Njengoko sisondela ku-2025, ulwazi malunga nokhathalelo olufanelekileyo lwezandla luye lwanda, ngakumbi imfuno yezithambiso zezandla ezineempawu ezisebenzayo zokufuma. Le ngqwalasela iqhutywa ikakhulu kukwanda kwezenzo zococeko. Imakethi yokuthambisa ngesandla ibona ukukhula okukhawulezayo, isanda ukuze ihlangabezane neemfuno zeemveliso eziphuculweyo ezibonelela ngokukodwa izandla ezomileyo. Eli nqaku lijonge kwiindlela zentengiso, izithako, amajelo osasazo, umahluko wengingqi, izinto ezintsha, kunye nozinzo oluchaza eli shishini liphuhlayo.
Isiqulatho:
-Umbono wentengiso esekwe kwilotion yesandla yezandla ezomileyo
- Izithako eziphambili kwizithambiso zezandla zezandla ezomileyo
-Iijelo zokusasaza izithambiso zezandla
– Iindlela zeemarike zengingqi
– Ukwenziwa kwezinto ezintsha kwimixube yokuthambisa ngesandla
-Uzinzo kwipakethe yeloshini yesandla
Isishwankathelo semarike esekwe kwisithambiso sesandla sezandla ezomileyo

Imakethi yehlabathi yokuthambisa izandla ezomileyo ifumana ukonyuka okuqinileyo, ngenxa yokwanda kolwazi lwabathengi ngococeko lwezandla kunye nokhathalelo lwesikhumba. Ngo-2030, le marike ilindeleke ukuba inyuke ukuya kwi-USD 1.19 yezigidigidi, ikhula kwizinga lokukhula konyaka (CAGR) ye-6.3% ukusuka ku-2024. Oku kunyuka kubonisa imfuno ekhulayo yeemveliso ezenzelwe ukujongana nemiba yesikhumba esomileyo, ngakumbi kwiindawo ezithanda iimeko zemozulu ezinzima.
Ummandla waseAsia Pacific ukhokela kulawulo lwentengiso, uphenjelelwa kukubaluleka kwenkcubeko ebekwe kukhathalelo lwesikhumba kunye neendlela ezivela eMzantsi Korea naseJapan. Ngeli xesha, iYurophu ixhamla kumzi-mveliso wokhathalelo lomntu oqolileyo kunye nenkcitho eyomeleleyo kwiprimiyamu yokhathalelo lwesikhumba. UMntla Melika awukho ngasemva, uqhutywa linqanaba eliphezulu lokwazisa abathengi kunye nemfuno yerejimeni ephucukileyo yokhathalelo lwesikhumba.
Iindidi zeemveliso kule marike isahlumayo ziyohluka ukusuka kwiikhilimu zezandla zokulungisa ukuya kwiintlobo ezigxile ekuchaseni ukuguga, ukwenza mhlophe, kunye nokusetyenziswa ubusuku bonke. Okwangoku, ukulungisa iikhrimu zezandla zikhona, zibonelela ngamayeza okuvuselela ulusu olomileyo kunye noluqhekekileyo ngoxinzelelo olunamandla kunye nokubuyisela imiqobo yendalo yolusu.
Izithako eziphambili kwizithambiso zezandla zezandla ezomileyo

Izithambiso zezandla ezijolise kwizandla ezomileyo zidibanisa izithako ezininzi ezinamandla, nganye inika izibonelelo ezahlukeneyo. Ibhotolo ye-Shea igqamile ngenxa yobutyebi bayo, iipropathi zokondla, ezisetyenziswa ngokuqhelekileyo ukuhambisa i-hydration ehlala ihleli. I-Hyaluronic acid, i-humectant enamandla, itsala ngokufanelekileyo umswakama esikhumbeni kwaye igcine. I-Retinol kunye ne-niacinamide zixatyiswe ngeenzuzo zazo ekunciphiseni imigca emihle kunye nokuphucula ukuthungwa kwesikhumba. I-Ceramide inegalelo ngokwakha kwakhona umqobo wolusu, ukunciphisa ukulahleka kokufuma, kunye nokukhusela izandla kubahlaseli bangaphandle.
Umkhwa obhekiselele kwizinto zendalo kunye nezinto eziphilayo ziyakhula, njengoko abathengi bebonisa ukhetho lwezisombululo ze-eco-friendly skincare. Iimveliso ezingenazo i-parabens, i-sulfates, kunye neziqholo ezenziweyo zifunwa kakhulu, zihambelana nokutshintsha okubanzi kwabathengi ukuya kwiinketho ezizinzileyo kunye nengqiqo.
Imijelo yokusasaza izithambiso zezandla

Izinto zokuthambisa zezandla zisasazwa ngeendlela ezahlukeneyo, kubandakanywa iivenkile ezinkulu, iivenkile ezikhethekileyo, ikherma kunye neevenkile zeziyobisi, kunye namaqonga akhulayo e-intanethi. Iivenkile ezinkulu kunye neehypermarkets zenza elona candelo likhulu, libonelela ngeendlela ezahlukeneyo, ezifikelelekayo.
Ukusukela oko ubhubhane, intengiso ye-Intanethi iye yanda, inika abathengi ukufikelela ngokulula kuluhlu olukhulu lweemveliso kunye neemveliso ezintsha. Iiplatifti zeDijithali zikwavumela iibrendi ukuba zibandakanye abantu ngokubanzi ngeendlela zokuthengisa ekujoliswe kuzo.
Iivenkile zamayeza kunye neevenkile zamachiza zigcina ukubaluleka kwazo ngeminikelo elungiselelwe imiba ethile yolusu efana ne-eczema okanye i-hypersensitivity. Abathengisi abakhethekileyo banikezela ngokunyuka kwamava kunye nama-creams e-luxury aqhayisa ngeenzuzo ezongezelelweyo, ezifana nezinto ezichasene nokuguga kunye nokukhuselwa kwelanga.
Iindlela zeemarike zengingqi

Iintsingiselo zengingqi ezicacileyo ziyabonakala kwimarike yezithambiso zezandla, ezibunjwe kukuthanda inkcubeko kunye neemeko zoqoqosho. Kwi-Asia Pacific, ulwazi lwe-skincare luyenyuka kunye nemfuno yomnikelo weprimiyamu. Iimveliso ezifana ne-Shiseido kunye ne-Innisfree zixhamla kwezi zinto zikhethwayo ngokugxininisa izithako zendalo kunye nokwakhiwa kwe-cutting-edge.
Iimarike zaseYurophu, kunye namacandelo azo obuhle amiselweyo, zibonisa inkcitho ephezulu kwiimveliso zokhathalelo lomntu. Lo mmandla uyaxhamla ekubandakanyeni amaphulo entengiso kunye nempembelelo evela kumazwe agxile kubuhle njengeFrance ne-Itali. Iibrendi zixhomekeke kwiindlela ezizinzileyo nezinoxanduva lokuziphatha ukubamba ingqalelo yabathengi be-eco-conscious.
UMntla Melika ubalasele ngokwazi kwabo abathengi kunye nomdla onzulu kwiindlela zokhathalelo lwesikhumba. Ukuqhutywa yi-plethora ye-skincare options kunye ne-sway ye-media media trends, i-innovation eqhubekayo kunye nokuzibandakanya kwabathengi zizinto eziphambili zokukhula apha.
Izinto ezintsha kwimixube yokuthambisa ngesandla

Ukwenziwa kwezinto ezintsha kwimixube kuqhubela ukukhula kwicandelo leloji yezandla. Abavelisi baluka izithako ezibukhali ezinje nge-retinol, niacinamide, kunye ne-hyaluronic acid kwiimveliso zabo, bebhenela kubathengi xa befuna ukhathalelo lwesikhumba olusetyenziswa ngeendlela ezininzi. Ukuthandwa kwezithako zendalo kunye ne-organic kukhuthaza ngakumbi ukusungulwa kwemveliso.
Izithambiso zezandla ezineenzuzo ezifana neziphumo zokuchasa ukwaluphala kunye nokhuseleko lwe-SPF ziyanda, zisiya kwiminikelo ekhethekileyo. Ngokomzekelo, i-Neutrogena's Rapid Wrinkle Repair Hand Cream inceda ekunciphiseni umgca, ngelixa i-Fenty Beauty's Hydra Vizor idibanisa ukukhuselwa kwelanga kunye neenzuzo zokubuyisela isikhumba.
Ukongeza, umkhwa wokwenza umntu uyakhula, kunye neemveliso eziphuhlisa iimveliso zolusu oluthile kunye neminqweno yabathengi. Ikhrimu yesandla yonyango yeCeraVe ingumzekelo woku ngokujongana nezandla ezomileyo neziqhekekileyo, ziqinisekisa ukwaneliseka kwabathengi ngokusebenzisa izisombululo ezithile zokusombulula iingxaki.
Uzinzo kwipakethe yeloshini yesandla

Kwimakethi ye-lotion yezandla, uzinzo luhamba phambili, kunye neempawu ezibeka phambili izisombululo zokupakishwa kwe-eco-conscious. Imikhwa ekhulayo ibandakanya ukusetyenziswa kwezinto eziguquguqukayo eziphilayo kunye nokutsala amehlo, ubuhle obuzinzileyo ukutsala umthengi oqaphela indalo.
Abaphembeleli kunye nosaziwayo bayanceda ekonyuseni ukubonakala kwebrendi, ngakumbi phakathi kwabathengi abancinci abafuna iimveliso ezisemgangathweni kunye nezisebenzayo zokhathalelo lwesikhumba. Ukutyhala kwizithako ze-organic kunye ne-vegan yenye into ebalulekileyo yokukhula eqhuba imarike.
Iibrendi ezifana ne-Almora Botanica zingena kolu tshintsho ngokuqalisa iikhrimu zezandla ezenziwe ngezithako ezifunyenwe ngokwendalo, ukulwela iindlela zokuziphatha ezisesikweni-ulwalathiso oluhambelana nogxininiso olukhulayo lwabathengi kuxanduva lokusingqongileyo kunye nokukhethwa kobuhle obucocekileyo.
isiphelo
Ikamva lemakethi yezandla ezomileyo ibonakala iqaqambile njengoko siqhubela phambili sisiya ku-2025 nangaphaya. Ngokunyuka kwengqiqo yabathengi, ukuveliswa kwezinto ezintsha zemveliso, kunye nogxininiso oluqinileyo ekuzinzeni, imfuno esebenzayo, i-lotions yezandla esebenzayo imiselwe ukuba ihlale yomelele. Iibrendi eziziqhelanisa ngempumelelo nolu tshintsho zikhethwayo kwaye zityale imali kwintengiso yobuchule zinokuthi zibambe isabelo esikhulu sentengiso kwaye zikhuthaze ukunyaniseka kwabathengi.