Itshintsha njani i-AI kwiShishini leNtengiso

Iimpembelelo ze-AI ziyakuchukumisa zonke iikona zembonakalo yemidiya yokuthengisa, ukuguqula ubuchule bokuyila, ubuqu, kunye nedatha yokuthengisa.

Inkqubela phambili esiyibonileyo kubukrelekrele bokwenziwa (AI) kwiinyanga ezili-18 ezidlulileyo kuphela sele yenze iteknoloji idityaniswe nokukhula kwexesha elifutshane, eliphakathi, kunye nexesha elide lokuthengisa amajelo eendaba. 

Ukujonga kwibhola yekristale, singabeka ingozi kuthelekelelo lokuba amava okuthenga abathengi aya kwahluka kakhulu ngokukhawuleza ngenxa yoko. Kukho ithuba lokuba, njengomthengi, ngaphambi kokuba ucinge ngeemveliso ozifunayo, ziya kuba kwingobozi yakho zilungele ukuhamba. Oku kunika kodwa incasa yenqanaba le-intuition eya kubonelela ngeteknoloji. 

Kuphi kwaye kutheni i-AI inempembelelo enkulu kangaka 

Kukho iindawo ezine apho i-AI iqhuba ngokwenene ukukhula, ukusungula izinto ezintsha, kunye nokusebenza kakuhle xa kuziwa kwimidiya yokuthengisa. 

Ubuchule bokuyila - Kubekho inguqu yokwenyani kwindlela abathengisi kunye neebrendi ezinokusebenzisa ngayo i-AI ukukhulisa izixhobo zokuyila, ngenjongo yokusebenza kakuhle malunga nokuba ixesha lityalwa phi xa kutsalwa iintengiso kunye. Ngokomzekelo, izixhobo ezifana neMidjourney sele iqalile ukudlala indima ebalulekileyo kwinkqubo yokudala. 

Ukulungiselela ukwenziwa komntu kunye nokufaneleka - Kwiimeko ezininzi, abathengisi ngoku bajonge ukongeza imigca yethegi elungiselelweyo, ikopi, amaxabiso, kunye noyilo, kuxhomekeke kubani abazama ukufikelela kubo. Oku kwenziwa ngoku konke kunokwenziwa ngokufanelekileyo nangempumelelo ngesantya kunye nokuqonda kwe-AI ekuvumelayo. 

Isantya sobuchwephesha asinakuthelekiswa nabantu. Ngokukodwa xa kuziwa kwimidiya yokuthengisa, ivumela ii-brand ukuba ziqhube phambili phambili kunye nokucwangciswa kwabaphulaphuli kwaye zingasebenzisi kuphela idatha yabo yeqela lokuqala, kodwa nokudala abaphulaphuli abaqikelelwayo abanomdla omkhulu wokuthenga iimveliso zabo. 

IWalmart ngumzekelo omkhulu. Kwiinyanga ezimbalwa ezidlulileyo, babhengeze ukusebenza kwabo okutsha kwe-AI. Ngokuqhelekileyo kumsebenzi wokukhangela, uya kungena kwaye uchwetheze amagama ngamanye afana namaqanda, isonka, ukutya kwenja, njl. I-Walmart ngoku iye yazisa inketho yokukwazi ukuchwetheza into efana, "itheko lokuzalwa le-cowboy-themed," kwaye yonke into oyifunayo kweso siganeko sithe ngqo iya kuza kolo phando. Kuyathakazelisa ngokwenene ukuba isebenzisa i-AI ukukwazi ukutsala kunye nokudala iphepha lokukhangela elipheleleyo, elihambelana nomxholo kubathengi abahlukeneyo, ngokuxhomekeke kwiimfuno zabo ezibanzi. Ngaphambili, kuya kufuneka uchithe yonke le nto. 

Idatha - Ewe, sele sisazi ukuba i-AI iguqula idatha ngokwendlela esetyenziswa ngayo ngasemva. Kodwa namhlanje, iibrendi ngoku zisebenzisa i-AI ukumisela ukuba bangajolisa njani ngokufanelekileyo kubaphulaphuli abathile abafuna ukufikelela kubo kunye nendlela amaphulo alinganiswa ngayo. I-AI ilungile kuphela njengedatha eyondliwa kuyo, ngoko ke idatha yeqela lokuqala leendaba zokuthengisa ihambisa inaliti. 

Kwiimeko ezininzi, ukunika ingxelo kunye nokwenza ngcono ngokwembali ibiyimisebenzi eyenziwa ngesandla ngokufanelekileyo. I-AI yomibini ivavanya iziphumo kunye noqikelelo lwentsebenzo yephulo ngokusekwe kumanyathelo empumelelo yakho, ngeli lixa isenza ezayo izigqibo zokuphucula ezona ziphumo zibalaseleyo.

Ukusebenza ngempumelelo -Abathengisi basebenzisa i-AI kumphambili weewebhusayithi zabo ukuqinisekisa ukuba bajolise kubathengi abaneemveliso ezifanelekileyo kunye nokuphucula ukukhangela, kunye nasemva kwekhonkco lokubonelela kunye ne-ecommerce. 

Ngexesha elifutshane, iya kuba yi-AI eqikelelwayo kwaye ivelise i-AI etshintsha ngokwenene indlela yethu yokuthenga. Ngelixa kwixesha elide, i-AI ekwivenkile iliza elilandelayo le-AI esiza kulibona. Itekhnoloji isenokude ikwazi ukukubona ukuba ungubani na kunye nokuba ubuyithenge ntoni ngaphambili ngokusekwe kwikhadi lakho lokuthembeka kwaye ulandelele iirekhodi ozithengileyo kubathengisi abathile. 

Nangona amandla e-AI sisasebenza phantsi, kwaye ngoku sikwixesha lovavanyo kunye nempazamo, itekhnoloji ngokungathandabuzekiyo iza kunceda ukuqhubela ishishini ukuya kwinqanaba elilandelayo.

Kule minyaka mithathu izayo, kunokwenzeka ukuba ibengumthombo omkhulu wokukhula kwamajelo eendaba. Ngeliphandle, ndicinga ukuba sinokuyijongela phantsi impembelelo eya kuba nayo le teknoloji kwiminyaka emi-3-5 ezayo. 

Kuthetha ukuthini oku kwii-arhente, iimpawu, kunye nabathengisi

Ngenxa yoko, ii-arhente, iibrendi, kunye nabathengisi kufuneka baqwalasele nzulu ukuba i-AI ingena njani kwisicwangciso sabo ukuya phambili. Kuya kufuneka bacamngce ngononophelo ukuba ihleli njani kwimephu yendlela yabo, indlela yabo iyonke yokuqalisa izinto ezintsha, kunye nento enokubanika yona. Yiloo nto eyenziwa zii-brand ezinkulu - okt ukuqhuba ngokucikidekileyo nge-AI kunye nokusetyenziswa kwe-AI ukuxhasa ukujolisa ngokuchanekileyo. Lonke ishishini kufuneka liyithathele ingqalelo loo nto. 

Ngelixa itekhnoloji ingekayitshintshi kakhulu indima yeengcali okwangoku, kuya kufuneka ukuba baqonde ukuba i-AI ingabaqhubela njani kwindawo entsha, okanye, eneneni, bancede bafike apho bafuna ukufikelela khona ngokukhawuleza. Kodwa kufuneka bakwenze konke oku ngaphandle kokuphambuka kude kakhulu ekuchukunyisweni komntu, okuyimfuneko kumava aqinileyo omthengi kunye nobuchule obufanelekileyo. Lo maleko womntu uya kuhlala ufuneka ukuba kunokwenzeka ukuba i-AI ingaze ihambe kakubi.

Xa kuziwa kumajelo eendaba athengisayo, kuyonwabisa ukucinga ukuba i-AI inokuhambisa phi na imidiya yokuthengisa xa ihambelana. Iyakwazi ukuqhuba umlinganiselo ongakholelekiyo, ukuthathwa kwezigqibo ngamafutha ngoko nangoko ngedatha kwaye iqhube inani elikhulu lempumelelo.

Asikaqalisi nokubona iimpembelelo enokuba nazo kukhangelo lomthengisi okwangoku, kwaye uhlawulwe iiakhawunti zokukhangela isixa esikhulu senkcitho yemithombo yeendaba.

Ifuthe letekhnoloji lizakuchukumisa zonke iikona zomzi mveliso, kwaye ngoku, asikhange sirhabule umphezulu.

Ngokuphathelele umbhali: UKatrina Smart yiVP Digital Commerce, eYurophu kwindawo yorhwebo yorhwebo yehlabathi ezimeleyo, iMars United Commerce.

Umthombo ovela Inethiwekhi yeInsight yokuthengisa

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.