yetriliyoni ngo-2030, kwaye ukuthengiswa kwezithuthi ezintsha kuya kwenza i-38% yeli xabiso.

Ukuvalwa kwezityalo kunye nokuphazamiseka kwekhonkco lokubonelela

Iziphumo zobhubhane zibonakala ngakumbi xa kuhlalutywa amanani amatsha emveliso yezithuthi. Oku kungenxa yokuba, ekufikeni kobhubhane, inani lezityalo zemveliso kwanyanzeleka ukuba livale e-China nakwezinye iimarike eziphambili.

Isiphumo yaba kukuba iimoto zizonke eziveliswe ngo-2020 zazizizigidi ezingama-78-inani elaliyi-16% phantsi kunonyaka ophelileyo, ngokutsho. idatha evela kwi-OICA.

Umzi-mveliso weemoto wawungomnye wemizi-mveliso owachatshazelwa ngokuthe ngqo kukuphazamiseka kwekhonkco lokubonelela okwabangelwa ngubhubhane. Abavelisi beemoto baye bajongana nokunqongophala kweendawo ezibalulekileyo ezinje ngemicrochip ngelixa bejongana nemiba emalunga nokufumaneka kwezixhobo, ixesha elongeziweyo lokukhokela, ukunqongophala kwabasebenzi, kunye nokunyuka kweendleko ngequbuliso kwezinto ezikrwada.

Kuqikelelwa ukuba ukunqongophala kwe-semiconductor yehlabathi kubangele ukuhla kokunikezelwa kweemoto zabagibeli kwi-2021 ngaphezu kwe-2 yezigidi zeeyunithi-ezilingana ne-10% yeemarike zeemoto zaseTshayina.

Utshintsho kwindlela yokuziphatha yokuhamba

Ukusebenza ekhaya kunye neeofisi ezixubileyo

Ubhubhani unyanzelise iindawo ezininzi zokusebenzela ukuba zivale ukunqanda ukunxibelelana nomntu nomntu kunye nokuvezwa yintsholongwane, kwaye oku kunyanzelise uninzi lwabemi ukuba basebenze besuka-ekhaya iimeko eziqhubeke unyaka.

Njengoko ubuzaza bengxaki yezempilo yoluntu bunciphile, iiofisi ezininzi zatshintshela kwiimodeli zeeofisi ezixubeneyo ezibandakanya umsebenzi we-ofisi wethutyana kunye nokusebenza okwethutyana ekhaya. Oku kuphembelele inani lamashishini kunye nemibutho ukuba banciphise iidesika zeeofisi zabo kwaye babandakanye idesika eshushu.

Lo mkhwa ukhulayo wemisebenzi ekude okanye edibeneyo inefuthe kwishishini leemoto kuba ibangela ukuncipha kwemfuno yezithuthi njengoko bembalwa abantu abaya kuqhuba besiya okanye bebuya kwiindawo zokusebenza.

Umngcipheko onxulumene neendlela zothutho zikawonke-wonke

Olu tshintsho lungentla kwindlela yokuziphatha yabathengi kufuneka luthathelwe ingqalelo kunye nezinye izinto, ezifana neengqondo zabathengi malunga neendlela ezahlukeneyo zothutho. Idatha ye-BCG kwimfuno yemoto emva kobhubhani ubonisa ukuba utshintsho kwindlela yokuziphatha eshukumayo kulindeleke ngenxa yobhubhane.

Uphando lwe-BCG lokuhamba ezidolophini olwenziwa e-China, e-EU, nase-US lubonise ukuba abantu bajonga iimoto njengeyona ndlela ikhuselekileyo yothutho xa kuthelekiswa nezothutho zikawonke-wonke. Idatha ikwabonisa ukuba emva kokuvalwa, iimoto zabucala ziya kuthandwa ngakumbi, ngakumbi eTshayina.

Xa kufikwa kumathuba okuthenga okanye ukuba nemoto emva kobhubhani, ngelixa ixubene ngakumbi kwi-EU nase-US, kukho indlela ecacileyo e-China ekuthengeni okanye ekubeni nemoto.

Ukutyhala izithuthi zombane

Ingxelo kaMcKinsey ibonisa ukuba ngelixa utyalo-mali kuhambo olukrelekrele nokwabelwana ngalo (umzekelo, i-e-hailing, ukwabelana ngemoto) luye lwangena ngexesha lobhubhane, utyalo-mali kuqhagamshelo lonyukile. Utyalo-mali ekufakeni umbane lwachaphazeleka kancinci ekuqaleni kobhubhane kwaye lwaqhubeleka nokubona ukwanda ukusuka kwikota yesithathu ukuya kweyesine ka-2020.

Ukudityaniswa kotyalo-mali olwandisiweyo kunye nezimo zengqondo zabathengi ezihlala zisomeleza malunga nokubamba uzinzo kwizigqibo zokuthenga izithuthi kunceda ukuqhubela phambili. imoto yombane intengiso, njengoko kwabonwa ngo-2020 kunye neentengiso zonyuka nge-43%.

Ukukhawulezisa ukwamkelwa kwedijithali kunye ne-e-commerce

Xa kuziwa ekuthengeni iimoto kunye neelori, itekhnoloji entsha yedijithali enje ngenyani, ukhenketho lwemoto ene-360-degree okanye "ukwakha imoto yakho" kwiiwebhusayithi zabenzi beemoto sele zazisiwe ngaphambi kobhubhane.

Nangona kunjalo, lo bhubhani usebenze ukukhawulezisa ukwamkelwa kobu buchwepheshe bedijithali njengoko amanyathelo okuvalwa kunye nokuvalwa kokuhamba kwenziwa kwaye kuthintelwe kakhulu ukuthengwa kwesithuthi somntu. Oku kwakhokelela ekutshintsheni kwendlela ezithengiswa ngayo izithuthi, ukutshintshwa kwexabiso elibalulekileyo leentengiso eziya kwenzeka kwimigangatho yokuthengisa kwiiplatifti zedijithali.

Ukusungula kwakhona kwaqhutywa malunga neesayithi kunye nee -apps ezinokuthi zincede abathengi bafikelele kwinkxaso-mali kunye ne-inshurensi, eyenza ukulungelelaniswa kwenkqubo yokuthenga imoto kwi-intanethi. Ezi ntlobo zobuchule ezibonelelwa ngetekhnoloji yedijithali zinokutsala abathengi abaninzi bezithuthi kwi-Intanethi, okanye ubuncinci, abathengi abaya kusebenzisa iindlela zeomnichannel xa kuthengwa izithuthi.

Indima ebalulekileyo ye-B2B yeqonga lokurhweba kwi-intanethi ekubuyiselweni kweshishini leemoto

Ishishini leemoto lelinye lamashishini elithe lacotha ekwamkeleni ngokupheleleyo urhwebo lwe-e-commerce. Into eyayiqhelekile yayikukuba ngelixa abathengi besebenzisa amajelo akwi-intanethi ukufunyanwa kwemveliso, baya kuthi ke bajike kwi-offline, izitena kunye nodaka lwezitena ukuze bathenge okokugqibela.

Le modeli yokuthenga yanyuswa ngubhubhane, njengoko ukuvalwa okumiselweyo kunye neodolo yokuhlala ekhaya inyanzelise abathengi ukuba batshintshe indlela yabo yokuthenga basebenzise amajelo e-intanethi ukufunyanwa nokuthenga imveliso.

Apha kulapho iB2C kunye neB2B zentengiso ezikwi-intanethi zithanda khona Chovm.com bangena. Banikezela ngeqonga kubathengisi nabavelisi ukuba babonise ngeemveliso zabo kwaye abathengi banganeli nje ukukhangela ezi mveliso kukhuseleko lwamakhaya okanye ii-ofisi zabo kodwa benze nokuthenga okokugqibela ngaphandle kokuzibophelela ekuhambeni phakathi kwengxaki yempilo yoluntu.

Iingcamango zokugqibela

Ukuvalwa kwezityalo, ukuphazamiseka kwekhonkco lokubonelela, kunye notshintsho lwehlabathi jikelele kwindlela yokuziphatha ngenxa yobhubhane kunempembelelo enamandla kwishishini leemoto kwihlabathi.

Nangona kunjalo, amathuba abonakaliswe kukwamkelwa okukhawulezileyo kwedijithali kunye nokutshintsha indlela yokuthenga abathengi ukuya kumajelo akwi-intanethi akhomba ukubaluleka kokudibanisa i-B2B ekwi-intanethi kunye ne-B2C amajelo orhwebo kumashishini angaphakathi kwishishini leemoto.

Ukongeza ijelo lokurhweba kwi-intanethi kunye nokurhweba kwiindawo zentengiso ezikwi-Intanethi kuya kwenza ukuba amashishini akwazi ukumelana neziphumo zobhubhani oqhubekayo, kwaye avumele ukuqhubeka nokukhangela, ukuthenga, kunye nokuthunyelwa kweemveliso zeemoto nangexesha lokuphazamiseka okukhulu.