Kukhuphiswano lweemarike zanamhlanje - ngakumbi kumashishini akwizinga eliphezulu - okugqamileyo yimbaleki, hayi i-sprint. Zininzi kakhulu iintambo ezahlukeneyo zokutsala ukuchaphazela ukukhula kweshishini, nto leyo eyenza ukuba isigqibo sokuba ugxile phi ixesha lakho kunye nezixhobo zibe ngumngeni omkhulu.
Xa kuziwa ekulinganiseni iinkqubo zakho ezihambelanayo, isicwangciso esincinci asiyi kusika. Endaweni yoko, udinga indlela epheleleyo ebona umfanekiso omkhulu kwaye ilungelelanise ukwehla kunye nokuhamba komsebenzi wophawu. Siza kujongisisa imiceli mngeni oya kujongana nayo njengoko uzama ukukala kwaye uchonge ezinye izisombululo zokuyoyisa.
Imeko yokhuphiswano
Thatha ishishini loomatrasi, umzekelo: Yimarike exineneyo apho iibrendi zihlala zijonge phambili. Kwindawo ekhuphisanayo enjalo, i-sway of brand rankings kwiindawo zokuphonononga kunempembelelo enkulu ekuthengiseni. Ezi nqanaba zinokutshintsha imbono yabathengi kunye nezigqibo zokuthenga ngobusuku.
Njengomgcini we-brand, kunyanzelekile ukuba uqonde kungekuphela nje indlela ibhrendi nganye esebenza ngayo ngokuzimeleyo kodwa nendlela eziphembelelana ngayo. Oku kuthetha ukuba kufuneka wazi ukuba ukunyuka okanye ukuhla kwebrendi enye kukuchaphazela njani ukuma kwakho nabathengi.
Kutheni ufuna indlela epheleleyo
Ukuba ukwinkampani engumzali eneempawu ezininzi zoomatrasi phantsi kwephiko lakho, cinga ngesicwangciso sakho njengenkqubo yendalo. Uphawu ngalunye liqumrhu elikhethekileyo, kodwa impembelelo yabo edibeneyo iqhuba impumelelo yeshishini eliphambili. Ukwahlula intsebenzo yomntu ngamnye ngumceli mngeni kuba into esebenzela olunye uhlobo inokuchaphazela enye.
Khawufane ucinge ukuba iBrand A, eyayifudula isaziwa ngobunewunewu, isungula umatrasi olungele uhlahlo lwabiwo-mali. Ngeli xesha, i-Brand B, evela kusapho olunye, iyonwabele impumelelo phakathi kwabathengi abaqaphela uhlahlo lwabiwo-mali. Impumelelo ye-Brand A inokutshabalalisa isabelo sentengiso ye-Brand B ukuba ayilawulwa ngendlela eyiyo.
Ukuziqhelanisa notshintsho kumanqanaba
Irenki kwiindawo zokuphonononga ziyaguquguquka rhoqo. Banokutshintsha ngayo yonke imveliso entsha yokuqaliswa okanye umkhankaso wokuthengisa. Kwaye uphononongo olunye lwabathengi (ngokukodwa ukuba luhamba ngentsholongwane) lunokubangela ukuba uphawu lunyuke okanye luwele kwi-rankings. Isitshixo sokuziqhelanisa nolu tshintsho silele kwi-agility - ukukwazi ukujikeleza ngokukhawuleza ngokusekelwe kumandla emarike.
Kufuneka uhlale ukulungele ukukhwela i-wave yokutsiba okungalindelekanga kumanqanaba. Kwaye ukuba i-brand yakho iyatyibilika, kufuneka ulungele ngesicwangciso solawulo lomonakalo ukunciphisa iimpembelelo zolu tshintsho. Nokuba yeyiphi na indlela, ukukhawuleza ezinyaweni zakho kubalulekile.
Iingcebiso zokuphumelela
Ukuba ulawula iibrendi ezininzi, nazi iingcebiso ezisixhenxe zokukunceda ugcine ishishini lakho likwindlela elungileyo:
1. Sebenzisa uhlalutyo lwedatha
Thatha ukuntywila nzulu kwidatha yakho ukuze uqonde ama-nuances okwenziwa kophawu. Fumana ukonyuka kwisicwangciso sakho sohlalutyo kwaye uchonge ukuba zeziphi izinto ezenza impembelelo enkulu ekusebenzeni kophawu. Oku kuntywila kunzulu kuya kukunceda wenze izigqibo ezinolwazi kwaye ulindele iintsingiselo zemarike.
2. Ulungelelaniso lwendawo yophawu
Qinisekisa ukuba igama ngalinye linendawo ecacileyo, eyahlukileyo ehambelanayo kunokukhuphisana noosisi. Nciphisa ukuhlangana kweemarike kwaye uqinisekise ukuba uphawu ngalunye lujolise kwicandelo elithile labaphulaphuli.
3. Yamkela ubuchule
Phuhlisa amandla okutshintsha iigiya ngokukhawuleza. Ukuba uphawu luyehla kumanqanaba, kulungele ukuphonononga kwakhona kwaye ulungise isicwangciso sakho.
4. Vavanya rhoqo
Imarike ayilali, kwaye akufanelekanga isicwangciso sakho. Hlala uvavanya indlela yakho kwaye ulungele ukuyicokisa.
5. Yiba ngumthengi ophakathi
Soloko usebenzisa ukwaneliseka kwabathengi njengeNkwenkwezi yakho yaseMntla. Abathengi abonwabileyo ngabona bathetheleli bakho babalaseleyo, kwaye uphononongo lwabo luya komeleza umgangatho wakho.
6. Gxininisa kwintsebenziswano
Yandisa inkcubeko yentsebenziswano phakathi kweebrendi zakho. Azinakubakho kwindawo engenanto. Ngamaxesha athile, fumana abaqulunqi abasuka kwibhrendi nganye kunye kwaye ubanike ithuba lokwabelana ngezimvo kunye nezicwangciso.
7. Sebenzisa intengiso entsha
Abathengi bahlala behlaselwa ngeentengiso kunye nomxholo wentengiso. Ukuba ufuna ukugqama kwamanye amashishini alwela ukuhoywa kwawo, kuya kufuneka uyile. Gxininisa kwinto eyenza iibrendi zakho zahluke kwaye zibengcono.
Ukuvula indlela eya phambili
Ukuziqhelanisa notshintsho, ukulungelelanisa ilizwi elikhethekileyo lophawu ngalunye, kunye nokuqinisekisa ukuba isicwangciso esihlangeneyo sihambelana nokutshintsha kweemarike ngundoqo. Sisenzo sokulungelelanisa, kodwa ngendlela ebandakanya zonke iinkalo, ungaphumelela kushishino olukhuphisanayo.
Eyona nto ingcono kukuba, akunyanzelekanga ukuba uhambe wedwa. I-Acceleration Partners inobuchwephesha kunye namandla okuqhubeka nokukhula kunye nokuziqhelanisa kushishino olwahlukeneyo kunye nehlabathi. Nokuba yeyiphi imiceli mngeni okanye iimarike ezikhuphisanayo onokuthi ujongane nazo, kukho isisombululo esikhethekileyo phaya.
Umthombo ovela accelerationpartners.com
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-accelerationpartners.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
