Iqhuba Njani i-AI kwiNdlela yokuThenga iHolide yokuThenga

Ubukrelekrele bokwenziwa buguqula indlela esithenga ngayo, sinika amanqanaba angazange abonwe ngaphambili obuqu kunye nokusebenza kakuhle.

I-Artificial Intelligence (AI) ilungisa ngokutsha indlela abathengi abajonga ngayo ukuthenga ngeeholide, inikezela ngezixhobo ezisebenza njengabathengi bobuqu.

I-Dynamic Yield yi-Mastercard, umzekelo, yazisa umncedisi wayo onikwe amandla nge-AI, i-Shopping Muse, ukunyusa ukhetho lwezipho ngokunxibelelana kolwimi lwendalo.

“IMuse yokuThenga ivumela abantu abayisebenzisayo ukuba babuze imibuzo eneenkcukacha enjengothi, 'Ndimele ndimphathele ntoni unyana wam oneminyaka eli-15 ubudala ngeeholide?' kwaye ucokise ukhangelo ngakumbi ngokulandelelana, ”ucacisa uOri Bauer, iCEO yeDynamic Yield.

Ukusebenzisa ukuqaphela umfanekiso, umncedisi unokucebisa izinto ezibonakalayo ezibonakalayo kwizinto ezikhethwa ngumsebenzisi. U-Bauer wongeza, "Sijonge ukwenza ukuthenga ngeeholide kucace ngakumbi, sinikezela ngeengcebiso ezilungiselelwe ngakumbi kwiimfuno ezizodwa zomthengi ngamnye."

Ngaphandle kweemveliso ezinconyiweyo, izixhobo ze-AI zenza ukuba amaqonga enze umntu abe ngamava okukhangela ngokubonisa uphononongo lwabathengi kunye neendlela zokuthenga, ukunceda abathengi ukuba benze izigqibo zokuzithemba.

Intengiso ekrelekrele ngexesha leeholide ezixineneyo

Abathengisi basebenzisa i-AI ukulungelelanisa iinzame zabo zokuthengisa ngexesha leeholide ezixakekileyo.

Iinjini zobuqu ngoku zilungelelanisa umxholo we-imeyile kunye neentengiso ezisekwe kunxibelelwano lwabasebenzisi bexesha langempela, ukwenza ukufikelela okubaluleke kakhulu. Esi sikhundla sivumela iibrendi ukuba zilungelelanise iingcebiso kunye neziboniso ukuze zihambelane nokhetho lomntu.

“Xa abathengi bebona umxholo ekujoliswe kuwo ohambelana nomdla wabo wangoku, kunokwenzeka ukuba bazibandakanye ngokufanelekileyo,” utshilo uBauer. I-AI ikwadlala indima ekuphuculeni inkqubo yokuphuma ngokukhuthaza abasebenzisi malunga nemihla ebekiweyo yokuthumela ngenqanawa okanye ukubonelela ngezivumelwano ezidityanisiweyo ukuhlangabezana nemida yokuthumela simahla.

Ezi zongezo zijolise ekunciphiseni ukukhuhlana kunye nokwandisa uguqulo.

Amanyathelo okhuseleko aqinisiweyo

I-AI ikwaxhasa ukhuseleko lwentlawulo, inkalo ebalulekileyo yokuthenga ngedijithali. Ngo-2023, iinkqubo ze-AI ze-Mastercard zithintele i-20 yeebhiliyoni zeedola kubuqhophololo obunokwenzeka. Isixhobo senkampani yeDecision Intelligence Pro, esaphehlelelwa ekuqaleni kwalo nyaka, sihlalutya ngaphezulu kwetriliyoni yamanqaku edatha ukuqinisekisa ukuthengiselana ngexesha lokwenyani.

"Ukungqubuzana okungafunekiyo okanye ubuqhetseba zizinto zokugqibela abathengi abafuna ukujongana nazo," utshilo uJohan Gerber, usekela mongameli weSecurity Solutions kwi-Mastercard.

Ngokuchonga umsebenzi okrokrelekayo ngokukhawuleza kunye nokunciphisa iimpembelelo zobuxoki, isixhobo sonyusa ukuthembela kwabathengi kwaye silungelelanise amava okuthenga.

Utshintsho lwedijithali olukhulayo

Ngelixa ukuthengwa kwemveli evenkileni kuhlala kuyeyona ndlela ibalaseleyo yokuchitha, ukuthengisa kwi-Intanethi kukhula ngokukhawuleza.

Ngexesha le-Black Friday, ukuthengiswa kwe-intanethi kwenyuka i-14.6%, kude kudlule ukukhula kwe-0.7% kwintengiso yomzimba, ngokutsho kwe-Mastercard SpendingPulse.

Impembelelo ye-AI kurhwebo lwe-e-commerce kulindeleke ukuba igcine lo mzuzu, iphucula amava okuthenga ngelixa ibonelela ngokhuseleko olukhulu kunye nokusebenza kakuhle.

Umthombo ovela Inethiwekhi yeInsight yokuthengisa

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