Indlela iiFanitshala zeFanitshala eziPhakamileyo eziLufumana ngayo uRhwebo lweAdobe

Kukho imingeni ethile enxulumene nokuthengiswa kwe-intanethi yefenitshala ephezulu. Abathengi abanako ukuhlola ifanitshala ngokucokisekileyo, kunzima ukubonisa iiparameters ezibonakalayo, kusenokuba zininzi kakhulu iimpawu zemveliso, njl njl. Imarike ye-ecommerce entsokothileyo, kufuneka sivume.

Ayizizo zonke iiplatifti ze-ecommerce ezenza umsebenzi olungileyo ukubonisa umyili wefenitshala. Ukuyibeka ngokulula, izinto ezizodwa, ezingaqhelekanga zifuna ukuthengiswa okungaqhelekanga kunye nokungaqhelekanga kwedijithali.

Kwaye elinye iqonga - ngenxa yeenketho zalo ezingenamkhawulo - lifumene ukuthandwa phakathi kwabavelisi befenitshala kunye nabathengisi. LuRhwebo lweAdobe.

Masingene nzulu kumatyala amathathu ukuze sifumanise ukuba yintoni etsala abathengisi befenitshala abaphezulu kwi-Adobe (ex-Magento) ecosystem.

Contents:
UTom Dixon
Iqela
Ushishino lwaseNtshona
Ukusonga: Kutheni konke oku kunokwenzeka nge-Adobe Commerce

UTom Dixon

UTom Dixon sele eligama elaziwayo kweli shishini. Nje ukuba iileyibhile zodidi olunobukhazikhazi ezilungiselela isihlwele esiphakamileyo esiqhelene neenuances zobugcisa bexesha langoku, ziye zaba luphawu olwaziwayo lwehlabathi.

Njengomzekelo womoya weprojekthi kunye namandla anokubakho, cinga ukuba uDixon waseka umatshini wokushicilela oziitoni ezingama-62 kwimyuziyam yobugcisa bale mihla ukuze uyilo lwesintu lwenziwe kwangoko.

Isimo sengqondo esinjalo esinentlonipho ekuhlukeni kwemveliso eveliswayo kunye nokusebenzisana kwenkqubo yemveliso ngokwayo ihamba ngomsebenzi wonke kaTom Dixon.

Mngeni

Mhlawumbi kungenxa yoko, xa uphawu luqala ukuguqulwa kwedijithali, ukungafani kwemveliso - kunye nomnqweno wokuyidlulisela kuzo zonke iindleko - kwakhona waba yintsika.

Enye inkxalabo yayikukusebenzisana. Indlela yokwandisa unxibelelwano olusebenzayo kunye nabathengi ngelixa ufumana ingxelo ethe ngqo evela kubo?

Umxholo kunye neendaba zifumene ingqalelo ekhethekileyo: indlela yokugcina inqanaba elifanayo lokuzibandakanya ukuba inethiwekhi yoluntu njenge-Instagram kunye nePinterest isungulwe. UTom Dixon wayedinga izixhobo eziphucukileyo ukuze asebenze ngomxholo wodidi oluphezulu. 

isisombululo

Ukujamelana nemisebenzi enjalo ebalaseleyo, uphawu lwagqiba ukusebenza kunye nelinye lamaqonga aguquguqukayo kwiimarike - i-Adobe Commerce (ex-Magento). Uninzi lwenkuthazo luvela kwishishini lefashoni, esele igqibelele imodeli yeshishini ngqo kumthengi. 

Ukuguquguquka kweevenkile ze-Adobe kwakukwayinto enkulu. Zininzi iiplagi onokukhetha kuzo, ezivumela neqela elithozamileyo labaphuhlisi ukuba baphumeze imibono entsonkothileyo yobuchwephesha. 

Ngokwesakhiwo, indawo yayinamacandelo amathathu: Ivenkile, iZithuba, kunye namaBali. I ivenkile icandelo, ngokokwahluka kweemveliso, zandisiwe iinketho zemveliso zokukhethwa. I spaces inike abathengi umbono ongcono wefenitshala yomyili kunye nendlela ekhangeleka ngayo kwiindawo ezithile eziqhelekileyo kubo (ingaba ziiofisi okanye iiresityu, njl.njl).

Ekugqibeleni, enkosi amabali, abathengi bafumene i-insta-dopamine yabo efana naleyo baya kuyo kwiinethiwekhi zentlalo.

Iwebhusayithi kaTom Dixon yenze umsebenzi omhle wokubuyisela imvakalelo yokuntywiliselwa ngokupheleleyo kwiingqokelela zabo kunye noyilo lwehlabathi ngokudibanisa izinto ezingafaniyo. 

Amaphepha emveliso abaluleke kakhulu kuba abonisa imvelaphi yobuhle benkampani. I-Adobe Commerce ivumela abanini ukuba basebenze ngeefoto ezinophawu lobuchwephesha ngokukhululekileyo okuyimfuneko kubayili bangaphakathi.

Ngombulelo ekusebenzeni okuguquguqukayo kweqonga le-ecommerce, kwakunokwenzeka kwakhona ukuphumeza umakhi wefenitshala. Isixhobo sibandakanya abathengi ukuba benze izinto ezizodwa zangaphakathi bebodwa, begubungela imfuno kaTom Dixon yokunxibelelana ngakumbi.

Kwaye ayisingabathengi kuphela - iifayile zeCAD zemveliso ziyafumaneka kwindawo yokusetyenziswa ngokubanzi ngabaqulunqi kunye nabayili bezakhiwo. Iqondo lokusebenzisana liye landa ngakumbi, iingcali ezibandakanyekayo kunye neengcali zifake isandla. 

Umthamo we-Adobe Commerce uvumele uphawu ukuba lukhulise ishishini lalo kwi-intanethi kuwo onke amaqonga ehlabathi, ngokulula amaxabiso kunye nomxholo wengingqi nganye ngokwahlukileyo.

igalelo

UTom Dixon ufumene iqonga elahlukileyo lokuthelekisa iimveliso zalo ezizodwa. Ukusebenza kwewebhusayithi kuye kwaphuculwa kakhulu, ukukhuthaza iindwendwe ukuba zichithe ixesha elininzi kwisayithi (+ 7.5%), ukunciphisa ngokukhawuleza izinga lokunciphisa (-18.8%). Ukusukela oko kwaqalwa ukuqaliswa, izinga lokuguqulwa linyuke nge-31.5%.

Amandla olawulo lwe-Adobe Commerce makhulu kakhulu: ukongeza iimveliso (nokuba zintsonkothile njengoTom Dixon's) kulula, kunye nokulawula isixa esikhulu somxholo liqela elincinci.

Ngokusekelwe kwizibalo ezikhoyo, ileyibhile ilindele ukufumana i-20% yengeniso evela kwisayithi. Ngaphezulu koku, isitayile sikaTom Dixon esingaqhelekanga senziwe ngempumelelo enkosi kwiqonga le-ecommerce le-Adobe.

Iqela

I-Lovesac iye yamkelwa njengomnye wabathengisi befenitshala abakhula ngokukhawuleza e-US. Baye bafumana ukuthandwa kwishishini lefenitshala kunye nentuthuzelo kunye nengcamango yabo ekhethekileyo Esona sihlalo siTofotofo sehlabathi – iingxowa zeembotyi ezikhululekileyo. 

Ngexesha elithile kwibali labo, uLovesac wagqiba ekubeni atshintshe kwi-niche yokunethezeka aye kwimodeli yokuthengisa ezinzileyo ye-D2C. Ngoku, uzinzo lungundoqo kwimveliso yabo kunye noyilo lwemveliso. 

E-US, ukuya kuthi ga kwi-10 lezigidi zeetoni zefenitshala iphelela kwindawo yokulahla inkunkuma minyaka le. Lovesac yenzelwe Eyona Couch iguquguqukayo kwihlabathi "ukuhlala ubomi bonke". The Sactionals Umgca wakhiwe ukuze "utshintshe ngonaphakade, uphuculwe ngokuqhubekayo, kunye nobungqina bexesha elizayo."

Lo mgca omtsha we-sofas wemodyuli wawufuna isisombululo sobugcisa njengento eguquguqukayo kunye neyodwa njengemveliso ngokwayo.

Mngeni

Umnqweno kaLovesac wokuthengisa iisofa zemodyuli ezibizayo ukuze abathengi bahlaziye ngokungenasiphelo kwaye bahlengahlengise endaweni yokuziphosela kwindawo yokulahla inkunkuma yayidayisi.

Ukuphunyezwa kwayo ngempumelelo, bafuna iqonga ledijithali elikwaziyo ukukhuthaza ukuthembela kunye nokuzithemba phakathi kwabathengi. Indawo ebonakalayo apho abathengi banokuziva bekhululekile ngokungathi bahleli kwisofa yemodyuli abayifunayo.

Ngaphaya koko, iLovesac ibifuna abathengi babo ukuba bonwabele amava okuthenga okungekho mngqubano kuwo onke amajelo akhoyo, naphi na apho akhoyo: kumagumbi omboniso, kwiselula okanye ukukhangela iwebhu kwidesktop yabo.

ULovesac wayejonge isisombululo se-ecommerce ukuhambelana nokuziva okutofotofo kunye neprimiyamu yendalo yeesofa zayo. Kuba olu hlobo lwefanitshala ludumileyo lwalusaziwa ngenkonzo yalo emhlophe-iglavu kwinqanaba langaphambili ledijithali lokuba, babefuna ukugcina intembeko abayifumeneyo. 

Isimo sengqondo esizinzileyo sohlobo lokukhuthaza abathengi ukuba "bathenge okuncinci, kodwa bathenge ngcono" bafuna ukwakha uhlobo olutsha lwegumbi lokubonisa ubukho babo kwi-intanethi.

Ngaphezulu koku, utshintsho lwabo lwedijithali lwenzeka ekuqaleni kobhubhane, ke enye yeenjongo zabo yayikukugcina ubudlelwane obusondeleyo nabathengi babo ngokusebenzisa ivenkile yabo ye-intanethi.

isisombululo

Njengoko omnye wabaphathi beLovesac eyibeka, bakhethe i-Adobe Commerce njengendawo yabo ye-ecommerce kuba inohlobo olufanayo nemveliso yabo yeflegi, iSactionals - inokwenziwa ngokwezifiso kakhulu ukuba ilingane naziphi na iimfuno. 

Ibhulukhwe yejean inokuba nemibala emininzi, mhlawumbi izitayile ezimbalwa ezahlukeneyo, kodwa zimbalwa izinto ezinokhetho oluninzi njengeSactionals., ezineenguqu ezingenasiphelo zokudibanisa.

Ngephaneli ye-Adobe Commerce ye-admin-friendly panel, bekulula ukuseta ukusebenza kwe-D2C eyomeleleyo kunye negumbi lokubonisa elibonakalayo. Kwaye ngaphezu koko, ukuyila uhambo olukhethekileyo lokuthenga kwi-hedonist yabo i-lie-abeds kunye neelounger.

Ukwenza ukuba kubandakanyeke ngakumbi kubantu abangafundanga kubunewunewu beprimiyamu, uLovesac uqeshe iqonga leMagento elibhetyebhetye lokuphucula ivenkile yabo ekwi-intanethi ngomxholo wemfundo kunye nokufundisa, kubandakanya nezifundo, iividiyo zokwenziwa njani, iingcebiso ezivela kwiingcali kunye nabathengi abonwabileyo.

Ngokwenza ngokwezifiso okuncinci, baye benza amaphepha anezixhobo ezikhuthazayo, bevumela abathengi ukuba babelane ngeengcebiso zabo zokuhlanganisa kunye namava omnye komnye. 

Nangona kunjalo, eyona nto ibaluleke kakhulu, i-centerpiece, yi-interactive Sactionals product configurator. Apha, amandla kaMagento akhanya ngokwenene. Abathengi be-Intanethi banokuhlanganisa iisofa zabo ze-deluxe ze-cream-dream step by step, ngokulula njengabantwana bedlala ngezitena zabo ze-Lego. I-Configurator ivumela abathengi ukuba badibanise zonke iinkcukacha ezincinci: inani lezihlalo, izinto zokuzalisa, imibala, izigqubuthelo, izixhobo, njl.

igalelo

Ukuqaliswa kwewebhusayithi entsha kwi-Magento 2, kunye ne-configurator yokuqala, ivumele i-Lovesac ukuba idibanise amava omsebenzisi kwaye idibanise umgca phakathi kweevenkile ze-intanethi kunye ne-offline.

Enkosi kwezi zisombululo, ukuthengiswa kwe-Intanethi kunyuke nge-100% ngexesha lobhubhane. Kwaye ngaphantsi konyaka, amazinga okuguqulwa kunye ne-AOV yabona ukukhula okuphindwe kabini xa kuthelekiswa namaxesha angaphambi kwe-Adobe.

I-Cherry phezulu: ngo-2019, uLovesac uye wagqwesa kuluhlu lwabathengisi befenitshala abali-100 abakhula ngokukhawuleza kumazwe.

Ushishino lwaseNtshona

Ibali le-Industry West laqala ngenxa yokufuna ukwazi okanye nokuba nesibindi.

Khawube nomfanekiso wesibini: ngolunye urhatya, bajonga i-Intanethi bekhangela ifenitshala yoyilo yendlwane yabo. Bayakhangela kwaye bazama ukwenza isigqibo; nangona kunjalo, akukho nto inokutsala ingqalelo yabo. Kwaye ke omnye wabo uthi- “mamela, kutheni singaqalisi nje ukuvelisa into esingathanda ukuba nayo?”

Abaseki bexesha elizayo babejonge izinto zangaphakathi zomyili, kwaye ekubeni akukho nto ihambelana nokuthanda kwabo (ngaphezu koko, kwakubiza ngokungafanelekanga), bagqiba kwelokuba baqalise umgca wabo wefenitshala. Ngaba le asiyondlela yokusabela isengqiqweni kwimeko ephazamisayo yokungakwazi ukufumana izinto ozifunayo? 

Ubuganga babo bube yimpumelelo kangangokuba, ngexesha elifutshane, bakwazi ukutsala uninzi lwabathengi abaphezulu.

Mngeni

“Icandelo ngalinye kunye neprojekthi ye-Industry West iza nebali okanye ezimbini – isahlula kwingxelo ye-D2C esemgangathweni.” Le yindlela i-Industry West ezibeka ngayo.

Oku kungafani kunye nokungafani kwakufuna indlela engaqhelekanga yokuguqula idijithali. Isiqwenga ngasinye sefenitshala ye-Industry West sinebali laso, okanye ezimbini .. Indlela yokuzisa kubomi bedijithali? 

I-Industry West yabanjwa ngexesha elibalulekileyo lenguqu yedijithali: indlela yokuphepha ukwahlula abathengi ngaphandle kokuthomalalisa umgangatho wamava awodwa okuthenga abanokubonelela ngawo ekuhambeni kwexesha. 

Ngapha koko, bajonge ekudaleni indawo yedijithali efanelekileyo kubathengi, apho banokucwangcisa khona, bayile, kwaye bacinge ngoyilo ngokukhululekileyo.

Phakathi kwezinye izinto, babefuna indawo yabo ye-ecommerce ibe linyathelo elitsha ekuphuhliseni ishishini labo. Kwaye kulula ukuyisebenzisa iqonga lentsebenziswano kunye namaqabane abo orhwebo anokuthi avelise ukukhula okongeziweyo.

isisombululo

Ukudala amava omsebenzisi we-B2B enembile kwivenkile yabo, i-Industry West yakhetha i-Adobe Commerce.

Baphuhlise isixhobo sokuqala - uluhlu lweminqweno. Eyona njongo yolu luhlu lomnqweno yimfumba yayikukubonelela ngolungiselelo olusebenziseka lula, indawo apho abathengi banokufikelela kuyo yonke into abayidingayo ukuze baqhube iiprojekthi zokulungiswa kwezindlu. 

Kukho iintlobo ngeentlobo zeefilitha kunye neepeyile zemibala onokukhetha kuzo, kunye nokukhetha ukwenza ithayimthebhile yeprojekthi, ukungenisa iibhodi zePinterest zabasebenzisi njengemithombo yempembelelo, kwaye ude uguqule kwaye wabelane nabanye ngendalo yabo. 

igalelo

Enkosi kwinguqu yabo yedijithali ngesoftware yeMagento, bekunokwenzeka ukubandakanya uninzi lwabathengi abatsha. Ngaloo ndlela, inani leefowuni landa ngama-30%.

Uluhlu lweminqweno luthandwa kakhulu, kwaye amakhulu eeprojekthi ezizimeleyo ziyaqhubeka. Amakhulukhulu ee-SKU zeemveliso ezintsha zongezwa kwezi projekthi. Oku kwenza ukuba kube nokwenzeka ukunyusa i-AOV ngama-35%.

Ngaphezulu koku, ingeniso ye-intanethi ye-Industry West yonyaka ikhule nge-40%.

Ukusonga: Kutheni konke oku kunokwenzeka nge-Adobe Commerce

Sibona ezinye iipateni kunye neendlela eziqhelekileyo. 

• Kuzo zontathu iimeko (ezifanayo, ngandlel' ithile zihluke), ii-brand zibhenela kwi-ex-Magento kungekhona ngengozi - esi sisigqibo esiqhutywa yidatha ngenxa yeenzuzo ezininzi ezaziwayo-kakuhle ze-Adobe Commerce phezu kwamanye amaqonga.

• Kuzo zontathu iimeko, sijongana neemveliso ezizodwa, kwaye ukuze sigxininise oku kungafaniyo, sifuna isethi enkulu yezixhobo zokwenza ngokwezifiso imeko ye-e-commerce.

• Kuzo zonke ezi zintathu iimeko, sifuna ukusebenzisana ngakumbi: kwisayithi enye, lo ngumququzeleli wokuhlanganisa i-sofa ekhethekileyo; ngolunye, luluhlu lweminqweno - isixhobo socwangciso olubonakalayo lweseti efunekayo yeemveliso. 

• Kuzo zontathu ezi meko, sikwafuna uhlobo oluthile lokulinganisa okanye ukudityaniswa ngokungenamthungo kweenethiwekhi zentlalo ezisekelwe kumfanekiso njengePinterest okanye i-Instagram. Iimveliso zidinga izixhobo ezivumela abathengi babo ukuba benze kwaye bahlele iiprojekthi zabo ngokulula, kwaye babelane ngamava abo.

• Kwakhona, kuzo zontathu ezi meko, iibrendi bezifuna ukuba abathengi bazonwabele ukufumaneka kwamava okuthenga omnichannel. Iimpawu ezivelisa ifenitshala zihlala zinenani elikhulu leendawo ezibonakalayo ezifuna ukuzikhuthaza kwi-intanethi. 

• Kwaye iibrendi zikwafuna ukukala amashishini abo kwihlabathi liphela ngaphandle kokuphazamiseka.

I-Adobe Commerce yenza umsebenzi ogqwesileyo ngayo yonke le misebenzi. Ukuguquguquka kweqonga kukuvumela ukuba usebenze ngeemveliso ezingaqhelekanga; Ukwenziwa ngokwezifiso kweqonga kukuvumela ukuba wenze abakhi abantsonkothileyo bobuchule bokudibanisa kunye nokucwangcisa (ukubekwa kwindawo ebonakalayo) - ngaloo ndlela unombono wendlela le nto okanye loo nto ifenitshala inokujongeka ngayo kwindawo ethile yangaphakathi. 

I-Adobe Commerce iphinda isebenze kakuhle ngokudityaniswa kwemidiya yoluntu kwaye ngokubanzi inokulungiswa ngokulula njengeqonga elisebenzisanayo elilungele bonke abathathi-nxaxheba kwinkqubo, nokuba sithetha nge-B2B okanye i-D2C.

Khawufane ucinge ukuba ngawaphi amathemba aya kuvuleka njengoko iqonga lilawula i-AI entsha okanye inyani eyandisiweyo.

Umthombo ovela Grinteq

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-velocityppc.com ngaphandle kwe-Grinteq. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.