Ukhathalelo lweNwele ekhaya kunye neSitayile yiNdlela ekhulayo ngo-2022

Amanyathelo okuhamba abangele ukuphazamiseka okukhulu kuluhlu lwamashishini, kwaye kwakungekho nto yahlukileyo kwishishini lokunyamekela iinwele. Ngezithintelo zentlalo kunye nezigunyaziso zokusebenza-ekhaya, abantu bazifumana bevaleleke ngaphakathi kwaye kufuneka beze nezisombululo ezisekelwe ekhaya kwiimfuno zabo zokhathalelo lweenwele.

Kweli nqaku, siza kujonga ukukhula kokhathalelo lweenwele ekhaya kunye nesitayile kwaye sabelane ngeembono malunga nokuba yintoni eqhubayo. Siza kuhlalutya imakethi yokhathalelo lweenwele ekhaya ngokujonga ubungakanani bayo bangoku kunye nokukhula okuqikelelweyo, emva koko sijonge ezinye zenkathalo yeenwele zasekhaya kunye neendlela zesitayile kunye neemveliso eziya kuduma ngo-2022 nangaphaya.

Isiqulatho
Yintoni ebangela le meko ikhulayo?
Isishwankathelo semarike yokhathalelo lweenwele kwihlabathi
Ukhathalelo oluphezulu lweenwele ekhaya kunye neendlela zesitayile kunye neemveliso
Ukhathalelo lweenwele ekhaya luza kuhlala apha

Yintoni ebangela le meko ikhulayo?

Ngokufikelela okulinganiselweyo kwizitayile zabo zeenwele rhoqo kwiisaluni ngenxa yamanyathelo okuhamba kunye nokwamkelwa okwandisiweyo kweemodeli zendawo yokusebenza edibeneyo edibanisa ukusebenza okude nomsebenzi wesiza, abathengi kwihlabathi liphela baqhutywa ukuba bathathele ezandleni zabo iimfuno zabo zokhathalelo lweenwele.

Into ethe yabakho kukunyuka kwemfuno yonyango lweenwele ezisekhaya okanye ezigxile kwi-DIY kunye nokugcinwa okususela kumbala, ukuchetywa kweenwele, kunye nonyango lweoyile. Abathengi baqala ukukhangela iindlela ezilungele abasaqalayo kunye neekiti eziye zabenza bakwazi ukutsala ngempumelelo i-chop okanye idiphu-dayi kubuntofontofo bamakhaya abo.

Kukwakho notshintsho olubhekiselele kwinkangeleko yogcino oluphantsi oluqhutywa kukutshintsha ukhetho lwabathengi lokuthuthuzela kunye nokusetyenziswa. Oku kuye kwabonwa kugxininiso-ntofo ifashoni yasekhaya. Abathengi abaninzi bebenomdla wokuyeka unyango olucokisekileyo kunye nesitayile bethanda unyango olulula olujolise ekukhuleni kweenwele, ukubuyiselwa, kunye nokhathalelo lwe-scalp. Oku kukhokelele ekubeni abantu bagqogqe iipantshi zabo zezithako zendalo ukuba bazisebenzise kumayeza e-DIY.

Ukwanda kweeakhawunti zemithombo yeendaba zentlalo ezikhupha umxholo wokhathalelo lweenwele, ngakumbi kwi-TikTok kunye neYouTube, yenze ukuba kube lula kwabaqalayo ukuzazi iindlela zokhathalelo lweenwele ezifanelekileyo kwiintlobo zeenwele zabo. Abathengi abaninzi balandela iirejimeni zabo abazithandayo kwaye bathenge iimveliso ezibavumela ukuba banakekele iinwele zabo ekhaya.

Isishwankathelo semarike yokhathalelo lweenwele kwihlabathi

Ngelixa amanye amashishini achaphazeleka kanobom ngamanyathelo okuhamba, imakethi yokhathalelo lweenwele yayinokomelela ngendlela emangalisayo, ngakumbi ikhuthazwe yile mikhwa yokuzinyamekela ikhankanywe ngasentla. Ngokubanzi, ingeniso yemarike yokunakekelwa kweenwele ikhule malunga ne-8% ngo-2020, xa kuthelekiswa no-2019. I-USD 121.4 yezigidigidi ngo-2027, ikhula ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-6.5% ngexesha loqikelelo luka-2021-2027.

Ukuthengiswa kwemveliso yeenwele kunyuke malunga ne-55% ukusuka ngoJanuwari ukuya ku-Agasti ka-2021, kunye nentengiso yemveliso yeenwele kwihlabathi liphela. I-USD 42.1 yezigidigidi ngo-2020 kwaye kulindeleke ukuba ifike I-USD 72 yezigidigidi ekupheleni kuka-2031. Icandelo lemarike yemibala yeenwele, eyayimi kuyo 19.94% ngo-2020, kulindeleke ukuba ibambe esona sabelo sikhulu semakethi yokhathalelo lweenwele zehlabathi.

Imfuno yabathengi yonyango lwasekhaya ibone ukonyuka okubonakalayo, ngakumbi imfuno yeemaski zeenwele ze-DIY. Kuqikelelwa ukuba imaski yeenwele zehlabathi iya kufikelela kwi-USD 261.8 yezigidi ngo-2026, ikhula kwi-CAGR ye-5.5% phakathi kwexesha lokuqikelelwa kuka-2021-2026.

Ukhathalelo oluphezulu lweenwele ekhaya kunye neendlela zesitayile kunye neemveliso

1. Unyango olunzulu ekhaya

Unyango lwasekhaya lube ngumkhwa owomeleleyo kwimarike yokhathalelo lweenwele zehlabathi. Abathengi bafuna izisombululo zokubuyisela ukufuma, ukukhuthaza ukukhula, kwaye wongeze ukuthamba kwiinwele zabo. Oku kukhokelele ekwandeni kwemfuno ye Iimaski zeenwele ezilungele i-DIY evumela abasebenzisi ukuba bazibandakanye ngokulula kwiindlela zabo zokukhathalela iinwele zeveki.

Iimaski eziphezulu zeenwele ezifunwa ngabathengi ziquka unyango protein, ukucacisa iimaski, ukukhupha iimaski, unyango lweenwele ezomileyo, kunye neemaski zokukhusela iinwele ezinombala.

2. Ukukhutshwa kwesikhumba sokunakekelwa kweenwele

Lo mkhwa ukhula ngokuthe ngcembe kule minyaka imbalwa idlulileyo, kodwa kwakungowama-2021 xa iibrendi ezininzi zaqala ukongeza izithako zokhathalelo lwesikhumba kuyilo lweemveliso zokhathalelo lweenwele. Izithako ezifana i-hyaluronic acidi-salicylic acid, i-glycolic acid, iiceramide, kunye nezinye zongezwa kwiishampu, i-conditioner, kunye shiya-ins ukunyanga isikhumba sentloko, ukuqhekeza i-buildups, i-hydrate, kunye nokuxhasa impilo yeenwele.

Ukhathalelo lwentloko luba lukhathalelo olutsha lolusu njengoko iivithamini ezisetyenziswa kuzo zombini zitshintshatshintsha, kodwa ngeli xesha, ziyanceda ukulawula imiba efana nale. inkwethu, ububomvu, nokurhawuzelelwa ukwenza intloko yentloko ibe lula ukukhula kweenwele.

3. Iglosi yasekhaya

Iinwele ezikhazimlayo azizange ziphume kwifashoni. Iinwele ezimenyezelayo zihlala ziyinto ephambili kwaye ngoku abathengi bafuna iindlela zokufikelela inkangeleko yabo ekhazimlayo abayithandayo besebenzisa iindlela ezisekelwe ekhaya ekulula ukuzenza.

ukusuka izitshizi ezikhanyayo kwaye ioli yeenwele ibengezela amathontsi kunyango lweoyile enzulu kunye ne-acidic glazes kwishawari, abathengi bafuna iimveliso eziya kuthi zinike iinwele zabo i-hydration eyongezelelweyo kwaye zikhanye. Iimveliso ezineavokhado kunye i-oyile ye-olivu ziye zaba ziindlela zendalo ezidumileyo.

4. Imbonakalo ephantsi yesondlo

Njengoko bekutshiwo ngaphambili, amanyathelo okude akhuthaze abantu abaninzi ukuba bafune intuthuzelo kunye nokukhululeka, bedala ukuphinda kufuneke kwimfuno yabathengi yenkangeleko yesondlo esisezantsi. Iimveliso kunye nezitayile ezinceda ukuhambisa ukucoceka okudumileyo, ukubukeka okuncinci kuyafunwa, ukusuka kwizinwele ezigudileyo ukuya kwiinwele eziphantsi.

Ngenxa yoko, kuye kwakho ukwanda kwemfuno iimveliso zokuthambisa iinwele eyolula iintlobo ezahlukeneyo zeenwele ukuhambisa "inkangeleko ecocekileyo." Phakathi kwazo kukho iikhrimu zokukrola, iipayisi zesitayile, yaye iipomade zejeli.

5. Ukugcinwa rhoqo kokuhlamba iinwele

I-Shampoos kunye ne-conditioners ziyinto ephambili kwimarike yokunakekelwa kweenwele. E-US kuphela, umlinganiselo wabasetyhini abahlamba iinwele zabo iintsuku ezi-2 okanye ezi-3 ngeveki, okanye ngokuphindaphindiweyo ngama-80%.

Kungenxa yoko le nto imfuno yokugcinwa kweenwele rhoqo, njenge shampoos kwaye izicwangciso, iye yahlala inemfuno ezinzileyo. Ngokwengxelo yeQela leNPD yowama-2021, ezona mveliso zintathu ziphezulu abathengi baye baxela ukuba bazisebenzisile kulo nyaka uphelileyo yayiyishampu yemveli, iconditioner, kunye nesitshizi seenwele.

6. Ukwakheka kwendalo

Omnye umkhondo ophambili phakathi kwemarike yokhathalelo lweenwele kwihlabathi ibikukwenziwa kwendalo, okuqhutywa kukunyuka kwemfuno yabathengi kwiimveliso ezizezendalo kunye nezityalo. Oku bekunjalo ngokukodwa kwiishampu njengoko abathengi befuna iishampu ezisekelwe kwizityalo. Idatha evela kwi-Spate ibonisa ukuba umdla kwiishampu ezisekwe kwizityalo ukhule phantse nge-31% ukusuka ngo-2020 ukuya ku-2021.

Iimveliso ezenziwe ngokusebenzisa izithako zendalo ezifana ioli yeargan, amafutha lwawo, yaye ioyile yeavokhado ziye zakhula ngokuthandwa. Iioyile zendalo zithandwa ngenxa yeempawu zazo zokubuyisela kunye nezondlayo, ngakumbi i-hair cuticle kunye nesondlo se-strand.

7. Iimveliso zeenwele zeVegan

Icandelo elikhulayo labathengi liba nomdla ngakumbi kwi-vegan kunye iimveliso zokunakekelwa kweenwele ezisekelwe kwizityalo. Oku kuqhutywa ubukhulu becala lutshintsho olukhulu lokukhetha umthengi kwiimveliso zokhathalelo lomntu ezizinzileyo kwaye zendalo, njengenxalenye yemizamo yokukhusela okusingqongileyo kwendalo.

Oku kubangele ukuba abathengi bafune iimveliso zeenwele ze-vegan kunye ne-silicone-free ukukhetha "ubuhle obucocekileyo" obufumaneka kwizithako zendalo ezifana I ginger, shea, iibhanana, neeavokhado.

8. Iimveliso ze-DIY zombala weenwele

Abathengi baye bafuna ukhathalelo lwemibala yasekhaya ukuze bathintele imisebenzi yabo yedayi. Iimveliso sele ziqalisile ukuzisa kwiimarike zokhathalelo lwemibala kunye nokugcinwa kweemveliso ezifikelelekayo kwaye zisebenziseka lula ngokwaneleyo ukuba zisetyenziswe ekhaya.

Idayi ezilungele abasaqalayo, iziphuculi zethoni, iinketho zasekhaya ze iinwele-umbala ukususa, yaye ukukhuselwa kombala iimveliso zinceda abasebenzisi ngokufaka imibala kunye nokugcinwa kombala ngaphandle kokufuna ukutyelela ii-salon zabo zasekhaya.

9. Amava obuqu curl

Enye yeendlela eziphambili zokhathalelo lweenwele ebezikhula kule minyaka imbalwa idlulileyo ngabasebenzisi “basebenza ngento abanayo.” Lo mkhwa uphenjelelwe kukugxila okuhlaziyiweyo kwii-curls, inkangeleko ephantsi yogcino, kunye nempilo yeenwele.

Abasetyhini kwihlabathi liphela baphinda bafumanise ubume beenwele zabo zendalo, bebonge, kwaye bakhangela iimveliso ezinokubanceda. Oku kubandakanya ioli e-curl-defining, iimaski zangaphambi kwe-shampoo, shampoos, yaye izicwangciso ezenzelwe ukwakheka kweenwele ezahlukeneyo, ukunika abasebenzisi amava e-curl alungele bona.

Ukhathalelo lweenwele ekhaya luza kuhlala apha

Singena kwixesha apho ukhathalelo lweenwele lulolwabantu kanye njengokhathalelo lolusu. Oku kudityaniswa nokwamkelwa okwandisiweyo kweemodeli ezixutyiweyo zomsebenzi osuka ekhaya, okuthetha ukuba abantu abaninzi baya kuqhubeka nokufuna iindlela zokhathalelo lweenwele ekhaya ukuze bakwazi ukugcina izitayile abazithandayo.

Ekhaya kulapha ukuze bahlale ukuze abathengisi baphucule iikhathalogu zabo zemveliso ngokongeza iinketho zemveliso yasekhaya ukubanceda ukuba benze imali kwezi meko zilandelayo:

1. Unyango olunzulu lwasekhaya
2. Ukunyamekela iinwele
3. Iglosi yasekhaya
4. Ukugcinwa okuphantsi kubonakala
5. Ukugcinwa rhoqo kokuhlamba iinwele
6. Ukwenziwa kwendalo
7. Iimveliso zeenwele zeVegan
8. Iimveliso ze-DIY zombala weenwele
9. Amava e-curl enzelwe wena