Amathuba aphezulu eHolide ye-E-commerce yase-US ngo-2022

Ixesha leeholide e-US lilindeleke kakhulu ngabathengisi ngenxa yokukwazi ukuthengisa okuphezulu. Kwamanye amacandelo, ezi ntengiso zexesha lonyaka zinokugqitha ezo zonyaka wonke.

Kwicandelo le-e-commerce, ixesha leeholide libona utshintsho olubalulekileyo kwindlela yokuziphatha yokuthenga abathengi enokuthi iguqulelwe ibe lithuba elihle lokunyusa intengiso.

Eli nqaku ke ngoko liza kuqaqambisa amanye awona mathuba aphezulu afumanekayo kubathengisi bexesha leeholide ze-e-commerce, kunye nolunye ulwazi malunga nendlela yokufumana ithuba loshishino kwi-Intanethi.

Isiqulatho
Amagqabantshintshi ngamathuba eholide exesha lee-commerce
Amathuba aphezulu eholide e-e-commerce e-US
Yomeleza isicwangciso sakho sentengiso ye-e-commerce yeeholide

Amagqabantshintshi ngamathuba eholide exesha lee-commerce

Ixesha lokuthenga leeholide e-US liqala ngolwesihlanu olumnyama, oluba ngolwesiHlanu wokuqala olandela uMbulelo. Ngenxa yoko, abathengisi abaninzi base-US bavame ukuqala ukukhuthaza ukuthengiswa kwexesha ekuqaleni kukaNovemba.

Imarike yentengiso yeeholide e-US ibikwi-uptrend kule minyaka imbalwa idlulileyo. Ngowama-2020 kuthengiso lwentengiso ye-e-commerce exabisa malunga I-US $ 186 yezigidigidi, uninzi lwale nto iveliswa ngoMvulo weCyber. Okokuqala, iCyber ​​​​ngoMvulo yaba lusuku olukhulu lokuthenga kwi-Intanethi yase-US, ibetha uqikelelo I-US $ 10.8 yezigidigidi kwiintengiso ze-intanethi.

Xa ithathwa njengenxalenye yeentengiso zentengiso zeeholide zizonke, intengiso ye-e-commerce ibalwe 17.5%. Uqikelelo lubonise ukukhula okulindelekileyo ngo-2021, kunye nesabelo ekuqikelelwa ukuba siya kunyuka 19%. Oku kuqaqambisa umkhwa olungileyo njengoko urhwebo lwe-e-commerce luqhubeka nokunyuka ngexesha leeholide.

Ngokumalunga nokuba abathengi bathenga ntoni, abakhokelayo Iindidi zentengiso ye-e-commerce Ngexesha leeholide ibiziintengiso jikelele (ibalelwa phantse kuma-56%). Udidi lwesibini oluphezulu yayiyimpahla nezihlangu (ibalelwa kwi-10%). Ukulandela oku kwaba izixhobo zombane zabathengi kunye nezixhobo ezikhulu (ibalelwa kwi-9%).

Ukunikezelwa kwamandla emarike yokuthenga iholide ye-e-commerce, la ngamanye amathuba aphezulu abathengisi abanokukhangela kuwo.

Amathuba aphezulu eholide e-e-commerce e-US

1. Gxininisa ekwandiseni intengiso ye-e-commerce yeeholide kwi-intanethi

Elona thuba lihle lee-commerce zexesha leeholide kukunyuswa kwengeniso enokwenzeka eqhutywa kukunyuka kwenkcitho yabathengi. Amanani okukhula unyaka nonyaka okuthengiswa kweeholide ze-e-commerce abonisa ukonyuka kwentengiso ye-e-commerce iyonke ngokumangalisayo. 20.6%.

Kwixesha leholide lika-2021, abathengi base-US bachithe ngaphezulu kwe I-US $ 204 yezigidigidi kwiivenkile zeeholide kwi-intanethi. Ukukhethwa kwabathengi ukuze kube lula sesinye sezizathu eziphezulu zokuba kutheni ukuthengiswa kwe-e-commerce ngexesha leholide kuya kuqhubeka nokukhula.

Omnye umba ophambili oqhuba ukukhula ngexesha leeholide kukwamkelwa okwandisiweyo kwezikim zentlawulo ye-Buy Now Pay Later (BNPL). BNPL ngokwenene bhaliswe ukukhula okunamanani aphindwe kabini kwixesha leeholide lika-2021, i-odolo ye-BNPL inyuke nge-10% kwaye ithengwa phantse ngama-27% unyaka nonyaka.

Oku kubonisa ukuba ngezicwangciso zokuhlawula ezifanelekileyo, abathengi bazimisele ukuchitha ngaphezulu ngenxa yokuguquguquka okunikezwayo.

Ngokunyuka kwentengiso ye-e-commerce yeeholide, kukho ithuba lokuba amashishini enze izicwangciso zeeholide ezibandakanya ukuhlaziywa kweephothifoliyo zemveliso, ukubonelela ngezaphulelo zeeholide, kunye nokwandisa iivenkile ze-intanethi. Basenokubandakanya izikimu zokuhlawula ze-BNPL ukuze benze imali kwimarike kwaye banyuse ingeniso yabo ekuthengeni i-intanethi.

2. Yamkela urhwebo oluphathwayo

Kule minyaka ilishumi idlulileyo ibone ukukhawulezisa kokusetyenziswa kwe-smartphone, nto leyo eye yakhuthaza ukonyuka kwentengiso yeselula. Ibeyi e cetywayo ukuba ukuthengiswa kwentengiso yeselula e-US kuya kwenzeka kabini phakathi kuka-2021 kunye no-2025, ukufikelela kuqikelelo lwe-US $ 359.32 yebhiliyoni.

Isabelo sengeniso ye-e-commerce yexesha leeholide eyenziwe kwizixhobo eziphathwayo 39%. Ngelixa izixhobo zedesktop kunye neetafile zibalelwa kuninzi lwengeniso yokuthengisa ngexesha leholide yase-US, kuye kwaba njalo umbiko ukuba isabelo sokuthengwa okusekelwe kwiselula sinyuke ukusuka kwi-34.5% ngo-2019 ukuya kuma-39% ngo-2020. Izixhobo zeDesktop zibone kuphela ngaphantsi kweepesenti zokunyuka kwepesenti ukusuka kwi-60.4% ngo-2019 ukuya kuma-61% ngo-2020.

Ukuqhuba urhwebo oluphathwayo kukukhawuleziswa kweendlela zobuchwepheshe ezikhoyo ezifana ne-AR, i-5G, kunye neenkqubo zokuhlawula umnxeba omnye (umz. I-Google Pay kunye ne-Apple Pay). Kwakhona kubalulekile ukuqaphela amajelo amatsha orhwebo afana norhwebo lwentlalo kunye nokuthengisa ngokuthe ngqo kwempembelelo. Ngokungathandabuzekiyo, i-tech-savvy millennials bhaliswe eyona mali iphezulu yenjongo yokusebenzisa izixhobo eziphathwayo zokuthenga ngeholide.

Oku kubonisa ukuba amashishini kufuneka omeleze izicwangciso zawo zorhwebo eziphathwayo kwaye atyale imali ekuqinisekiseni ukuba amava okuthenga ngeselula amnandi nasebenzayo kubathengi bawo.

Oku kunokuncediswa ngokutshala imali kwiinkonzo zentengiso yeselula ezifana nezaziso zokutyhala, umxholo weselula, kunye neSMS. Kwakhona, kufanelekile ukwenza i-app ye-e-commerce yeselula kunye newebhusayithi eyenziwe ngeselula. Injongo kufuneka ibe kukwakha amava okurhweba ngeselula okwandisa ukubandakanyeka kwaye, ekugqibeleni, ukuguqulwa kwintengiso.

3. Ukukhuthaza ixesha elongeziweyo leholide ye-e-commerce

Uphando olwenziwe ngu Umhlanga babonise ukuba ukuya kuthi ga kwi-57% yabathengi base-US babejonge ukuqala ukuthenga ngeholide kwangoko ngo-2021 xa kuthelekiswa nonyaka ophelileyo. Idatha yovavanyo ikwabonise ukuba abathengi abasi-8 kwabali-10 baya kuthenga kwakamsinyane ukuba iibrendi ziqale ukubonelela ngeeholide zabo phambi koLwesihlanu oMnyama. Kumntu om-1 kwaba-5 kwabaphenduliweyo, oku kuthetha ukuqalisa ukuthenga kwabo kwangoko ngo-Agasti.

Olu lwazi lubalulekile kumashishini xa ecwangcisa izicwangciso zabo zokuthengisa iiholide njengoko kucacile ukuba kukho ithuba lokufumana ukhuphiswano ngokunikezela ngeeholide ngaphambi kwexesha. Aba bathengi banokujoliswa kwimiyalezo ebakhumbuza ukuba "baphephe ukungxama ngokuphambana." Le ndlela inokubakhuthaza ukuba bathenge endaweni yokwenyusa okanye izivumelwano.

Njengoko iziphazamiso zekhonkco lonikezelo ziseyinyani ukuba amashishini amaninzi asaza kujongana nako ukuya ku-2022, le ndlela inokuqinisekisa ukuba amashishini ayakwazi ukugcina unikezelo lwenkonzo olusebenzayo ngeli xesha leeholide, nto leyo, enokunceda ekwandiseni ukwaneliseka kwabathengi ngokuziswa kweeodolo ngexesha.

4. Yenza imali kwi-omnichannel e-commerce shopping

Abathengi baya bethembela ngakumbi kwi-omnichannel yokuthengisa ukuthenga kwiimpawu. Amanyathelo okuphambuka eluntwini ngokuqinisekileyo ayikhawulezisile le ndlela njengoko abantu besanda ngakumbi befuna uncedo ekuthengeni kwabo.

Ke ngoko kubalulekile ukuba amashishini abe nezicwangciso zokuthenga ze-omnichannel ezidibanisa iindlela ezahlukeneyo ze-intanethi kunye ne-offline ezisetyenziswa ngabathengi ukubandakanya uphawu.

Ezinye iindawo ekufuneka ziqwalaselwe ekomelezeni isicwangciso se-omnichannel:

• Phanda imijelo ekujoliswe kuyo ngabathengi kwaye uyakhe.
• Yiba nomyalezo ofanayo kuwo onke amajelo.
• Nikeza izisombululo zokuzaliseka komyalelo oguquguqukayo (i-curb-side pick up, cofa kwaye uqokelele, njl.).
• Sebenzisa isixokelelwano sokuhlanganisa itshaneli ngendlela esembindini yokubeka iliso nokugcina imiyalezo nokuhanjiswa kweenkonzo.
• Sebenzisa itekhnoloji entsha efana ne-VR, i-AR, kunye ne-AI ukwenza zombini i-intanethi kunye namava okuthenga ngaphandle kwe-intanethi agxininise ngakumbi.

5. Zilungiselele Black Friday kunye Cyber ​​Monday

Njengoko kukhankanyiwe ekuqaleni kwenqaku, iCyber ​​​​Monday yaba yeyona holide inkulu yokuthenga kunyaka ophelileyo. Oku kuthetha ukuba le holide inika ithuba elikhulu lokunyusa ukuthengisa. Amashishini afuna ukwenza njalo kufuneka aqalise ukuhambisa iingcebiso kunye nomxholo wentengiso ojolise ngakumbi kubathengi abaMnyama ngoLwesihlanu kunye neCyber ​​​​Monday.

Kuyafaneleka ukuqaphela ukuba abathengi abathengayo ngeli xesha banokukhangela izivumelwano ezilungileyo, ngoko ke ukudala ukunyuswa okujoliswe kuyo kuya kutsalela abathengi abafuna ukuthengiselana.

Ikwanjalo Qi kelelwa ukuba i-45% yokuthengwa kwe-Black Friday iyonke zenziwa kwiindawo zemarike ze-intanethi, ngelixa i-23% yokuthengwayo yenziwa kwizixhobo eziphathwayo, kwaye i-21% yenziwa ngewebhusayithi ye-brand. Oku kunokunceda amashishini ukuba alungelelanise amacebo awo okuthengisa ngokufanelekileyo.

Yomeleza isicwangciso sakho sentengiso ye-e-commerce yeeholide

Njengoko ixesha leeholide liqala kwangethuba, kubalulekile ukuba amashishini adibanise izicwangciso zawo zokuthengisa iiholide kwangethuba ukuze akwazi ukwenza imali ekuthengeni iintaka kwangoko.

Kwaye ukushwankathela, iindlela eziphambili apho amashishini anokuthi aziqhelanise nawo ukuze athathe ithuba lokukhula kwentengiso ye-e-commerce yexesha leholide:

1. Ukunikezela ngokuThenga ngoku Hlawula Kamva (BNPL) izikimu zentlawulo
2. Utyalo-mali kwiinkonzo zorhwebo lweselula, ukwakha i-app ye-e-commerce yeselula, kunye nokwenza iwebhusayithi yabo yeshishini iphuculwe
3. Ukujolisa abathengi beentaka kwangoko kwasekuqaleni kuka-Agasti ngezivumelwano okanye ukuthumela imiyalezo malunga nokwenza iholide yokuthenga ingabi nangxaki
4. Utyalo-mali kwii-apps eziphathwayo kunye nemidiya yoluntu, kunye nokubonelela ngeemodeli zokuthenga eziguquguqukayo
5. Ukubeka phambili i-traffic ephezulu Black Friday kunye neCyber ​​​​Monday ixesha lokuthengisa
6. Ukurhweba kuzo zombini iwebhusayithi yebhrendi yomntu kunye nendawo yentengiso ye-intanethi ukuze ufikeleleke ngakumbi.