Iminyhadala yenkcubeko, ezemidlalo, iminyhadala yomculo, kunye neentsuku zokuthenga ngo-2025 ziya kunika abathengisi amathuba anomdla okunxibelelana nabathengi kwihlabathi liphela. Ukulungelelanisa izicwangciso kunye neziganeko ezibalulekileyo njengoko iinkampani zicwangcisa iikhalenda zabo zokuthengisa zonyaka zinceda ukuvelisa i-buzz, ukunyusa ukubandakanyeka kwabathengi, kunye nokuvula amathemba amatsha okuthengisa. Ukusuka kwiikhenketho zomculo ezilindelwe kakhulu ukuya kwimicimbi yenkcubeko kunye noluntu, unyaka unikezela ngamathuba ahlukeneyo okunxibelelana namaqela ahlukeneyo. Esi sithuba seblogi singena kwimisitho yenkcubeko engama-40. Iphonononga indlela ii-brand ezinokuthi zisebenzise ngayo ngobuchule la maxesha ukonyusa ukubonakala kunye nokuqhubela phambili ukuthengisa kubo bonke ubuhle, ifashoni, ulonwabo, kunye nokutya kunye neziselo.
Isiqulatho
ImiGangatho yeNkcubeko ePhambili yokuBumba iNdlela yokuziphatha yaBathengi ka-2025
UKhenketho loMculo: Ukuqhuba iNkcubeko yePop
Imisitho yeMidlalo: Ukuphakamisa ukubonakala kweBrand
Izehlo zokuThenga: Amathuba aphezulu okuThengisa
Izehlo eziqhutywa yiNkcubeko neziqhutywa yiMbango: Ukucofa kuBathatho loLuntu
Imibhiyozo yeNkolo neyeMveli: Ukwakha iNgcaciso yeNkcubeko
Ukwandisa uBanjiso lweBrand Ngexesha leNkcubeko eNkulu
Ukudala amaPhulo aSebenzayo kunye namava
Ukubandakanya uZinzo kwiziCwangciso zoMsitho
Ukusebenzisa iMedia yeNtlalo kunye nokuSebenza kweDijithali
Ukuqukumbela: Ukuthatha amaThuba eMpumelelo yeNtengiso ka-2025
ImiGangatho yeNkcubeko ePhambili yokuBumba iNdlela yokuziphatha yaBathengi ka-2025
Ngowama-2025, iminyhadala emininzi iya kulawula iikhalenda zenkcubeko kwaye yenze iindawo zokuchukumisa ezinamandla zokuvula uphawu. La maxesha abonelela ngentengiso kunye nokuthengisa okunokubakho kunye neendlela zeempawu zokubandakanya iingxoxo zenkcubeko ezinentsingiselo. Apha ngezantsi zeminye imisitho ephambili ekufuneka uyijonge ngo-2025:
UKhenketho loMculo: Ukuqhuba iNkcubeko yePop
Sekunjalo, phakathi kwezona ndlela zisebenzayo kwiinkampani zokunxibelelana nabathengi bazo kukhenketho lomculo. Umzekelo, i-Oasis' Live '25 Tour iphawula isiganeko sokuqala seqela ukusukela oko kwahlukana kwabo ngo-2009. Ngokukodwa phakathi kweGen X, iMillennials, kunye nabathengi abadala beGen Z, olu khenketho lulindelwe kakhulu luya kudala uchulumanco olukhulu oluqala eCardiff ngoJulayi luze luphele eSão Paulo ngoNovemba.
Ifashoni, ubuhle, kunye nendlela yokuphila iinkampani zinokuzuza ngeli xesha ngokuseka imikhankaso yedijithali yesihlwele esiya kwikonsathi, iminyhadala yomntu, kunye nentsebenziswano ekhethekileyo yemveliso. Ngokukwanjalo, iimvumi ezinje ngoDua Lipa kunye noTyler, uMdali, baya kuba kukhenketho ngo-2025, bebonelela ngenye indlela kumashishini anxibelelana nabalandeli abazinikeleyo.
Uluvo oluxhasayo: Njengoko kuboniswe ngeziganeko ezifana neGlastonbury kunye neCoachella, imboni yomculo ephilayo e-UK ihlolwe kwi-£ 3.5 yezigidigidi kwi-2024 kwaye kulindeleke ukuba inyuke rhoqo. Kwiinkampani ezijolise kubathengi abancinci, oku kugxininisa ukukhula kokubaluleka kweminyhadala yomculo njengeendawo zokuthengisa amava (Mintel).
Imisitho yeMidlalo: Ukuphakamisa ukubonakala kweBrand
Imisitho yezemidlalo isabalulekile kakhulu kwizicwangciso zentengiso yehlabathi jikelele ngo-2025. Imiselwe u-Agasti ka-2025 eNgilani, iNdebe yeHlabathi yoMbhoxo yabaseTyhini ibonakala iyinguqu ebalulekileyo. Ngaphaya koko, iMidlalo yeHlabathi kunye neNdebe yeZizwe zase-Afrika ziya kugxila kakhulu kwimpumelelo yemidlalo. Iinkampani zokutya neziselo, iihotele, kunye nabaxhasi banokunyusa ukuthengisa kwabo kwaye bathathe ithuba lokukhula kokhenketho lwezemidlalo kule minyhadala ikhoyo.
Uluvo oluxhasayo: Ukunyuka ngokuthe chu kwi-2.47% ukusuka kwi-2025 ukuya kwi-2028, imboni yemidlalo yehlabathi iqikelelwa ukuba ifike kwi-35.26 yeebhiliyoni zeedola ngo-2025 (i-Statista). Oku kubonisa uthando oluqhubekayo lwezemidlalo kunye nethuba lokuba abathengisi babandakanye inkxaso-mali, ukwaziswa kwemveliso, kunye nobudlelwane kwimisitho emikhulu.
Izehlo zokuThenga: Amathuba aphezulu okuThengisa
Iintengiso ezirekhodiweyo kwi-2025 ziya kuqhubeka zisetwa ngamaxesha okuthenga, kuquka iSingles 'Day (11.11) kunye ne-Amazon Prime Days. Ukunikezela ngezaphulelo ezikhethekileyo, iimveliso zohlelo olulinganiselweyo, kunye namava ebhrendi awohlukileyo kwi-intanethi nakwivenkile kuya kunceda iinkampani zilungiselele la maxesha okuthenga axakekileyo. Ngomthamo wentengiso uphezulu kakhulu kunoLwesihlanu oMnyama kunye neCyber ngoMvulo, uSuku lwabaSingles lulodwa luguquke lwaba yinto yokuthengisa kwihlabathi jikelele.
Uluvo oluxhasayo: Ukuqonda okuxhasayo kukwixesha leTaobao kunye neTmall Group's 11.11 Shopping Festival (Chovm), ngaphezulu kweenkampani zempahla ezingama-66 kunye namashishini obuhle angama-79 ngo-2024 agqwese kwi-RMB yezigidi ezili-100 kumthamo wemveliso iyonke. Iinkampani ezijolise kubathengi baseTshayina kufuneka basebenzise lo msitho njengenxalenye yesicwangciso sabo sentengiso yehlabathi.
Izehlo eziqhutywa yiNkcubeko neziqhutywa yiMbango: Ukucofa kuBathatho loLuntu
Iziganeko ezisekelwe kwisizathu ezifana neNyanga yokuQatshelwa kweMpilo yeNgqondo kunye noMhla woMhlaba zinika iinkampani iindawo ezintle zokubonisa ukuzinikela kwabo kwiinkxalabo zentlalo kunye nokuzinza. Ezi ziganeko zivumela iinkampani ukuba zithathe inxaxheba kwimisebenzi yexesha elide ye-Corporate Social Responsibility (CSR), ukukhulisa ukunyaniseka kwabathengi usebenzisa unxibelelwano kunye nezizathu ezithandekayo kubathengi.
Iinkampani kumacandelo ezempilo kunye nobuhle zinokufumana iimbono kwiminyaka edlulileyo, kubandakanywa neentengiso ezisekelwe kunobangela. Umzekelo, iinkampani ezixhasa ngenkuthalo imiba yozinzo okanye ezibonelela ngezinto ezinobume bendalo ngokuhambelana nemisitho yoMhla woMhlaba zinokufumana ukuthandwa okuninzi. Impilo yengqondo kunye nempilo iya kuba yeyona nto iphambili ekugxilwe kuyo kulo nyaka; iibrendi ziyabongozwa ukuba zincede iinkqubo zempilo yomphefumlo.
Uluvo oluxhasayo: Kubathengi baseKhanada, i-83% yayijonge ukuthenga ngexesha lemicimbi ebalulekileyo yokuthengisa, kubandakanya iCyber Monday ngo-2024, uLwesihlanu oMnyama, kunye noSuku lwabaSingles (Statista). Eli nqanaba lengqalelo yabathengi libonisa ukuba ixesha elifanelekileyo, ukuthengisa okuqhutywa ngunobangela kunokukhuthaza isenzo sabathengi kunye nokuphucula isidima sohlobo.
Imibhiyozo yeNkolo neyeMveli: Ukwakha iNgcaciso yeNkcubeko
Ehlabathini lonke, imisitho yezenkolo neyenkcubeko efana noNyaka oMtsha waseTshayina, iDiwali, kunye neKrisimesi zinika amathuba akhethekileyo kumashishini ukuba enze iintengiso ezifanelekileyo zengingqi ezibhenela amaqela ahlukeneyo. Ngokomzekelo, uNyaka oMtsha waseTshayina lixesha elibalulekileyo lokuthenga eTshayina nakuMzantsi-mpuma weAsia, apho abathengisi banokuzuza khona ngezipho, iimpahla, ukutya, nezinto ezinxulumene nokuzonwabisa.
Kwiinkampani ezikwishishini lokutya neziselo, iKrisimesi kunye ne-Ista nazo zibonelela ngamathemba anamandla okuthengisa. Ukusuka kwizinto ezikhethekileyo zonyaka ukuya kwiimpahla zeholide ezilinganiselweyo, iiholide zenkolo zibonisa ubandakanyo olukhulu lwabathengi kunye namathuba okuthengisa.
Uluvo oluxhasayo: Enye yezona holide zibalulekileyo ezibonwa luluntu lwamaHindu, iDiwali, isabona ukwanda kwenkcitho yabathengi kwihlabathi liphela. Iinkampani ezikwimizi-mveliso yezithambiso, ukutya, nefashoni zinokulixhakamfula eli thuba ukuze zibe nomtsalane kurhwebo olukhulayo lweempahla ezibhiyozayo.
Ukwandisa uBanjiso lweBrand Ngexesha leNkcubeko eNkulu
Iinkampani ezinqwenela ukwandisa le misitho ibalulekileyo yenkcubeko ngo-2025 kufuneka ibe ziingcaphephe ezicwangcisiweyo kunye nentsha. Ezi zizicwangciso ezimbalwa zokuqinisekisa ukubandakanyeka kwabathengi ngexesha lemisitho epapashiweyo:
Ukudala amaPhulo aSebenzayo kunye namava
Impumelelo ngo-2025 iya kuxhomekeka ekuphuhliseni i-interactive, i-immersive experience edlula iintengiso eziqhelekileyo-izizukulwana ezincinci, ngokukodwa iimpawu ezibonelela ngeziganeko ezikhethekileyo kunye namathuba okunxibelelana nabadumileyo abakhethiweyo. Iintlanganiso ezibambekayo, ubambiswano lwabaphembeleli, kunye nezinto ezinegama elifana nokusasaza bukhoma okanye okukhethekileyo emva kwemiboniso kunokuphucula iprofayile yophawu ngexesha lokhenketho olukhulu okanye umsitho weembaleki.
Ukubandakanya uZinzo kwiziCwangciso zoMsitho
Iimveliso kuya kufuneka ziqinisekise ukuba izicwangciso zabo zokuthengisa kunye nentengiso zihambelana nemithetho-siseko ehambelana nokusingqongileyo njengoko abathengi benika uzinzo kwindawo yokuqala. Kwiimveliso zohlelo olunyiniweyo okanye ukubonelela ngeempahla ezilungele i-eco-friendly ngexesha lemisitho efana noMhla woMhlaba kunye noNyaka oMtsha waseTshayina, umzekelo, ukuquka imathiriyeli yokupakisha ezinzileyo kuya kunceda ukonyusa intembeko yebrendi kwaye ibe nomtsalane kubathengi abakhathalela indalo.
Uluvo oluxhasayo: I-65% ye-2,000 yabathengi behlabathi jikelele bathi banokuthenga kwiinkampani ezizinikele ekuzinzeni (iMintel). Iinkampani ezifanisa ngabom imiba yokusingqongileyo kunye neziganeko ezibalulekileyo ziya kunceda ngeeprojekthi ezifanelekileyo kunye nokuphucula ukuma kwazo kwimarike.
Ukusebenzisa iMedia yeNtlalo kunye nokuSebenza kweDijithali
Ngo-2025, impembelelo yeendaba zoluntu ayinakugxininiswa kakhulu. Iinkampani kufuneka zisebenzise iisayithi ezinjenge-Instagram, TikHub, kunye nePinterest ukwenza i-buzz ngexesha lemisitho ebalulekileyo yenkcubeko njengoko abathengi bechitha ixesha elininzi kuzo. Ukusuka kumaphulo e-hashtag ukuya kubudlelwane obuphembelelayo, imidiya yoluntu ibalulekile ekwandiseni ulwazi lwentengiso kunye nokukhuthaza ukubandakanyeka kwabathengi kwimisitho emikhulu.
Uluvo oluxhasayo: Idatha evela kwi-Statista ibonisa ukuba i-4.7 yeebhiliyoni zabasebenzisi beendaba zoluntu ezisebenzayo kwihlabathi jikelele baqikelelwa ukuba banyuke ngo-2024 kwaye sele bekho ngoku. Iinkampani ezisebenzisa iintengiso zemidiya yoluntu eziqhagamshelwe kwimisitho efana neSuper Bowl okanye iCoachella inokufikelela kubaphulaphuli abaninzi kwihlabathi liphela.
Ukuqukumbela: Ukuthatha amaThuba eMpumelelo yeNtengiso ka-2025
Ngo-2025, iinkampani kumacandelo amaninzi zinokungqamanisa izicwangciso zabo zokuthengisa kunye nentengiso kunye nemicimbi yenkcubeko yehlabathi. Yonke isiganeko-ukusuka kwiikhenkethi zomculo ukuya kwimicimbi yezemidlalo ukuya kwimithendeleko yokuthengisa ukuze ibangele amaphulo aqhutywe-inika ithuba elahlukileyo lokubandakanya abantu ngeendlela ezibalulekileyo. Amashishini anokuvula imithombo emitsha yengeniso, akhulise ukuthembeka kwabathengi, kwaye enze i-equity ye-brand yexesha elide ngokucwangcisa ezi ziganeko kunye nokuphuhlisa ubuchule, ukuthengisa okusebenzisanayo. Kwiinkampani ezilungele ukwamkela i-buzz yenkcubeko ephembelela ukuziphatha kwabathengi kwihlabathi jikelele, i-2025 ingaba ngunyaka wokwandisa okungazange kuviwe phantsi kwesicwangciso esichanekileyo.
