Uzithenga njani iikhowudi ze-UPC zeAmazon ngo-2023-Isikhokelo sabaQalayo abaThengisi kwiMarike yeAmazon

Ukuseta iakhawunti yomthengisi waseAmazon kulula kakhulu. Nangona kunjalo, kwabo bazimisele ngokwakha ivenkile yabo ye-ecommerce, kukho eminye imiba ebalulekileyo ekufuneka uyithathele ingqalelo. Enye yezi yi-UPC. Apha, siyakukhokela ekuqondeni ukuba yintoni i-UPC kunye nendlela yokuthenga iikhowudi ze-UPC zeAmazon.

Ngaphambi kokuba sijonge phambili kwi-UPC, nazi ezinye iiakhronimi ezisetyenziswa rhoqo ezinokukunceda ujonge inkqubo yokuthenga iikhowudi ze-UPC kunye noluhlu lweemveliso kwiAmazon. Uya kudibana nale migaqo kwesi sikhokelo nakwezinye izikhokelo zendlela yokuba ngumthengisi ophumeleleyo kwiAmazon.

• Ikhowudi yeMveliso yeHlabathi (UPC): Ibhakhowudi esetyenziswa e-US naseKhanada ukuchonga iimveliso ezizodwa.
• Inombolo yeNqaku laseYurophu (EAN): Ibhakhowudi efana ne-UPC kodwa eneyunithi eyongezelelweyo yokuchonga ilizwe lemvelaphi.
• Inombolo yeNto yoRhwebo lweHlabathi (i-GTIN): Isiphawuli esisodwa esabelwe into yorhwebo, efana nemveliso okanye inkonzo, enokubekwa ixabiso, iodolwe, okanye i-invoyisi nakweyiphi na indawo kwikhonkco lonikezelo. I-UPC kunye ne-EAN ziphakathi kwezona GTIN zisetyenziswa kakhulu.
• I-Global Location Number (GLN): Ibhakhowudi echaza iindawo (umz., iindawo zokugcina) okanye amaqumrhu asemthethweni (umz., iinkampani), ezahlula kwii-GTIN, ezichonga iimveliso.
• ImiGangatho yeHlabathi yoku-1 (GS1): Umbutho wehlabathi ongenzi nzuzo onoxanduva lokugcina nokulawula iikhowudi zemveliso ezisemthethweni kwiinkampani kwihlabathi jikelele.
• Ukuzalisekiswa yi-Amazon (FBA): Inkonzo enikezelwa yi-Amazon apho abathengisi banokugcina iimveliso zabo kumaziko okuzaliseka kwe-Amazon, kwaye i-Amazon iphethe ukugcinwa, ukupakishwa kunye nokuthunyelwa kweemveliso kubathengi.
• I-Amazon Standard Identification Number (ASIN): Isichongi semveliso esabelwe into nganye edweliswe ukulandelela kunye nokuyahlula kwezinye iimveliso ngaphakathi kwikhathalogu ye-Amazon.
• IYunithi yokugcinwa kweempahla (SKU): Inombolo yemveliso yangaphakathi esetyenziselwa iinjongo zolawulo lwe-inventri ngaphakathi kweshishini, iqulethe ulwazi malunga neempawu zemveliso.
• IYunithi yokuGcinwa kweSitokhwe seNethiwekhi (i-FNSKU): Ibhakhowudi ye-Amazon ethile esetyenziselwa ukulandelela uluhlu kunye nokudibanisa iimveliso kubathengisi ngabanye ngaphakathi kweprogram ye-FBA.

Yintoni i-UPC?

I-UPC yinombolo eyodwa enamanani ali-12 esebenza njengendlela yokuchonga nokulandelela iimveliso zentengiso kwihlabathi jikelele. Ukusuka kumtya wamanani, umfanekiso webhakhowudi unokuveliswa ukuze usetyenziswe kunye neeskena zoomatshini. Iikhowudi ze-UPC ziyinxalenye ye-EAN/UPC yosapho lweesimboli, ezaziwa ngokubanzi kwaye zamkelwa ngabathengisi abakhulu kunye nabasasazo kwihlabathi liphela. Ezi khowudi zebhakhowudi zidlala indima ebalulekileyo ekuququzeleleni ukuchongwa kwemveliso okusebenzayo kunye nolawulo lwesitokhwe.

Kwiimveliso zokuthengisa, i-GS1 isebenzisa i-UPC-A, UPC-E, EAN-13, kunye ne-EAN-8. Iibhakhowudi ze-UPC-A zibandakanya uluhlu lwemigca yobubanzi obuguquguqukayo kunye nezithuba ezifakela idatha, kubandakanywa iNombolo yoRhwebo lweHlabathi (i-GTIN) yokuchongwa kwemveliso. Ezi ziibhakhowudi eziqhelekileyo ezisetyenziswa eMelika naseKhanada. I-UPC-E yinguqulelo ecinezelweyo ye-UPC-A kodwa ikwaphethe ikhowudi enamanani ali-12. I-EAN-13 isetyenziswa ngokubanzi ngaphandle koMntla Merika. Inekhowudi yeedijithi ezili-13 ezibandakanya ikhowudi yelizwe. Uguqulelo oludityanisiweyo lwale khowudi yi-EAN-8 enamanani asibhozo kuphela.

Ngubani ofuna i-UPC?

Nabani na oceba ukuthengisa iimveliso kwi-intanethi okanye kwiivenkile eziphathekayo unokuzuza ngokufumana i-UPC. Ngumgangatho wehlabathi ovumela ukuhambelana namaqonga amakhulu e-intanethi, ukuphucula ulawulo lwesitokhwe, kunye nokuqinisekisa ukuchongwa kwemveliso okusebenzayo kubathengi. Ukuba ne-UPC kubalulekile ekufikeleleni kubaphulaphuli ababanzi, ukomeleza amava kubathengi, kunye nokwandisa amathuba okuthengisa kwindawo yentengiso yedijithali.

Kutheni kufuneka ufumane i-UPC ukuze ukhulise ibhrendi lakho

Nazi ezinye izizathu zokuba kutheni i-UPC iyimfuneko ekukhuleni kweshishini.

Uninzi lweemarike ze-intanethi zifuna izichongi zemveliso.

Ukudwelisa iimveliso kumaqonga e-intanethi athandwayo afana ne-Amazon, i-eBay, i-Chovm, i-Google, i-Carrefour, i-Tesco, kunye ne-Walmart, inombolo yesazisi esisodwa esivela kwi-GS1 iyafuneka. La maqonga axhomekeke kwiibhakhowudi ze-GS1, kuquka iikhowudi ze-UPC, ukuqinisekisa ukuchongwa kwemveliso echanekileyo, ulawulo lwempahla, kunye neentengiselwano ezingenamthungo. Ngokufumana i-UPC, abathengisi bafumana ukufikelela kwisiseko esibanzi sabathengi kwaye banokubonisa iimveliso zabo kubaphulaphuli behlabathi.

Iibhakhowudi zeUPC zamkelwa kwihlabathi jikelele.

Ukuba ujonge ukukhulisa ishishini lakho libe yibhrendi yehlabathi, ukuba neeUPC zeemveliso okanye iinkonzo zakho kukuvumela ukuba wandise imisebenzi yakho kwinqanaba lehlabathi ngokukhawuleza. Ngenxa yokuba i-UPC ingumgangatho wehlabathi, abathengi bamazwe ngamazwe banokuzibona ngokulula iimveliso ozithengisayo. Kwakhona benza ukuba kwenzeke ngenxa phezu 300 million abasebenzisi Amazon esebenzayo ukufumana iimveliso zakho.

Ii-UPCs zinceda ukwenza ulawulo lwesitokhwe lusebenze ngakumbi.

Ibhakhowudi ye-UPC isebenza njengesichongi esisodwa semveliso, ivumela ulawulo lwesitokhwe ngokufanelekileyo kubathengisi. Ngokuskena ibhakhowudi, ulwazi lwemveliso olufana nenkcazo kunye nexabiso lunokufunyanwa kwisiseko sedatha yekhompyutha. Oku kulungelelanisa ukulandelela uluhlu, kunceda ukuthintela ukuphela, kwaye kuququzelele ukuzaliseka komyalelo ochanekileyo.

Ii-UPCs ziqinisekisa ukuchongwa kwemveliso okusebenzayo

Ii-UPCs zidlala indima ebalulekileyo ekuqinisekiseni ukuchongwa kwemveliso echanekileyo nesebenzayo kubathengi. Abathengi banokuqonda ngokulula kwaye bahlule iimveliso ngokusekelwe kwiikhowudi zabo ze-UPC ezizodwa. Oku kunceda ukwakha ukuthembeka kunye nokuthembeka phakathi kwabathengi, okukhokelela kumava omthengi aphuculweyo kunye nokuthenga okuphindayo.

Ii-UPCs zandisa amathuba okuthengisa.

Ukuba ne-UPC kubalulekile ekufikeleleni kubaphulaphuli abaninzi kunye nokwandisa amathuba okuthengisa kwindawo yentengiso yedijithali. Ngaphandle kokungena kwiimarike ezisekiweyo ze-intanethi, ii-UPCs zikwakwenza kube lula kubathengi ukukhangela kwaye bathelekise iimveliso ngezigqibo zokuthenga ezinolwazi.

Indlela yokuthenga i-UPC

Kukho ngaphezulu kwe-100 yeeofisi ze-GS1 kwihlabathi jikelele apho unokuthengela i-UPC yeemveliso zakho. Unokuzithenga kwakhona kwi-intanethi ngokusebenzisa iwebhusayithi ye-GS1. Phambi kokuba wenze ii-UPCs, kufuneka ufake isicelo se-GS1 US GTIN okanye i-GS1 Company Prefix kuqala.

Kubathengisi abancinci

Kubathengisi abasaqalayo abaneentlobo zeemveliso ezinyiniweyo, i-GS1 US GTIN iya kuba lolona khetho lungabizi kakhulu. Ngaphandle kokubhaliselwa kwamahhala kwi-GS1 US Data Hub, akukho ntlawulo yonyaka yokuhlawula kwaye enye i-GTIN ixabisa i-$ 30 kuphela.

1. Yiya kwi Iwebhusayithi yeGS1.
2. nqakraza Fumana i-GTIN yakho ngoku.
3. Nika igama lebhrendi yakho.
4. Kwibhokisi yenkcazo yemveliso, cacisa igama lebhrendi, uhlobo lwemveliso, ukwahluka kwemveliso, kunye neziqulatho zenetha zento oyithengisayo.
5. nqakraza ngeza kwitshathi.
6. Nika iinkcukacha zakho zoqhagamshelwano.
7. Hlawula ukuthenga kwakho.

Emva kokucubungula intlawulo, uya kufumana i-imeyile eyamkelekileyo enemiyalelo eyongezelelekileyo ngendlela yokufumana ibhakhowudi yakho ye-UPC usebenzisa i-GTIN. Ungaprinta kwaye usebenzise le khowudi yebhakhowudi kwipakethe yemveliso yakho okanye uyenze ifumaneke kwi-intanethi ukuskena kunye nokuchongwa kwemveliso yakho.

Kubathengisi abanyusa amashishini abo

Ukuba unomgca wemveliso omkhulu okanye unezicwangciso zokongeza kwesakho, unokufuna ukucinga ngokufumana isimaphambili seNkampani yeGS1. Oku kuya kukuvumela ukuba ufumane iibhakhowudi ezininzi ngaxeshanye kwaye wenze ezintsha ngokukhawuleza. Ngokuxhomekeke kwinani le-GTINs okanye iibhakhowudi ozifunayo, kuya kufuneka uhlawule umrhumo wonyaka we-$50 ukuya kwi-$2,100 kunye nomrhumo wokuqala we-$250 ukuya kwi-$2,100.

1. Yiya kwi Iwebhusayithi yeGS1.
2. nqakraza Fumana isimaphambili sakho ngoku.
3. Khetha inani lezinto ozifunayo iibhakhowudi kuluhlu oluhlayo.
4. nqakraza ngeza kwitshathi.
5. Nika iinkcukacha zakho zoqhagamshelwano.
6. Hlawula ukuthenga kwakho.

Isimaphambili senkampani yakho ye-GS1 yikhowudi enamanani amathandathu eya kuvela ngaphambili kuzo zonke ii-UPC ozenzayo. Oku kuya kukuvumela ukuba wenze iibhakhowudi ze-10 ukuya kwi-100,000 yeemveliso ezizodwa.

Ukufumana ibhakhowudi yakho ye-UPC

Ukufumana iibhakhowudi ze-UPC zeemveliso zakho emva kokufumana isimaphambili senkampani ye-GS1:

1. Qinisekisa inani leekhowudi ze-UPC ezifunekayo: Qwalasela ukuba zingaphi iimveliso ezizodwa onazo okanye uceba ukuba nazo kwi-inventri yakho. Imveliso nganye eyahlukileyo eyahlukileyo okanye into (efana nobukhulu, umbala, okanye ukupakishwa) iya kufuna ikhowudi ye-UPC eyodwa.
2. Nika iinombolo zemveliso ezizodwa (ii-GTIN): Usebenzisa isimaphambili senkampani yakho ye-GS1, yabela i-GTIN ekhethekileyo kwimveliso yakho nganye. Ii-GTINs zisemgangathweni owaziwayo kwihlabathi kwaye zisebenza njengesiseko seekhowudi ze-UPC.
3. Qinisekisa iindidi zepakethe: Chonga iintlobo ezahlukeneyo zeepakethe apho uya kuthengisa iimveliso zakho. Oku kunokubandakanya iiyunithi zomntu ngamnye, iimeko, iinyanda, iipalethi, okanye naluphi na olunye uqwalaselo lokupakisha olufuna ukuchongwa okwahlukileyo.
4. Chaza inkangeleko yeekhowudi ze-UPC: Gqiba ukuba iikhowudi ze-UPC ziyakubonakaliswa njani kwiimveliso zakho. Qwalasela izinto ezinje ngokuskena ibhakhowudi ekuphumeni, ukuthengisa kwi-intanethi, kunye neenkqubo zangaphakathi zokugcina. Gqiba ngefomathi yebhakhowudi efanelekileyo, ubungakanani, kunye nokubekwa.
5. Vavanya iikhowudi zebhakhowudi: Phambi kokufaka iodolo enkulu, kubalulekile ukuvavanya iikhowudi zakho zebhakhowudi ukuqinisekisa ukuba ziskena ngokuchanekileyo kwaye zikhowudwe ngokufanelekileyo. Eli nyathelo linceda ekuqinisekiseni ukuba iikhowudi zakho zebhakhowudi ziyakwamkelwa kwaye zamkelwe ngabathengisi nabasasazi.
6. Faka iodolo yeekhowudi ze-UPC: Emva kokuba uqinisekise ukuchaneka kunye nokusebenza kweekhowudi zakho zebhakhowudi, ungaqhubeka nokubeka iodolo yobuninzi obufunekayo beekhowudi ze-UPC. Qhagamshelana ne-GS1 okanye usebenzise i-portal yabo ye-intanethi ukuqalisa inkqubo yoku-odola. Nikela ngeenkcukacha eziyimfuneko, kubandakanywa ii-GTINs ozinikiweyo kunye neentlobo zephakheji, kwaye ugqibezele inkqubo yokuodola.

Gcina ukhumbula ukuba i-UPC yohlukile kuyo yonke imveliso eyahlukileyo. Ukuba uthengisa ihempe, umzekelo, uya kudinga i-UPC enye kuyo. Ukuba ihempe iza ngemibala emibini eyahlukeneyo, uya kufuna ii-UPC ezimbini-enye kukwahluka kombala ngamnye. Ukuba umbala ngamnye uza ngeesayizi ezintathu ezahlukeneyo, uya kufuna iiUPC ezintandathu zizonke.

Uzisebenzisa njani iiKhowudi ze-UPC

Emva kokuthenga iikhowudi ze-UPC, kufuneka uguqule iinombolo zebhakhowudi zibe yimifanekiso yebhakhowudi ukuze ziskenwe ngabathengi okanye kwiitheminali zokuthengisa. Ungasebenzisa isoftware okanye iijenereyitha zebhakhowudi kwi-intanethi kule nto. Emva koko unokudibanisa iibhakhowudi kwipakethe yakho, sebenzisa iilebhile eziprintiweyo, okanye uprinte iibhakhowudi ngqo kwimveliso.

Ukuthengisa kwi-intanethi, ngundoqo kwi-UPC yemveliso yakho xa uyidwelisa kwiimarike ze-intanethi. KwiAmazon, unokuseta ibhakhowudi ye-UPC njengekhowudi yakho engagqibekanga yokulandelela uluhlu.

1. Ngena kwi-Seller Central kwaye uye ku izicwangciso.
2. Cofa kwi Ukuzalisekiswa kweAmazon.
3. Njonga i Ukhetho lwebhakhowudi yemveliso yeFBA. nqakraza Hlela.
4. khetha Ibhakhowudi yomvelisi.
5. nqakraza Gqiba.

Uyongeza njani iikhowudi ze-UPC kuluhlu lweAmazon

Kuluhlu lweemveliso kwiAmazon, kufuneka unikezele nge-UPC yamanani xa udwelisa into eqongeni okokuqala. Ukuba uku-Amazon FBA, uya kufuna kwakhona ibhakhowudi yokuchonga kunye nokulandelela uluhlu kuyo yonke inkqubo yokuzaliseka. I-UPC kunye ne-EAN ziphakathi kwe iikhowudi zomenzi iAmazon iyayamkela kwizintlu zeemveliso.

Xa udala uluhlu lwemveliso, yiya entsimini Imveliso yesazisi. Isitshixo kwikhowudi yakho yeUPC apha. Kuya kufuneka wenze oku kube kanye kuphela kuluhlu olutsha. Ukuphumelela udweliso lwento efanayo luya kuwela ngokuzenzekelayo phantsi kwale ID yemveliso.

Indlela Yokuluhlu lweeMveliso ngaphandle kwe-UPC

Kwiimeko apho iimveliso ofuna ukuzidwelisa zingenayo i-UPC okanye ezinye izichongi zemveliso ezikhoyo, ungafaka isicelo sokukhululwa kwi-GTIN kwiAmazon. Unokwenza oku ngexesha lenkqubo yokudala uluhlu lwemveliso. Cofa apha Isicelo sokuKhululwa se-GTIN kwaye ukhethe udidi lwemveliso olungenasazisi. Nika lonke ulwazi oluyimfuneko kunye neleta exhasayo evela kumenzi, ukuba ikhona. Yakuba ivunyiwe, imveliso yakho iya kudweliswa. Nangona kunjalo, unokuthi ucelwe ukuba ufumane i-Amazon barcode yento yakho.

IiNgcebiso eziGqwesileyo zeUPC kwiAmazon

1. Thenga iiUPCs kwiGS1. Kubalulekile ukuthenga iiUPC zakho ngokuthe ngqo kwi-GS1. I-Amazon idinga ukuba ii-UPCs zifunyanwe kwi-GS1 ukuqinisekisa ukuchaneka, ukuba semthethweni, kunye nokuhambelana neenkqubo zabo. Iiwebhusayithi zeqela lesithathu zinokubonelela ngee-UPC ezingabizi kakhulu, kodwa ukusebenzisa ezi kunokuba yingozi njengoko zinokunxulunyaniswa nohlobo olwahlukileyo okanye imveliso. Ukuba iAmazon ibona ukuba i-UPC yakho ayiyonyani, uluhlu lwakho lunokususwa, okanye unokujongana nokunqunyanyiswa ekudaleni ii-ASIN ezintsha. I-Amazon iqinisekisa rhoqo iibhakhowudi ngokuchasene ne-database ye-GS1 ukugcina ingqibelelo yoluhlu lweemveliso.
2. Yabela ikhowudi ekhethekileyo yokwahluka kwemveliso nganye. Kubalulekile ukwabela i-UPC eyodwa kuyo yonke imveliso oyithengisayo. Ukuba unikezela ngemveliso ngemibala eyahlukeneyo, ubungakanani, okanye izimbo, ukwahluka ngakunye kufuna i-UPC yayo. Umzekelo, ukuba uthengisa oobhaka ngemibala emihlanu eyahlukeneyo, uya kufuna iikhowudi ezintlanu ezahlukeneyo ze-UPC zesitayile esithile sebhegi. I-GS1 ibonelela ngesixhobo sokuqikelela ibhakhowudi esinokukunceda ekumiseleni inani leekhowudi ozifunayo.
3. Sebenzisa iikhowudi zomenzi ze-UPC ukuthengisa kwakhona. Ukuba uthengisa iimveliso kwiAmazon kwaye izinto sele zineekhowudi zomenzi we-UPC, sebenzisa ezo khowudi ezikhoyo. Ukwenza ii-UPC ezintsha zeemveliso ongakhange uzivelise kunokukhokelela ekususweni koluhlu lwakho okanye ukunqunyanyiswa kweakhawunti yakho yomthengisi. Ukuba ikhowudi yomenzi ye-UPC ayifumaneki, ungafaka isicelo sokukhululwa kwi-GS1 kwi-Amazon ukudwelisa imveliso ngaphandle kwe-UPC.
4. Hlala unolwazi malunga nokuhambela phambili kwebhakhowudi. Ngelixa iikhowudi ze-UPC zisetyenziswa ngokubanzi, kukho intsingiselo ekhulayo eya kwiibhakhowudi ze-2D. Iikhowudi zebhakhowudi ze-2D ezifana ne-GS1 DataMatrix kunye neKhowudi ye-QR ye-GS1 zibonelela ngokusebenza okuphuculweyo kwaye zinokugcina ulwazi oluninzi lwemveliso. Ezi barcodes zinika amandla amandla aphezulu afana nokulandeleka, amanyathelo azinzileyo, kunye nokubonelela ngolwazi oluneenkcukacha lwemveliso kubathengi. Kubalulekile ukuba abathengisi balungelelanise iinkqubo zabo ze-point-of-sales ukuze bamkele iintlobo ezahlukeneyo zebhakhowudi ukuze baxhamle izibonelelo ezinikezelwa yi-2D barcodes.
5. Hlaziya rhoqo iikhowudi zakho ze-UPC kunye noluhlu lwemveliso. Njengoko uluhlu lwakho lwemveliso lutshintsha ngokuhamba kwexesha, hlaziya iikhowudi zakho ze-UPC kunye noluhlu lwemveliso ngokufanelekileyo. Ukuba wazisa utshintsho olutsha lwemveliso, uyeke ukwenza izinto ezithile, okanye wenze naluphi na utshintsho kwimveliso oyinikezelayo, qinisekisa ukuba iikhowudi zakho ze-UPC zibonisa ngokuchanekileyo olu hlaziyo. Ukugcina iikhowudi zakho ze-UPC kunye noluhlu lusexesheni kunceda ukugcina ukuchaneka kwe-inventri, kuthintela ukudideka kwabathengi, kunye nokuqinisekisa iinkqubo zokuzalisekisa ucwangco. Ukuphonononga rhoqo kunye nokuhlaziya iikhowudi zakho ze-UPC kunye noluhlu lweemveliso kubalulekile kulawulo olusebenzayo lwemveliso kwiAmazon.

Iingcinga Final

Iikhowudi ze-UPC zidlala indima ebalulekileyo kubathengisi abajonge ukuseka kunye nokukhulisa uphawu lwabo kumaqonga afana neAmazon. Ezi nombolo zokuchongwa zizodwa ezibonelelwa yi-GS1 ziqinisekisa ukuba iimveliso zinebhakhowudi esemgangathweni eyaziwayo kwihlabathi jikelele, eyenza uluhlu olungenamthungo, ulawulo lwempahla, kunye nokubandakanyeka kwabathengi.

Ngokuqonda ukuba zeziphi iikhowudi ze-UPC kunye nendlela yokuzifumana nge-GS1, ungajonga inkqubo yokuyila uluhlu lwemveliso oluchanekileyo nolusemthethweni kwiAmazon. Nangona kunjalo, kuya kufuneka utyale ixesha kunye nomzamo wokufunda eminye imiba ebalulekileyo yokuqhuba ishishini eliyimpumelelo eqongeni. Ngokudibanisa ukuqonda okuqinileyo kweekhowudi ze-UPC kunye nokufunda okuqhubekayo kunye nokwenza izigqibo ezicwangcisiweyo, unokwakha ngokufanelekileyo uphawu lwakho kwaye uphumelele kumhlaba oguqukayo nokhuphisanayo we-e-commerce.

Umthombo ovela Iicolts ezintathu

Ulwazi olubekwe ngasentla lubonelelwa ngabakwa-Threecolts ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.